Hawita Gruppe

What Hawita Gruppe does

HAWITA Gruppe GmbH is a German family-owned manufacturer of horticultural products headquartered in Vechta, Germany, with operations dating back to the 1920s. The group operates as a GmbH (private limited company) under family ownership led by Managing Directors Simon Tabeling (CEO) and Jens Berkensträter, with a workforce of 251–500 employees. Its commercial footprint extends across Europe through seven wholly-owned subsidiaries spanning Germany (EST GmbH, IEA GmbH, Technoplant Kunststofftechnik GmbH), Italy (Hawita Italia GmbH a socio unico), and the Baltic states (SIA Baloži & Ko, SIA HAWITA Baltic, SIA Cesvaine Kudra).

The company manufactures and distributes three core product lines: Erden & Substrate (premium soils and growing media for professional and hobby horticulture), Technoplant (plastic horticultural articles including flower hangers, balcony boxes, planters, and accessories), and Easypot (reusable fleece propagation pots for ornamental plants, vegetables, fruits, perennials, and woody plants). Production is based on proprietary substrate formulations, plastic injection/molding, and fleece pot engineering, with sustainability positioned as a material differentiator via PCR (post-consumer recycled) plastics and peatland renaturation beyond statutory minimums.

Revenue is generated through volume-based sales of physical inputs to two end-segments: professional commercial horticulture (Erwerbsgartenbau, the primary segment) and hobby gardeners (Heim und Garten, secondary). GTM combines B2B direct sales via field sales representatives, retail distribution through garden centers, and a direct-to-consumer e-commerce storefront at shop.hawita.de. Pricing is not publicly disclosed; commercial terms follow 30-day net (or 2% discount within 10 days) payment conditions. The model is fundamentally industrial manufacturing-led, with no disclosed software, subscription, licensing, or recurring digital revenue streams.

Name

Hawita Gruppe

Legal name

HAWITA Gruppe GmbH

Website

https://hawita.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

HAWITA Gruppe GmbH is a German family-owned manufacturer (founded 1920s, HQ Vechta) producing premium horticultural soils, plastic planters, and reusable fleece propagation pots. It serves professional growers and hobby gardeners in Germany, Italy, and the Baltic states via seven wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Horticultural Substrates and Containers

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Horticultural substrates
• Growing media
• Plastic plant containers
• Fleece propagation pots
• Professional horticulture supplies

Headquarters

HQ city

Vechta

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Hawita Gruppe manufactures and sells horticultural substrates (Erden & Substrate), plastic horticultural articles under the Technoplant brand (flower hangers, balcony boxes, plant containers and accessories), and Easypot reusable fleece propagation pots. The portfolio serves professional commercial horticulture as well as hobby gardeners, drawing on more than 100 years of industry experience.

Product overview

HAWITA Gruppe is a premium manufacturer of products for modern horticulture with a 100+ year history. The company operates as a multi-brand portfolio offering three core product lines: Erden & Substrate (premium soils and growing media for commercial and hobby use), Technoplant (high-quality plastic horticultural articles including planters and accessories), and Easypot (reusable fleece propagation pots for various plant types). The products serve the entire green industry value chain from hobby gardeners to professional commercial horticulture.

Differentiator

Problem solved

Functional benefit

Brands

• Technoplant: High-quality plastic articles for professional horticulture and hobby use, including flower hangers, balcony boxes, planters, and accessories.
• Easypot

Products and services

• Erden & Substrate Premium soils and growing substrates for commercial horticulture (Erwerbsgartenbau) as well as home and garden use, based on more than 100 years of experience in the green industry.
• Technoplant High-quality plastic articles for professional horticulture and hobby use, including flower hangers (Blumenampeln), balcony boxes (Balkonkästen), plant containers, and accessories.
• Easypot Ready-to-use fleece pots used as a propagation system for ornamental plants, vegetables, fruits, perennials, and woody plants; available in many sizes tailored to specific plant types.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hawitagruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawita Gruppe