Dr. Harvey's
Dr. Harvey's is a U.S. private, DTC-focused natural pet food and supplement manufacturer founded in 1984, selling freeze-dried and dehydrated dog, cat, and bird nutrition through its Shopify website, Amazon, and retail partners, with an Autoship subscription program.
- Company typePrivate
- Founded1984
- HeadquartersAtlantic Highlands, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Harvey's does
Dr. Harvey's, legally Healthy Formulations, Inc., is a U.S. private pet food and supplement manufacturer founded in 1984 by Dr. Harvey Cohen and headquartered in Atlantic Highlands, New Jersey. The company formulates, produces, and distributes natural pet nutrition products across three animal categories: dogs (the primary segment), cats, and birds. Its product portfolio spans base-mix dog foods (Canine Health, Paradigm, Raw Vibrance, Veg-To-Bowl), just-add-water complete meals (Every Dog Health, Garden Veggies, Limited Ingredient Allergy), functional soft-chew and powder supplements (allergy/immune, kidney, dental, multivitamin), omega-3 healthy oils, single-protein freeze-dried treats, and species-specific bird blends. Core technology centers on freeze-drying and gentle dehydration methods that preserve nutrient integrity without chemical preservatives, paired with a proprietary base-mix formulation system that lets owners add their own protein.
The business operates a direct-to-consumer e-commerce model anchored on a Shopify-powered storefront (drharveys.com), supplemented by an Amazon Marketplace presence and a physical retail store-locator network within the contiguous United States. Revenue mechanics combine one-time bag purchases, an Autoship subscription program offering 10% recurring discount, discounted trial-size onboarding SKUs, and wholesale distribution to independent retailers. Marketing is content-led, using a founder-authored eBook ("If Dogs Could Choose"), educational blog content, a Meal Matchmaker product quiz, email, and Instagram (@doctorharveys) to drive trial and retention. Operational and quality credibility is supported by the NASC Quality Seal on supplement SKUs and self-declared WCAG 2.1 AA accessibility compliance, with reported 21,148 cumulative 5-star customer reviews and over 40 years of continuous brand operation.
Dr. Harvey's firmographics
Firmographics- Name
- Dr. Harvey's
- Legal name
- Healthy Formulations, Inc. dba Dr. Harvey's
- Website
- https://drharveys.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dr. Harvey's is a U.S. private, DTC-focused natural pet food and supplement manufacturer founded in 1984, selling freeze-dried and dehydrated dog, cat, and bird nutrition through its Shopify website, Amazon, and retail partners, with an Autoship subscription program.
- Ownership category
- akta.pro rank
Dr. Harvey's industry classification
Industry- Product category
- Natural Pet Food and Supplements
- NAICS
- Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
- akta.pro secondary industries
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)
Keywords
Where Dr. Harvey's is headquartered
LocationHeadquarters
- HQ city
- Atlantic Highlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dr. Harvey's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue from direct sales through drharveys.com website where customers purchase products at listed retail prices
- Autoship Subscription Program: Recurring subscription revenue through the Autoship Program offering 10% discount on regular orders with automated billing and delivery
- Amazon Marketplace Sales: Sales through Amazon Store for customers seeking faster delivery or alternative shopping options
- Retail Distribution: Wholesale distribution to physical retail stores through store locator network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Shipping Threshold |
| Subscription | Monthly | Autoship Subscription Discount |
| Unit Pricing | One time/ perpetual license | Trial Size Bags |
| Freemium | Pay-as-you-go | eBook Download |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Dr. Harvey's product offering
Product offeringCore offering
Dr. Harvey's manufactures and sells natural, whole-food pet nutrition products — including just-add-water complete meals, customizable base-mix dog foods, freeze-dried single-protein treats, functional soft chews, healthy oils, and species-specific bird food blends — for dogs, cats, and birds. Founded in 1984, the company uses freeze-drying and gentle dehydration to preserve nutrients and offers an Autoship subscription alongside one-time purchases through its own website and select retailers.
Product overview
Dr. Harvey's is a natural pet food and supplement company offering a portfolio of health-focused products for dogs, cats, and birds. The product lineup is organized into two main categories: complete/prepared foods and base-mix foods for homemade preparation, supplemented by functional chew supplements, healthy oils, freeze-dried treats, and specialty bird foods. Core dog food products include base mixes (Canine Health, Paradigm, Raw Vibrance, Veg-To-Bowl, Veg-To-Bowl Fine Ground) and complete meals (Every Dog Health, Garden Veggies Whole-Grain, Garden Veggies Grain-Free, Limited Ingredient Allergy formula). The supplement line features functional soft chews for allergy/immune support, dental health (Holistix), multivitamin/mineral powder, and kidney health, plus skin-and-coat healthy oils. Freeze-dried single-protein treats span rabbit, salmon, and minnow varieties for dogs, and chicken hearts for cats. Bird products include specialty blends for parakeets, parrots, and cockatiels. The company also offers a free eBook ("If Dogs Could Choose") and a meal-matching quiz to guide product selection. All products are made in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Canine Health Miracle Dog Food Base Mix The original and best-selling base mix for dogs; pet parents add their own protein to prepare healthy homemade meals. Contains organic grains, vegetables, and essential vitamins and minerals.
- Paradigm — A Green Superfood Base Mix A grain-free, holistic green superfood base mix designed to optimize canine health with a low-carb, low-glycemic formulation.
- Every Dog Health Whole-Grain Complete Meal A complete and balanced just-add-water meal with real meat as the first ingredient, organic grains, vegetables, and superfoods, gently dehydrated. Available in Beef and Chicken recipes.
- Raw Vibrance — A Grain-Free Foundation for Raw Diets A blend of 21 whole foods that creates the foundation for raw and homemade diets; pet parents add their own human-grade protein and oil.
- Garden Veggies — Whole-Grain A complete and balanced just-add-water recipe with real meat as the first ingredient, organic grains, vegetables, fruits, and superfoods, gently dehydrated and freeze-dried.
- Garden Veggies — Grain-Free A complete and balanced just-add-water grain-free recipe with real meat as the first ingredient, vegetables, fruits, and superfoods, gently dehydrated and freeze-dried.
- Veg-To-Bowl Grain-Free Dog Food Base Mix A grain-free base mix made with nine dehydrated vegetables plus essential vitamins and minerals; pet parents add protein and oil for a fresh homemade meal.
- Veg-To-Bowl Fine Ground Dehydrated Dog Food Base Mix A grain-free base mix using finely granulated dehydrated vegetables and herbs, designed for small dogs, toy dogs, picky eaters, older dogs, and dogs with digestive sensitivities.
- Limited Ingredient Allergy Dog Food A specialty diet for canine sensitivities, made from clean, precisely balanced single-protein recipes with limited ingredients designed to support healthy skin, digestion, and environmental tolerance.
- Holistix — Dental Health Soft Chews for Dogs A healthier dental chew formulated to support oral hygiene in dogs.
- Dog Multivitamin & Mineral Powder Supplement Herbal supplement in powder form providing essential vitamins and minerals for dogs.
- Kidney Health Supplement for Dogs A kidney health supplement designed to support canine renal wellness.
- Allergy + Immune Support Soft Chews for Dogs Functional soft chews formulated with functional mushrooms, probiotics, colostrum, turmeric, and super herbs to boost immune health and provide seasonal allergy relief; NASC Quality Seal certified.
- Health and Shine — Omega-3 Fish Oil A skin and coat supplement providing omega-3 fatty acids from fish oil to support coat health and shine in dogs.
- Health and Shine — Alaskan Fish Oil An omega-3 fish oil supplement sourced from Alaskan fish to support skin and coat health in dogs.
- Sweet Potate'r Chews Natural sweet potato single-ingredient treats for dogs.
- Rabbit Bites Freeze-Dried Dog Treats Single-protein freeze-dried rabbit treats sourced from the USA, designed for training and healthy snacking.
- Wild Alaskan Salmon Bites Freeze-Dried Dog Treats Single-protein freeze-dried wild Alaskan salmon treats for dogs, ideal for training and healthy snacking.
- Minnow Minis Freeze-Dried Dog Treats Freeze-dried minnow treats for dogs, described as irresistible and good for them.
- Chicken Hearts Freeze-Dried Cat Treats Single-ingredient freeze-dried chicken heart treats for cats.
- Our Best Parakeet Blend A specialty food blend formulated for parakeets.
- Perfect Parrot Blend Natural Bird Food A nutrient-dense food blend formulated for parrots, made with colorful dried fruits, nuts, and seeds.
- Exotic Parrot Blend for Birds A specialty food blend formulated for exotic parrots.
- Colossal Cockatiel Food A food blend formulated for cockatiels with extra-large (colossal) ingredients.
Quantifiable outcome
- 21,148 5-star customer reviews
- +1 more outcomes
Companies that use Dr. Harvey's
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Dr. Harvey's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dr. Harvey's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the Dr. Harvey's e-commerce website, providing the platform infrastructure for the online store, payment processing, and customer data management. The privacy policy states that services are hosted by Shopify which collects and processes personal information.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dr. Harvey's competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Harvey's social profiles
Digital presenceDr. Harvey's compliance and trust
Trust signalCompliance2 records
Dr. Harvey's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Harvey's leadership team
Management profileNumber of profiles
Profiles2 records
Dr. Harvey's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Harvey's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Harvey's
What does Dr. Harvey's do?
Dr. Harvey's manufactures and sells natural, whole-food pet nutrition products — including just-add-water complete meals, customizable base-mix dog foods, freeze-dried single-protein treats, functional soft chews, healthy oils, and species-specific bird food blends — for dogs, cats, and birds. Founded in 1984, the company uses freeze-drying and gentle dehydration to preserve nutrients and offers an Autoship subscription alongside one-time purchases through its own website and select retailers.
Is Dr. Harvey's a public or private company?
Dr. Harvey's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Harvey's founded?
Dr. Harvey's was founded in 1984. It employs 11 to 50 people.
Where is Dr. Harvey's based?
Dr. Harvey's is headquartered in Atlantic Highlands, United States, in the North America region.
How does Dr. Harvey's make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are autoship Subscription Program, amazon Marketplace Sales and retail Distribution.
Does Dr. Harvey's have an API?
No public API is recorded for Dr. Harvey's.
What industry is Dr. Harvey's in?
Dr. Harvey's's product category is Natural Pet Food and Supplements. Its primary akta.pro industry code is AFADAFAD, Freeze-Dried & Dehydrated Pet Food, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.