Fluorescent Design
Fluorescent Design Inc. is a Canadian Shopify Premier Partner that builds and sells premium Shopify 2.0 eCommerce themes (Eclipse, Cornerstone, Stiletto, Spark, Lorenza) and a companion app, targeting SMB and DTC merchants seeking conversion-optimized storefronts without web development expertise.
- Company typePrivate
- Founded2015
- HeadquartersVictoria, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fluorescent Design does
Fluorescent Design Inc. is a Canadian private digital design company (founded 2015, headquartered in Victoria, BC) that builds premium Shopify 2.0 eCommerce themes and a companion app for merchants on the Shopify platform. The company offers five active themes — Eclipse (quick-setup, modern merchants), Cornerstone (large catalogs), Stiletto (luxury/high-end), Spark (DTC and editorial brands), and Lorenza (boutique medium-sized catalogs) — plus Section Studio, a Shopify app that enables code-free section customization. All themes share a common technical foundation: Shopify Online Store 2.0 architecture, Liquid templating, custom JavaScript, metafields support, 25+ drag-and-drop sections, mobile-first responsive design, built-in sales tools (free shipping bar, countdown timers, cross-sells, stock indicators), predictive search, and multi-language support. The product is described in source material as 'used by millions of people' and lists marquee brand references including MoMA, Newsweek, Tesla, Yale, and The White House.
Fluorescent Design firmographics
Firmographics- Name
- Fluorescent Design
- Legal name
- Fluorescent Design Inc.
- Website
- https://fluorescent.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fluorescent Design Inc. is a Canadian Shopify Premier Partner that builds and sells premium Shopify 2.0 eCommerce themes (Eclipse, Cornerstone, Stiletto, Spark, Lorenza) and a companion app, targeting SMB and DTC merchants seeking conversion-optimized storefronts without web development expertise.
- Ownership category
- akta.pro rank
Where Fluorescent Design is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fluorescent Design business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Theme Sales: One-time purchase licenses for premium Shopify themes sold through the Shopify Theme Store and direct website. Five themes available starting at $280 USD each.
- Partner Referrals: 20% commission on sales of Eclipse, Cornerstone, Stiletto, Spark, and Lorenza themes through the Shopify theme store when partners provide proof of purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Theme Purchase - Starting Price |
| One time/ perpetual license | Pay-as-you-go | Spark Theme with Multiple Presets |
| One time/ perpetual license | Pay-as-you-go | Stiletto Theme with Multiple Presets |
| Transaction based/ take rate | Pay-as-you-go | Partner Commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fluorescent Design product offering
Product offeringCore offering
Fluorescent Design Inc. designs, develops, and sells premium Shopify eCommerce themes and related apps for merchants running stores on Shopify. Its portfolio includes five premium themes (Eclipse, Cornerstone, Stiletto, Spark, and Lorenza) built on Shopify Online Store 2.0 architecture, plus the Section Studio app for code-free layout customization, and a Partner Program that pays commissions on theme sales.
Product overview
Fluorescent Design is a digital design company specializing in eCommerce templates, apps and services for Shopify. The core offering consists of five premium Shopify 2.0 themes—Eclipse, Cornerstone, Stiletto, Spark, and Lorenza—each designed for different merchant needs: Eclipse for modern quick-setup stores, Cornerstone for large catalogs, Stiletto for luxury/high-end brands, Spark for startups and editorial content, and Lorenza for boutique medium-sized catalogs. All themes are conversion-optimized, feature-rich with drag-and-drop sections, built-in sales tools, and are backed by expert Canadian-based support. The company also offers Section Studio, a companion app enabling code-free section customization, and operates a Partner Program offering 20% commissions to affiliates through the Shopify Theme Store.
Differentiator
Problem solved
Functional benefit
Brands
- Eclipse: Shopify theme designed for style and performance, built for modern merchants
- Cornerstone
- Stiletto
- Spark
- Lorenza
- Section Studio
Products and services
- Eclipse A Shopify theme designed for modern merchants, offering an elegant look with quick setup and polished style to get stores running fast.
- Cornerstone A Shopify theme built to accommodate large product catalogs, packed with features designed to convert visitors into customers while maintaining fast performance.
- Stiletto A luxury-focused Shopify theme merging uncompromising quality with minimalist sophistication, designed to make an impact and boost conversions for high-end brands.
- Spark A Shopify theme perfect for merchants kickstarting their business, spanning the gap between vision and marketplace with flexible, customizable features for editorial content and clothing brands; available in Spark, Foundation, and Trendsetter presets.
- Lorenza A design-forward boutique Shopify theme developed in collaboration with select clients, tailored for medium-sized product catalogues with sophisticated styling.
- Section Studio A Shopify app that expands the layout and design of any Shopify theme without writing code, delivering unique experiences with sections that adapt to visitors through smart section variants.
- Partner Program A premier partner network offering 20% commission on sales of Fluorescent themes through the Shopify theme store, VIP support access, and featured listing in the Partners directory with co-marketing opportunities.
Quantifiable outcome
- Boosts conversions for stores using their themes
- +2 more outcomes
Companies that use Fluorescent Design
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Fluorescent Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Fluorescent Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycorePrimary platform partner for theme distribution. Fluorescent themes are built exclusively for Shopify's Online Store 2.0 architecture and distributed through the Shopify Theme Store. Shopify's theme editor, metafields, and related APIs are deeply integrated into all Fluorescent themes.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fluorescent Design competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Fluorescent Design social profiles
Digital presenceFluorescent Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluorescent Design leadership team
Management profileNumber of profiles
Profiles2 records
Fluorescent Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluorescent Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluorescent Design
What does Fluorescent Design do?
Fluorescent Design Inc. designs, develops, and sells premium Shopify eCommerce themes and related apps for merchants running stores on Shopify. Its portfolio includes five premium themes (Eclipse, Cornerstone, Stiletto, Spark, and Lorenza) built on Shopify Online Store 2.0 architecture, plus the Section Studio app for code-free layout customization, and a Partner Program that pays commissions on theme sales.
Is Fluorescent Design a public or private company?
Fluorescent Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluorescent Design founded?
Fluorescent Design was founded in 2015. It employs 1 to 10 people.
Where is Fluorescent Design based?
Fluorescent Design is headquartered in Victoria, Canada, in the North America region.
How does Fluorescent Design make money?
Two revenue lines are on record. Theme Sales are the primary driver. The others are partner Referrals.
Does Fluorescent Design have an API?
No public API is recorded for Fluorescent Design.