The Fresh Produce Consortium

What The Fresh Produce Consortium does

The Fresh Produce Consortium (FPC) is the trade association for the UK fresh produce and cut flower industry, structured as a company limited by guarantee and headquartered in Peterborough, England. It supports, represents, and advises the ~700 member businesses operating across the full UK supply chain — including retailers, distributors, importers, wholesalers, processors, packers, food service operators, and ancillary service providers (freight, ports, laboratories, legal, packaging, recruitment, and trade media). The organisation is membership-owned and works exclusively for its members, positioning itself as the recognised voice of the UK industry.

FPC's product surface is built around four pillars: membership subscriptions providing access to representation, regulatory guidance, and networking; a calendar of in-person and online events (quarterly Technical Meetings, Sustainability Meetings, and the annual FPC Fresh Awards); information services including publications FreshtalkDaily News and Agritech Future, statistics datasets, and downloadable guidance; and advertising/sponsorship across events and digital channels. Supporting online platforms include FPCcareers.co.uk (recruitment) and FPCfuture.co.uk (workforce development). No proprietary technology stack or AI/ML capability is disclosed — delivery is via websites, email newsletters, and event operations.

The business model relies on annual membership dues (the core recurring stream), one-time event ticket and sponsorship sales, downloadable resource fees, and bespoke advertising services. Pricing is not publicly disclosed; members and event attendees transact directly via the FPC website. FPC's strategic value is concentrated in regulatory and standards influence: its executives hold non-executive directorships on Freshfel Europe, the International Federation of Produce Standards (IFPS), and the Red Tractor board, and the organisation engages with UK government departments (DEFRA, FSA, APHA, HSE, HMRC) on policy, plant health, food safety, pesticide regulation, Brexit trading, and sustainability matters.

Name

The Fresh Produce Consortium

Legal name

THE FRESH PRODUCE CONSORTIUM (U.K.) Limited

Website

https://freshproduce.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fresh Produce Consortium (FPC) is a UK trade association supporting roughly 700 businesses across the fresh produce and cut flower supply chain via membership services, events, regulatory advocacy, and publications including FreshtalkDaily and Agritech Future.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association Services

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industry

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)

Keywords

• Fresh produce trade association
• Industry membership services
• Regulatory advisory services
• Agricultural industry events
• Trade association publications

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to member services, industry representation, guidance documents, and networking opportunities. Membership subscription is the core revenue stream supporting the consortium's operations.
2. Events Services: Ticket sales for in-person events (technical meetings, sustainability meetings, combined events) and online events. Revenue generated from event attendance including sponsorship and exhibitor opportunities.
3. Information Services: Downloadable resources and publications including guidance documents, statistics reports, and regular newsletters such as FreshtalkDaily. Revenue from resource downloads and newsletter subscriptions.
4. Advertising Services: Sponsorship of events, exhibitor and stall holder bookings, and bespoke advertising and marketing services for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Fresh Produce Consortium (FPC) is a UK trade association that supports, represents and advises businesses in the fresh produce and cut flower industry. Its core offering is an annual membership subscription providing access to technical and sustainability meetings, industry events (including the FPC Fresh Awards), digital news publications (FreshtalkDaily News and Agritech Future), regulatory and trade guidance covering Brexit, plant health, food safety, and pesticide regulation, plus industry statistics, networking opportunities, and dedicated online portals for careers and workforce development.

Product overview

The Fresh Produce Consortium (FPC) is the UK's fresh produce trade association offering a portfolio of membership services rather than a unified technology product. The core offering is FPC Membership, which provides access to events (Technical Meetings, Sustainability Meetings, FPC Fresh Awards), publications (FreshtalkDaily News with 70,000+ readers, Agritech Future), regulatory advice and guidance, and industry statistics. Supporting online platforms include FPCcareers.co.uk for recruitment and FPCfuture.co.uk for workforce development. The organization serves approximately 700 member businesses including retailers, distributors, importers, wholesalers, processors, packers, and food service companies across domestic and global supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• FreshtalkDaily: News publication featuring the latest fresh produce industry news including supply chain, supermarkets, logistics and more
• FPC Fresh Awards
• FPCcareers
• Agritech Future
• FPC Fresh Live
• FPC Fresh Talk
• Eat In Colour
• Sweetclem
• Fresh Live
• Fresh Awards
• Get Fresh

Products and services

• FPC Membership Annual trade association membership providing access to events, technical meetings, sustainability meetings, regulatory guidance, statistics, publications, and industry networking opportunities for businesses in the UK fresh produce and flower industry. Currently serves approximately 700 member businesses.
• FreshtalkDaily News Digital newsletter delivering daily fresh produce industry news covering supply chain, supermarkets, logistics, regulation, and more to an evolving audience of over 70,000 readers.
• Agritech Future Digital publication focused on agricultural technology developments for the fresh produce industry, with an audience of over 70,000 readers.
• FPC Technical Meetings Quarterly meetings (in-person and online) discussing technical issues affecting all sectors of the industry, including regulatory developments, plant health, and food safety matters.
• FPC Sustainability Meetings Quarterly online meetings covering sustainability topics including Net Zero, Climate Impact, Eco-labelling, Ethical Trading, and Water Resilience for the fresh produce sector.
• FPC Fresh Awards Annual awards event recognising excellence across the UK fresh produce industry, with sponsorship and exhibitor opportunities available to members and non-members.
• FPCcareers.co.uk Online careers portal providing job listings and career resources dedicated to the UK fresh produce industry.
• FPCfuture.co.uk Future-focused online portal for workforce development in the UK fresh produce industry.
• Regulatory and Trade Advice Services Expert advisory service providing members guidance on Brexit, trade, plant health, food safety, regulation, pesticide regulation, and sustainability for businesses operating in UK and international fresh produce supply chains.
• Statistics and Data Services Comprehensive industry statistics including UK FSA/Port Health border notifications, UK plant health interceptions, RASFF reports, pesticide residues data, and industry-specific research.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Freshfel EuropecoreStrategic or Co-development PartnerFPC Chief Executive Nigel Jenney holds a non-executive directorship on the Freshfel board, the EU Trade Association for fresh produce based in Brussels. This partnership provides representation for the UK fresh produce industry at EU level and facilitates cross-border trade discussions.
• International Federation of Produce Standards (IFPS)coreStrategic or Co-development PartnerFPC Chief Executive Nigel Jenney holds a non-executive directorship on the IFPS board. This partnership enables participation in international produce standards development and harmonization efforts.
• Red TractorcoreStrategic or Co-development PartnerKelly Shields, FPC Technical Director, represents FPC on the Red Tractor Board, providing input on farm assurance standards and food safety certification schemes relevant to the fresh produce sector.
• UK Government Bodies (FSA, APHA, DEFRA, HSE)coreStrategic or Co-development PartnerFPC works with government departments and regulatory agencies including the Food Standards Agency (FSA), Animal and Plant Health Agency (APHA), Department for Environment, Food and Rural Affairs (DEFRA), and Health and Safety Executive (HSE) to provide industry input on policy development, regulatory implementation, and consultation responses.
• Industry Organizations (Soil Association, BASF, Climate Change Committee, Met Office)minorStrategic or Co-development PartnerFPC collaborates with various industry organizations and expert bodies for events and consultations, including the Soil Association, BASF, Climate Change Committee, and Met Office for sustainability and climate-related initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freshfel Europe: EU-level fresh produce trade association headquartered in Brussels, representing the European fresh fruit and vegetables sector. FPC's CEO sits on its board. Closest direct peer — same category (fresh produce trade body) but at pan-EU rather than UK national level.
• British Growers Association: UK trade body representing fresh produce growers. Direct peer to FPC at the production end of the fresh produce supply chain, with overlapping membership and shared regulatory interests.
• International Federation for Produce Standards (IFPS): Global body that develops and maintains produce identification standards (PLU codes). FPC CEO holds a board seat. Comparable as an international produce industry standards body that intersects with FPC's trade and standards work.

Broad incumbents

• Agriculture and Horticulture Development Board (AHDB): UK statutory levy board covering agriculture and horticulture (including horticulture and potatoes sectors). Broader than FPC, but directly comparable as a UK sector body providing data, research and representation for fresh produce-adjacent industries.
• Food and Drink Federation (FDF): UK trade association representing the wider food and drink manufacturing sector. Broader scope than FPC but overlaps on regulatory representation, food safety and sustainability advocacy for food producers.
• National Farmers' Union (NFU): UK's largest farming trade association, representing farmers and growers across all agricultural sectors. Broader remit than FPC but with significant overlap on horticulture/policy advocacy and government engagement.
• British Retail Consortium (BRC): UK trade association for the wider retail industry. Many FPC members (supermarkets, retailers) are also BRC members, making it an adjacent trade body with overlapping constituencies and regulatory concerns.

Others

• Soil Association: UK charity and certification body for organic food and sustainable farming. FPC collaborates with the Soil Association on sustainability and eco-labelling initiatives. Complementary rather than competitive.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fpcfreshtalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fresh Produce Consortium