Signal to Noise

Name

Signal to Noise

Legal name

Signal to Noise

Website

https://jennidachase.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Art Practice

NAICS

Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (51229)

akta.pro primary industry

Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF)

Keywords

• Video art production
• Interactive art installations
• Experimental film making
• Transmedia documentary
• Art education programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Art Sales and Commissions: Sale of mixed media works, playable prints, and commissioned art installations. Works are sold through the studio and at various exhibitions.
2. Grants and Fellowships: Funding from arts councils, foundations, and documentary organizations to support specific projects and research
3. Commercial Work for Hire: Cinematography, editing, videography, photography, and projection design services for external clients
4. Teaching: Both members are faculty at UNC Greensboro Media Studies Department, generating income through academic positions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Signal to Noise (s/n) is a multi-disciplinary art collective that produces, exhibits, and sells original works spanning video, sound, animation, photography, and mobile media. Their offerings include feature and short documentary films, playable spatial installations, mixed-media art prints, music videos, experimental sound ensemble performances, and educational programming delivered through university teaching and community residencies.

Product overview

Signal to Noise (s/n) is a multi-disciplinary art collective led by Jennida Chase and Hassan Pitts, producing works across video, sound, animation, photography, and mobile media. The collective's portfolio includes documentary projects (The Motherlode feature documentary, The Recollection Project transmedia documentary), spatial/interactive experiences (Gate City : Playable Space, Queen City : Playable Space), experimental sound through Pilottone ensemble, music video production, and short films. They also create educational programs through university teaching and community collaborations, sell playable art prints, and develop location-based AR projects using platforms like Layar and Google Maps. The work is exhibited internationally at festivals, galleries, and museums, with thematic focus on race, gender, overlooked histories, and social constructs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Motherlode Feature documentary exploring women and nonbinary artists navigating life balancing creativity with family, examining the invisible labor of motherhood in the arts. Distributed through international film festivals and supported by PBS NC.
• The Recollection Project Transmedia documentary highlighting personal stories of African Americans across eras of profound social change, featuring oral history collection, interactive map with 360° video, and short-episodic docu-series.
• Gate City: Playable Space Genre-bending spatial experience connected to Greensboro's city textures and feeling, with emphasis on space, movement, and connection, combining light, texture, sound, and video projections in an immersive sensory experience.
• Queen City: Playable Space Playable space project featuring playable prints, car cards displayed in Lynx trains, and an interactive map exploring Charlotte, North Carolina.
• Pilottone Mid-Atlantic experimental sound ensemble featuring electronically driven sound improvisation, focusing on live and constructed spatial remediation and interactivity with emphasis on social and political issues.
• Music Video Production Music video production services including direction, cinematography, and editing, with collaborations including artist Quilla and choreographer LaDarius Parker.
• Teaching and Education Programs Teaching and educational programs through the UNC Greensboro Media Studies Department, including interdisciplinary collaborations with elementary schools, student projects, and community engagement initiatives.
• Playable Art Prints Mixed media playable prints available for purchase, including individual prints from sequential collections connected to video, text, collaborative, and public actions. Priced at unit points ranging from $500 to $650.
• The Lost // Existence Before Essence Short film exploring themes of identity and existence that has screened at various international film festivals.
• Notes From Someone Else's Lecture Short film essay that has screened at various international film festivals.
• The Fawn Short film from 2017 that has screened internationally.
• The RVA Remix Playable map project using Google Maps and Layar AR platform for mobile app accessibility, tied to The Recollection Project.
• Handy-Video Project

Quantifiable outcome

• Exhibited and screened in over 50 countries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UNESCO/UNITWIN Chair on Cultural Heritage and Digital MemorycoreStrategic or Co-development Partners/n members are named researchers and fellows on the UNESCO Chair based at Başkent University in Ankara, Türkiye, participating in international conferences and research collaborations on cultural heritage
• University of North Carolina Greensboro - Media Studies DepartmentcoreStrategic or Co-development PartnerBoth Jennida Chase and Hassan Pitts teach in the Media Studies Department at UNC Greensboro, collaborating on student projects, educational programming, and interdisciplinary initiatives
• Morehead Elementary SchoolminorStrategic or Co-development Partners/n serves as visiting artists at Morehead Elementary School's Arts Academy, collaborating with dance instructor Jenny Braswell on intergenerational dance film projects
• Sanarchy CollectivecoreStrategic or Co-development PartnerBoth Chase and Pitts are founding members of this multinational cross-discipline consortium, which has produced student film screenings and public events at institutions like The Weatherspoon Museum
• Başkent University (Ankara, Türkiye)minorStrategic or Co-development PartnerPartnership through UNESCO Chair on Cultural Heritage and Digital Memory; s/n conducted solo exhibition and collaborated with the university's Department of Cartoon & Animation
• The Arts Council of Greater GreensborominorStrategic or Co-development PartnerProvides grant support including Artist Support Grant and features s/n in Artist in Focus program
• Creative GreensborominorStrategic or Co-development PartnerCity office for arts and culture that manages the GROW (Greensboro Residency for Original Works) program; awarded residency to s/n for Gate City: Playable Space
• PBS NCminorStrategic or Co-development PartnerPublic broadcaster has provided letter of support for The Motherlode documentary, expressing interest in broadcast upon completion

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kartemquin Films: Chicago-based independent documentary film studio known for socially engaged work (Hoop Dreams, The Interrupters). Directly comparable to s/n as a mission-driven documentary production shop with a similar social-issue focus, but operating at a much larger scale and with formal nonprofit infrastructure.
• UnionDocs: Brooklyn-based Center for Documentary Art that produces collaborative, experimental nonfiction work and runs artist residencies. Closely comparable to s/n's transmedia documentary practice (The Recollection Project) and its residency-driven model (Gate City: Playable Space).
• Sensory Ethnography Lab (Harvard): Harvard-based research lab producing experimental, cross-disciplinary documentary and audiovisual work. Comparable to s/n's blending of ethnographic filmmaking, sound, and installation, though operating within a university rather than as an independent collective.
• Court 13 Arts: Independent New Orleans film collective behind Beasts of the Southern Wild. Directly comparable as a small artist collective producing award-winning narrative/documentary work with a tight core creative team and festival-circuit distribution.
• Pentangle Productions: Independent documentary production company focused on social-issue and arts content. Comparable to s/n's mission-driven documentary practice, with similar grant/foundation funding dependencies but a longer track record.
• Big Mouth Productions: Independent documentary production company producing films on race, culture, and social issues. Closely comparable to s/n's thematic focus on women/nonbinary artists and African American oral history (The Recollection Project).
• The Flaherty: Nonprofit organization dedicated to experimental, independent film and media arts. Comparable to s/n as a small-scale organization programming and supporting noncommercial, artist-driven moving-image work on the international festival circuit.

Broad incumbents

• Wexner Center for the Arts: University-based contemporary arts center presenting film, video, and multimedia exhibitions. Comparable to s/n as a venue/programming context for s/n's multi-channel installations, but operating at a much larger institutional scale.
• New Museum for Networked Art: International platform for networked and video art. Directly comparable as a distribution/curatorial context — s/n's The Lost / existence before essence was featured in its 25th anniversary program — but it is a venue/curator rather than a producing collective.

Others

• Creative Capital: Foundation that awards grants to artist-driven projects across media. Comparable as a funding/ecosystem actor in s/n's grant pipeline and awards flywheel, but does not produce work itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SNCoalition
• Facebookfacebook.com/signaltonoisecoalition
• Instagraminstagram.com/signal_tonoise

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signal to Noise