What JóSzaki does

JóSzaki Kft. operates a web-based community marketplace (Közösségi szakemberkereső) that connects Hungarian homeowners and residential customers with verified local tradespeople (szakemberek) across 14 professional categories spanning house/garden, auto/motor, IT, health, beauty, transport, commerce, and hospitality. The platform is built as a self-serve, Nuxt.js-rendered web application accessible at joszaki.hu, with no disclosed mobile apps or APIs. Core mechanics include a searchable directory filterable by trade and location, a free quote request system (Árajánlatkérés), a community Q&A section (SzakiVálasz), and a published pricing guide (Árkalauz) showing indicative market rates per service (e.g., glettelés 900 Ft/m², villanyszerelés 5000 Ft/kiállás). The company positions itself as a reviews- and references-based matching layer, with thousands of verified tradespeople distributed across all 19 Hungarian counties and Budapest.

The business model is freemium on the customer side and paid on the tradesperson side. Consumers post job requests and receive multiple personalized quotes at no charge; tradespeople pay to register and gain access to lead flow, though exact pricing is not publicly disclosed. The company runs a product-led growth motion with no traditional sales force, relying on SEO-driven organic search for trade-plus-location queries (e.g., 'villanyszerelő Budapest'), blog content marketing, the Q&A community, and word-of-mouth referrals reinforced by on-platform testimonials. National coverage spans all 19 Hungarian counties plus Budapest, with regional tradesperson counts published on the site (e.g., Közép-Magyarország 4,348; Dél-Dunántúl 4,572; Észak-Alföld 5,131).

JóSzaki is privately held by undisclosed ownership, structured as a Hungarian limited liability company (Kft), founded in 2010 in Budapest, with 1–10 employees. No institutional funding, M&A activity, leadership team, or financial disclosures are present in the source material. The platform lists sister sites in the Czech Republic (SuperProfik.cz) and Germany (BerufExperten.de), suggesting shared ownership or coordinated international expansion of the same vertical marketplace model, though the relationship is not formally characterized.

Name

JóSzaki

Legal name

JóSzaki Kft.

Website

https://joszaki.hu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

JóSzaki is a Hungarian online marketplace connecting homeowners with over 10,000 verified tradespeople across 14 professional categories nationwide. The freemium platform enables free quote requests, reviews-based discovery, and SEO-driven local matching across all Hungarian counties and Budapest.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Personal Services (7200), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Tradesperson marketplace
• Home services platform
• Professional finder service
• Local services directory
• Quote request marketplace

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Lead generation / quote facilitation: JóSzaki acts as a marketplace intermediary, facilitating connections between customers seeking tradespeople and verified service professionals. Tradespeople register on the platform and receive leads/opportunities through the service. The platform's primary value is enabling customers to compare multiple personalized quotes from vetted tradespeople across Hungary.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

JóSzaki operates a web-based community marketplace that connects Hungarian homeowners and consumers with verified local tradespeople (szakemberek) across 14 professional categories. Users post free job requests, receive personalized quotes from registered professionals, and select a tradesperson based on ratings, reviews, references, and price. The platform combines a searchable directory, a quote request system, a pricing guide (Árkalauz), and an expert Q&A community (SzakiVálasz).

Product overview

JóSzaki is a community-based professional services marketplace (Közösségi szakemberkereső) that operates as a unified platform connecting Hungarian users with verified local tradespeople across 14 professional categories. The platform combines a professional directory, quote request system (Árajánlatkérés), pricing guide (Árkalauz), and community Q&A feature (SzakiVálasz). Users can search for specialists by trade and location, request free quotes, compare prices, and read reviews and references before selecting a professional. The service covers trades including electrical work, plumbing, carpentry, roofing, painting, and general construction.

Differentiator

Problem solved

Functional benefit

Brands

• SzakiVálasz: A Q&A section where users can ask questions and receive answers from tradespeople.

Products and services

• JóSzaki Platform (Közösségi szakemberkereső)
• Árajánlatkérés (Quote Request System)
• Árkalauz (Pricing Guide)
• SzakiVálasz (Expert Q&A)

Quantifiable outcome

• Több mint 10.000 ellenőrzött szakember áll rendelkezésedre szerte az országban — More than 10,000 verified tradespeople available across the country

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• SuperProfik.czminorOthersSuperProfik.cz is listed as a linked partner site in the JóSzaki footer alongside BerufExperten.de. These appear to be related platforms in the Czech Republic and Germany respectively, operating in the same tradesperson marketplace vertical. The exact nature of the relationship (licensing, shared ownership, or mere cross-linking) is not specified in the source material.
• BerufExperten.deminorOthersBerufExperten.de is listed as a linked partner site in the JóSzaki footer alongside SuperProfik.cz. It appears to be a German-language equivalent tradesperson marketplace, suggesting international platform synergy or shared ownership. The exact relationship is not detailed in the source material.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SuperProfik.cz: Czech Republic-based sister platform of JóSzaki operating the same tradesperson-finder marketplace model across a different national market. Directly comparable in product, value proposition, and likely shared ownership.
• BerufExperten.de: German-language sister platform of JóSzaki listed in its footer, operating the same verified-tradesperson marketplace model. Direct comparable with shared template and likely shared ownership/operations.
• MyBuilder: UK-based marketplace connecting homeowners with vetted tradespeople via quote requests and reviews. Closely mirrors JóSzaki's home-services marketplace model, freemium job-posting flow, and review-led trust mechanism.
• Checkatrade: UK directory and marketplace of vetted tradespeople with verified reviews and ratings. Highly comparable business model, geographic search, and quality-vetting approach to JóSzaki.
• TrustATrader: UK-based directory of background-checked tradespeople with reviews. Comparable value proposition (verified, reviewed local trades) and similar lead-generation revenue model.
• Bark.com: Global online marketplace where customers post jobs and professionals send quotes across many service categories. Closely comparable self-serve quote-request flow, broad vertical coverage, and PLG model.

Broad incumbents

• Thumbtack: US-based large-scale home and local services marketplace with quote requests, reviews, and pay-per-lead monetization. Larger and more diversified but directly comparable category coverage and customer experience.
• Angi (formerly Angie's List / HomeAdvisor): US-based broad home-services marketplace with reviews, lead generation, and pros subscription/membership. Comparable marketplace structure and monetization, but operates at vastly larger scale and as part of a portfolio.
• Houzz: Global home design and renovation platform combining inspiration, professional directories, and lead-gen for tradespeople. Comparable in addressing the homeowner–tradesperson connection, though with a stronger content/design lens.

Others

• Praktiker (partner mentioned on JóSzaki): Hungarian DIY and home-improvement retail chain visible as a media partner on JóSzaki's homepage. Adjacent ecosystem participant — sells home-improvement goods to the same Hungarian homeowner audience JóSzaki serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joszaki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JóSzaki