Crazy Sales
Crazy Sales is a privately held Australian online discount department store, founded in 2007, selling 10,000+ products across 17+ categories to value-conscious Australian consumers via its own website, mobile app, and third-party marketplace suppliers.
- Company typePrivate
- Founded2007
- HeadquartersSpringvale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Crazy Sales does
Crazy Sales (trading as CrazySales) is a privately held, 100% Australian-owned online discount department store, founded in 2007 and headquartered in Springvale, Victoria. The company operates a direct-to-consumer e-commerce platform at crazysales.com.au, offering more than 10,000 products across 17+ categories including appliances, furniture, home & garden, sports & fitness, pet supplies, electronics, tools & auto, fashion & bags, and health & beauty. Pricing emphasizes deep discounts (commonly 20-80% off retail) and a CrazyPoints loyalty program where 100 points equal A$1 of redemption value.
The platform combines first-party inventory with a third-party marketplace model, allowing suppliers (including sellers from eBay, Amazon, Catch, and Kogan) to list products via a dedicated supplier portal. Customer-facing technology includes an AI Finder for natural-language product search, a mobile app on iOS and Android, and integrations with payment providers including PayPal, Visa, Mastercard, American Express, BPay, Apple Pay, Google Pay, Afterpay, and Zip. The business reports 600,000+ registered customers, 25,000+ daily website visits, and 2,000+ daily shipments, with a 4.37-star rating across 26,661+ reviews.
The company monetizes through product sales markup, marketplace/supplier transaction fees, and ancillary revenue from loyalty point economics and promotional features such as a newsletter subscription prize draw. Customer segments are primarily Australian value-conscious consumer shoppers, with a secondary segment of third-party suppliers seeking distribution. The company is bootstrapped and founder-owned, with no disclosed institutional funding, M&A activity, or public ownership.
Crazy Sales firmographics
Firmographics- Name
- Crazy Sales
- Legal name
- Crazy Sales
- Website
- https://crazysales.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crazy Sales is a privately held Australian online discount department store, founded in 2007, selling 10,000+ products across 17+ categories to value-conscious Australian consumers via its own website, mobile app, and third-party marketplace suppliers.
- Ownership category
- akta.pro rank
Crazy Sales industry classification
Industry- Product category
- Online Department Store
- NAICS
- All Other General Merchandise Retailers (455219), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
- akta.pro secondary industry
- General Variety & Household Basics Stores (CRAGAJAH)
Keywords
Where Crazy Sales is headquartered
LocationHeadquarters
- HQ city
- Springvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Crazy Sales business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct product sales to consumers through the e-commerce platform. Revenue generated from markup on products sold at discounted prices compared to retail.
- Supplier/Marketplace Fees: Revenue from third-party sellers/suppliers who list products on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing with discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Crazy Sales product offering
Product offeringCore offering
CrazySales is an Australian online department store and marketplace selling discounted consumer goods across 17+ categories including appliances, furniture, home and garden, electronics, pet supplies, sports and fitness, baby and toys, health and beauty, fashion, and tools. The platform combines first-party inventory with a third-party supplier marketplace and ships to Australian customers with payment options including Afterpay, Zip, PayPal, and major credit cards. It also operates a CrazyPoints loyalty rewards program and a supplier onboarding portal for marketplace sellers.
Product overview
CrazySales operates as an Australian online department store platform offering more than 10,000 products across 17 major product categories including Appliances, Furniture, Home & Garden, Sports & Fitness, Pet Supplies, Outdoor & Leisure, Baby/Kids/Toys, Bedding & Bath, Health & Beauty, Tools & Auto, Electronics, Novelties & Gifts, Musical Instruments, Jewellery, LED Lights, Fashion & Bags, and Computers & IT. The platform combines first-party inventory management with a third-party marketplace model supporting dropship suppliers. Additional services include the CrazyPoints loyalty program (earning 100 CrazyPoints per $1 spent), buy-now-pay-later options via Afterpay and Zip, and mobile applications. The platform processes over 2,000 daily shipments to customers and serves more than 600,000 registered customers.
Differentiator
Problem solved
Functional benefit
Products and services
- CrazySales Online Department Store and Marketplace An Australian online department store and marketplace platform offering more than 10,000 products across 17+ consumer categories including appliances, furniture, home and garden, sports and fitness, pet supplies, outdoor and leisure, baby/kids/toys, bedding and bath, health and beauty, tools and auto, electronics, novelties and gifts, musical instruments, jewellery, LED lights, fashion and bags, and computers and IT. Combines first-party inventory with third-party supplier listings.
- CrazyPoints Reward Program Customer loyalty program where registered shoppers earn CrazyPoints on purchases at a rate of 100 CrazyPoints equaling A$1, redeemable on future orders.
- Supplier Portal and Marketplace Onboarding Online portal enabling third-party suppliers and marketplace sellers to register and list products on CrazySales, supporting dropship and data-feed options. Open to sellers originating from eBay, Amazon, Catch, Kogan and other marketplaces.
Companies that use Crazy Sales
Customer profileSegments2 records
Ideal customer profiles2 records
Crazy Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature1 record
Crazy Sales partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Crazy Sales competitors and assessment
Company assessmentDirect peers
- Kogan: Listed Australian online general merchandise/discount retailer offering marketplaces, private-label brands, and BNPL. Directly competes with CrazySales on price-led horizontal assortment in Australia.
- Catch.com.au: Australian online marketplace (owned by Wesfarmers) selling wide-range discounted general merchandise, with marketplace seller model similar to CrazySales' supplier portal.
- MyDeal.com.au: Australian online marketplace (owned by Woolworths) competing head-on with CrazySales in furniture, home, and general consumer goods at discount prices.
- eBay Australia: Long-standing Australian online marketplace; CrazySales even lists eBay as a competitive supplier source. Overlaps with CrazySales' marketplace/value positioning and seller base.
Broad incumbents
- Amazon Australia: Global e-commerce incumbent with deep catalog, fast delivery, and Prime loyalty. Sets the competitive ceiling for CrazySales on assortment, delivery speed, and trust in Australia.
- Big W: Woolworths-owned discount general-merchandise retailer in Australia offering toys, home, and household goods. Overlaps with CrazySales' value-oriented general merchandise positioning.
- Target Australia: Wesfarmers-owned Australian department store offering apparel, home, and general merchandise at value pricing. Competes with CrazySales for the same value-conscious Australian shopper.
Regional players
- Temple & Webster: Australian listed online retailer specializing in furniture and home goods. Comparable to CrazySales' home/furniture category in product focus and Australian-only geographic reach.
- Mighty Ape: Oceania-focused online general merchandise and gaming retailer. Comparable as a regional e-commerce player offering broad discounted assortment and a loyalty program.
- The Iconic: Leading Australian online fashion and lifestyle retailer. Comparable as an Australian, app-led, BNPL-integrated e-commerce operator targeting a similar consumer demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Crazy Sales social profiles
Digital presenceCrazy Sales compliance and trust
Trust signalCompliance2 records
Crazy Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crazy Sales leadership team
Management profileNumber of profiles
Crazy Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crazy Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crazy Sales
What does Crazy Sales do?
CrazySales is an Australian online department store and marketplace selling discounted consumer goods across 17+ categories including appliances, furniture, home and garden, electronics, pet supplies, sports and fitness, baby and toys, health and beauty, fashion, and tools. The platform combines first-party inventory with a third-party supplier marketplace and ships to Australian customers with payment options including Afterpay, Zip, PayPal, and major credit cards. It also operates a CrazyPoints loyalty rewards program and a supplier onboarding portal for marketplace sellers.
Is Crazy Sales a public or private company?
Crazy Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crazy Sales founded?
Crazy Sales was founded in 2007. It employs 11 to 50 people.
Where is Crazy Sales based?
Crazy Sales is headquartered in Springvale, Australia, in the Oceania region.
How does Crazy Sales make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are supplier/Marketplace Fees.
Who are Crazy Sales's main competitors?
Direct peers on record are Kogan, Catch.com.au, MyDeal.com.au and eBay Australia. Broad incumbents are Amazon Australia, Big W and Target Australia. Regional players are Temple & Webster, Mighty Ape and The Iconic.
Does Crazy Sales have an API?
No public API is recorded for Crazy Sales.
What industry is Crazy Sales in?
Crazy Sales's product category is Online Department Store. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters, with a secondary code of CRAGAJAH, General Variety & Household Basics Stores. Its NAICS code is 455219 and its SIC code is 5399.