What Paradise Park does

Paradise Park operates a single 45799 Grand River Avenue site in Novi, Michigan as a multi-attraction family entertainment center, founded in 2005. The facility bundles 10+ visitor attractions including a William Beatty-designed 1/4 mile Formula go-kart track with elevated hairpin turns and 27-degree banks, an interactive laser tag arena, an 18-hole outdoor miniature golf course, a 100+ game arcade, Italian-imported Olympic-quality trampolines, a climbing wall, a 60-foot Euro Bungy dome, a balloon drop tower, a fun slide, and a miniature bowling lane. On-site F&B is anchored by a full-service restaurant and bar (Paradise Cove Bar) serving hand-tossed pizzas since 2005, and a 5,000 sq. ft. Pavilion Banquet Center accommodates up to 300 guests for corporate and life-event hosting.

Revenue is generated on a transaction-fee basis across attraction admissions, birthday and life-event packages, corporate and group bookings, and food and beverage. Pricing is unit-based: $49.95 for a 3-hour unlimited attractions pass and $39.95 for a 2-hour pass, a $95 family pack of 12 tickets, individual attraction tickets priced $7-$10, and arcade credit cards sold in tiered bundles from $5 to $100. Go-to-market is direct-to-consumer through walk-in visits, a website booking flow (including a partywirts integration), and a separate direct sales motion for corporate clients, schools, and large group events; marketing is supported by Facebook, Instagram, and Twitter presence, an email newsletter, and review platforms (TripAdvisor, Yelp).

The customer base is diversified across five primary segments: families with children (birthday parties and weekend outings), corporate/enterprise (team-building, meetings, picnics), schools and youth organizations (field trips, lock-ins, fundraisers), sports teams, and life-event celebrations (Bar/Bat Mitzvahs, weddings, receptions, bachelor/bachelorette parties, graduation parties). The business employs over 150 local residents and has been recognized as a multi-time Best Amusement Facility and best miniature golf by WDIV Local 4 for three consecutive years, with the Fun Slide winning 2022 Attraction of the Year. There is no disclosed external funding, parent company, or multi-site footprint; the company is privately held and operates as an independent single-location operator in the Detroit metro market.

Name

Paradise Park

Website

https://paradiseparknovi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise Park is a single-location family entertainment center in Novi, Michigan, founded in 2005, offering 10+ attractions including go-karts, laser tag, mini golf, arcade, and trampolines, plus a 5,000 sq ft banquet pavilion and full-service restaurant and bar for families, corporate clients, schools, and life-event celebrations across the Detroit metro.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Family entertainment center
• Amusement park attractions
• Birthday party venue
• Corporate event hosting
• Group entertainment activities

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Attraction Admissions: Per-ride and unlimited attraction pass sales for go-karts, laser tag, mini golf, trampolines, arcade, climbing wall, Euro Bungy, fun slide, and balloon drop tower
2. Birthday Party Packages: All-inclusive party packages including food service, attractions, private rooms, dedicated hosts, and customizable add-ons
3. Corporate and Private Events: Banquet pavilion rentals, meeting rooms, team-building events, holiday parties for corporate clients with catering and bar service
4. Food and Beverage: On-site restaurant serving hand-tossed pizzas, appetizers, sandwiches, desserts, and full bar service at Paradise Cove Bar
5. Group Events: Team parties, graduation parties, fundraisers, field trips, lock-ins, Bar/Bat Mitzvahs, and wedding receptions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Paradise Park is a family entertainment center operating over 10 attractions (go-karts, laser tag, miniature golf, arcade, trampolines, Euro Bungy, climbing wall, fun slide, balloon drop tower, miniature bowling) along with a full-service restaurant and bar. The venue hosts birthday parties, corporate events, weddings, Bar/Bat Mitzvahs, graduations, fundraisers, field trips, and lock-ins, serving individual families, corporate clients, schools, and organizations in the Metro Detroit area.

Product overview

Paradise Park is a family entertainment center in Novi, Michigan offering over 10 attractions including Go Karts, Laser Tag, Miniature Golf, Arcade, Trampoline Center, Euro Bungy, Balloon Drop Tower, Fun Slide, Climbing Wall, and Miniature Bowling. The venue operates year-round with a full-service restaurant (Paradise Cove Bar) serving hand-tossed pizzas since 2005, and multiple event spaces (Banquet Pavilion, Fireside Patio, Meeting Rooms). Paradise Park hosts diverse celebrations including Birthday Parties, Corporate Events, Graduation Parties, Bar/Bat Mitzvahs, Receptions, Bachelor/Bachelorette Parties, Lock-Ins, Field Trips, and Fundraisers. Indoor attractions operate year-round while outdoor attractions are open April through October.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Karts Outdoor go-kart racing on a professional-level 1/4 mile Formula Go-Kart track featuring 5 elevated hairpin turns, 27-degree banks, and single and double-seater karts. Available for individuals, families, and groups at $10 per ride.
• Laser Tag Interactive laser tag arena where players compete against opponents and the arena itself, using the latest technology system. Pricing at $8 per game with multi-game discounts.
• Miniature Golf Outdoor 18-hole miniature golf course with waterfalls, streams, and themed elements. Voted best miniature golf by WDIV three years running. Pricing at $9 per person with senior, child, and free-under-2 options.
• Arcade Indoor arcade featuring over 100 games with a redemption center offering board games, toys, retro candy, jewelry, and electronics. Credit-based pricing from $5 to $100.
• Trampoline Center Outdoor trampoline park with Italian-imported Olympic-quality trampolines featuring individual safety nets, exclusively for guests 17 and younger. First installation of its kind in the United States.
• Euro Bungy 60-foot Euro Bungy Dome that catapults jumpers up to 25 feet high with bright nighttime lighting, recommended for ages 6 and up. 4-minute sessions.
• Balloon Drop Tower Thrill ride that spins and ascends up to 35 feet in the air, providing an 8-minute experience for all ages.
• Fun Slide 100-foot outdoor slide where guests ride down on burlap sacks, with up to 3 guests able to go simultaneously. Winner of 2022 Attraction of the Year.
• Climbing Wall Four-sided climbing wall with safety harnesses offering 3 tries to reach the top, suitable for birthdays, families, and team competitions.
• Miniature Bowling Indoor miniature bowling with smaller balls and no bowling shoes required, featuring 10 frames and bumpers available for ages 2 and up.
• Paradise Park Restaurant (Paradise Cove Bar) Full-service restaurant serving hand-tossed pizzas, appetizers, hot baked sandwiches, calzones, desserts, and a full bar with beer, cocktails, and wine.
• Birthday Party Packages All-inclusive birthday party packages including attractions, food service, dedicated party hosts, themed decorations, and optional upgrades for kids and adults.
• Corporate Events Corporate event hosting including team-building activities, employee appreciation events, meetings, and company outings in the 5,000 sq. ft. pavilion with catering and bar options.
• Graduation Parties All-inclusive graduation party packages including lunch or dinner service, unlimited soda, pavilion rental, attractions, and customizable options.
• Bar & Bat Mitzvah Venue Bar and Bat Mitzvah celebration venue in the 5,000 sq. ft. Pavilion Banquet Center accommodating up to 300 guests with customizable lighting and activities.
• Receptions and Showers Wedding reception and bridal shower packages including dinner service, unlimited soda, premium beer and wine, tables, linens, and cake cutting.
• Bachelor & Bachelorette Parties Bachelor and bachelorette party packages featuring 11 different attractions, full restaurant service, and full bar.
• Overnight Lock-Ins After-hours lock-in parties for schools, youth groups, and organizations featuring unlimited laser tag, mini bowling, arcade play, and table snacks.
• Field Trips & Non-Profit Parties Field trip packages for schools, church outings, youth clubs, and daycare centers with special group rates and educational-focused activities.
• Fundraisers Fundraiser event hosting with customizable packages where a portion of proceeds goes directly to the cause.
• Holiday Parties Holiday event hosting with flexible space options including private party rooms for up to 45 guests and full facility rentals, with customizable catering and bar service.
• Banquet Pavilion 5,000 sq. ft. event venue with full-service granite bar, professional audio/video, programmable lighting, ceiling fans, and outdoor patio with natural gas fireplaces.
• Fireside Patio Elegant outdoor patio with two natural gas fireplaces, ideal for smaller events with capacity for 30-40 people.
• Private Meeting & Event Room Private meeting space for up to 35 guests with flexible floor plans, modern A/V equipment, complimentary wireless, and customizable catering options.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sky Zone Trampoline Park: Trampoline-focused FEC chain with party and group event packages; overlaps Paradise Park's trampoline center and indoor amusement offerings as a single-attraction specialist.

Direct peers

• Urban Air Adventure Park: Franchised trampoline and adventure park chain with birthday party packages, group events, and attractions like climbing walls and go-karts — directly comparable family FEC business model.
• Chuck E. Cheese: National family entertainment center chain combining arcade games, rides, food, and birthday party packages — the same core offering as Paradise Park at a much larger chain scale.
• Scene75 Entertainment Center: Large indoor FEC combining go-karts, laser tag, mini golf, arcade, bumper cars, and event venues — closest analogue to Paradise Park's diversified indoor/outdoor mix at a multi-state scale.
• Andretti Indoor Karting & Games: Premium indoor FEC built around a signature go-kart track plus arcade, laser tag, bowling, and full F&B — the closest direct analogue to Paradise Park's go-kart-led, multi-attraction model.
• Boomers Parks: Multi-attraction FEC operator featuring go-karts, mini golf, laser tag, batting cages, and arcade — directly comparable to Paradise Park's attraction mix and family party focus.

Broad incumbents

• Main Event Entertainment: National FEC chain offering bowling, laser tag, arcade, gravity ropes, and food & beverage plus group/corporate events — directly comparable concept to Paradise Park at chain scale.
• Dave & Buster's: Large-format eatertainment chain offering arcade games, attractions, full F&B, and private event spaces — overlaps Paradise Park's mix but at a national, adult-leaning scale.

Regional players

• Cedar Point (Cedar Fair): Major Ohio-based regional amusement park operated by a national chain; comparable only as a regional Michigan/Midwest entertainment competitor for discretionary family outings, not as a direct FEC.
• Mall of America's Nickelodeon Universe: Large indoor theme park and FEC embedded in a major retail destination; competes for regional family and group entertainment spend in the broader Midwest market, though at a different scale and model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepartycapital
• Facebookfacebook.com/paradiseparknovi
• Instagraminstagram.com/paradiseparknovi
• LinkedInlinkedin.com/company/paradisepark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Park