What DIVERSIFIED Radiology does

Diversified Radiology of Colorado, Inc. is a physician-owned private radiology practice founded in 1927 in Denver, Colorado and headquartered in Lakewood. It provides diagnostic and interventional radiology services to hospitals and outpatient imaging centers across 12 states (Colorado, Montana, Florida, Texas, Oklahoma, Utah, California, Arizona, Indiana, New York, North Carolina, South Carolina), staffed by 65-75+ fellowship-trained subspecialty radiologists organized across disciplines including neuroradiology, body imaging, pediatric radiology, musculoskeletal imaging, breast imaging, nuclear medicine, and interventional radiology. The practice reports that 98% of studies are subspecialty-read, with 24/7 coverage delivering typical report turnaround under 15 hours, STAT reads under one hour, and a median afterhours turnaround under 20 minutes; the group reads over one million studies annually.

The service architecture spans three delivery models: onsite radiology staffing at partner hospitals, teleradiology for remote interpretation across the multi-state footprint, and an extensive interventional radiology suite covering pain management, vascular care, interventional oncology, and women's and men's health procedures. Technology infrastructure includes VPN-secured image transmission, in-house PACS and IT specialists, a 24/7 single-number call center (RadCall), and the InteleConnect provider portal for referring physicians. In 2022 the practice transitioned from score-based peer review to a peer learning model for quality improvement, and in 2025 it joined the Lumexa Imaging network of physician-owned radiology practices for shared administrative services.

Revenue mechanics are anchored in professional radiology interpretation billed to insurance carriers, with the company filing primary and secondary claims on behalf of patients. GTM is enterprise sales-led, targeting hospital administrators and outpatient imaging center operators through direct relationship selling and on-site onboarding support. No external private equity, venture capital, or controlling parent ownership is identified in available sources; the practice operates under physician ownership with Lumexa providing non-clinical administrative support.

Name

DIVERSIFIED Radiology

Legal name

Diversified Radiology of Colorado, Inc.

Website

https://divrad.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Diversified Radiology is a physician-owned radiology practice providing fellowship-trained subspecialty reads to hospitals and outpatient imaging centers across 12 states, with onsite coverage, teleradiology, interventional radiology, and 24/7 turnaround capabilities.

Ownership category

akta.pro rank

Product category

Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Teleradiology Platforms & Reading Workflow (HLACALAK), Quality, Peer Review & Compliance Tools (MQSA/ACR/QA) (HLACALAL), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ)

Keywords

• Teleradiology services
• Interventional radiology
• Diagnostic imaging
• Subspecialty radiology reads
• Hospital radiology coverage

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Radiology Services: Diversified Radiology provides professional radiology interpretation services (professional component) to hospitals and imaging centers. They bill for the reading of imaging procedures (X-ray, MRI, CT, ultrasound, PET Scan) separately from the facility technical component. The company accepts insurance from most major carriers and files with primary and secondary insurance on behalf of patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Diversified Radiology is a private, physician-owned radiology practice that provides diagnostic imaging interpretation and interventional radiology services to hospitals, imaging centers, and clinics across 12 U.S. states. Its offerings include onsite radiology coverage, 24/7 teleradiology reads performed primarily by fellowship-trained subspecialists, and minimally invasive interventional procedures such as uterine fibroid and prostate artery embolization. The practice handles more than one million imaging studies per year with a stated 98% subspecialty-read rate and tiered turnaround-time commitments.

Product overview

Diversified Radiology operates as a multi-subspecialty radiology practice providing a comprehensive portfolio of radiology services. The core offering consists of onsite radiology support for hospitals and outpatient imaging centers, combined with teleradiology services for remote interpretation across 12 states. The practice is organized around subspecialty divisions including Neuroradiology, Body Imaging, Pediatric Radiology, Musculoskeletal Imaging, Breast Imaging, Nuclear Medicine, and Interventional Radiology. Interventional Radiology offers minimally invasive image-guided procedures including pain management (vertebroplasty/kyphoplasty), vascular care (PAD treatment, DVT treatment, aneurysm repair), interventional oncology (chemoembolization, Y-90 therapy), women's health (uterine fibroid embolization, ovarian vein embolization), and men's health (prostate artery embolization). The company also operates under the Lumexa Imaging brand, which serves as an administrative services organization for the partnership of physician-owned radiology practices. Key service features include RadCall (24/7 call center), InteleConnect provider portal for image/report access, and a Peer Learning quality program. The practice reads over 1 million studies annually with a team of 65+ fellowship-trained radiologists.

Differentiator

Problem solved

Functional benefit

Brands

• Lumexa Imaging: Next generation private practice radiology partnership of physician-owned radiology practices and diagnostic imaging centers, focused on sharing best practices, optimizing growth, supporting hospital partners, and elevating patient care.

Products and services

• Onsite Radiology Coverage Provides physical, on-premises radiology coverage by the practice's radiologists at hospitals and health system sites, enabling those facilities to staff their radiology departments without maintaining an in-house group.
• Teleradiology Reading Services Remote diagnostic imaging interpretation delivered 24/7/365 to hospitals, clinics and imaging centers nationwide, primarily by fellowship-trained subspecialty radiologists, with defined turnaround-time commitments for routine and STAT studies.
• Interventional Radiology Services Minimally invasive image-guided procedures provided at the practice's interventional radiology sites, including embolization therapies and aneurysm repair, for patients referred by healthcare providers.
• Neuroradiology Readings Subspecialty diagnostic interpretation of neuroimaging and nuclear medicine studies, delivered by trained neuroradiologists and nuclear medicine radiologists for referring hospitals and imaging centers.
• Body Imaging Readings Subspecialty interpretation of body imaging studies (chest, abdomen, pelvis and related cross-sectional imaging), delivered by body imaging fellowship-trained radiologists.
• Pediatric Radiology Readings Subspecialty diagnostic imaging interpretation tailored to pediatric patients, performed by pediatric radiology-trained radiologists for referring providers.
• Mammography Readings Subspecialty interpretation of breast imaging studies, including screening and diagnostic mammography, delivered by mammography-trained radiologists for referring facilities and patients.
• General Diagnostic Imaging Readings General diagnostic imaging interpretation across routine modalities, performed by the practice's radiologists for referring hospitals, clinics, and imaging centers.
• Musculoskeletal (MSK) Imaging Readings Subspecialty interpretation of musculoskeletal imaging studies (bones, joints, soft tissues), delivered by MSK fellowship-trained radiologists for referring providers.
• Interventional Oncology Procedures Image-guided interventional oncology procedures delivered through the practice's interventional radiology service line for cancer patients referred by oncology and primary care providers.
• Uterine Fibroid Embolization (UFE) Minimally invasive embolization procedure for symptomatic uterine fibroids, performed by the practice's interventional radiologists for referred patients seeking uterine-sparing treatment.
• Prostate Artery Embolization (PAE) Embolization procedure for enlarged prostate / lower urinary tract symptoms, performed by the practice's interventional radiologists for referred patients seeking a minimally invasive alternative to surgery.
• Ovarian Vein Embolization Embolization procedure for symptomatic ovarian / pelvic vein reflux, delivered by the practice's interventional radiologists for referred patients with pelvic congestion symptoms.
• Aneurysm Repair (Interventional) Image-guided endovascular aneurysm repair procedures performed by the practice's interventional radiologists for patients with vascular aneurysms referred by vascular specialists.

Quantifiable outcome

• 98% of studies are subspecialty-read
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Lumexa ImagingcoreStrategic or Co-development PartnerLumexa Imaging provides administrative services to Diversified Radiology. They contracted with vendors to provide nonclinical support services. Lumexa Imaging is described as 'the next generation of private practice radiology' and is building the nation's premier partnership of physician-owned radiology practices. Diversified Radiology operates as part of the Lumexa Imaging network of affiliated radiology practices and diagnostic imaging centers.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Radiology Partners: Largest physician-owned radiology practice in the U.S., providing onsite and teleradiology services to hospitals and health systems across all 50 states. Direct competitor for subspecialty reads and enterprise hospital contracts at a much larger scale.
• RAYUS Radiology: National diagnostic imaging network operating both fixed outpatient imaging centers and a teleradiology platform. Comparable as a hybrid onsite+teleradiology provider serving hospitals, referring physicians, and patients.
• Aris Radiology: Radiology professional services and teleradiology provider serving hospitals nationwide with subspecialty interpretations. Comparable in teleradiology delivery model and subspecialty reads across multiple states.
• US Radiology Specialists: PE-backed national radiology practice built through roll-ups of regional groups, offering onsite, teleradiology, and women's imaging. Comparable in subspecialty model, multi-state footprint, and hospital-system GTM.
• LucidHealth: Radiology physician practice built by partnering with independent radiology groups across the Midwest, offering subspecialty reads and hospital coverage. Direct comparable in size, physician-owned model, and regional-to-national expansion strategy.
• Center for Diagnostic Imaging (CDI): National network of freestanding diagnostic imaging centers offering subspecialty interpretations across MRI, CT, and other modalities. Comparable in subspecialty radiology delivery to hospitals and referring physicians.
• vRad (Virtual Radiologic / Mednax Radiology Solutions): One of the largest teleradiology platforms in the U.S., providing subspecialty reads to hospitals and imaging centers 24/7. Direct overlap with Diversified's teleradiology and after-hours coverage offering.

Broad incumbents

• Envision Healthcare: Large national physician services organization spanning radiology, anesthesiology, and emergency medicine. Overlaps with Diversified through its radiology services line and enterprise hospital contracts, though much broader in scope.

Emerging players

• Qure.ai: AI radiology company whose image-reading algorithms for head CT, chest X-ray, and other modalities compete with traditional radiologist reads. Relevant as a potential substitute/augmentation technology in Diversified's workflow.

Others

• Concord Health Partners: Private equity firm focused on healthcare services, with notable radiology investments. Relevant as a potential capital partner or strategic acquirer in the radiology practice consolidation landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diversified-radiology
• Xx.com/DivRadiology
• Facebookfacebook.com/DiversifiedRadiology

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVERSIFIED Radiology