Zorgboodschap
- Company typePrivate
- Founded2020
- HeadquartersSassenheim, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
Zorgboodschap firmographics
Firmographics- Name
- Zorgboodschap
- Legal name
- Zorgboodschap B.V.
- Website
- https://zorgboodschap.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Zorgboodschap industry classification
Industry- Product category
- Institutional Food Distribution
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442), Special Food Services (7223)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Online Cold-Chain & Frozen Food Delivery (AFAIAMAL), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)
Keywords
Where Zorgboodschap is headquartered
LocationHeadquarters
- HQ city
- Sassenheim
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Zorgboodschap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Food & Beverage Product Sales: Sale of food and beverage products to healthcare institutions including fresh produce, frozen foods, dry groceries, medical nutrition, and personal care items. Delivered via B2B webshop with account management support.
- Convenience Meals (Zorgmaaltijd): Freshly prepared chilled meals produced in-house for the healthcare sector. Offered as individual or bulk packaging, with seasonal menus and dietary options.
- Custom Food Solutions & Advisory: Tailored food solutions, consulting, project management, and workshops for healthcare organizations including menu planning, sustainability, and hospitality support.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Zorgboodschap product offering
Product offeringCore offering
Zorgboodschap is a B2B total supplier of food, beverages, household items, and dietary convenience meals exclusively to healthcare institutions in the Netherlands. Customers order from a 60,000+ article assortment via a dedicated B2B webshop with budget-tracking and meal-planning tools, supported by in-house prepared Zorgmaaltijd meals and three tiers of delivery service including placement into refrigerators.
Product overview
Zorgboodschap operates as a total solutions provider for the healthcare sector, combining a unified B2B webshop platform with specialized meal offerings. The core platform (Zorgboodschap B2B Webshop) integrates the Mijn ZB customer portal with budget management capabilities, while the Maaltijdmodule enables meal planning and ordering. The Zorgmaaltijd product line offers fresh convenience meals prepared in-house, supported by the 't Kleine Ambacht specialty portion line. The company serves over 150 healthcare customers with 6,000+ delivery addresses across the Netherlands, offering an assortment of more than 60,000 articles. Maatwerk Services provide customization including digitalization, integrations, and consulting, while Duurzaamheid Services support sustainability goals aligned with Green Deal Duurzame Zorg.
Differentiator
Problem solved
Functional benefit
Brands
- Zorgmaaltijd: Convenience meals for the healthcare sector, prepared daily in Zorgboodschap's own kitchen.
- 't Kleine Ambacht
- W&G PURE
Products and services
- Zorgboodschap B2B Webshop A dedicated B2B e-commerce platform built specifically for the healthcare sector, enabling care institutions to order food, beverages, and household items online with features including budget management, personalized assortment, and intelligent delivery scheduling. Built on Shopware with Algolia site search.
- Zorgmaaltijd Convenience Meals Fresh, artisanally prepared chilled meals cooked in-house at the Zorgmaaltijd kitchen, featuring seasonal menus, dietary options, and individual or bulk packaging for healthcare institutions.
- Maaltijdmodule (Meal Planning Module)
Quantifiable outcome
- 150+ healthcare institutions as customers
- +3 more outcomes
Companies that use Zorgboodschap
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Zorgboodschap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Zorgboodschap partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PrologiscorePrologis is constructing a new sustainable distribution center and headquarters of 25,000+ m² for Zorgboodschap at Meer en Duin 1 in Lisse. Construction began in September 2025, with key handover scheduled for September 2026. The facility combines logistics, head office, customer facilities, and Zorgmaaltijd production kitchen.
- Boon Food GroupcoreZorgboodschap is a subsidiary of Boon Food Group, a family-owned business with over 130 years of history. Boon Food Group is a member of Superunie, providing access to strong own-brand products (including 'g'woon') and competitive pricing for both retail and foodservice assortment.
- SuperunieminorBoon Food Group, Zorgboodschap's parent company, is a member of Superunie, a purchasing organization providing access to competitive own-brand products.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Zorgboodschap competitors and assessment
Company assessmentBroad incumbents
- Sysco Corporation: Largest global broad-line foodservice distributor with healthcare/care facility customer base and extensive product portfolio. Broader and more generalist than Zorgboodschap but operates in the same B2B food distribution category with similar temperature-controlled logistics.
- Compass Group: Global foodservice and support services giant with a substantial healthcare and elderly care segment worldwide. Overlapping capabilities with Zorgboodschap in healthcare foodservice, though operating at vastly larger scale and across multiple services.
- Sodexo: Global food services and facilities management company with dedicated healthcare segment and on-site meal solutions. Wider scope than Zorgboodschap but directly comparable in providing institutional food services to care providers with quality, sustainability, and digital ordering elements.
- Aramark: Global foodservice and uniform services provider with significant healthcare, senior living, and institutional customer base. Comparable business model to Zorgboodschap in serving institutional customers at scale across multiple service offerings.
Direct peers
- Sligro Food Group: Largest Dutch B2B foodservice wholesaler with extensive assortment and self-service cash-and-carry plus delivery. Closest broad Dutch B2B foodservice comparable to Zorgboodschap's distribution model and 60,000+ SKU assortment, though broader in vertical coverage.
- Hutten: Dutch institutional foodservice provider operating across healthcare, business catering, and education with focus on fresh preparation and on-site service. Comparable for its healthcare segment focus and prepared meal capability versus Zorgboodschap's Zorgmaaltijd line.
- Apetito: UK/German-headquartered specialist in frozen and chilled meals for healthcare, elderly care, and care-at-home customers. Highly comparable to Zorgboodschap due to its healthcare vertical specialization, in-house prepared meal production, and direct delivery model into care settings.
- Albron: Dutch subsidiary of Compass Group providing foodservice and hospitality for healthcare, education, and business clients across the Netherlands. Directly comparable to Zorgboodschap given healthcare customer base and meal service focus.
- Bidfood Netherlands: Major Dutch B2B foodservice distributor serving hospitality, healthcare, and institutions across the Netherlands with broad assortment and online ordering. Direct competitive overlap with Zorgboodschap in the Dutch healthcare procurement market.
- Vermaat: Dutch institutional hospitality and foodservice group operating restaurants/meal services in healthcare, corporate, and leisure venues. Comparable for healthcare vertical penetration and on-site/institutional food service execution similar to Zorgboodschap's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zorgboodschap social profiles
Digital presenceZorgboodschap compliance and trust
Trust signalCompliance5 records
Zorgboodschap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zorgboodschap leadership team
Management profileNumber of profiles
Profiles1 record
Zorgboodschap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zorgboodschap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zorgboodschap
What does Zorgboodschap do?
Zorgboodschap is a B2B total supplier of food, beverages, household items, and dietary convenience meals exclusively to healthcare institutions in the Netherlands. Customers order from a 60,000+ article assortment via a dedicated B2B webshop with budget-tracking and meal-planning tools, supported by in-house prepared Zorgmaaltijd meals and three tiers of delivery service including placement into refrigerators.
Is Zorgboodschap a public or private company?
Zorgboodschap is a private company. It is classified as family owned and is currently operating.
When was Zorgboodschap founded?
Zorgboodschap was founded in 2020. It employs 251 to 500 people.
Where is Zorgboodschap based?
Zorgboodschap is headquartered in Sassenheim, Netherlands, in the Europe region.
How does Zorgboodschap make money?
Three revenue lines are on record. B2B Food & Beverage Product Sales are the primary driver. The others are convenience Meals (Zorgmaaltijd) and custom Food Solutions & Advisory.
Who are Zorgboodschap's main competitors?
Broad incumbents on record are Sysco Corporation, Compass Group, Sodexo and Aramark. Direct peers are Sligro Food Group, Hutten, Apetito, Albron, Bidfood Netherlands and Vermaat.
Does Zorgboodschap have an API?
No public API is recorded for Zorgboodschap.
What industry is Zorgboodschap in?
Zorgboodschap's product category is Institutional Food Distribution. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of AFAIAMAL, Online Cold-Chain & Frozen Food Delivery. Its NAICS code is 42442 and its SIC code is 5141.