Hellerstein & Brenner Vision Center

What Hellerstein & Brenner Vision Center does

Hellerstein & Brenner Vision Center, P.C. is a privately held, full-scope optometric practice and optical dispensary headquartered at 7400 E. Orchard Road, Suite 175-S, in Greenwood Village, Colorado, serving patients of all ages across the Denver-Metro area. Operated as a professional corporation co-led by Dr. Lynn Hellerstein and Dr. Tricia Brenner, the practice combines routine optometry with a deeper developmental and neuro-rehabilitation focus than a typical optical office. Its clinical model emphasizes functional vision beyond standard acuity, evaluating the seventeen visual skills the practice considers necessary for efficient learning, and billing primarily on a fee-for-service, quote-based per-encounter basis with insurance processing for covered services.

The practice's revenue model mixes professional services with hardware sales. Service revenue is generated through comprehensive and developmental vision examinations, diagnosis and treatment of eye disease (glaucoma, macular degeneration, diabetic retinopathy), dry eye treatment including Lumenis OptiLight IPL, myopia control via corneal reshaping, specialty contact lens fitting, sports vision training, neuro-optometric vision rehabilitation for TBI/stroke patients, vision therapy, and surgical co-management. Hardware revenue comes from an on-site optical dispensary carrying designer frame brands (Ray-Ban, Missoni, Rag & Bone, Carolina Herrera) and from contact lens fulfillment through the YourLens online portal. The technology stack is standard third-party SaaS: Compulink for scheduling/EHR, CardPointe for online bill payment, and YourLens for e-commerce, augmented by clinical capital equipment such as the OptiLight IPL device.

Customer acquisition is sales-led and locally driven, anchored by referrals, community reputation (4.8 stars across 290 Google reviews), editorial coverage in Colorado Parent Magazine, recurring awards (CooperVision Best Practice 2023, OVDRA G.N. Getman Award 2024, Best Places to Work), and a multi-channel content presence including the practice website, blog, webinars, social media, and Dr. Hellerstein's podcast. The practice serves multiple distinct segments simultaneously: general patients of all ages, children with learning-related vision problems, athletes seeking performance gains, and TBI/stroke patients requiring neuro-rehabilitation, with the latter three representing differentiated specialty rails that most general optometry practices do not offer.

Name

Hellerstein & Brenner Vision Center

Legal name

Hellerstein & Brenner Vision Center, P.C.

Website

https://hbvision.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hellerstein & Brenner Vision Center, P.C. is a privately-held, full-scope optometric practice and optical dispensary in Greenwood Village, Colorado, providing comprehensive eye exams, developmental vision analysis, vision therapy, and neuro-optometric rehabilitation to patients of all ages across the Denver-Metro area.

Ownership category

akta.pro rank

Product category

Optometric Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Optometric services
• Vision therapy
• Comprehensive eye exams
• Specialty contact lenses
• Ocular disease treatment

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Eye Exams and Vision Care Services: Comprehensive vision/eye exams, developmental vision examinations, diagnosis and treatment of eye disease, dry eye treatment, myopia control, and specialty contact lens services
2. Optical (Eyewear): Eyewear and lens design services including glasses and specialty lenses. Frames from designer brands including RayBan, Missoni, Rag & Bone, and Carolina Herrera
3. Vision Therapy: Therapeutic vision services including vision therapy, sports vision training, and vision rehabilitation for TBI and stroke patients
4. Contact Lens Sales: Contact lens fitting and sales including specialty contact lens services and order fulfillment through YourLens platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hellerstein & Brenner Vision Center is a full-scope optometric practice providing comprehensive vision/eye examinations, developmental vision analysis, vision therapy, diagnosis and treatment of eye disease, dry eye treatment including OptiLight IPL therapy, myopia control via corneal reshaping, specialty contact lens fittings, sports vision training, and neuro-optometric rehabilitation for TBI and stroke patients. The practice operates an on-site optical dispensary offering prescription eyeglasses with designer frames (Ray-Ban, Missoni, Rag & Bone, Carolina Herrera) and provides surgical co-management for cataract and LASIK procedures.

Product overview

Hellerstein & Brenner Vision Center is a full-scope optometric practice and optical dispensary offering a comprehensive range of vision care services. The practice operates as a unified service portfolio centered on comprehensive eye exams, specialty vision therapy programs, and optical services. Core offerings include comprehensive and developmental vision examinations, diagnosis and treatment of eye diseases, and surgery co-management. The specialty care tier encompasses vision therapy (for amblyopia, strabismus, and learning-related vision problems), dry eye treatment including OptiLight IPL therapy, myopia control via corneal reshaping, sports vision training, and neuro-optometric rehabilitation for TBI and stroke patients. The optical department provides eyewear with designer frames and lens customization. The practice emphasizes developmental and functional vision care beyond standard 20/20 acuity testing, with a focus on the seventeen visual skills necessary for learning and daily function.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Vision / Eye Exams Full-scope optometric eye examinations assessing visual acuity, eye health, and visual function across the seventeen visual skills necessary for efficient learning. Available to patients of all ages.
• Developmental Vision Examination Specialized evaluation of visual processing skills, binocular vision function, and visual-motor integration to identify developmental vision deficits. Intended for patients suspected of having learning-related or functional vision deficits.
• Vision Therapy In-office rehabilitative vision therapy program treating conditions including amblyopia (lazy eye), strabismus (crossed/wandering eye), convergence insufficiency, and learning-related vision problems. Includes home-based exercises and activities.
• Specialty Contact Lens Services Fitting and management of specialty contact lenses including corneal reshaping lenses for myopia control, scleral lenses, and lenses for irregular corneas. Includes reorders via the YourLens online platform.
• Eyewear and Lens Design (Optical) Full-service optical dispensary offering prescription eyeglasses, lens designs, and anti-reflective coatings. Features designer frame collections including Ray-Ban, Missoni, Rag & Bone, and Carolina Herrera.
• Dry Eye Diagnosis and Treatment Comprehensive dry eye evaluation and treatment including OptiLight IPL therapy for evaporative dry eye and meibomian gland dysfunction. Addresses chronic dry eye symptoms in adult patients.
• OptiLight IPL Treatment Light-based therapy using Lumenis OptiLight technology to treat evaporative dry eye disease by addressing meibomian gland dysfunction. Offered as a specialty dry eye treatment within the practice.
• Myopia Control / Corneal Reshaping Myopia management program using corneal reshaping contact lenses (orthokeratology) to slow progression of nearsightedness in children and adults. Combines lens fitting with ongoing monitoring.
• Sports Vision Training Performance vision training program enhancing visual skills for athletes, including eye tracking, reaction time, depth perception, and visual concentration. Structured as multi-session training for athletes.
• Vision Rehab for TBI & Stroke Neuro-optometric vision rehabilitation for patients with traumatic brain injury, concussion, or stroke. Addresses Post Trauma Vision Syndrome, binocular dysfunction, and visual processing deficits through structured rehabilitation protocols.
• Diagnosis and Treatment of Eye Disease Medical management of ocular diseases including glaucoma, macular degeneration, diabetic retinopathy, and other conditions affecting eye health for adult patients.
• Surgery Co-Management Pre-operative evaluation and post-operative care coordination for cataract surgery, LASIK, and other ophthalmic surgical procedures in partnership with ophthalmic surgeons.
• Vision and Learning Program Specialized program addressing learning-related vision problems including visual processing difficulties, convergence insufficiency, and tracking deficits that impact academic performance in children and students.

Quantifiable outcome

• Patient reading speed improved from 150 words per minute to 290+ words per minute with 100% comprehension following vision therapy for brain injury
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Terracycle and Bausch + Lomb (ONE by ONE program)minorStrategic or Co-development Partner · 22 April 2021Partnership to recycle contact lens materials including blister packs, foil tops, and contact lenses. Accepts all contact lens brands. Addresses environmental concern about small contact lens materials being filtered out of regular recycling facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Target Optical: Retail-hosted optical shops inside Target stores offering eye exams and eyewear. Comparable as a same-channel, convenience-oriented competitor for routine vision care and basic eyewear in the Denver-Metro market.
• Visionworks: National optical retailer operating brick-and-mortar eye exam and eyewear locations. Comparable because both offer comprehensive eye exams plus on-site optical dispensary, though Visionworks competes on volume, price, and convenience rather than specialty vision therapy.
• Pearle Vision: Established optical retailer with doctor-led exam lanes and full dispensary. Comparable as a same-channel competitor for routine eye care and eyewear, though not differentiated on developmental or neuro-rehabilitative optometry.
• EyeCare Partners: PE-backed optometry and ophthalmology platform consolidating independent practices across the U.S. Comparable as a multi-location optometric service provider; representative of the consolidation/roll-up pathway that competes for the same patient base and clinician talent.
• LensCrafters: Large multi-brand optical retailer providing eye exams, prescription eyewear, and contact lenses in-store. Comparable as a same-vertical competitor for routine exams and eyewear, but serves a mass-market customer rather than HB Vision's developmental/neuro-rehabilitation niche.

Emerging players

• Neurolens: Company commercializing contoured prism lenses and diagnostic technology for binocular vision issues and post-concussion symptoms. Comparable as an emerging adjacent player addressing the same neuro-optometric/vision-therapy patient population HB Vision serves.

Others

• Bausch + Lomb: Global ophthalmic manufacturer of contact lenses, lens care solutions, and dry-eye treatments (partner in the ONE by ONE recycling program with HB Vision). Relevant as an enabling supplier whose products underpin HB Vision's contact lens sales and dry-eye treatment offerings.
• CooperVision: Major contact lens manufacturer and HB Vision partner (named HB Vision a Best Practice in 2023). Relevant as an enabling/ecosystem participant whose specialty lens products (including myopia control) underpin HB Vision's specialty contact lens and myopia management revenue.

Direct peers

• America's Best Contacts & Eyeglasses: High-volume value optical retailer bundling eye exams with two-pair eyewear offers. Comparable as direct competition on routine exams, contact lens fitting, and discounted eyewear, though lacking HB Vision's clinical-specialty positioning.
• Warby Parker: DTC eyewear brand that has expanded into in-person eye exams and contact lens sales. Directly comparable as an alternative channel for prescription eyewear and exams, but does not offer HB Vision's signature vision therapy, neuro-rehab, or sports vision services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnF6jCQuKsIYd5pB5pODP9Q
• Facebookfacebook.com/HellersteinBrennerVision
• Xx.com/hbvisioncenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellerstein & Brenner Vision Center