Visioncare Arkansas

What Visioncare Arkansas does

Visioncare Arkansas is a single-location, founder-owned optometric practice established in 1990 by Dr. Richard L. Barnes in Conway, Arkansas, serving Central Arkansas communities including Morrilton, Vilonia, and Greenbrier. The practice offers a comprehensive suite of eye care services spanning comprehensive and pediatric eye exams, InfantSEE assessments, digital retinal imaging, glaucoma testing, dry eye treatment, macular degeneration management, low vision services, eye emergency care, and visual field testing. Beyond clinical services, Visioncare Arkansas operates Conway's only optometric-physician-led vision therapy clinic and runs a sports vision training program through its partnership with Elite Sports Vision Academy, using equipment comparable to that deployed by professional sports organizations.

The business operates with a small, family-led management team (Dr. Barnes as primary optometrist, Lindsey Barnes as General Manager, Calli as Optical Manager, Aaron as Purchasing Manager, Glenda as Vision Therapist, and Ryan Barnes as Privacy Official) supported by additional clinical and front-desk staff. Technology assets are primarily clinical (phoropter, slit lamp, tonometry, digital retinal imaging) and retail-operational, anchored by an on-site digital optical laboratory that produces prescription eyeglasses in as little as one hour, paired with an in-store selection of over 1,800 designer frames from brands such as Tom Ford, Tiffany, Oakley, Ray Ban, Maui Jim, Versace, Coach, and Costa.

Revenue is generated through professional service fees (exams, vision therapy, sports vision training, medical eye care), retail optical sales (frames, lenses, sunglasses), and contact lens sales including online reordering for existing patients. Distribution is direct-to-consumer via the Conway storefront and the practice's website (appointment scheduling, patient forms, online contact lens reorders, and reviews), with patient referrals driven by in-network status across major medical (Aetna, BCBS, Medicare, Tricare, United, QualChoice) and vision (VSP, EyeMed, Avesis, Superior Vision, Compbenefits, Vision Care Direct) insurance plans. Marketing relies on patient testimonials, community sponsorships including the official eyecare provider role for UCA Athletics, and a HIPAA-compliant digital presence. No public revenue, funding, or M&A activity is disclosed.

Name

Visioncare Arkansas

Legal name

Visioncare Arkansas

Website

https://visioncarearkansas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Visioncare Arkansas is a founder-owned, single-location optometric practice in Conway, Arkansas, serving Central Arkansas families with comprehensive eye exams, vision therapy, sports vision training, an on-site digital optical lab, and designer eyewear sales.

Ownership category

akta.pro rank

Product category

Optometric Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Comprehensive eye exams
• Prescription eyeglasses
• Contact lens fittings
• Vision therapy services
• Sports vision training

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Eye Exams: Comprehensive eye exams for all ages including pediatric exams, InfantSEE exams, and specialty contact lens exams. Revenue generated through insurance billing and out-of-pocket payments.
2. Eyeglasses Sales: Sale of prescription eyeglasses with on-site digital lab enabling same-day service. Wide selection of over 1800 designer frames including Tom Ford, Tiffany, Oakley, Ray Ban, Maui Jim, Versace, Coach, Costa, Silhouette, and Catuma brands. Also includes lens treatments, Transitions lenses, and specialty eyewear.
3. Contact Lens Sales: Sale of contact lenses including disposable soft, bifocal/multifocal, toric, colored, and gas permeable lenses. Online reordering available for existing patients. Shipping charges of $12.50 for direct shipment, free shipping for 1-year supply orders.
4. Vision Therapy Services: Vision therapy for children addressing visual system deficiencies that affect learning and development.
5. Sports Vision Training: High performance sports vision training services using Elite Sports Vision Academy program for athletes seeking performance improvement.
6. Insurance Billing: Accepts multiple medical insurance plans (Aetna, Blue Cross Blue Shield, Medicare, Tricare, United Health Care, QualChoice) and vision plans (Avesis, Eye Med, Superior Vision, Compbenefits, Vision Care Direct, VSP).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Visioncare Arkansas is a single-location optometric practice providing comprehensive eye examinations, prescription eyeglasses (manufactured on-site with 1-hour same-day service), contact lens fittings, treatment of eye diseases such as glaucoma and macular degeneration, vision therapy for children, and sports vision training. The practice serves patients of all ages from its Conway, Arkansas clinic and accepts a broad range of medical and vision insurance plans.

Product overview

Visioncare Arkansas is an optometric eye care practice offering a comprehensive range of eye health and vision correction services. The practice operates as a single-location clinic with an on-site digital laboratory for same-day eyeglass production. Core clinical services include comprehensive eye exams, pediatric eye care, digital retinal imaging, glaucoma testing, dry eye treatment, low vision services, and vision therapy. The product portfolio includes prescription eyeglasses manufactured on-site (Eyeglasses with On-Site Digital Lab), contact lenses (various types including disposable, bifocal, toric, and colored), and sunglasses from designer brands. Specialty services include sports vision training through Elite Sports Vision Academy and vision therapy for children and adults with visual system deficiencies.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Sports Vision Academy: A sports vision training program offered by Visioncare Arkansas that provides high performance training to athletes to improve their visual system performance including eye-hand coordination, depth perception, eye tracking, and reaction time.

Products and services

• Pediatric Eye Exams

Quantifiable outcome

• Same-day glasses service within 1 hour
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Elite Sports Vision AcademycoreStrategic or Co-development PartnerPartnership with Elite Sports Vision Academy to provide high performance sports vision training services to athletes in Central Arkansas. The program uses state-of-the-art equipment adopted by professional sports organizations including college teams, NASCAR, NFL, MLB, NBA, and MLS. Optometric physician-led training ensures professional oversight of visual system training.
• University of Central Arkansas (UCA) AthleticsflagshipGTM or Marketing PartnerOfficial Eyecare Provider of UCA Athletics. This sponsorship provides brand visibility with the university community and athletic programs, positioning Visioncare Arkansas as the trusted eye care provider for student-athletes and the broader UCA community.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pearle Vision: Established optical retail chain offering comprehensive eye exams, designer frames, and contact lenses. Franchise and corporate-owned locations deliver the same exam-plus-eyewear model as Visioncare Arkansas, with similar insurance billing workflows.
• America's Best Contacts & Eyeglasses: High-volume national optical retailer focused on value-priced eye exams and two-pair eyewear deals. Competes for the same budget-conscious consumers and insured patients as Visioncare Arkansas, especially on price-sensitive frame and contact lens purchases.
• Target Optical: Optical retail operating inside Target stores offering eye exams, glasses, and contact lenses. Competes for similar consumer segments and accepts many of the same vision insurance plans as Visioncare Arkansas.
• Costco Optical: Membership-based optical department within Costco warehouses, offering low-cost eye exams and eyewear. Attracts value-oriented shoppers and competes on price for the same eyeglass and contact lens purchases Visioncare Arkansas relies on.
• LensCrafters: Large national optical retail chain offering eye exams and prescription eyewear across the U.S. Comparable to Visioncare Arkansas in core offering (comprehensive eye exams + same-store eyeglass dispensing), but operates at vastly greater scale with broader geographic reach and corporate ownership.
• Visionworks: National optical retailer providing eye exams, eyeglasses, and contact lenses across many U.S. states. Comparable retail optical model with insurance network participation and in-store labs, but at broader scale than Visioncare's single-location practice.

Direct peers

• Stanton Optical: Multi-state optical retailer offering eye exams, glasses, and contacts with same-day service in many locations. Closely comparable in same-day fulfillment value proposition and broad insurance network participation.
• Eye Boutique: Independent-feeling optical chain offering eye exams and eyeglasses with same-day service in many stores. Comparable store-level experience and service scope to Visioncare Arkansas, though operating across multiple states.
• Warby Parker: Direct-to-consumer eyewear retailer with both online and physical retail stores offering eye exams and prescription glasses. Most comparable in business model (DTC, same-day/in-store fulfillment, designer frame selection, online contact lens ordering) and a direct competitor for Visioncare's eyewear revenue.

Others

• Cole Vision / EyeMed network providers: Vision benefits administration network and its affiliated providers, including many independent optometrists. Visioncare Arkansas is itself an EyeMed in-network provider, and the broader EyeMed provider network represents the most direct ecosystem of competing independent optometry practices serving the same insurance plan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/VisioncareAR
• Facebookfacebook.com/VisioncareArkansas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visioncare Arkansas