What Firetree does

Firetree, Ltd. is a private for-profit substance use disorder (SUD) treatment and criminal justice reentry organization operating nine facilities across Pennsylvania and New York. Originally formed in 1991 as a non-profit 501(c)(3) corporation, the company converted to for-profit status on July 1, 2022. Firetree delivers care through three integrated service lines: (1) Residential Treatment via the Conewago Family of Treatment Programs (Conewago Place, Conewago Pottsville, Conewago Snyder), providing inpatient SUD treatment; (2) Halfway Houses via the New Way of Life facilities (Blairsville, Indiana, Snyder), offering transitional living with medication-assisted treatment (MAT); and (3) Residential Reentry Programs via Capitol Pavilion (Harrisburg, PA), Scranton Pavilion (Scranton, PA), and Syracuse Pavilion (Syracuse, NY), serving pre-release and post-release federal and state offenders. Clinical methodology is grounded in evidence-based practices — Cognitive Behavioral Therapy (CBT), Motivational Enhancement Therapy, the 12-step recovery model, and MAT — within a therapeutic community framework.

The business model is a hybrid of fee-for-service clinical care and managed government services. Residential treatment revenue is generated through insurance reimbursement, government contracts, and self-pay, while reentry program revenue is structured around contracts with the Federal Bureau of Prisons, Pennsylvania Department of Corrections, Pennsylvania Board of Probation and Parole, and the Federal Court System. Client acquisition occurs through two channels: a 24/7 direct admissions line (1-888-347-3873) for self-referred individuals and families, and institutional referrals from criminal justice agencies. The company is headquartered at 800 West Fourth Street, Williamsport, PA, holds CARF accreditation and RCPA membership, operates an ACA-accredited reentry center (Capitol Pavilion), maintains Pennsylvania Department of Drug and Alcohol Programs licensing, and is subject to PREA audits. Specialized service populations include pregnant injection drug users, overdose survivors, and veterans. The company employs 251-500 staff and is led by President Bill Brown, Vice President Amy Ertel, and Chief Legal, Compliance, and Risk Officer George Bishop.

Name

Firetree

Legal name

Firetree, Ltd.

Website

https://firetree.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Firetree, Ltd. operates nine substance use disorder treatment and criminal justice reentry facilities across Pennsylvania and New York, delivering residential treatment, halfway house, and pre/post-release reentry services to adults with addiction, with a significant portion of referrals flowing from the Federal Bureau of Prisons and Pennsylvania Department of Corrections.

Ownership category

akta.pro rank

Headquarters

HQ city

Williamsport

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Treatment Services: Fee-for-service residential addiction treatment programs including room, board, and clinical services. Revenue generated through insurance reimbursement, government contracts (Department of Corrections, Bureau of Prisons), and self-pay.
2. Criminal Justice Reentry Programs: Pre-release and post-release residential programs for offenders, funded through government contracts with Federal Bureau of Prisons and state Department of Corrections.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Firetree, Ltd. provides residential substance use disorder treatment, halfway house transitional living with Medication-Assisted Treatment, and criminal justice residential reentry programs through nine facilities across Pennsylvania and New York under the Conewago Family of Treatment Programs. Services are delivered using evidence-based clinical practices (CBT, Motivational Enhancement Therapy, 12-step model) and funded via insurance reimbursement, government contracts, and self-pay.

Product overview

Firetree, Ltd. offers a comprehensive continuum of care for substance abuse treatment and criminal justice reintegration. The organization operates three core service lines: Residential Treatment programs (Conewago Place, Conewago Pottsville, Conewago Snyder) providing inpatient SUD treatment; Halfway Houses (New Way of Life facilities in Blairsville, Indiana, and Snyder) offering MAT services and structured recovery environments; and Residential Reentry Programs (Capitol Pavilion, Scranton Pavilion, Syracuse Pavilion) serving criminal justice populations with pre-release and post-release services. The Conewago Family of Treatment Programs serves adults 18 and older with special consideration for high-risk populations including pregnant women, injection drug users, and veterans. As of July 1, 2022, Firetree converted from a non-profit 501(c)(3) to a for-profit corporation.

Differentiator

Problem solved

Functional benefit

Brands

• Conewago Family of Treatment Programs: A family of treatment programs offering a range of programs addressing the needs of chemically addicted individuals, including Conewago Place, Conewago Pottsville, and Conewago Snyder.

Products and services

• Residential Treatment Inpatient substance abuse treatment programs at Conewago Place (Danville, PA), Conewago Pottsville (Pottsville, PA), and Conewago Snyder (Selinsgrove, PA), providing evidence-based clinical practices (CBT, Motivational Enhancement Therapy, 12-step model, MAT) for adults 18+ recovering from substance use disorder.
• Halfway Houses Transitional living facilities (New Way of Life Blairsville, Indiana, and Snyder) providing Medication-Assisted Treatment, structured recovery environments, workforce development, money management education, life skills training, and peer supports for men 18 and older in recovery. Snyder is a 30-bed halfway house licensed by the Pennsylvania Department of Drug and Alcohol Programs.
• Residential Reentry Programs Pre-release and post-release programs for criminal justice-involved individuals at Capitol Pavilion (Harrisburg, PA, ACA-accredited), Scranton Pavilion (Scranton, PA), and Syracuse Pavilion (Syracuse, NY), focusing on reintegration, employment, life skills, and addiction recovery. Funded via Federal Bureau of Prisons and state Department of Corrections contracts.

Quantifiable outcome

• Clients achieve sobriety through acceptance of personal responsibility and accountability, working with dedicated professional staff in progressive programs.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gateway Foundation: One of the largest non-profit addiction treatment organizations in the US, offering residential and outpatient SUD services with criminal justice partnerships - directly comparable to Firetree's residential treatment and reentry model.
• Gaudenzia: Pennsylvania-based non-profit providing residential substance abuse treatment, halfway houses, and reentry services with multiple facilities across PA, NY, and MD - directly overlaps with Firetree's geography and service mix.
• Pyramid Healthcare: Pennsylvania-headquartered addiction and mental health treatment provider with residential, outpatient, and halfway house services - closely matches Firetree's PA-anchored service portfolio.
• Caron Treatment Centers: Non-profit residential addiction treatment provider with multiple facilities offering inpatient, outpatient, and recovery support - directly comparable to Firetree's evidence-based residential model.
• The Salvation Army Adult Rehabilitation Centers: Non-profit residential addiction recovery program with multiple facilities and reentry components - directly overlaps with Firetree's halfway house and reentry service lines.

Broad incumbents

• Wellpath: Large publicly-traded correctional healthcare provider delivering medical and behavioral health services in prisons and reentry settings - competes with Firetree's criminal justice reentry contracts at greater scale.
• Recovery Centers of America: Multi-site for-profit residential addiction treatment operator with facilities across the Northeast and Mid-Atlantic - directly comparable scale and geography to Firetree's footprint.
• American Addiction Centers: Publicly-traded multi-state residential and outpatient SUD treatment provider - comparable scale, for-profit structure, and continuum-of-care model to Firetree.
• Acadia Healthcare: Large publicly-traded behavioral health operator with residential treatment facilities and significant SUD exposure - operates at much larger scale but with overlapping residential treatment services.

Emerging players

• CleanSlate Centers: Multi-state outpatient addiction treatment provider specializing in Medication-Assisted Treatment (MAT) - comparable clinical model in the MAT portion of Firetree's service offering.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@firetreeltd
• LinkedInlinkedin.com/company/firetree-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firetree