Flowtrend
Flowtrend is a Houston-based manufacturer of OEM-compatible replacement parts plus sanitary pumps, valves, and tank equipment, serving food, beverage, dairy, and pharmaceutical manufacturers through a 5,000+ SKU catalog, 24/7 ProcessCare maintenance, and European distribution.
- Company typePrivate
- Founded2005
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Flowtrend firmographics
Firmographics- Name
- Flowtrend
- Legal name
- Flowtrend
- Website
- https://flowtrend.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowtrend is a Houston-based manufacturer of OEM-compatible replacement parts plus sanitary pumps, valves, and tank equipment, serving food, beverage, dairy, and pharmaceutical manufacturers through a 5,000+ SKU catalog, 24/7 ProcessCare maintenance, and European distribution.
- Ownership category
- akta.pro rank
Flowtrend industry classification
Industry- Product category
- Sanitary Fluid Handling Equipment
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ)
- akta.pro secondary industry
- Centrifugal Pumps (IMAHANAA)
Keywords
Where Flowtrend is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flowtrend business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- OEM Replacement Parts Sales: Sale of over 5,000 OEM-compatible replacement parts for pumps, valves, and tank equipment. Parts are competitively priced compared to OEM originals, offering 25-45% in savings. Same-day shipping available.
- Sanitary Equipment Sales: Sale of Flowtrend-manufactured sanitary pumps (centrifugal and twin screw), valves, and tank equipment for food, beverage, and pharmaceutical applications.
- ProcessCare Maintenance Services: Professional maintenance services including periodic planned maintenance, emergency maintenance, recertification, and start-up/commissioning support provided by OSHA and facility-trained technicians.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Flowtrend product offering
Product offeringCore offering
Flowtrend manufactures and sells sanitary fluid handling equipment and OEM-compatible replacement parts (pumps, valves, tank equipment, and 5,000+ aftermarket parts spanning Alfa Laval, Tuchenhagen, Fristam, Waukesha and other brands) used in food, beverage, and pharmaceutical production. The company also delivers a maintenance service, Flowtrend ProcessCare, providing 24/7/365 planned, ad hoc, emergency, recertification, and start-up/commissioning support for sanitary fluid handling operations.
Product overview
Flowtrend is a manufacturer of OEM replacement parts and sanitary fluid handling equipment. The product portfolio consists of four main categories: (1) Sanitary & Centrifugal Pumps including Centrifugal and Twin Screw pumps, (2) Sanitary Replacement Valves including Seat Valves, Sample Valves, Check Valves, Vacuum Breakers, and Butterfly Valves, (3) Tank Equipment including Cleaning Heads and Other Tank Equipment, and (4) over 5,000 OEM-compatible Replacement Parts supporting multiple brands including ALFA LAVAL, TUCHENHAGEN, MURZAN, UNIBLOC, NATEC, SENTINEL, APV, AMPCO, FRISTAM, LC THOMSEN, SINE, SCANJET, SUDMO, WAUKESHA, DEFINOX, WANGEN, JUNG, and others. The company also offers Flowtrend ProcessCare®, a comprehensive maintenance service providing 24/7 support for periodic planned maintenance, emergency repairs, recertification, and commissioning.
Differentiator
Problem solved
Functional benefit
Brands
- Flowtrend ProcessCare®: Maintenance and repair services for fluid handling equipment including periodic planned maintenance, emergency maintenance, recertification services, and start-up/commissioning support.
Products and services
- Sanitary & Centrifugal Pumps Flowtrend-manufactured sanitary pumps for fluid transfer applications, including centrifugal pumps and twin-screw pumps for viscous fluid handling, designed to meet sanitary standards in food, beverage, and pharmaceutical production.
- Sanitary Replacement Valves Sanitary flow control valves sold under the Flowtrend brand for food, beverage, and pharmaceutical operations, spanning seat valves, sample valves, check valves, vacuum breakers, and butterfly valves engineered to sanitary industry standards.
- Tank Equipment Manways, cleaning heads, and complementary tank equipment for sanitary production environments, designed to deliver finished product safely and support tank cleaning routines in food, beverage, and pharmaceutical plants.
- OEM-Compatible Replacement Parts More than 5,000 OEM-compatible aftermarket wear parts and replacement components for sanitary pumps, valves, and tank equipment from multiple original manufacturers, sold at 25-45% savings versus OEM parts for food, beverage, and pharmaceutical maintenance teams.
- Flowtrend ProcessCare Maintenance Service Professional maintenance service program providing planned, ad-hoc, and emergency maintenance, recertification, and start-up/commissioning support for sanitary fluid handling equipment in food, beverage, and pharmaceutical facilities, delivered by OSHA and facility-trained multi-OEM technicians on a 24/7/365 basis.
Quantifiable outcome
- 25-45% cost savings on replacement parts compared to OEM pricing
- +1 more outcomes
Companies that use Flowtrend
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Flowtrend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flowtrend partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Star Fluids MadridcoreEuropean distribution partnership for serving the large Barcelona dairy group market. Star Fluids Madrid acts as a regional distributor partner for Flowtrend EU operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Flowtrend competitors and assessment
Company assessmentBroad incumbents
- SPX FLOW: Manufacturer of sanitary pumps, mixers, valves and heat exchangers targeted at the dairy, food and beverage industries. Competes with Flowtrend on new equipment and aftermarket parts within the same sanitary fluid handling category.
- Pentair: Global water and fluid handling solutions company with presence in commercial and industrial fluid management. Overlaps with Flowtrend on pumps, valves and components used in industrial fluid handling settings.
- GEA Group: Large German process technology OEM serving dairy, food and pharmaceutical customers with separators, homogenizers, valves and pumps. Overlaps directly with Flowtrend's F&B/dairy/pharma customer base and competes on both equipment and replacement parts.
- ITT Inc. Diversified industrial manufacturer producing engineered components including sanitary pumps and valves. Competes with Flowtrend in industrial fluid handling and aftermarket parts for similar process equipment.
- Alfa Laval: Major Swedish OEM of sanitary pumps, valves, and heat exchangers for the dairy, food, beverage and pharmaceutical industries. Flowtrend sells parts 'compatible with' Alfa Laval equipment and competes with Alfa Laval's own aftermarket service channel in the same sanitary pumps and valves market.
- Watson-Marlow: Specialist manufacturer of sanitary positive displacement (peristaltic and sine) pumps and tubing for biopharmaceutical and food applications. Overlaps with Flowtrend's sanitary pump portfolio and serves the same regulated end markets.
- Graco: Manufacturer of fluid handling equipment including sanitary pumps and dispensing systems for industrial customers. Competes with Flowtrend in fluid transfer equipment and aftermarket components for F&B and industrial applications.
- Xylem: Global water technology company producing pumps, valves and treatment equipment across industrial and commercial markets. Adjacent competitor in industrial pumps and fluid handling components for process environments.
Direct peers
- Fristam Pumps: German-based manufacturer of sanitary centrifugal and positive displacement pumps widely used in dairy, food and beverage plants. Flowtrend both sells OEM-compatible Fristam replacement parts and competes with Fristam directly in centrifugal pump equipment sales.
- Ampco Pumps: U.S. manufacturer of sanitary centrifugal and positive displacement pumps for food, dairy and pharmaceutical processors. Flowtrend lists Ampco replacement parts in its catalog while also competing on new sanitary pump sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Flowtrend social profiles
Digital presenceFlowtrend compliance and trust
Trust signalCompliance1 record
Flowtrend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowtrend leadership team
Management profileNumber of profiles
Flowtrend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowtrend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowtrend
What does Flowtrend do?
Flowtrend manufactures and sells sanitary fluid handling equipment and OEM-compatible replacement parts (pumps, valves, tank equipment, and 5,000+ aftermarket parts spanning Alfa Laval, Tuchenhagen, Fristam, Waukesha and other brands) used in food, beverage, and pharmaceutical production. The company also delivers a maintenance service, Flowtrend ProcessCare, providing 24/7/365 planned, ad hoc, emergency, recertification, and start-up/commissioning support for sanitary fluid handling operations.
Is Flowtrend a public or private company?
Flowtrend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flowtrend founded?
Flowtrend was founded in 2005. It employs 11 to 50 people.
Where is Flowtrend based?
Flowtrend is headquartered in Houston, United States, in the North America region.
How does Flowtrend make money?
Three revenue lines are on record. OEM Replacement Parts Sales are the primary driver. The others are sanitary Equipment Sales and processCare Maintenance Services.
Who are Flowtrend's main competitors?
Broad incumbents on record are SPX FLOW, Pentair, GEA Group, ITT Inc., Alfa Laval, Watson-Marlow, Graco and Xylem. Direct peers are Fristam Pumps and Ampco Pumps.
Does Flowtrend have an API?
No public API is recorded for Flowtrend.
What industry is Flowtrend in?
Flowtrend's product category is Sanitary Fluid Handling Equipment. Its primary akta.pro industry code is IMAHANAJ, Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors), with a secondary code of IMAHANAA, Centrifugal Pumps. Its NAICS code is 33391 and its SIC code is 3561.