SoundTube Entertainment

What SoundTube Entertainment does

SoundTube Entertainment is a US-based loudspeaker manufacturer, operating under the legal entity MS Electronics since 1996 and headquartered in Lenexa, Kansas. The company designs, distributes, and supports a comprehensive portfolio of commercial and residential audio hardware spanning more than ten product categories — in-ceiling and in-wall speakers, surface-mount, hanging/pendant, outdoor, invisible/transducer, soundbars, subwoofers, freestanding/bookshelf speakers, amplifiers, and accessories — organized under seven sub-brands: dARTS, Induction Dynamics, PhaseTech, Rockustics, SolidDrive, Soundsphere, and the core SoundTube line. Its technology stack emphasizes networked audio through STNet IP-addressable speakers with Dante integration, flexible 70.7V/100V/8-ohm operation for distributed commercial installations, directional FP-Series speakers for personal-audio applications with minimal sound bleed, and a patented three-way outdoor bollard system (Rockustics Cherry Bomb Galaxy) integrating subwoofer, midrange, and tweeter in a single direct-burial enclosure.

The company monetizes primarily through B2B hardware sales via a dealer-and-representative channel covering both the United States and international markets. Pricing is quote-based and not publicly disclosed, MAP policies are enforced, free freight is offered across the US, and partner-facing value-adds include free expert design services and lifetime technical support from in-house engineers. End customers span commercial audio (retail, hospitality, education, government, public spaces) and residential audio (home theaters, outdoor entertainment, residential sound systems), with referenceable installations at the Library of Congress Treasures Gallery and the University of Florida immersive gaming lab. The firm is privately held, shows no disclosed funding or M&A activity, and reports a very small direct employee base (1–10), suggesting an asset-light model that relies on outsourced manufacturing and a network of channel partners for go-to-market.

Name

SoundTube Entertainment

Legal name

MS Electronics

Website

https://soundtube-int.mseaudio.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundTube Entertainment is a US loudspeaker manufacturer designing and distributing commercial and residential audio systems — including Dante-networked, directional, and outdoor speakers — through a global dealer and representative channel. The company serves integrators and end customers across education, government, hospitality, and home audio markets.

Ownership category

akta.pro rank

Product category

Commercial and Residential Loudspeakers / Professional Audio

NAICS

Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)

akta.pro secondary industries

Multiroom / Whole‑Home Audio Systems (CRACANAJ), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• Commercial audio loudspeakers
• Networked Dante speakers
• Outdoor landscape audio
• Distributed audio systems
• Residential sound systems

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of loudspeakers, amplifiers, and audio equipment across commercial, residential, outdoor, and specialty product lines. Products include in-ceiling, surface mount, hanging, outdoor, invisible/transducer speakers, soundbars, subwoofers, and freestanding speakers.
2. Design Services: Free expert design services for SoundTube dealers to build complete audio solutions for customer spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SoundTube Entertainment designs, manufactures, and distributes a wide range of commercial and residential loudspeakers and audio equipment across multiple sub-brands (dARTS, Induction Dynamics, PhaseTech, Rockustics, SolidDrive, Soundsphere). The portfolio includes in-ceiling/in-wall, surface mount, hanging/pendant, outdoor/landscape, invisible/transducer speakers, soundbars, subwoofers, freestanding/bookshelf speakers, amplifiers, and accessories. The company also offers free design services and lifetime technical support to its dealer network, and incorporates proprietary networked (STNet IP/Dante) and directional audio technologies.

Product overview

SoundTube Entertainment is America's Loudspeaker Manufacturer offering a comprehensive portfolio of commercial and residential audio solutions. The product portfolio spans multiple sub-brands including dARTS, Induction Dynamics, PhaseTech, Rockustics, SolidDrive, and Soundsphere alongside the core SoundTube brand. Product categories include STNet IP Addressable/Dante networked speakers, in-ceiling/in-wall speakers, surface mount/on-wall speakers, outdoor speakers (featuring Rockustics landscape audio including the Cherry Bomb Galaxy bollard speaker), hanging/pendant speakers, invisible speakers/transducers, soundbars, subwoofers, freestanding/bookshelf speakers, amplifiers (including the OS-440 Outdoor Smart Amplifier), and accessories/parts. The company also provides design services and technical support as part of their customer offerings.

Differentiator

Problem solved

Functional benefit

Brands

• dARTS: Product line of speakers
• Induction Dynamics
• PhaseTech
• Rockustics
• SolidDrive
• Soundsphere
• SoundTube

Products and services

• STNet IP Addressable / Dante Networked Speakers IP-addressable networked speakers supporting Dante digital audio networking for commercial audio installations, allowing signal distribution and individual speaker addressing over standard network infrastructure.
• In-Ceiling / In-Wall Speakers Speakers designed for installation within ceilings and walls, providing discrete audio reproduction for commercial and residential settings.
• Surface Mount / On-Wall Speakers Speakers designed for surface or wall mounting for commercial and residential audio applications.
• Outdoor Speakers Speakers designed for outdoor installation including landscape audio and exterior commercial audio applications.
• Hanging / Pendant Speakers Speakers designed to be suspended from ceilings for pendant-style open-ceiling audio installations in commercial and residential environments.
• Invisible Speakers / Transducers Hidden or invisible speakers and transducers designed to be installed behind surfaces for discrete, visually unobtrusive audio reproduction.
• Soundbars Soundbar speakers for audio enhancement in commercial and residential settings.
• Subwoofers Subwoofer speakers for low-frequency audio reproduction, complementing full-range speaker systems.
• Freestanding / Bookshelf Speakers Freestanding and bookshelf speakers for audio playback in residential and commercial settings.
• Amplifiers Audio amplifiers for powering speaker systems, including outdoor smart amplifiers with wireless control and installation flexibility.
• Accessories / Parts Accessories and replacement parts sold to support SoundTube speaker systems.
• dARTS Speakers (sub-brand) High-performance premium audio speaker line sold under the SoundTube portfolio.
• Induction Dynamics Speakers (sub-brand) Speaker product line sold under the SoundTube portfolio under the Induction Dynamics sub-brand.
• PhaseTech Speakers (sub-brand) Speaker product line sold under the SoundTube portfolio under the PhaseTech sub-brand.
• SolidDrive Speakers (sub-brand) Speaker product line sold under the SoundTube portfolio under the SolidDrive sub-brand.
• Soundsphere Speakers (sub-brand) Speaker product line sold under the SoundTube portfolio under the Soundsphere sub-brand.
• Rockustics Outdoor Speakers (sub-brand) Outdoor and landscape audio speaker brand under the SoundTube portfolio, including landscape speaker lines and the Cherry Bomb Galaxy bollard product family.
• Rockustics Cherry Bomb Galaxy (CBG5) Bollard Speaker Three-way outdoor bollard speaker with integrated 5.25-inch bandpass subwoofer, 4.5-inch midrange driver, and 0.75-inch titanium dome tweeter in a single enclosure. Delivers extended low-frequency performance down to 38 Hz with direct-burial installation requiring minimal excavation for outdoor residential and commercial audio use.
• FP-Series Directional Speakers Directional speakers that deliver high-quality personal audio with minimal sound bleed, used in applications such as gaming labs, museums, and social/commercial environments.
• OS-440 Outdoor Smart Amplifier Outdoor smart amplifier providing powerful amplification with wireless control and installation flexibility for outdoor audio systems.
• Free Dealer Design Services Free expert audio system design services offered to authorized SoundTube dealers to build complete audio solutions for customer spaces.

Quantifiable outcome

• Extended low-frequency performance down to 38 Hz with Cherry Bomb Galaxy bollard speaker

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GAMELABminorStrategic or Co-development PartnerGAMELAB designed the University of Florida gaming lab which features SoundTube's directional FP-Series speakers for immersive personal audio with minimal sound bleed in a social gaming environment.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Biamp: Biamp provides commercial audio solutions including networked loudspeakers, amplifiers, and DSP with Dante support. Directly comparable on networked commercial audio technology and integrator-driven go-to-market.
• Bose Professional: Bose Professional offers commercial installed audio including in-ceiling, surface-mount, and outdoor loudspeakers plus amplifiers. Directly comparable product set and target integrators in retail, hospitality, education, and government — SoundTube's core verticals.
• JBL Professional (Harman): JBL Professional manufactures installed commercial loudspeakers, subwoofers, and networked audio systems. Comparable on commercial speaker portfolio, distributed audio systems, and global integrator/dealer channel reach.
• Sonos: Sonos designs residential wireless speakers, soundbars, and subwoofers. Directly comparable to SoundTube's residential product lines (soundbars, subwoofers, freestanding speakers), though Sonos sells DTC rather than through integrators.
• Sonance: Sonance specializes in architectural and outdoor loudspeakers for both residential and commercial markets, sold through a dealer/integrator channel. Highly comparable business model and product overlap with SoundTube's in-ceiling, outdoor, and subwoofer categories.
• QSC: QSC designs and manufactures professional loudspeakers, amplifiers, and networked audio (Dante-enabled Q-SYS ecosystem) for commercial installations. Directly comparable on networked commercial audio technology and integrator channel.
• AtlasIED: AtlasIED manufactures commercial audio solutions including in-ceiling, surface-mount, and outdoor speakers distributed through a rep/dealer channel. Directly comparable as a commercial-only architectural loudspeaker manufacturer serving the same integrator base as SoundTube.
• Klipsch: Klipsch manufactures residential and commercial loudspeakers, including architectural and outdoor lines. Comparable on speaker category breadth and a multi-channel distribution approach for residential and light-commercial markets.

Broad incumbents

• Crestron Electronics: Crestron provides commercial AV control and integration solutions including loudspeakers and amplifiers. Overlaps with SoundTube in commercial installed audio but operates as a broad AV control and integration incumbent rather than a speaker specialist.
• Bose: Bose is a large established consumer and professional audio company spanning headphones, home audio, and commercial installations. Broader and deeper portfolio than SoundTube, with significantly greater brand awareness and R&D resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SoundTubeEntertainment/videos
• Facebookfacebook.com/SoundTube
• LinkedInlinkedin.com/company/soundtube-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundTube Entertainment