M.SOFT

What M.SOFT does

M.SOFT CO.,LTD. (株式会社エム・ソフト) is a Tokyo-based private Japanese IT company founded in 1987 with ~300 employees and ¥100M registered capital. It operates across four revenue streams: commissioned custom software and embedded/firmware development for major Japanese manufacturers and broadcasters; proprietary AR/XR and digital-twin product licensing (Pinspect, Check+, MONOLIST, AI Slump Tracker, RayBrid/KeyMaker, スマホdeサーベイ, ピタコン); cloud services under the ちょこっとクラウド brand (storage, virtual office, FaceSearch person-recognition analytics, AWS consulting); and system integration services spanning web applications, network design, and cloud migration. The company holds 20 patents across Japan and the US covering video compositing, concrete measurement, structural management, and stereoscopic image generation, and is certified to ISO 9001, ISO/IEC 27001, ISO/IEC 27017, and Japan Privacy Mark.

M.SOFT's product strategy concentrates on AR-based inspection and measurement, digital twin-based equipment management, and AI-powered quality control for Japan's construction, infrastructure, plant/factory, and broadcast industries. The Pinspect–Check+–MONOLIST bundle is positioned as an end-to-end maintenance workflow digitization stack, with NETIS registrations enabling public-tender access; AI Slump Tracker (jointly developed with Obayashi Corporation) and BIM-integrated Pinspect (with Takenaka Corporation) anchor documented enterprise case studies with quantified labor-savings outcomes. Technology foundations include proprietary image processing built over 35+ years, LiDAR-enabled smartphone AR applications distributed via Apple App Store, and AWS/Microsoft partner certifications supporting cloud and XR delivery.

The company sells primarily through direct enterprise field sales and vertical trade shows (CSPI, メンテナンス・レジリエンスTOKYO, Smart Factory EXPO, Inter BEE), supplemented by hyperscaler co-sell (AWS Consulting Partner, Microsoft Mixed Reality Partner) and OEM co-development with anchor customers such as Obayashi, Takenaka, Daikin, Canon Group, Honda, NHK, and Toei Group. An overseas subsidiary, M.SOFT (Thailand), has been operating since 1998 to support offshore development and Southeast Asia market access.

Name

M.SOFT

Legal name

株式会社エム・ソフト　M.SOFT CO.,LTD.

Website

https://msoft.co.jp

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

M.SOFT is a Tokyo-based Japanese IT company founded in 1987 that develops custom embedded/image-processing software, AR-based inspection and measurement apps, digital-twin equipment platforms, and AI quality-control tools for construction, infrastructure, plant maintenance, and broadcast clients including Obayashi, Takenaka, Daikin, Canon, and NHK.

Ownership category

akta.pro rank

Headquarters

HQ city

Tomihama

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Commissioned Development (画像・組込みソフトウェア受託開発事業): Custom software development services for major corporate clients including Canon Group, Honda, Takenaka Corporation, Obayashi Corporation, Okumura Corporation, NHK, and Toei Group. Covers embedded/firmware development, control systems, and image processing software. Long-term client relationships with major Japanese manufacturers and broadcasters.
2. Proprietary Products & Services (サービス事業): Proprietary software product licensing and SaaS subscriptions including Pinspect (AR inspection), MONOLIST (digital twin platform), Check+ (paperless operations), AI Slump Tracker, and RayBrid video compositing systems. Products target construction, infrastructure, and plant maintenance industries.
3. Cloud Services (ちょこっとクラウド): Business cloud solutions including storage services (capacity-based pricing), virtual office, FaceSearch (person-recognition video analytics), AWS consulting, virtual desktop, campaign site construction, and security monitoring. Revenues from recurring subscriptions and usage-based storage fees.
4. SI Business (SI事業): System integration services including web application development, network design/construction, security solutions, and cloud migration/operation. Turnkey systems for enterprise clients with ongoing maintenance and operation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

M.SOFT is a Japanese IT company that combines commissioned custom software development (embedded firmware, image processing, control systems, web/cloud systems) for major corporations with a proprietary product portfolio centered on AR-based inspection (Pinspect), paperless maintenance operations (Check+), 3D point cloud digital twin equipment management (MONOLIST), and AI-driven concrete quality measurement (AI Slump Tracker). It also offers cloud services (ちょこっとクラウド / Chocotto Cloud), real-time video compositing (RayBrid/KeyMaker), and smartphone-based AR measurement apps for construction and infrastructure customers.

Product overview

M.SOFT offers a portfolio of spatial digital solutions centered on AR/XR, digital twin, and AI-powered inspection and production management products. The core Pinspect family includes Pinspect (AR inspection recording), Check+ (paperless work procedure management), and MONOLIST (digital twin equipment management), which integrate to provide end-to-end maintenance workflow digitization. Supporting products include AIスランプトラッカー for concrete quality control, RayBrid video processing solutions (video cutout service and KeyMaker real-time compositing), and smartphone-based measurement tools (スマホ de サーベイ and ピタコン). The BIZ-AR sub-brand encompasses AR/VR/MR solutions, while ちょこっとクラウド provides complementary cloud infrastructure services. These products target construction, infrastructure, plant/factory maintenance, and media/broadcast industries.

Differentiator

Problem solved

Functional benefit

Brands

• BIZ-AR: AR・VR・MR/XR领域的综合解决方案品牌，为客户提供业务革新服务
• ちょこっとクラウド
• RayBrid
• Pinspect
• Check+（チェックプラス）
• MONOLIST（モノリス）
• スマホdeサーベイ
• ピタコン
• ARToolKit
• AIスランプトラッカー
• デジスキャン
• リモスタ

Products and services

• Pinspect AR-based inspection and inspection recording app that captures 3D spatial coordinates of inspection points, places digital pins in augmented reality, supports BIM (Rebro) data import/export, LiDAR-equipped iPad/iPhone, Excel report export, cloud sharing, and QR code linking. Targeted at construction, infrastructure, and plant inspection teams.
• Check+ (チェックプラス) Cloud-based paperless operations service for creating digital work procedures, managing inspection progress on iPhone/iPad, electronic approval workflows, and generating PDF reports. Integrates with MONOLIST for location-based work instructions. Targeted at plant, facility, and construction maintenance teams.
• MONOLIST (モノリスト) 3D digital twin platform for equipment management using point cloud data. Provides web-based 3D point cloud viewer with distance/area measurement, a cloud equipment ledger with customizable item management, and Check+ integration for work records linked to equipment items. Targeted at plant operators and facility maintenance teams.
• AI Slump Tracker (AIスランプトラッカー) AI-powered concrete slump measurement system that uses deep learning to analyze fresh concrete discharge from a smartphone camera, providing real-time slump auto-determination with full-quantity continuous measurement, anomaly alerts, and cloud-based remote monitoring. Targeted at concrete suppliers and construction quality control teams.
• RayBrid KeyMaker Real-time video compositing system using distance sensors and proprietary RayBrid image processing for natural foreground/background separation without chroma key, enabling live broadcast and virtual studio effects. Targeted at TV broadcasters, film production studios, and live event producers.
• Smartphone de Survey (スマホ de サーベイ) AR Version AR-based surveying app using smartphone cameras for measuring terrain and earthwork volumes, supporting cross-section surveys, fill volume, and excavation volume measurements. Targeted at civil engineering and surveying professionals.
• Pitacon (ピタコン) AR application using LiDAR-equipped iPad/iPhone to calculate remaining concrete volume at construction sites, enabling single-person measurement and accurate concrete ordering optimization. Targeted at concrete placement teams and construction site managers.
• RayBrid / 動画切抜き (Video Cutout Service) Video background removal service using M.SOFT's proprietary RayBrid image processing technology for natural foreground/background separation without requiring chroma key studios. Targeted at video production teams and broadcasters.
• ARToolKit AR development toolkit sold and supported by M.SOFT for creating augmented reality applications. Targeted at developers and integrators building custom AR solutions.
• Chocotto Cloud (ちょこっとクラウド) Cloud services package combining capacity-based storage, virtual office, image classification, AWS consulting, campaign site construction, and security monitoring on AWS infrastructure. Targeted at small-to-large Japanese organizations needing ready-to-use cloud services.
• FaceSearch Video analytics service that detects people in footage, estimates demographics (gender, age), identifies specific registered individuals, and generates time-series statistics and demographic visualizations for marketing, security, and operations. Targeted at retail, factory, and construction site operators.
• Place3D AR application for placing and simulating multiple CG 3D models in a real environment, with people occlusion for realistic visualization. Targeted at sales, marketing, and design teams needing in-context 3D visualization.
• WebAR Browser-based AR service that requires no app installation and enables CG model placement through web pages for product visualization and sales support. Targeted at marketing and sales teams needing lightweight, install-free AR experiences.
• Digiscan (デジスキャン) 3D scanning mobile application using LiDAR sensors on iPhone/iPad to capture point cloud and mesh data for site documentation and measurement. Targeted at construction, surveying, and facility documentation professionals.
• Commissioned Custom Software Development (Embedded / Image Processing / Web / Cloud) Custom commissioned software development covering embedded/firmware, control systems, image processing, web systems, and cloud systems for major Japanese manufacturers, broadcasters, and engineering firms. Targeted at enterprise clients needing specialized software engineering capacity.
• System Integration (SI) Services Turnkey system integration services covering web application development, network design and construction, security solutions, and cloud migration with ongoing maintenance for enterprise clients.
• AWS Consulting Partner Services AWS Consulting Partner services providing cloud infrastructure design, migration, construction, and managed services for enterprise customers transitioning workloads to AWS.

Quantifiable outcome

• Approx. 70% work time reduction in BIM-integrated construction inspection workflows (Pinspect + Rebro, Takenaka Corporation field trial)
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Obayashi Corporation (株式会社大林組)coreStrategic or Co-development Partner · 4 June 2024M.SOFT and Obayashi Corporation co-developed the AI Slump Tracker system for concrete quality management and the ピタコン AR app for concrete leftover volume measurement. Obayashi is a key customer for commissioned software development. Both companies have a long-standing co-development relationship spanning multiple AR and measurement applications.
• Daikin Industries (ダイキン工業株式会社)coreStrategic or Co-development Partner · 7 February 2024M.SOFT and Daikin Industries Chemical Division are jointly advancing DX for chemical plant turnaround maintenance using Pinspect, Check+, and MONOLIST. Initial trials at one plant achieved ~23 hours labor savings per person and ~2,900 hours projected annual savings. Plans to expand to global plant operations.
• Obayashi Corporation (株式会社安藤・間)minorStrategic or Co-development Partner · 24 August 2021M.SOFT and Obayashi Corporation (安藤・間) co-developed 'Tunnel Remote View' — a cloud-based remote site support system for mountain tunnel construction. The project was part of the Cabinet Office's PRISM (Active Creative R&D Management Program) and Ministry of Land, Infrastructure, Transport and Tourism's initiative for productivity improvement in construction.
• Tokyo Institute of Technology (東京工業大学)minorStrategic or Co-development Partner · 25 June 2021M.SOFT participates in the 'Umi-tsubame Satellite Project' (うみつばめ衛星プロジェクト) with Tokyo Institute of Technology and Genesia Corporation, presenting at OPIE optical technology exhibition. Project focuses on '产学連携 ride-share satellite,' 'party-style satellite project,' and 'spectroscopic data platform.'
• Takenaka Corporation (株式会社竹中工委店)coreStrategic or Co-development Partner · 24 February 2021M.SOFT and Takenaka Corporation co-developed the BIM integration option for Pinspect. The joint field trial demonstrated approximately 70% work time reduction in construction management tasks. Takenaka is also a major commissioned development customer for embedded and image processing software.
• Amazon Web Services (AWS)coreTechnology or Integration · 24 April 2020M.SOFT is an AWS Consulting Partner, upgraded from Technology Partner status. AWS partnership enables cloud migration, infrastructure design, construction, and managed services for enterprise customers. Also provides ちょこっとクラウド cloud services leveraging AWS infrastructure.
• Lambda Systems, Inc. (株式会社ラムダシステムズ)minorChannel Partner/ Reseller/ Distributor · 29 July 2019Lambda Systems distributes M.SOFT's RayBrid KeyMaker at Kyushu Broadcasting Equipment Exhibition and other events. Lambda Systems features KeyMaker in their broadcast equipment exhibition booth, enabling joint customer outreach in the broadcasting equipment market.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trimble Inc. Trimble provides construction technology solutions including field measurement, AR-based positioning, and digital construction workflows (e.g., Trimble Connect, SiteVision). Comparable to M.SOFT in targeting construction and infrastructure with AR/measurement and field-data-capture products, though Trimble is a much larger global incumbent.
• OpenSpace: OpenSpace provides AI-powered 360° construction progress documentation, automated image-to-BIM mapping, and field analytics. Highly comparable to Pinspect and Pitacon for automated field capture and visual inspection in construction, and a direct competitor in the same category of AI-driven construction documentation.
• Buildots: Buildots uses AI/computer vision on hardhat-mounted 360° cameras to automatically track construction progress against BIM models. Comparable to M.SOFT in applying AI/computer vision to construction QA, with a different capture modality (360° cameras vs. smartphone/iPad LiDAR).
• GAMMA AR: GAMMA AR overlays BIM models onto physical construction sites via mobile AR for on-site verification. Closely comparable to Pinspect's BIM-integration feature and ピタコン's AR-based field measurement workflow, targeting the same general contractor use cases.
• FARO Technologies: FARO manufactures 3D measurement and imaging hardware (laser scanners) and offers point-cloud-based digital twin software for construction, manufacturing, and public safety. Comparable to M.SOFT's MONOLIST and Pitacon in 3D spatial measurement and digital twin workflows, with the addition of hardware depth M.SOFT lacks.

Emerging players

• Accruent: Accruent provides workplace/facility/equipment management SaaS for healthcare, higher education, and manufacturing. Comparable to MONOLIST and Check+ in equipment-ledger and maintenance workflow digitization, with overlap in plant/factory maintenance use cases though a different primary vertical mix.

Broad incumbents

• Bentley Systems: Bentley provides infrastructure engineering software (OpenRoads, OpenRail, iTwin) for roads, bridges, and utilities. Comparable to M.SOFT in targeting Japanese infrastructure maintenance with digital twin platforms (iTwin vs. MONOLIST), though Bentley's scope is much broader and more global.
• Autodesk: Autodesk provides BIM and construction design software (Revit, Construction Cloud, BIM 360) used by most major Japanese contractors, including those that co-develop with M.SOFT. Comparable as the upstream BIM source for M.SOFT's BIM integrations, and a broad incumbent whose platform decisions affect M.SOFT's interoperability.
• Procore Technologies: Procore is the dominant construction management SaaS platform, offering project management, quality/safety, and field collaboration tools. Indirectly comparable to M.SOFT's Check+ (paperless operations) and Pinspect (inspection recording) within the broader construction digitization stack.
• Yokogawa Electric: Yokogawa provides plant maintenance, asset management, and digital transformation solutions for industrial customers including chemical plants (a core M.SOFT vertical via Daikin). Comparable as a digital twin and maintenance software supplier to Japanese plant operators, with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m-soft-co-ltd-

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.SOFT