Alert First Aid

What Alert First Aid does

Alert First Aid (legally Alert First-Aid Inc.) is a privately held Canadian Red Cross Training Partner founded in 1998 and headquartered in Victoria, British Columbia. The company delivers first aid, CPR, occupational, marine, wilderness, and professional responder certification courses, alongside online workplace safety training (WHMIS, TDG, Fall Protection, Forklift, Confined Space, H2S Awareness) and physical retail of first aid kits, AEDs, and disaster preparedness supplies. It operates 10 owned training academies across Vancouver Island and Greater Vancouver (4 in Victoria plus Nanaimo, Duncan, Sooke, Vancouver, and a 2023-opened Burnaby location), with online courses extending provincial legislation modules to 9 Canadian provinces.

The underlying technology stack is a Learning Management System (LMS) that delivers self-paced online safety courses with jurisdiction-specific legislation modules, supplemented by a mobile Red Cross First Aid App and 222-page virtual manual for blended and online learners. In-person training is built around scenario-based, hands-on instruction rather than textbook delivery, and the company offers an "Alert Advantage" package bundling free manuals, app access, a 3-year training tune-up guarantee, and student discounts on first aid products. The course portfolio is recognized by WorkSafeBC (OFA Level 1/2/3 equivalency), Transport Canada (Marine First Aid TP 13008), and CSA Z1220-17 for workplace kits.

Alert First Aid generates revenue primarily through one-time fees for in-person and online course enrollment, hardware sales of first aid kits and AEDs via its e-commerce storefront, and instructor certification courses. Go-to-market is direct-to-consumer via the website, phone booking, and a network of 10 regional training academies, supplemented by private group training delivered at customer sites for workplace and school-district clients. The business serves a hybrid mix of individual learners, SMB employers, healthcare and emergency services professionals, marine and wilderness operators, and BC public secondary schools, with no disclosed external funding, parent company, or acquisition activity.

Name

Alert First Aid

Legal name

Alert First-Aid Inc.

Website

https://alertfirstaid.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Alert First Aid is a Canadian Red Cross Training Partner operating 10 training academies across British Columbia, delivering first aid, CPR, marine, wilderness, and occupational safety certification courses, online workplace safety training, and first aid/AED supplies to consumers, employers, and regulated industries.

Ownership category

akta.pro rank

Product category

First Aid and CPR Training Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• First aid training
• CPR certification
• Occupational first aid
• Workplace safety courses
• Marine first aid

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. In-Person First Aid Training: Revenue from comprehensive in-person first aid and CPR courses including Standard First Aid, Emergency First Aid, Marine First Aid, Wilderness First Aid, Professional Responder courses, and occupational first aid certifications.
2. Online Safety Courses: Revenue from online safety training courses including WHMIS, Transportation of Dangerous Goods, Fall Protection, Lockout/Tagout, Forklift, Confined Space, H2S Awareness, and workplace safety training.
3. First Aid Products and Supplies: Revenue from sale of first aid kits, AEDs, medical supplies, disaster preparedness kits, and related safety equipment. Includes WorkSafeBC compliant workplace first aid kits.
4. Instructor Certification Courses: Revenue from training individuals to become certified first aid and CPR instructors, enabling them to teach and certify others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alert First Aid is a Canadian Red Cross Training Partner that delivers in-person and blended first aid, CPR, and occupational safety training courses at 10 locations across British Columbia. The company also offers self-paced online workplace safety courses (WHMIS, TDG, Fall Protection, Forklift, Confined Space), and sells related products including CSA-compliant first aid kits, AEDs, and disaster preparedness kits. Certifications are valid for three years and include a free retake tune-up.

Product overview

Alert First Aid is a Canadian Red Cross Training Partner in British Columbia offering a comprehensive portfolio of first aid, CPR, and safety training courses along with related products. The offering consists of in-person and blended first aid certification courses (Standard First Aid, Emergency First Aid, Occupational First Aid Levels 1-3), specialized marine and wilderness first aid programs, professional responder courses (Emergency Medical Responder, First Responder), online workplace safety courses (WHMIS, TDG, Forklift, Fall Protection, Confined Space, H2S Awareness, and more), instructor certification programs, first aid supplies and kits (including CSA Z1220-17 compliant workplace kits), AED devices (ZOLL, Powerheart, LifePak, Philips HeartStart), and disaster preparedness kits. The company operates multiple training locations across Vancouver Island and Greater Vancouver and provides certification valid for three years with a free 3-year training tune-up guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard First Aid and CPR Level C (In Person) A comprehensive Canadian Red Cross Standard First Aid and CPR Level C course, recognized by WorkSafeBC as equivalent to Intermediate First Aid (OFA Level 2), covering essential skills for handling emergencies in home and workplace settings.
• Standard First Aid and CPR C (Blended) A blended learning program combining online coursework with in-person practical training for Standard First Aid and CPR Level C certification.
• Emergency First Aid and CPR Level C An entry-level first aid course covering basic emergency response skills for cardiac arrest, severe bleeding, choking, and other common emergencies.
• Basic First Aid (Emergency/OFA 1) Entry-level occupational first aid training aligned with WorkSafeBC requirements, teaching practical life-saving skills for cardiac arrest, severe bleeding, and choking emergencies.
• Advanced First Aid (OFA Level 3) An advanced first aid course that replaces the WorkSafeBC OFA Level 3 program, aligned with updated safety standards for workplace first aid in high-risk environments.
• Basic Life Support An advanced CPR and resuscitation course designed for healthcare professionals and emergency responders who need to perform high-quality CPR as part of a team.
• Emergency Medical Responder (EMR) A 120-hour course equipping students with skills and certifications for a career in emergency services, with full EMALB Schedule 1 and 2 endorsements.
• Marine Basic First Aid and CPR Level C (In Person) A Transport Canada-approved course designed for individuals working or training in marine environments, providing essential first aid skills and CPR training tailored for marine settings.
• Marine Advanced First Aid and BLS A comprehensive Canadian Red Cross Marine Advanced First Aid course meeting Transport Canada requirements (TP 13008) for individuals seeking Master's or Officer's certificates, valid for three years.
• Wilderness First Responder An intensive wilderness first aid course for individuals who work or play in remote wilderness environments where emergency response may be delayed.
• First Aid & CPR Instructor Instructor certification course for teaching Canadian Red Cross First Aid and CPR courses, enabling participants to become certified first aid instructors.
• WHMIS (GHS) Training (Online) Online workplace hazardous materials training covering the Globally Harmonized System of Classification and Labelling of Chemicals, with provincial legislation options for BC, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Newfoundland, Nova Scotia, and PEI.
• Transportation of Dangerous Goods (TDG) (Online) Online training for handling and transporting dangerous goods, with legislation resources for multiple Canadian provinces.
• Forklift/Lift Truck Certification (Online) Online certification training for forklift and lift truck operators, with provincial legislation resources including BC, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Newfoundland, Nova Scotia, and PEI.
• Fall Protection - British Columbia (Online) Online training for fall protection safety in British Columbia workplaces, with provincial legislation resources.
• Confined Space Pre-Entry Training (Online) Online training for safe entry into confined spaces, with provincial legislation resources for multiple Canadian provinces.
• Psychological First Aid (Self-Care) Online course teaching self-care techniques using psychological first aid principles for personal resilience and mental health support.
• Workplace First Aid Kits (CSA Z1220-17) Compliant first aid kits meeting the CSA Z1220-17 standard for Canadian workplaces, available in various configurations based on workplace hazard class and size.
• ZOLL AED Plus Automated External Defibrillator (AED) device for cardiac arrest emergencies, providing real-time CPR feedback and guidance.
• Basic Disaster Kits Emergency preparedness kits containing essential supplies for personal or family emergency situations, including food, water, and safety equipment.
• FoodSafe Level 1 Provincially recognized food safety certification course for food service workers in British Columbia.

Quantifiable outcome

• Certifications valid for 3 years with free training tune-up (up to 3 retakes within 3 years)
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• WorkSafeBC (Occupational First Aid program oversight): WorkSafeBC is not a competitor but the regulator whose OFA Level 1/2/3 designations drive a large share of Alert First Aid's workplace course demand; included as the ecosystem anchor.

Direct peers

• St. John Ambulance (British Columbia): St. John Ambulance is Canada's largest first aid and CPR training organization, directly competing with Alert First Aid in British Columbia; a customer testimonial in the data explicitly references having switched from St. John Ambulance to Alert First Aid.
• Lifesaving Society (BC & Yukon): The Lifesaving Society delivers first aid, CPR, and aquatic safety training in BC, directly competing with Alert First Aid for schools, camps, and aquatic-facility clients.
• First Aid Canada: First Aid Canada is a nationwide training partner delivering Red Cross and workplace safety courses, with both in-person and online options comparable to Alert First Aid's blended delivery model.

Emerging players

• SOS Emergency Response Technologies: SOS ERT provides first aid training and supplies across Western Canada, overlapping with Alert First Aid in workplaces and remote/marine settings; smaller footprint makes it a niche peer.

Broad incumbents

• Heart & Stroke Foundation of Canada: Heart & Stroke is a national incumbent offering CPR and AED training and certification across Canada, including in BC, overlapping with Alert First Aid's BLS and CPR course lines.
• Canadian Red Cross (Training Programs): The Canadian Red Cross sets the underlying curriculum and certification framework used by Alert First Aid as a Training Partner, and operates its own training centers nationally; it is the indirect incumbent whose standard Alert First Aid delivers against.

Regional players

• CPR World: CPR World delivers Red Cross-aligned first aid and CPR training in Western Canada, making it a direct regional peer against Alert First Aid's BC in-person offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alertfirstaid
• Facebookfacebook.com/alertfirstaidinc
• Instagraminstagram.com/alertfirstaidinc
• LinkedInlinkedin.com/company/alert-first-aid-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alert First Aid