DeCare Dental
DeCare Dental Insurance Ireland DAC is Ireland's only specialist dental and vision insurer, founded in 2004 and headquartered in Claremorris, County Mayo. It sells recurring subscription-based dental and vision plans to individuals, families, and employer groups via digital channels including mobile apps.
- Company typePrivate
- Founded2004
- HeadquartersMayo, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DeCare Dental does
DeCare Dental Insurance Ireland DAC, trading as DeCare, DeCare Dental and DeCare Vision, is a privately held Irish insurer founded in 2004 and headquartered in Claremorris, County Mayo. It operates as Ireland's only specialist dental and vision insurance provider, regulated by the Central Bank of Ireland as a Designated Activity Company (DAC), and serves two primary customer segments: individual/family consumers and employer/corporate clients purchasing group employee benefits.
The company sells subscription-based dental and vision insurance plans through a digital-first distribution model that includes the main decare.ie website, a corporate portal (corporate.decare.ie), a member portal (mailbox.decaredental.ie), and iOS/Android mobile applications. Its product portfolio covers Individual and Family Dental Plans, Employer Dental Benefits, Employer Vision Benefits, and an Employer Wellness add-on, supported by operational features such as Emergency Teledentistry, Direct Pay claims settlement, Dentist Finder and Vision Finder provider directories, and 100% immediate cover for check-ups, cleanings, and emergencies on selected plans. Pricing is quote-based and not publicly disclosed, with monthly spread payments offered at no additional charge.
DeCare earns revenue through recurring dental and vision insurance premiums from individual members and employer groups, plus employer-sponsored employee benefits packages typically billed monthly per covered employee. Its GTM motion is hybrid: direct-to-consumer via website and mobile app for individuals and families, and direct B2B sales via the corporate portal for employers. The company maintains a healthcare provider network across Ireland accessible through its finder tools, and operates as a single-country (Republic of Ireland) insurer with no disclosed geographic expansion, funding rounds, or M&A activity in the source data.
DeCare Dental firmographics
Firmographics- Name
- DeCare Dental
- Legal name
- DeCare Dental Insurance Ireland DAC
- Website
- https://decare.ie
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeCare Dental Insurance Ireland DAC is Ireland's only specialist dental and vision insurer, founded in 2004 and headquartered in Claremorris, County Mayo. It sells recurring subscription-based dental and vision plans to individuals, families, and employer groups via digital channels including mobile apps.
- Ownership category
- akta.pro rank
DeCare Dental industry classification
Industry- Product category
- Dental Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Combined Dental & Vision Insurance (FSAIAHAC)
- akta.pro secondary industries
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Stand-Alone Dental Plans (Individual/Family) (HLAEAIAF), Individual Dental & Vision Plans (FSAIAHAI)
Keywords
Where DeCare Dental is headquartered
LocationHeadquarters
- HQ city
- Mayo
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
DeCare Dental business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Insurance Premiums: Subscription-based dental insurance premiums charged to individual/family members and employer groups on a monthly or annual basis. Plans provide coverage for check-ups, cleanings, emergencies, and various dental procedures with different coverage levels.
- Vision Insurance Premiums: Subscription-based vision insurance premiums for eye exams, eyewear, and vision correction coverage, offered as standalone or bundled with dental plans to employers and individuals.
- Employee Benefits Packages: Employer-sponsored dental and vision benefit plans sold to corporate clients as part of employee compensation packages, typically billed monthly per employee covered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual and Family Dental Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DeCare Dental product offering
Product offeringCore offering
DeCare Dental Insurance Ireland DAC underwrites and sells specialist dental insurance to individual/family consumers and to employer groups across Ireland, with coverage that includes preventive, routine, and restorative dental treatment along with optical/vision benefits. The company also administers employer-paid wellness programs and supports members through a digital platform featuring a Direct Pay network, online claims, mobile apps, and emergency teledentistry.
Product overview
DeCare Dental is Ireland's only specialist dental, vision and wellness insurance provider offering a unified portfolio of insurance products and services. The core offering consists of Individual and Family Dental Plans providing affordable dental coverage with immediate cover for check-ups and emergencies, alongside Employer Benefits packages that bundle dental, vision, and wellness services for corporate clients. Supporting features include Emergency Teledentistry for remote consultations, Direct Pay claims processing, and provider finder tools (Dentist Finder and Vision Finder) to help members locate in-network providers. All services are delivered through the company's proprietary digital platform with mobile apps available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Family Dental Insurance Plans Standalone dental insurance coverage sold to individual consumers and families in Ireland, with tiered plans (Essentials, Plus, Complete) covering preventive, routine, and restorative dental treatment. Distributed direct-to-consumer via decare.ie with online signup and ongoing policy management through the MyDeCare app.
- Employer Group Dental Benefits Group dental insurance program sold to Irish employers (corporate channel via corporate.decare.ie) covering employees and their dependents, leveraging DeCare's dentist network and Direct Pay settlement. Designed for HR/benefits teams offering employee dental benefits.
- Employer Vision Benefits Vision/optical insurance benefit offered to Irish employers as part of a group benefits package, providing employees access to vision coverage and a vision provider finder. Sold via the corporate sales channel alongside dental benefits.
- Employer Wellness Services Wellness programs offered to employers to complement dental and vision group benefits, supporting broader employee health initiatives. Sold through the corporate benefits channel at corporate.decare.ie.
Quantifiable outcome
- 100% immediate cover for check-ups, cleanings and emergencies
- +2 more outcomes
Companies that use DeCare Dental
Customer profileSegments2 records
Ideal customer profiles2 records
DeCare Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DeCare Dental partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dentist NetworkcoreNetwork of dental care providers across Ireland accessible through the Dentist Finder tool, allowing members to locate in-network dentists for covered services.
- Vision Provider NetworkcoreNetwork of vision care providers accessible through the Vision Finder tool, providing members with access to eye exams, eyewear, and optical services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
DeCare Dental competitors and assessment
Company assessmentBroad incumbents
- Laya Healthcare: Major Irish health insurer providing health plans with optional dental and vision add-ons to employers and consumers. Operates in the same Irish market as DeCare with overlapping employer channel, but as a broad health carrier rather than a specialist.
- Vhi Healthcare: Ireland's largest health insurer offering health plans that bundle dental and vision coverage. Comparable to DeCare in serving the Irish employer and consumer benefits market, but with a much broader health insurance portfolio rather than a dental specialist focus.
- Irish Life Health: Irish health insurance carrier offering plans with dental benefits, serving individuals and corporates. Competes for the same employer benefits budget as DeCare but competes primarily on broad health rather than specialist dental expertise.
- Cigna Dental: Global health insurer with dedicated dental insurance products for employer groups and individuals. Operates globally with broader scale, but sells into the same employer benefits and individual dental insurance category as DeCare.
- Aviva Ireland: Irish arm of global insurer Aviva, offering life, health, and group benefits including dental coverage. Comparable to DeCare in targeting Irish employer benefits buyers, but as part of a diversified general insurer rather than a dental specialist.
- Canada Life Group Ireland: Irish subsidiary of Canada Life providing life, health, and group benefits including dental coverage to employers. Competes in the same employer group benefits channel as DeCare's employer dental business, though with a wider product suite.
- Bupa Ireland: Irish arm of global health insurer Bupa, offering health insurance with dental coverage. Comparable in targeting Irish consumers and employers with health-and-dental bundles, but embedded within a much larger international group.
Regional players
- Denplan (Simplyhealth): UK-based specialist dental insurance and dental plan provider, part of Simplyhealth. The closest functional analogue to DeCare's specialist dental insurance model, but operating primarily in the UK rather than Ireland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DeCare Dental social profiles
Digital presenceDeCare Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeCare Dental leadership team
Management profileNumber of profiles
DeCare Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeCare Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeCare Dental
What does DeCare Dental do?
DeCare Dental Insurance Ireland DAC underwrites and sells specialist dental insurance to individual/family consumers and to employer groups across Ireland, with coverage that includes preventive, routine, and restorative dental treatment along with optical/vision benefits. The company also administers employer-paid wellness programs and supports members through a digital platform featuring a Direct Pay network, online claims, mobile apps, and emergency teledentistry.
Is DeCare Dental a public or private company?
DeCare Dental is a private company. It is classified as unknown and is currently operating.
When was DeCare Dental founded?
DeCare Dental was founded in 2004. It employs 51 to 100 people.
Where is DeCare Dental based?
DeCare Dental is headquartered in Mayo, Ireland, in the Europe region.
How does DeCare Dental make money?
Three revenue lines are on record. Dental Insurance Premiums are the primary driver. The others are vision Insurance Premiums and employee Benefits Packages.
Who are DeCare Dental's main competitors?
Broad incumbents on record are Laya Healthcare, Vhi Healthcare, Irish Life Health, Cigna Dental, Aviva Ireland, Canada Life Group Ireland and Bupa Ireland. Denplan (Simplyhealth) is listed as a regional player.
Does DeCare Dental have an API?
No public API is recorded for DeCare Dental.
What industry is DeCare Dental in?
DeCare Dental's product category is Dental Insurance. Its primary akta.pro industry code is FSAIAHAC, Combined Dental & Vision Insurance, with a secondary code of FSAIAHAH, Employer-Sponsored Dental & Vision (Group). Its NAICS code is 524114 and its SIC code is 6321.