Public Strategies

What Public Strategies does

Public Strategies, Inc. is a privately held, founder-led professional services firm headquartered in Oklahoma City, founded in 1990 by Mary Myrick, APR. The firm operates at the intersection of strategic communications, technology, project management, training & technical assistance, and direct service delivery, serving federal, state, tribal, local, private, and nonprofit clients. Service lines span project management, technology solutions, events & logistics, marketing & communications, TTA, program design & management, video & virtual production, and custom e-learning. The firm holds pre-qualified contract vehicles including a GSA MAS Professional Services Schedule (GS-10F-0359U), five Oklahoma OMES Statewide master contracts, and an HHS Program Support Center IDIQ contract (HHSP233201500114I), enabling it to deliver under negotiated hourly rates and competitive task orders across consulting, advertising, event planning, deliverable-based IT, and IT staff augmentation.

Underlying technology includes One Set Studio (a Disguise-powered virtual production and XR soundstage with 4,000+ sq ft of rentable space), the NextThought eLearning platform acquired in November 2024, the FastTRAC grantee hub (released 2017), the ergo TA and monitoring system (built 2021 for Oklahoma Human Services), custom mobile applications and data dashboards, and a DCAA-compliant ERP. The firm has 250+ team members, generated 20+ Telly Awards for One Set Studio in two years, and operates from a renovated 47,000 sq ft Oklahoma City headquarters completed in early 2025. Notable long-term engagements include Family Expectations (funded 20+ years), the National Healthy Marriage and Responsible Fatherhood TTA contract supporting 100+ federal grant projects, and the National Responsible Fatherhood Alliance founded in 2022.

Name

Public Strategies

Legal name

Public Strategies, Inc.

Website

https://publicstrategies.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Public Strategies is a 36-year-old, founder-led Oklahoma City professional services firm delivering strategic communications, technology, training & technical assistance, direct service programs, and virtual production for federal, state, tribal, and nonprofit clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Federal, state, and local government contract services: Primary revenue stream is professional services delivered under government contracts. Includes GSA MAS contract GS-10F-0359U providing pre-established approved hourly rates under SINs 541611 (Management & Financial Consulting), 512110 (Video/Film Production), and 561920 (Conference/Event Planning). Includes OMES statewide master contracts in Oklahoma and a Program Support Center IDIQ contract (HHSP233201500114I) with HHS supporting policy assessments, evaluations, performance measurement, technical assistance, data analysis, document translation, website support, and publication production. Long-term engagements (often multi-year IDIQ/IDIQ-style vehicles).
2. Federally funded direct service programs: Public Strategies designs, operates, and manages direct-service programs for low-income populations including Family Expectations (HHS Office of Family Assistance funded for 20+ years), TRUE Dads (HHS Administration for Children and Families), Wellspring Weekend, PossABLE/DDS, and Work Ready Oklahoma (Oklahoma Human Services). These are program-delivery contracts where the firm designs curricula, recruits participants, and reports outcomes.
3. Strategic communications, marketing, and creative services: Marketing, advertising, branding, and creative services for private and nonprofit clients (e.g., Citizen Potawatomi Nation casino marketing) under master contracts such as SW0135PS (Advertising & Marketing Services) and SW0133PS (Non-IT Consulting). Deliverables include campaigns, websites, advertising collateral, social media, and direct mailers.
4. Event planning and logistics services: Event management and logistics for in-person, virtual and hybrid events under OMES contract SW0131PS (Event Planning & Venues) and GSA SIN 561920. Includes signature proprietary events such as the PROPEL nationwide virtual conference and WORKlahoma Job Fair.
5. One Set Studio production and virtual production services: Revenue from virtual production, XR filming, soundstage rental, video production, and immersive content services delivered through One Set Studio, an initiative of Public Strategies. Studio is one of four qualifying for Oklahoma's film-industry incentive with a 5% rebate uplift under the Filmed in Oklahoma Act of 2021.
6. Custom eLearning and training content (NextThought): Custom training and eLearning content sold to top organizations across industries. Public Strategies created custom training/eLearning content for top organizations via the NextThought initiative (acquired October 2024), featuring learning designers, animators and production experts.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels12 records

Core offering

Public Strategies is a multidisciplinary professional services firm that delivers project management, technology solutions, events & logistics, marketing & communications, training & technical assistance, program design & management, video & virtual production, and custom eLearning to federal, state, local, private, and nonprofit clients. Its core work centers on government contracting under GSA MAS, Oklahoma OMES master contracts, and HHS IDIQ vehicles, paired with direct delivery of federally funded human services programs in Oklahoma. The firm operates proprietary technology assets including One Set Studio (Disguise-powered virtual production), NextThought (eLearning), FastTRAC (TTA hub), and Ergo TA (monitoring system).

Differentiator

Problem solved

Functional benefit

Brands

• NextThought: Custom training and eLearning content creation; learning design, animation, and production solutions for organizations across industries. Added to Public Strategies' integrated suite of services in 2024.
• One Set Studio
• Familyhood

Products and services

• Project Management Core consulting service offering project management for federal, state, and local clients across human services, communications, and event programs.
• Technology Solutions Custom software engineering delivered by an in-house team of software engineers, UI/UX designers, and data engineers using agile methodology, building proprietary data management systems, websites, data visualization dashboards, and mobile applications for government and nonprofit clients.
• Events & Logistics End-to-end event planning and logistics for in-person, virtual, and hybrid events, including concepting, on-the-ground execution, registration, and attendee engagement under the OMES Statewide master contract SW0131PS and GSA SIN 561920.
• Marketing & Communications Award-winning marketing, communications, and design service encompassing brand strategy, graphic design, digital and social media, copywriting, and direct marketing for federal, state, and nonprofit clients.
• Training & Technical Assistance Capacity-building service providing training and technical assistance (TTA) to grantees, state agencies, and community organizations across human services, healthy marriage, responsible fatherhood, employment, and youth programs. Delivered to 100+ federal grant projects under the HMRF TTA contract.
• Program Design & Management Direct service delivery and human services program operation that has been rigorously evaluated and found to improve outcomes for low-income and vulnerable populations, including Family Expectations, TRUE Dads, Work Ready Oklahoma, Wellspring, and DDS PossABLE.
• Video & Virtual Production Video production service producing captivating video, training materials, and virtual reality products via the One Set Studio facility, including film, television, commercial, music video, and corporate training content.
• Custom e-Learning Custom training and eLearning content creation delivered by learning designers, animators, and production experts, primarily through the NextThought sub-brand, catering to organizations across industries with diverse learning types.
• One Set Studio State-of-the-art virtual production and XR facility with more than 4,000 sq. ft. of rentable space, certified as a soundstage by the Oklahoma Film + Music Office, offering video, film, training, music video, commercial, and immersive production services with over 20 globally competitive awards.
• NextThought eLearning Platform Education technology and creative media platform providing custom eLearning content, animation, production, microlearning, and training capabilities across all industries, using learning designers, animators, and production experts.

Quantifiable outcome

• 1,000+ attendees and 54 organizations at Familyhood Statewide Training
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered flagship, minor, major and core.

• NextThought (education technology company)flagshipStrategic or Co-development Partner · 1 November 2024Public Strategies announced the addition of NextThought - a premier provider of custom training and eLearning solutions - into its integrated suite of services in November 2024. The acquisition expands Public Strategies' animation, production, microlearning, and training capabilities.
• Resolute VisualsminorStrategic or Co-development Partner · 1 January 2022Co-produced 'Reggie's Story: A Whole Family Approach' for the Office of Community Services (OCS) Community Services Block Grant (CSBG) program, recognized with a Telly Award.
• Office of Family Assistance and Administration for Children and Families - National Responsible Fatherhood Alliance (NRFA)majorStrategic or Co-development Partner · 1 January 2022The National Responsible Fatherhood Alliance, overseen by OFA and ACF and facilitated by Public Strategies, aims to build the fatherhood field by including and enhancing fathers' voices in federal fatherhood work and Healthy Marriage and Responsible Fatherhood grantees' work nationwide.
• Administration for Children and Families, U.S. Department of Health and Human ServicesflagshipStrategic or Co-development Partner · 1 January 2016Public Strategies received the contract for Healthy Marriage and Responsible Fatherhood Training and Technical Assistance (2016), administrating proactive and responsive TTA to more than 100 grant projects across the country. The firm also facilitated the National Responsible Fatherhood Alliance overseen by OFA and ACF.
• U.S. Department of Health and Human Services, Office of Family Assistance and Oklahoma Human Services Adult and Family ServicesflagshipStrategic or Co-development Partner · 1 January 2005Multi-decade funder-partner for the Family Expectations program (launched 2005) and the National Healthy Marriage and Responsible Fatherhood TTA contract. Public Strategies has managed and grown the Familyhood brand and Family Expectations under OKDHS funding for more than 20 years.
• Citizen Potawatomi Nation (Grand Casino and FireLake Casino)coreStrategic or Co-development PartnerFor nearly a decade, Public Strategies has been the trusted marketing partner for Citizen Potawatomi Nation, providing responsive advertising and marketing for the Grand and FireLake casinos across print, digital, billboards, direct mailers, newsletters, and social media.
• Mathematica Policy ResearchcoreImplementation/ SI/ Consulting PartnerResearch-firm partner on STREAMS (multisite random-assignment impact evaluation of Healthy Marriage and Relationship Education programs) and teen pregnancy prevention technical assistance. Public Strategies works alongside Mathematica on federally funded program evaluation and TA.
• Abt AssociatescoreImplementation/ SI/ Consulting PartnerAbt-led employment evaluation 'Innovative Strategies for Increasing Self-Sufficiency' (2012). Public Strategies provided technical assistance to programs in a rigorous assessment of strategies to promote employment and self-sufficiency.
• MDRCcoreImplementation/ SI/ Consulting PartnerPublic Strategies provided technical assistance to MDRC's career pathway programs launched in New York, Oklahoma and Ohio to test the impact of sector-based strategies on unemployment and underemployment.
• The Lewin GroupmajorImplementation/ SI/ Consulting PartnerPublic Strategies partnered with The Lewin Group on its first national contract in 2002 - a multiyear national technical assistance contract funded by the Administration for Children and Families.
• Annie E. Casey FoundationcoreGTM or Marketing PartnerCollaborated with Public Strategies to develop and lead the National Healthy Marriage Resource Center (2006), alongside the Johnson Foundation and the National Resource Center on Domestic Violence.
• Disguise (virtual production platform)flagshipTechnology or IntegrationOne Set Studio is the first purpose-built virtual production and XR studio in Oklahoma City fully powered by Disguise. All production staff have been trained and certified in virtual production by Disguise. The platform is the number one virtual production platform on the market.
• Oklahoma Film + Music OfficecoreStrategic or Co-development PartnerOne Set Studio is designated as a certified soundstage by the Oklahoma Film + Music Office; productions eligible for the Filmed in Oklahoma Act of 2021 may qualify for a 5% uplift on their cash rebate when filming at the studio.
• Cherokee Nation / Cherokee Film CommissionminorStrategic or Co-development PartnerDirector Tava Maloy Sofsky previously served as Director of the Cherokee Film Commission fostering an ecosystem that supported production and drove economic activity within the reservation.
• It's My Community Initiative (IMCI)coreStrategic or Co-development PartnerPartnered with It's My Community Initiative and the U.S. Department of Labor's Pathways Out of Poverty program to provide skills training for disadvantaged and low-wage workers seeking economic self-sufficiency (TRUE Dads program). Sandino Thompson previously served as Executive Director of IMCI and remains on the IMCI Board of Directors.
• University of Oklahoma School of Social WorkminorImplementation/ SI/ Consulting PartnerDirector Liz Shumate serves as a community faculty member at the OU School of Social Work. Public Strategies also benefits from academic partnerships with OU, Oklahoma State University, Oklahoma City University, and the University of Central Oklahoma.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Cloudburst Consulting Group: Small federal contractor specializing in training, technical assistance, and capacity building for HUD and HHS programs. Directly comparable in TTA delivery model and federal client mix, but with a narrower program scope.
• Mission Analytics Group: Smaller federal policy, evaluation, and TA consultancy with overlap in human services and program evaluation. Comparable niche focus but smaller footprint than Public Strategies.

Direct peers

• Mathematica Policy Research: Major prime federal research and evaluation firm; Public Strategies is an implementation/TA sub-contractor on Mathematica-led contracts such as STREAMS and the Office of Adolescent Health teen pregnancy prevention TA. Highly comparable in HHS human-services program work.
• Abt Associates: Federal research, evaluation, and TA firm. Public Strategies partnered with Abt on the 'Innovative Strategies for Increasing Self-Sufficiency' employment evaluation. Overlaps directly in workforce and human-services technical assistance delivery.
• MDRC: Nonprofit social policy research firm running sector-based career pathway evaluations in New York, Oklahoma, and Ohio. Public Strategies provided TA on MDRC's career pathway programs - direct overlap in employment/workforce program delivery.
• The Lewin Group: Federal health and human services consulting firm. Public Strategies' first national contract in 2002 was a multiyear ACF-funded TA contract partnered with Lewin - a long-standing peer relationship in federal TTA.
• JBS International: Federal human services, behavioral health, and TTA contractor that competes directly with Public Strategies in HHS/ACF/OFA healthy marriage and fatherhood program work. Comparable size and federal contracting footprint.

Broad incumbents

• ICF International: Large public-sector consulting firm with broad HHS and state government work. Overlaps with Public Strategies in federal TTA, program evaluation, and communications, but at meaningfully larger scale and broader portfolio.
• MAXIMUS: Major government services and human services contractor with a state and federal footprint. Competes with Public Strategies in workforce, human services program administration, and case management modernization.
• Westat: Employee-owned research and evaluation firm serving federal agencies in health, social services, and education. Comparable in HHS evaluation and survey/TTA work, but operates at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Pub_Strategies
• Facebookfacebook.com/publicstrategies
• LinkedInlinkedin.com/company/public-strategies-inc.-psi-
• Instagraminstagram.com/public_strategies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Strategies