Point University
Point University is a private Christian university in West Point, Georgia, delivering on-campus, online, and dual-enrollment degree programs to traditional and adult learners, with a distinctive B2B Elevate channel and tech-partnered professional certificates through Point Career Academy.
- Company typePrivate
- Founded2011
- HeadquartersWest Point, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Point University does
Point University is a private Christian university headquartered in West Point, Georgia, originally founded in 1937 and rebranded from Atlanta Christian College in 2011. The institution delivers higher education through three primary modalities: on-campus residential programs, fully online degree programs (25+ available entirely online), and dual enrollment for high school students. A distinctive B2B channel — the Elevate program — enables employer partners to pay an annual fee so their employees can earn a degree tuition-free while continuing full-time work. The university also operates Point Career Academy, offering professional certificates built on content partnerships with Google, IBM, Meta, Microsoft, AWS, Salesforce, Intuit, and Tableau, available in English and Spanish.
Underlying technology is conventional higher-ed SaaS: Ellucian Colleague for the student information system, Ellucian CRM Recruit for admissions, Acadeum Course Share to expand online catalog depth, Microsoft SharePoint for the MyPoint student portal SSO, and Touchnet, Flywire, and BankMobile for payments and disbursements. The university emphasizes academic outcomes — an 18:1 student-to-faculty ratio, 97% of students receiving financial aid, and 421 graduates at Spring 2026 commencement — alongside 16,000 annual community service hours and NAIA athletics with 13 teams.
The business model is predominantly subscription-recurring tuition at $425/credit hour (online undergraduate), $515/credit hour (MBA), or $22,800/year (residential full-time), supplemented by room and board fees and the B2B Elevate subscription. Customer segments span traditional undergraduates, online adult learners, working adults via Elevate, international F-1 students, and career advancers pursuing certificates. Marketing combines digital channels, campus visits/preview events, church relations, and employer partnerships. Geographic reach spans 37 U.S. states and 20 countries.
Point University firmographics
Firmographics- Name
- Point University
- Legal name
- Point University
- Website
- https://point.edu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Point University is a private Christian university in West Point, Georgia, delivering on-campus, online, and dual-enrollment degree programs to traditional and adult learners, with a distinctive B2B Elevate channel and tech-partnered professional certificates through Point Career Academy.
- Ownership category
- akta.pro rank
Point University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
- akta.pro secondary industries
- Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Missionary Training Colleges & Schools (EDAHAKAF)
Keywords
Where Point University is headquartered
LocationHeadquarters
- HQ city
- West Point
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Point University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Traditional Undergraduate Tuition: Full-time students (12-18 hours) pay $11,400 per semester or $22,800 annually for tuition. Over 18 hours is charged at $450 per credit hour. Part-time students pay $760 per credit hour. Total cost for residential students ranges from $29,200-$31,100 annually.
- Online Undergraduate Programs: Online undergraduate courses charged at $425 per credit hour with a $250 technology fee per 16-week term.
- Graduate Programs: Master of Business Transformation (MBA) at $515 per credit hour; Master of Transformative Ministry at $450 per credit hour.
- Room and Board: Housing options range from $2,000-$2,875 per semester depending on residence type. Board options range from $870-$2,500 per semester based on meal plan selection.
- Elevate Program Revenue: Employers pay an annual fee for the Elevate program, enabling employees to earn degrees tuition-free. This represents a B2B revenue stream distinct from traditional student tuition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Traditional Undergraduate (2025-26): Full-Time 12-18 hours |
| Unit Pricing | Per term | Part-Time Traditional Undergraduate |
| Per seat | Per term | Online Undergraduate |
| Per seat | Per term | Graduate Programs |
| Subscription | Annual | Elevate Program (Employer Partnership) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Point University product offering
Product offeringCore offering
Point University delivers Christ-centered higher education through traditional residential undergraduate and graduate degree programs at its West Point, Georgia campus, fully online undergraduate and graduate programs, an employer-sponsored tuition-free degree pathway called the Elevate program, and Dual Enrollment for high school students. The university supplements its academic portfolio with Point Career Academy, which provides industry-aligned professional certificates in partnership with major technology vendors (Google, IBM, Microsoft, AWS, Meta, Salesforce, Intuit, Tableau) and is available in English and Spanish.
Product overview
Point University is a Christian university offering a multi-modal educational portfolio consisting of On-Campus Programs (traditional residential degrees at its West Point, Georgia campus), Online Programs (25+ fully online degree programs), Dual Enrollment (for high school students), and Elevate Programs (employer-partnership tuition-free degree pathway). The university extends its offerings through Point Career Academy, providing professional certificates in partnership with major technology companies. Additional programs include Ministry Seminar and the Center for Compelling Preaching for ministry training, and Point Magazine for alumni engagement. Academic and financial support services round out the student experience.
Differentiator
Problem solved
Functional benefit
Brands
- Point Career Academy: Professional certificate programs in partnership with companies like Google, IBM, Microsoft, AWS, and others offering credentials in business, data, health, software & IT.
- Elevate
Products and services
- On-Campus Programs Traditional residential undergraduate and graduate degree programs offered at the West Point, Georgia campus, including on-campus housing, NAIA athletics, student ministries, and student life activities for residential students.
- Online Programs Fully online undergraduate and graduate degree programs offering flexible learning for students who cannot attend on-campus, with 25+ in-demand programs available entirely online, supplemented by Acadeum Course Share for expanded course options.
- Elevate Programs Employer-partnership program where businesses pay an annual fee enabling employees to earn a college degree tuition-free while working full time, providing Point a B2B distribution channel and students a debt-free degree pathway.
- Point Career Academy Professional certificate programs offering industry-aligned skills in partnership with companies like Google, IBM, Microsoft, AWS, Meta, Salesforce, and Intuit. Certificates available in English and Spanish, covering IT, data analytics, software development, business, and health tracks.
- Dual Enrollment Program allowing high school students to earn college credits while still enrolled in high school, charged at a reduced rate of $250 per credit hour.
Quantifiable outcome
- 97% of students receive financial aid
- +3 more outcomes
Companies that use Point University
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Point University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Point University partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GooglecoreGoogle provides professional certificate content for Point Career Academy programs in project management, digital marketing, and IT support. Certificates are designed to equip students with hands-on technical skills aligned with Google credentials.
- IBMcoreIBM provides data science, machine learning, AI, and data engineering content for Point Career Academy programs. Students gain skills in Python, data visualization, and enterprise data systems.
- MetacoreMeta provides digital marketing and social media strategy content for Point Career Academy, including SEO, campaign design, and customer engagement skills.
- MicrosoftcoreMicrosoft provides software development, cloud computing, and IT support content for Point Career Academy certificates in software & IT tracks.
- Amazon Web Services (AWS)coreAWS provides cloud computing content for Point Career Academy's software & IT professional certificates, including cloud infrastructure and services training.
- SalesforcecoreSalesforce provides customer relationship management (CRM) and sales development content as part of Point Career Academy's business and sales certificate programs.
- IntuitcoreIntuit provides bookkeeping and financial skills content for Point Career Academy's business certificates, including accounting software and tax basics training.
- TableaucoreTableau provides data visualization tools content for Point Career Academy's data analytics programs, teaching students to analyze and visualize data.
- AcadeumcoreAcadeum Course Share allows Point University students to take flexible online courses that expand course options. These pre-approved courses count toward degrees with grades and credits transferred.
- Elevate Program Employer PartnerscoreEmployers partner with Point University through the Elevate program, paying an annual fee that enables employees to earn college degrees tuition-free. This B2B partnership helps businesses recruit and retain talent.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Point University competitors and assessment
Company assessmentBroad incumbents
- Liberty University: Largest private Christian university in the U.S. with an enormous online program catalog and significant employer/military partnerships. Operates in Point's same faith-based niche but at much greater scale.
- Regent University: Private Christian university with strong online graduate and undergraduate programs, including ministry and leadership tracks. Comparable faith-based positioning with substantially larger online reach.
- Western Governors University: Non-profit online university with deep employer-partnership programs (similar to Point's Elevate). Comparable on online degree delivery and the B2B employer channel, though non-faith-based.
- Southern New Hampshire University: Largest online university in the U.S. with extensive online undergraduate and graduate programs. Direct comparator on online degree scale and online adult-learner GTM motion.
- Purdue University Global: Online university focused on working adults with employer partnerships and competency-based programs. Comparable on the adult-learner and employer-sponsored education model.
- Oral Roberts University: Private Pentecostal Christian university offering residential and online programs with a focus on whole-person education. Comparable faith-based identity at a larger scale.
Others
- InStride: Employer-education benefits platform that partners with universities to offer tuition-assisted programs to corporate employees. Directly comparable as a channel partner / alternative to Point's Elevate employer model.
Direct peers
- Shorter University: Private Christian university in Rome, Georgia offering traditional undergraduate, graduate, and online programs. Comparable in size, faith-based mission, and southeastern footprint.
- Toccoa Falls College: Small private Christian college in northeast Georgia offering residential and online programs with a faith-based mission. Closest in size, faith positioning, and geographic region to Point University.
- Colorado Christian University: Private Christian university with comparable scale, faith-centered identity, and a meaningful online degree portfolio. Directly comparable as a small faith-based university with multi-modal delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Point University social profiles
Digital presencePoint University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point University leadership team
Management profileNumber of profiles
Profiles12 records
Point University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point University
What does Point University do?
Point University delivers Christ-centered higher education through traditional residential undergraduate and graduate degree programs at its West Point, Georgia campus, fully online undergraduate and graduate programs, an employer-sponsored tuition-free degree pathway called the Elevate program, and Dual Enrollment for high school students. The university supplements its academic portfolio with Point Career Academy, which provides industry-aligned professional certificates in partnership with major technology vendors (Google, IBM, Microsoft, AWS, Meta, Salesforce, Intuit, Tableau) and is available in English and Spanish.
Is Point University a public or private company?
Point University is a private company. It is classified as unknown and is currently operating.
When was Point University founded?
Point University was founded in 2011. It employs 251 to 500 people.
Where is Point University based?
Point University is headquartered in West Point, United States, in the North America region.
How does Point University make money?
Five revenue lines are on record. Traditional Undergraduate Tuition is the primary driver. The others are online Undergraduate Programs, graduate Programs, room and Board and elevate Program Revenue.
Who are Point University's main competitors?
Broad incumbents on record are Liberty University, Regent University, Western Governors University, Southern New Hampshire University, Purdue University Global and Oral Roberts University. InStride is listed as an others. Direct peers are Shorter University, Toccoa Falls College and Colorado Christian University.
Does Point University have an API?
No public API is recorded for Point University.
What industry is Point University in?
Point University's product category is Higher Education. Its primary akta.pro industry code is EDAHALAA, Fully Online Universities (Online-First, Degree-Granting), with a secondary code of EDAHALAD, Online Graduate Schools (Master’s & Doctoral Programs). Its NAICS code is 6113 and its SIC code is 8200.