The Window & Door Store

What The Window & Door Store does

The Window & Door Store is a privately-held, employee-owned regional retailer and installer of residential and light-commercial windows and doors, headquartered in Omaha, Nebraska, and operating as a division of Chicago Lumber Company (founded 1876). Founded in 1993 to address a gap in dedicated window and door retail, the company has grown from a single Omaha showroom into a four-location Nebraska footprint spanning Omaha, Lincoln, Norfolk, and Kearney, with the flagship Omaha showroom covering over 6,000 square feet.

The company's product portfolio spans eight manufacturer brands — Marvin, Windsor, and Minnkota for windows; TruStile, Therma Tru, and DSA for doors; and Larson and Gerkin for storm doors and windows — sold alongside professional installation, replacement, new construction, and repair services. Technical differentiation is carried through upstream features including Low-E glass coatings, multi-pane construction with argon or krypton insulating gas, ENERGY STAR certification, and Kynar finishes on metal surfaces. Window styles range from casement and awning to double-hung, sliding, and picture; door styles include French, sliding patio, arched, and contemporary glass. Customer acquisition is driven by in-home sales consultations, showroom traffic, content marketing via blog and SEO, and a Wells Fargo financing partnership.

Revenue is generated through one-time product sales bundled with installation labor, supplemented by repair service fees and transaction-based financing. Two primary customer segments are served: homeowners undertaking replacement or remodeling projects, and builders specifying products for new construction. Pricing is quote-based with no public rates, and the company backs installations with a 20-year glass warranty and 10-year product warranty (transferable to subsequent homeowners). The business is privately held with no external venture funding and no publicly disclosed financials.

Name

The Window & Door Store

Legal name

The Window & Door Store

Website

https://marvinwindowstore.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Window & Door Store is a privately-held, employee-owned regional retailer and installer of residential and light-commercial windows and doors, operating four showrooms across Nebraska as a division of Chicago Lumber Company (founded 1876).

Ownership category

akta.pro rank

Product category

Window and Door Retail Installation

NAICS

Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industries

General Home Improvement & Hardware Stores (CRAIADAA), Door & Door Frame Repair (Interior/Exterior, Jambs, Thresholds) (HSAGABAC)

Keywords

• Window replacement services
• Door installation services
• Residential window sales
• Home remodeling services
• New construction windows

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Window and Door Sales: Revenue from selling replacement and new construction windows and doors to homeowners and builders. Products sourced from suppliers including Marvin, Windsor, Minnkota, TruStile, Therma Tru, DSA, Larson, and Gerkin.
2. Installation Services: Factory-trained professional installation services provided to customers purchasing products, ensuring proper fit and airtight seal for maximum performance.
3. Repair Services: Expert repair services for Marvin windows and doors to restore functionality and energy efficiency.
4. Financing Services: Partnership with Wells Fargo to provide credit card and financing options enabling customers to buy today and pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Window & Door Store is a Nebraska-based retailer and installer of residential and commercial windows and doors. The company offers products from multiple manufacturers including Marvin, Windsor, Minnkota, TruStile, Therma Tru, DSA, Larson, and Gerkin, bundled with factory-trained professional installation, in-home sales consultations, repair services, and Wells Fargo financing options.

Product overview

The Window & Door Store operates as a retail dealer and installer of windows and doors across Nebraska, offering products from multiple manufacturers including Marvin Windows, Minnkota Windows, Windsor Windows for windows, and TruStile, Therma Tru, and DSA for doors. The company also offers storm doors from Larson and Gerkin. Service offerings include replacement and remodeling installations, new construction window and door solutions, and repair services for Marvin products. The company provides financing through Wells Fargo and backs installation services with comprehensive warranties. The product portfolio spans window types (casement, awning, double-hung, single-hung, sliding, picture) and door styles (French, carpenter, sliding patio, arched, contemporary glass) with features including Low-E glass and smart window technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Marvin Windows and Doors Premium windows and doors from Marvin, the company's flagship brand, featuring Low-E glass coatings, multi-pane construction with argon/krypton insulation, and ENERGY STAR certification. The Window & Door Store is a Certified Installing Retailer for Marvin.
• Windsor Windows

Quantifiable outcome

• Windows account for 25-30% of residential heating and cooling energy use (U.S. Department of Energy)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Chicago Lumber CompanycoreOthers · 1 January 1876Parent company founded in 1876 in Omaha, NE. Chicago Lumber Company recognized the need in 1993 to provide and service the Window & Door industry and opened the first showroom. The Window & Door Store is part of the Chicago Lumber family of brands and is employee-owned.
• Wells FargominorGTM or Marketing PartnerFinancing partner providing credit card services with revolving line of credit, special financing options, and convenient monthly payments. Enables customers to buy today and pay over time.
• Marvin Windows and DoorscoreTechnology or IntegrationPrimary window and door supplier. First showroom opened in 1993 dedicated to showcasing Marvin Windows and Doors. Company is a Certified Installing Retailer for Marvin products.
• Windsor Windows and DoorsminorChannel Partner/ Reseller/ DistributorTop-tier supplier partner offering woodgrain millwork products as part of the company's diverse product offerings.
• Minnkota WindowsminorChannel Partner/ Reseller/ DistributorWindow brand partner carried by The Window & Door Store.
• TruStile DoorsminorChannel Partner/ Reseller/ DistributorDoor brand partner offering crafted doors available through The Window & Door Store.
• Therma Tru DoorsminorChannel Partner/ Reseller/ DistributorMost preferred door brand in the business, featured at The Window & Door Store.
• DSA DoorsminorChannel Partner/ Reseller/ DistributorMaster crafted doors brand partner available through The Window & Door Store.
• Larson DoorsminorChannel Partner/ Reseller/ DistributorStorm door brand partner offering products through The Window & Door Store.
• Gerkin Windows and DoorsminorChannel Partner/ Reseller/ DistributorStorm door and window brand partner available through The Window & Door Store.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Window World: National window and door replacement franchise operating showrooms across the U.S. Same core business model: branded window/door sales plus installation, with local/regional franchisees running showrooms and field sales — directly comparable to The Window & Door Store's replacement and remodeling motion.
• Renewal by Andersen: Andersen's full-service window replacement subsidiary that owns the direct-to-consumer replacement experience including in-home consultations, showrooms, and certified installation crews. Closely comparable business model and premium positioning to The Window & Door Store's Marvin-led replacement offering.
• Champion Window: Direct-to-consumer window and door replacement company with manufacturing and retail presence, offering in-home consultations, showrooms, and installation — same end-to-end replacement model as The Window & Door Store.
• Zen Windows: Window and door replacement franchise that runs an owner-operator in-home sales and installation model, similar in structure to a regional player like The Window & Door Store but operating in multiple U.S. metro markets.

Regional players

• Feldco: Midwest-focused window, door, and siding replacement retailer serving Illinois, Indiana, Iowa, Kentucky, Michigan, Missouri, Ohio, Tennessee, and Wisconsin. Closest geographic comparable to a Nebraska specialty replacement retailer given overlapping Midwest climate and housing stock.
• Harvey Building Products: Regional U.S. manufacturer of windows and doors serving the Northeast and Mid-Atlantic with dealer-installed distribution. Comparable in role as a regional brand whose products are sold and installed through independent dealers like The Window & Door Store.

Broad incumbents

• Pella Windows & Doors: Major national window and door manufacturer with showrooms and a dealer network. Operates both its own retail showrooms and a multi-channel distribution model, overlapping with The Window & Door Store's premium window/door offerings and showroom-based GTM.
• Andersen Windows: Largest U.S. window and door manufacturer, selling through a national dealer network. The parent of Renewal by Andersen and a direct competitor in branded window/door supply to the same homeowner segment that The Window & Door Store serves.
• Home Depot: National home improvement big-box retailer that sells windows and doors (including installation services) alongside broader home improvement categories. A broad incumbent competing for the same homeowner window/door replacement dollars.
• Lowe's: National home improvement retailer with installed window and door programs. A broad incumbent competitor for the same mid-market homeowner window/door replacement and remodeling purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/windowdoorstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Window & Door Store