TBRP Group

What TBRP Group does

TBRP Group is a French family-owned B2B distributor founded in 1944, specializing in professional tools, equipment, and supplies for the watchmaking, jewelry, and precision craft trades. Operating from five sites in France with approximately 60 employees, the company distributes roughly 35,000 product references spanning more than fifty partner brands including BERGEON, BUSCH, GRS, BADECO, WITSCHI, CREVOISIER, ELETTROLASER, RED TECHNOLOGY, PROXXON, and DURSTON. The product portfolio covers workstations and shop furniture, handpiece equipment and consumables, hand tools, forming and casting equipment, machining, welding and brazing systems, engraving and stone-setting tools, surface treatment, polishing, cleaning, measurement and control (including watch timing and waterproof testers), complete watch components (movements, glasses, gaskets, hands, bracelets), batteries, and workshop supplies. Distribution is conducted through the B2B e-commerce platform tbrp.com with account-gated trade pricing and through physical showrooms in France, with stated delivery coverage across France and Europe.

The company's revenue model is product distribution and resale, augmented by value-added services that include equipment rental, after-sales repair, installation and training, complete workshop setup, used equipment sales, and material recovery services. Pricing is not publicly disclosed and requires account login, consistent with a B2B trade-distribution model serving professional rather than retail customers. Customer segments are organized vertically by use case, with primary segments in professional watchmaking and jewelry, and secondary segments in knifemaking/cutlery and vocational education (École). The company is led by Guillaume Butty, third generation of the founding family, and represents the recent consolidation of four heritage brands — Tena Butty, Robur, Pouget-Pellerin, and Schwartzmann Fisseau Cochot — under the unified TBRP identity. TBRP maintains institutional affiliations with French trade bodies including Fédération de l'Horlogerie, France Horlogerie, BOCI, and Meilleur Ouvrier de France, and participates in industry events such as EPHJ. The business is privately held with no disclosed external investors or institutional shareholders.

Name

TBRP Group

Legal name

TBRP Group

Website

https://tbrp-group.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

TBRP Group is a French family-owned B2B distributor (founded 1944, ~60 employees, 5 sites) supplying approximately 35,000 product references across 50+ premium brands to professional watchmakers, jewelers, and precision-craft workshops in France and Europe.

Ownership category

akta.pro rank

Product category

Watchmaking and Jewelry Tools Distribution

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Jewelry Findings, Components & Settings Manufacturing (CRAKAIAD)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Watchmaking tools
• Jewelry equipment
• Horological supplies
• Precision hand tools
• Professional tool distribution

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution and Resale: TBRP generates revenue through the distribution and resale of professional tools, equipment, and supplies for watchmaking and jewelry trades. The company acts as a distributor for multiple branded products including BERGEON, BUSCH, GRS, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TBRP Group distributes professional tools, equipment, consumables, and replacement components for the watchmaking, jewelry, and precision crafts trades. The company offers over 35,000 product references across workstations, handpiece equipment, hand tools, forming, casting and molding, machining, welding and brazing, engraving and setting, surface treatment, polishing, cleaning, measurement, watch components, batteries, and safety equipment, complemented by value-added services including equipment rental, after-sales repair, installation, training, and complete workshop setup.

Product overview

TBRP Group is a French distributor offering a comprehensive portfolio of tools, equipment, and supplies for watchmaking, jewelry, and precision crafts. The portfolio spans multiple product categories organized by function: workstations and handpiece equipment (including BADECO micromotors), hand tools (BERGEON pliers, LINDSTROM precision tools), forming and casting equipment, machining (PROXXON), welding and brazing (including ELETTROLASER DADO 2.0 laser welder), engraving (GRS equipment, RED TECHNOLOGY Magic JANUS CNC/laser engraver), surface treatment, polishing (CREVOISIER machines), cleaning, measurement and control (WITSCHI), and complete watch components. The company also provides value-added services including equipment rental, repair, installation, training, and workshop setup. TBRP represents over 50 partner brands and distributes approximately 35,000 product references through 5 locations in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Workstations (Poste de travail) Complete workstation solutions including specialized benches for setters, jewelers, and watchmakers, lighting equipment (WALDMANN), organization and storage systems, antistatic equipment, aspiration systems, vacuum equipment, and compressors, designed for professional workshop setups.
• Handpiece Equipment (Équipements pièces à main) Premium micromotor systems including the BADECO brand line of micromotors, controllers, micro/nano motors, handpieces, suspended motors, microlimers, and ultrasonic devices for precision work in watchmaking and jewelry applications.
• Hand Tools (Outillage à main) Comprehensive hand tools including pliers (BERGEON, LINDSTROM, TEBORG, XURON, CK, TECHNIWATCH brands), files, cutting tools, hammers, tweezers, brushes, mandrels, threading dies, screwdrivers, oiling tools, watchmaking potences, and presses for professional trade use.
• Welding, Brazing, Pickling, and Gluing Equipment Welding apparatus including laser welding, micro TIG welding, oxyhydric welding, flame welding, and soldering/desoldering stations; brazing consumables, pickling equipment, and gluing and dosing equipment for jewelry repair and manufacturing.
• Engraving and Setting Equipment (Gravure et Sertissage) Machine engraving including laser engravers, mechanical engravers, CNC and laser engravers; GRS equipment including engravers, handpieces, graver balls, BENCHMATE workholding, GraverHone sharpening, and quick-change tools; hand engraving and setting tools for professional gemstone setting.
• Polishing Equipment (Polissage) CREVOISIER polishing machines including C530 jeweler polishing station, DSG2 and SLINE2 polishing stations, C710 collaborative cell, mechanical polishing, magnetic polishing, electro-polishing, tribofinishing machines (LM, OTEC), and MERARD high-performance polishing consumables.
• Measurement and Control Equipment (Mesures et contrôles) Watchmaking control equipment from WITSCHI including all-in-one watch controllers, waterproof testers, chronocomparators, and quartz watch controllers; balances and scales (METTLER TOLEDO, OHAUS); microscopes and vision systems (VISION ENGINEERING, LEICA); gemmology and metal analysis equipment.
• Watch Components (Composants, habillage montres, pendules) Watch movements from major brands (ETA, SEIKO, MIYOTA, CITIZEN), mineral and sapphire glasses, gaskets and O-rings, movement accessories, springs, hands, crowns, pushers, tubes, bars, spring bars, clasps, circuits, coils, dial accessories, balances, weights, bells, bracelets and chains.
• Watchmaking Supply Parts (Pièces de fourniture horlogère) Complete watchmaking replacement components including anchors and accessories, balances and accessories, barrels, banking pieces, setting stems, plates, wheel train components, crown wheels, click and click spring assemblies, remontoir parts, and stem accessories for professional watchmakers.
• Casting and Molding Equipment (Fonte et Moulage) Casting equipment including casting tables, mixers, furnaces, crucibles, ingot molds; molding equipment including aluminum molds, vulcanizers, wax injectors, wax sculpting tools, and wax heating equipment; casting and molding consumables including Delft earth, plasters, modeling resins, and rubber/silicone molding materials.
• Machining Equipment (Usinage) Watchmaking cutting equipment including glass and bracelet strap cutting; turning equipment including watchmaking lathes; PROXXON tabletop and portable equipment for precision machining applications.
• Forming Equipment (Mise en forme) Forming equipment including manual and motorized rolling mills, drawing benches and wire drawing equipment, forging and stamping tools with DURSTON premium tools, and cutting equipment for jewelry and metalworking applications.
• Surface Treatment Equipment (Traitement, Travail des surfaces) Deburring and emery processing equipment, sandblasting equipment with precision and micro sandblasters, galvanoplasty, rhodium plating, and plating equipment with preparation products for professional surface finishing.
• Cleaning and Drying Equipment (Nettoyage et séchage) Ultrasonic cleaning tanks and accessories, watch cleaning by ultrasonics, cleaning products from ELMA, L&R, and NGL brands, steam cleaning equipment, drying and baking ovens, jeweler's sinks with filtration systems, cleaning consumables, and jewelry beauty care products.
• Safety Equipment (Équipements de protection) Personal protective equipment including body protection (lab coats, blankets), hand protection (gloves, finger cots), head protection (helmets), respiratory protection (masks), eye protection (glasses), and hearing protection for workshop safety.
• Jewelry Findings and Ear Piercing Supplies (Perçage, bijoux, apprêts) Findings and jewelry supplies including guardians, springs, ear wires, rings, clasps, and chains; ear piercing equipment and jewelry (CAFLON, ESTELLE, STUDEX brands) for ears and nose; piercing products and accessories.
• Watch Batteries (Piles) Batteries from ENERGIZER, RENATA, and SEIKO Instruments brands including special and general-purpose watch batteries with storage accessories.
• Workshop and Store Supplies (Fournitures d'ateliers et boutiques) Workshop and boutique supplies including packaging and gift papers, product labels, security and warranty items, repair tickets and documents, plastic bags, cords and threads, marking pens and pencils, display domes and stands, boxes, and adhesive tapes.
• DADO 2.0 Laser Welding Machine Affordable laser welding machine by ELETTROLASER with 4 Hz frequency, 0.2-1.5mm spot diameter, maximum power 2.5KW, weighing 15kg with dimensions 340x340x340mm. Features voice synthesis, variable LED colors for power indication, water deionized cooling, and smartphone/tablet connectivity for jewelry repair and manufacturing.
• Magic JANUS CNC and Laser Engraving System Combined CNC engraving and laser marking system by RED TECHNOLOGY integrating MAGICE7 CNC technology with MAGIC-L3 precision laser marking on a single platform for jewelry applications. Features automatic height measurement, multi-height marking, and integrated rotary system for cylindrical workpieces; available in 30W and 60W variants.
• Equipment Rental Services Rental of professional watchmaking and jewelry equipment for tradespeople requiring temporary access to specialized tools without capital purchase.
• Repair and After-Sales Service After-sales repair service for equipment sold through TBRP, supporting customers with maintenance and repair needs across the distributed product portfolio.
• Installation and Training Services Installation and training services for equipment including complete workshop installation support for professional watchmakers, jewelers, and goldsmiths setting up or upgrading their workshop operations.
• Used Equipment Sales Sales of pre-owned and used professional equipment for watchmaking and jewelry trades, accessed through the Les bonnes affaires (Good Deals) section of the website.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• BERGEONcoreTechnology or IntegrationSwiss manufacturer of precision tools for watchmaking and jewelry, supplying micromotors, hand tools, tweezers, screwdrivers, and measuring instruments to TBRP's distribution network.
• BUSCHcoreTechnology or IntegrationGerman manufacturer of precision rotary tools, supplying tungsten carbide burs, diamond burs, and polishing tools for watchmaking and jewelry applications.
• GRScoreTechnology or IntegrationAmerican company specializing in hand engraving tools and equipment, supplying gravers, burins, and benchmate holding systems for precision engraving work.
• OHAUScoreTechnology or IntegrationAmerican manufacturer of precision weighing equipment, supplying balances and scales for weighing precious metals and gemstones in jewelry applications.
• WITSCHIcoreTechnology or IntegrationSwiss manufacturer of watch testing and control equipment, supplying watch timing machines, waterproof testers, and chronocomparators for professional watchmaking.
• BADECOcoreTechnology or IntegrationSwiss manufacturer of precision micromotors and handpieces for watchmaking and jewelry, supplying high-quality rotary tools and accessories.
• ELETTROLASERcoreTechnology or IntegrationItalian manufacturer of laser welding systems, supplying the DADO 2.0 laser welding machine for jewelry repair and manufacturing.
• CREVOISIERcoreTechnology or IntegrationSwiss manufacturer of precision polishing equipment, supplying polishing machines and workstations for professional finishing.
• OTECcoreTechnology or IntegrationGerman manufacturer of surface finishing technology, supplying tribofinition machines and media for mass finishing applications.
• MERARDcoreTechnology or IntegrationFrench manufacturer of high-performance polishing consumables, supplying polishing pastes, disks, and finishing tools.
• DURSTONcoreTechnology or IntegrationBritish manufacturer of rolling mills and tools for jewelry making, supplying DURSTON brand forming and forging equipment.
• RED TECHNOLOGYcoreTechnology or IntegrationManufacturer of the Magic JANUS CNC and laser engraving system for jewelry applications.
• Bureau de la Coutellerie et des Industries connexes (BOCI)minorStrategic or Co-development PartnerProfessional association for cutlery and related industries, representing the interests of knifemaking professionals.
• Fédération de l'HorlogerieminorStrategic or Co-development PartnerFrench watchmaking industry federation representing and supporting horological professionals.
• France HorlogerieminorStrategic or Co-development PartnerFrench horology organization supporting and promoting the watchmaking trade.
• Meilleur Ouvrier de FranceminorStrategic or Co-development PartnerPrestigious French craftsmanship competition organization connecting master craftsmen in specialized trades.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rio Grande: Major US jewelry supply wholesaler covering findings, tools, equipment, and metals — a broad incumbent that overlaps with TBRP's jewelry findings and tools categories from a much larger scale position.
• Stuller, Inc. One of the largest US wholesale suppliers of jewelry findings, mountings, tools, and supplies — a broader incumbent in the same jewelry supply space TBRP serves, with a much wider product portfolio and scale.

Direct peers

• Esslinger & Co. US-based supplier of professional watchmaking tools, replacement parts, and materials — comparable to TBRP's watchmaking-side distribution, with a long heritage serving independent watchmakers and trade schools.
• Bergeon SA: Swiss manufacturer and distributor of professional watchmaking tools and instruments — directly comparable to TBRP in product categories (pliers, screwdrivers, oilers, tweezers, press tools) and in serving the same watchmaking trade customer base across Europe.
• Otto Frei & Sons: US wholesale distributor of watchmaker and jeweler tools, equipment, findings, and supplies — directly comparable B2B catalog distributor serving professional watchmakers and jewelers across a broad SKU range.
• Horotec SA: Swiss specialist in precision watchmaking and jewelry tools — closely comparable to TBRP across hand tools, measuring instruments, and workshop equipment for the same professional horological and jewelry trades.
• CousinsUK: UK-based wholesale supplier of watchmaking and jewelry tools, equipment, and findings — same B2B distribution model as TBRP, same product categories (Bergeon-equivalent tools, watch components, jewelry findings) and same end customers.

Others

• GRS (Glendo Corporation): US manufacturer of GRS engraving tools and equipment that TBRP distributes in France — a supplier-partner relationship; comparable as an adjacent equipment specialist rather than a competitor.
• Proxxon: German manufacturer of precision tabletop tools and micromotors that TBRP distributes — a supplier-partner whose products overlap TBRP's machining and handpiece categories, making it a relevant adjacent comparable.

Regional players

• Bergeon Tools Ltd (UK distributor arm) / Swiss-Tek: UK-based regional distributor of watchmaking and jewelry tools serving the British Isles — comparable to TBRP's distribution role but focused on UK/Irish professional watchmakers rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tbrpgroupfr
• LinkedInlinkedin.com/company/tbrp-group
• Instagraminstagram.com/tbrp_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBRP Group