What Buying Business Travel does

Buying Business Travel, operating commercially as Business Travel News Europe (BTN Europe), is a UK-based B2B media and events business serving the European corporate travel industry. It is published by Northstar Travel Media Ltd, a subsidiary of Northstar Travel Group, and headquartered at 172 Drury Lane, London. The company operates a portfolio of digital content products including a daily news website covering 12 travel categories (air, accommodation, ground transport, meetings, payment & expense, technology, sustainability, TMC & distribution, etc.), email newsletters, podcasts, and sponsored webinars.

Its core product portfolio spans five interconnected lines: (1) news and feature journalism on the BTN Europe website; (2) flagship annual events including Business Travel Show Europe and Business Travel Awards Europe; (3) a growing series of specialized summits covering ESG, technology, lodging, meetings, travel risk, and entertainment/sports/media sectors; (4) proprietary annual research such as the Travel Manager Salary & Job Satisfaction survey, the Hotlist rankings, Europe's Leading TMCs, sustainability reports, and vertical Spotlight Series; and (5) sponsored educational content delivered via webinars and partner-branded editorial.

The business model operates on three revenue streams: recurring premium content subscriptions, advertising and sponsorships from travel suppliers and technology vendors (with named partners including Accor, Emburse, and Virgin Atlantic), and event revenue from exhibitions, awards ceremonies, and summits. The company serves three primary B2B segments — corporate travel managers at large enterprises, travel management companies (TMCs), and travel suppliers/technology providers — and competes as a niche vertical specialist rather than a horizontal business travel platform. No software platform, API, or proprietary technology product is offered; the offering is content, community, and live events only.

Name

Buying Business Travel

Legal name

Northstar Travel Media Ltd

Website

https://buyingbusinesstravel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Buying Business Travel, trading as Business Travel News Europe (BTN Europe), is a UK-based B2B media and events company covering European corporate travel, serving travel managers, TMCs, and travel suppliers through news, research, webinars, and industry events.

Ownership category

akta.pro rank

Product category

Business Travel Trade Media and Events

akta.pro primary industry

Supplier Sourcing, Negotiation & Contract Management (THAKAMAG)

Keywords

• Business travel news
• Travel industry media
• Corporate travel events
• Travel management reports
• Trade publication travel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Subscription Revenue: Premium content subscriptions for BTN Europe newsletters and reports including the Travel Manager Salary & Job Satisfaction survey, Hotlist, and Spotlight Series reports.
2. Advertising & Sponsorships: Sponsored content, webinars, and advertising placements on the website and newsletters. Includes sponsored content from partners like Virgin Atlantic.
3. Event Revenue: Revenue from events including Business Travel Show Europe, Business Travel Awards Europe, Business Travel ESG Summit, Business Travel Tech Talk, Strategic Meetings Summit, and other industry conferences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Buying Business Travel operates Business Travel News Europe (BTN Europe), a B2B digital media brand for European corporate travel professionals. It publishes daily news, features, interviews, podcasts, and proprietary research reports (Hotlist, salary surveys, sustainability reports, Spotlight Series), distributes them via its website and email newsletters, and monetizes the audience through subscriptions, advertising/sponsorships, and a portfolio of annual industry events including Business Travel Show Europe and Business Travel Awards Europe.

Product overview

Business Travel News Europe (BTN Europe) is a B2B media and events company, not a unified software platform. It operates a portfolio of digital content products (news publication, webinars, podcasts), annual events (Business Travel Show Europe, Business Travel Awards Europe, and multiple industry summits), and research publications (salary surveys, Hotlist rankings, sustainability reports, spotlights). These products serve corporate travel managers and buyers across Europe through news coverage, live events, and industry research.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel News Europe (BTN Europe) A leading B2B online publication delivering daily news, features, interviews, and analysis on the European business travel industry across 12 topic categories including accommodation, air travel, ground transport, payment & expense, technology, sustainability, travel management, TMC & distribution, travel procurement, meetings, and industry moves. Targeted at European corporate travel managers, TMCs, and travel suppliers.
• Business Travel Show Europe Annual trade show event connecting business travel buyers with suppliers, featuring conferences, exhibitions, and networking opportunities for European corporate travel professionals. Includes hosted buyer program featuring enterprise travel managers (e.g., from Signify, LivaNova, Ricoh).
• Business Travel Awards Europe Annual awards ceremony recognizing excellence and innovation in the European business travel industry, with categories covering TMCs, suppliers, technology providers, and corporate travel programs.
• BTN Europe Webinars Online webinar series featuring industry experts and sponsor partners discussing topics related to corporate travel, expense management, and travel technology (e.g., webinars sponsored by Accor and Emburse).
• BTN Europe Podcasts Audio podcast content featuring interviews, discussions, and industry insights for European business travel professionals.
• BTN Europe Resources & Reports Industry research reports and proprietary indices including the annual Travel Manager Salary & Job Satisfaction survey, the Hotlist rankings, Traveller Experience Index, Corporate Travel Index, sustainability reports, and the Spotlight Series covering accommodation, air travel, ground transportation, and TMCs.
• BTN Europe Industry Summits Series of specialized summits including Business Travel ESG Summit, Business Travel Tech Talk, Business Travel Trends Forecasts, Strategic Meetings Summit, Business Travel Lodging Summit, Global Travel Risk Summit, and Entertainment Sports & Media Travel Summit. Each summit focuses on a specific vertical within corporate travel.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• AccorminorGTM or Marketing PartnerAccor sponsored a BTN Europe webinar titled '30 Minutes with Accor's Julien Houdebine: Rate Confidence, Innovation and the Future of Corporate Pricing' on June 22, focusing on corporate hotel pricing topics.
• EmburseminorGTM or Marketing PartnerEmburse sponsored a BTN Europe webinar titled 'From Data to Identity: Designing the Next Era of Intelligent Corporate Travel' on June 18, covering corporate travel data and identity topics.
• Virgin AtlanticminorGTM or Marketing PartnerVirgin Atlantic sponsored content on BTN Europe titled 'All your deliverables, delivered from the clouds' covering business travel connectivity topics.
• Northstar Travel GroupcoreOthersBTN Europe is published by Northstar Travel Media Ltd, part of Northstar Travel Group which owns multiple business travel and travel technology media brands including BTN U.S., Business Travel Show, Business Travel Awards, The Beat, Travel Procurement, and Travel Weekly.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bbt_online
• Facebookfacebook.com/BTNEurope
• LinkedInlinkedin.com/company/buying-business-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buying Business Travel