Amro Music

What Amro Music does

Amro Music is a family-owned musical instrument retailer and service provider founded in 1921 by Mil Averwater in Memphis, Tennessee, and currently operated by the fourth generation of the Averwater family. The company operates from a single 2918 Poplar Avenue retail location displaying 400+ instruments and stocking 10,000+ units, while running a school-focused distribution network of 10 educational representatives making weekly visits across Tennessee, Arkansas, Mississippi, and Kentucky.

Its core offering spans new and pre-owned acoustic pianos (Steinway, Yamaha, Baldwin, Boston, Essex), band instruments (flutes, clarinets, saxophones, trumpets, French horns, trombones, percussion), orchestra strings (violin, viola, cello, bass), digital pianos (Roland, Casio), and Allen organs, paired with a sizable repair and restoration operation staffed by 18 technicians handling more than 12,000 instrument repairs per year with average turnaround under two days, plus Steinway-certified piano tuners, movers, restorers, and appraisers. Restoration work has drawn international customers from Japan, Italy, Spain, China, and Chile.

The company generates revenue through one-time instrument sales (pianos, band, orchestra, digital, organs), recurring rental contracts (school band/orchestra/piano rentals with rent-to-purchase options), per-event short-term piano rentals, and professional service fees for tuning, moving, restoration, and appraisal. Financed purchases are supported through Allegro Credit and Piano Credit partnerships. The principal customer segments are K-12 school band and orchestra programs and their music directors, beginning students and their families, advancing/hobbyist musicians requiring step-up instruments, piano owners needing maintenance, and professional musicians seeking premium acoustic or digital pianos. Marketing combines weekly in-person school outreach, an online rental portal, an in-house podcast (After Hours), educator-focused content (Amro University), and hosted community events including Keys to Success and Steinway Saturday.

Name

Amro Music

Legal name

Amro Music

Website

https://amromusic.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Amro Music is a fourth-generation, family-owned musical instrument retailer founded in 1921 in Memphis, TN, selling and renting band, orchestra, and piano instruments and providing repair and Steinway-certified piano services to schools, students, hobbyists, and professional musicians across the Mid-South.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

Keywords

• Musical instrument retail
• Piano sales and service
• Band and orchestra instruments
• Musical instrument rentals
• Instrument repair services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Instrument Sales: Sale of new and used musical instruments including pianos, organs, band instruments, and orchestra instruments. Major brands include Steinway, Yamaha, Roland, Casio, Baldwin, Boston, Essex, Henry F. Miller, and others.
2. Instrument Rentals: Rental programs for band instruments (flutes, clarinets, saxophones, trumpets, French horns, trombones, percussion), orchestra instruments (violin, viola, cello), and pianos (grand, vertical, digital). Provides rental options for beginners through professional levels.
3. Piano Services: Professional piano services including tuning, moving, restoration/rebuilding, and appraisal. Tunings available within 3-hour radius of Memphis, TN. Piano restoration services have served customers internationally including Japan, Italy, Spain, China, and Chile.
4. Event Rentals: Short-term piano rentals for recitals, holiday parties, corporate events, and private receptions. Equipment includes Steinway concert grands, uprights, and portable digital pianos.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amro Music is a full-service musical instrument retailer based in Memphis, Tennessee, selling new and pre-owned band instruments, orchestra instruments, acoustic and digital pianos, and Allen Organs. The company also operates an extensive instrument rental program for schools and students, and provides professional services including piano tuning, restoration, moving, appraisal, and instrument repair.

Product overview

Amro Music operates as a comprehensive full-service music retailer offering a multi-category product portfolio centered on musical instruments, piano/organ sales and rentals, and professional services. The core product lines include band instruments (flutes, clarinets, saxophones, trumpets, trombones, French horns, percussion), orchestra instruments (violins, violas, cellos, string basses), grand and vertical acoustic pianos, digital pianos from Roland and Casio brands, and Allen Organs. Services are a significant component of the business, encompassing instrument rentals, piano tuning with Steinway-certified technicians, piano restoration and rebuilding with international reputation, professional piano moving, piano appraisal for insurance and estate purposes, band and orchestra repairs, and step-up instrument consultations. The company also supports music educators through dedicated resources and maintains educational partnerships with brands like Steinway, Essex, Boston, Baldwin, and Roland. Financing is facilitated through Allegro Credit and Piano Credit partnerships. With over 10,000 instruments in stock and 18 professional repair technicians, Amro serves the Mid-South region through physical retail operations supplemented by an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Amro University: Educational programs and resources for music educators and directors
• After Hours Podcast

Products and services

• Band Instruments Complete line of band instruments including flutes, clarinets, saxophones, trumpets, trombones, French horns, and percussion kits available for purchase. Serves beginning through professional musicians with step-up consultation services.
• Orchestra Instruments Full range of orchestra string instruments including violins, violas, cellos, and string basses, plus Artist Select Series bows, available for purchase with teacher-approved options.
• Grand Pianos Steinway and other premium grand pianos available new and pre-owned. Curated selection at various price points with financing options.
• Vertical Pianos Upright pianos from brands including Essex, Boston, Steinway, Baldwin, Henry F. Miller, Pramberger, and Young Chang, available new and pre-owned across multiple price ranges and finishes.
• Digital Pianos Digital pianos from Roland and Casio including grand-style, console, and portable models featuring weighted hammer-action keys, Bluetooth connectivity, headphone compatibility, and sound modeling technologies.
• Allen Organs Allen Organs available new and used, with a full range of organ models supported by the Allen Advantage program for selection and installation.
• Instrument Rentals Flexible rental programs for band instruments (flutes, clarinets, saxophones, trumpets, French horns, trombones, percussion), orchestra instruments (violin, viola, cello, bass), and pianos, with the largest selection of instruments preferred by local band and orchestra directors.
• Piano Tuning Professional piano tuning service with Steinway-certified technicians having over 100 years of collective experience, serving Mid-South families, concert halls, churches, schools, and professional pianists within a 3-hour radius of Memphis.
• Piano Restoration & Rebuilding Full-service piano restoration with international reputation, serving discriminating owners and performance venues worldwide including Japan, Italy, Spain, China, and Chile.
• Piano Moving Professional piano moving service using specialized tools, dollies, ramps, pads, straps, and trucks for safe instrument transport.
• Piano Appraisal

Quantifiable outcome

• Average repair turnaround of fewer than 2 days for over 12,000 instruments annually
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schmitt Music: Regional full-service music retailer founded in 1896 with strong school band/orchestra focus across the Upper Midwest. Closely comparable to Amro in product mix (band/orchestra instruments, pianos), customer base (schools, students, hobbyists), and service-led model (rentals, repairs, lessons).
• Sweetwater: Fort Wayne-based online music instrument and pro audio retailer with strong content, customer service, and school/band programs. Directly comparable to Amro in core retail of musical instruments, though significantly larger and primarily e-commerce rather than showroom-led.
• Jordan Kitt's Music: Mid-Atlantic piano retailer (Baltimore/Washington) carrying Steinway, Yamaha, Roland, and other premium brands with strong piano service, tuning, and restoration capabilities. Closely comparable to Amro's piano-centric service model and school/customer relationships.
• Cascio Interstate Music: Wisconsin-based music retailer with deep school band/orchestra and rental program expertise. Directly comparable to Amro's school-program distribution, instrument rentals, and educational representative model.
• Quist Violins: Regional string instrument retailer and luthier service provider in the Pacific Northwest. Comparable to Amro's orchestra instrument rental, sales, and repair offerings for violin, viola, cello, and bass customers.

Broad incumbents

• Guitar Center: Largest U.S. musical instrument retailer with broad assortment across guitars, band/orchestra, pro audio, and accessories. Overlaps with Amro in band instruments, pianos, and digital pianos but operates at much greater scale and lacks Amro's school-rep depth and Steinway restoration capabilities.
• Sam Ash Music Stores: Long-standing national music retailer offering band, orchestra, guitars, pianos, and pro audio across multiple physical locations. Comparable in product breadth to Amro but with broader geographic footprint and less specialization in school programs and piano restoration.

Emerging players

• Steve Weiss Music: Specialty percussion instrument retailer serving schools, students, and professional percussionists. Comparable to a subset of Amro's percussion and school music offerings, with a stronger focus on percussion-specific SKUs.
• Reverb.com: Online marketplace for new, used, and vintage musical instruments across all categories. Increasingly competitive with Amro's instrument sales on commodity SKUs but lacks Amro's in-person service, repair, and school-program infrastructure.

Others

• Baldwin Piano Company: Historic American piano manufacturer whose brand Amro carries and sells (new and pre-owned). Relevant as a brand partner and adjacent peer rather than direct retail competitor; Baldwin's institutional-grade uprights overlap with Amro's vertical piano line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amromusic
• Xx.com/amromusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amro Music