FOR Energy

What FOR Energy does

FOR Energy is a Phoenix-based, family-owned home energy efficiency company founded in 2010 (originally as Affordable Energy Solutions) that serves residential homeowners in 17 states, with the Phoenix metropolitan area as its core market. Its offering is built around four integrated service lines — energy-efficient window installation (Alside and ProVia products), attic and home insulation (Green Fiber and Knauf), residential solar panel systems, and duct sealing using both manual methods and patented Aeroseal technology — supplemented by add-ons including EV home chargers and solar battery storage. The company uses a free 21-point home energy checkup as its primary lead generation mechanism, leveraging in-home field sales, thermal imaging diagnostics, and a $500 referral program to convert homeowners into installation projects.

The business model is direct-to-consumer and project-based, with revenue generated from one-time installation fees across each service line. Pricing is quote-based and not publicly disclosed, though solar projects are described at roughly $6,400–$13,200 in Arizona after federal (26%) and state (25% up to $1,000) tax credits, with $0 out-of-pocket financing options available. The company earns Top 5 contractor status with both Arizona utilities (APS and SRP), holds ENERGY STAR Partner, Inc. 5000, BBB A+, and Qualified Remodeler Top 500 credentials, and is supported by thousands of 5-star reviews across Google, Facebook, Angie's List, BBB, Solar Reviews, and Yelp.

FOR Energy operates with 11–50 employees from its Phoenix headquarters at 4630 E Elwood St #9 and is led by founder/CEO Sean McGraw (ASU Sustainable Energy & Materials), Partner VP Solar Sales Tyler Nay, Vice President Dan Mullaney, and Strategic Business Advisor Tom Azzarelli. The company is privately held with no disclosed institutional funding, has no identified parent company or subsidiaries, and emphasizes community involvement through partnerships with Givepower.org, Feed My Starving Children, and local Phoenix organizations.

Name

FOR Energy

Legal name

FOR Energy

Website

https://forenergy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FOR Energy is a Phoenix-based, family-owned home energy efficiency company that installs energy-efficient windows, attic insulation, residential solar, and duct sealing for homeowners across 17 states, with Phoenix as its core market.

Ownership category

akta.pro rank

Product category

Home Energy Efficiency Services

NAICS

Appliance Repair and Maintenance (811412), Solar Electric Power Generation (221114)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Energy Efficiency & Weatherization Retrofit (HSAPAEAF)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Energy Management & Monitoring (Submetering, Dashboards, Analytics) (BPABAGAD)

Keywords

• Home energy efficiency
• Solar panel installation
• Attic insulation services
• Duct sealing aeroseal
• Energy efficient windows

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Energy-Efficient Window Installation: Installation of high-performance vinyl windows, ENERGY STAR-rated products from trusted brands like Alside and ProVia, with a wide selection of styles and custom finishes. Revenue generated through one-time installation fees.
2. Attic & Home Insulation Services: Upgrade and removal of insulation, pest-deterrent options, and products from Green Fiber and Knauf. Includes air sealing between living space and attic. Revenue from professional installation services.
3. Solar Panel Installation: Design and installation of residential solar panel systems tailored for the Phoenix market. Includes guidance on rebates, tax incentives, and system performance. May include financing or leasing options with $0 out of pocket programs.
4. Duct Sealing Services: Both manual and Aeroseal duct sealing options for precise repairs in accessible and hard-to-reach spaces. Professional service revenue from installation and sealing services.
5. Home Energy Audits & Consultations: Free home energy checkups that evaluate homes and determine best options for improving energy efficiency. Serves as lead generation for other paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FOR Energy is a home energy efficiency services provider that installs energy-efficient windows (Alside and ProVia), attic and wall insulation (Green Fiber and Knauf), residential solar panels and battery storage, and duct sealing (manual and Aeroseal). The company anchors its services with a free 21-point Home Energy Checkup that diagnoses a home's energy performance using thermal imaging and produces personalized upgrade recommendations for Phoenix-area homeowners.

Product overview

FOR Energy is a home energy efficiency company offering a comprehensive suite of interconnected energy-saving solutions for homeowners in Phoenix and Maricopa County, Arizona. The core portfolio consists of four primary service lines: energy-efficient windows (featuring ENERGY STAR-rated products from Alside and ProVia brands), attic and home insulation (using Green Fiber and Knauf materials with pest-deterrent options), solar energy installations (including panels and battery storage), and duct sealing services (both manual and Aeroseal technology). These products are offered alongside a foundational Home Energy Checkup service—a 21-point diagnostic inspection that evaluates the entire home and generates personalized recommendations for which efficiency upgrades to pursue. The ecosystem is designed holistically: the energy audit identifies opportunities, then windows, insulation, solar, and duct sealing work together to maximize energy savings. Add-on offerings include EV car charger installations and home battery banks for solar storage. The company was founded in 2010 and serves Phoenix, Mesa, Glendale, Scottsdale, Peoria, Sun City, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Energy Checkup Comprehensive 21-point home energy inspection evaluating interior, garage, roof, attic, and electric bills to provide personalized recommendations for energy efficiency improvements and available rebates. Free of charge and serves as the lead-generation entry point into paid installation services. Targeted at homeowners seeking to understand how to lower their utility bills.
• Energy-Efficient Windows Installation of ENERGY STAR-rated vinyl windows from Alside and ProVia brands, featuring dual-pane glass, low-E coatings, and custom frames designed for Phoenix's climate to block heat and reduce electric bills. Targeted at homeowners in the Phoenix and Valley area seeking to lower cooling costs.
• Attic & Home Insulation High-performance attic and home insulation using blown-in cellulose and fiberglass products from Green Fiber and Knauf, including pest-deterrent options and air sealing for Maricopa County homes. Targeted at Phoenix-area homeowners with old or deteriorating insulation facing extreme attic heat (140-180°F in summer).
• Insulation Removal Services Professional removal of old, damaged, or contaminated insulation from attics using HEPA-filtered vacuums and containment methods, preparing spaces for new insulation installations. Targeted at homeowners needing to clear existing material before attic upgrades.
• Air Sealing Services Professional air sealing using foam sealants, caulk, and weather stripping to close gaps around wiring, plumbing, recessed lights, and vents before insulation installation. Targeted at homeowners seeking to reduce conditioned air loss and improve HVAC efficiency.
• Solar Energy Installations Residential solar panel system design and installation, including grid-tied and off-grid setups, with expert guidance on rebates, tax incentives, and system performance optimization. Includes $0 out-of-pocket financing options. Targeted at homeowners in Arizona markets looking to leverage abundant sunlight and federal/state tax credits.
• Solar Battery Banks / Home Battery Storage Home battery storage systems that store solar energy for backup power and grid independence, allowing homeowners to use stored energy when the grid is down. Bundled with solar installations for homeowners seeking energy resilience.
• Duct Sealing Services Duct sealing services using both manual methods and Aeroseal technology to seal hard-to-reach duct leaks, improving HVAC efficiency and reducing energy waste by up to 30% of conditioned air loss. Includes assistance with APS/SRP utility rebates. Targeted at Arizona homeowners with leaky ductwork losing cooling energy in extreme heat.
• Aeroseal Duct Sealing Proprietary Aeroseal technology using water-based sealant mist injected into duct systems to seal leaks from inside, reaching inaccessible areas behind walls, in attics, or between floors without demolition. Targeted at homeowners whose duct leaks are not reachable by manual methods.
• Home EV Car Chargers Electric vehicle home charging station installation services that integrate with existing electrical systems and can be combined with residential solar setups. Targeted at homeowners who own or are purchasing electric vehicles.

Quantifiable outcome

• Attic insulation can reduce cooling costs by 30-50% annually in Phoenix homes
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Givepower.orgminorStrategic or Co-development Partner$5 of each installed solar panel is donated to Givepower.org, an organization that helps those with least get electric power to their communities. This partnership reflects the company's commitment to social responsibility and expanding access to energy in underserved areas.
• Arizona Public Service (APS)coreStrategic or Co-development PartnerAPS is a major Arizona utility company. FOR Energy is recognized as a Top 5 APS contractor and helps customers access APS rebates for duct sealing and other energy efficiency upgrades. Many Arizona homes qualify for APS rebates with efficiency upgrades.
• Salt River Project (SRP)coreStrategic or Co-development PartnerSRP is a major Arizona utility. FOR Energy is recognized as a Top 5 SRP contractor and helps customers access SRP rebates for energy efficiency projects including duct sealing. The partnership enables customers to offset upgrade costs through utility incentives.
• ENERGY STARcoreStrategic or Co-development PartnerFOR Energy is an ENERGY STAR partner, meaning the company offers products and services that meet EPA standards for energy efficiency. This partnership provides credibility and helps customers identify energy-efficient solutions.
• AlsidecoreTechnology or IntegrationAlside is a trusted brand for energy-efficient windows. FOR Energy installs Alside products including vinyl windows engineered for the Phoenix climate. The partnership ensures access to quality, ENERGY STAR-rated window products.
• ProViacoreTechnology or IntegrationProVia is a manufacturer of energy-efficient windows and doors. FOR Energy installs ProVia products as part of its window replacement services, offering customers high-quality, custom-finish options that meet ENERGY STAR standards.
• Green FibercoreTechnology or IntegrationGreen Fiber is a trusted brand for cellulose insulation products including Sanctuary Defense pest-deterrent options. FOR Energy uses Green Fiber products for attic and home insulation installations, providing trusted insulation solutions for Arizona homes.
• KnaufcoreTechnology or IntegrationKnauf is a manufacturer of fiberglass and blown-in insulation products. FOR Energy installs Knauf products known for high insulating value and resilience in harsh climates, meeting Energy Star standards for Arizona homes.
• Feed My Starving ChildrenminorOthersFOR Energy regularly volunteers with Feed My Starving Children to help children in need of life-saving meals. Company employees participate in volunteer activities as part of community engagement efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forenergyllc
• LinkedInlinkedin.com/company/for-energy
• Instagraminstagram.com/forenergy
• Xx.com/FOREnergy4

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOR Energy