heroal

What heroal does

heroal (legal entity: heroal — Johann Henkenjohann GmbH & Co. KG) is a German family-owned manufacturer of aluminium building envelope systems, headquartered in Verl with all production based in Germany and a workforce of 501–1,000 employees. Founded in 1874 as a wooden-shoe business and pivoted to roller shutters in 1950 under Johann Henkenjohann, the company took its current brand identity in 1969 with the invention of the foam-filled aluminium roller shutter slat, from which the name 'heroal' (Henkenjohann rollformt Aluminium) is derived. The portfolio covers aluminium windows, front and sliding doors, facades, sun protection, roller shutters, rolling gates, overhead coverings, fire-protection doors, and insect protection — extended recently by heroal Connect (smart-home integration) and heroal smartScan (digital measurement).

The underlying technology is built on proprietary aluminium-KS composite profiles with a patented insulating crossbar geometry and an in-house PU foam-filling process for narrow-frame passive-house-grade thermal performance (e.g., Uf 0.78 W/m²K on heroal W 77 PH). Surface finishing is differentiated through heroal SD vacuum-wrap wood, concrete, and rust decors and hwr powder coating across 500+ RAL/DB colours and the exclusive Les Couleurs Le Corbusier palette. Security products are certified to RC 3 / RC 4 (ift Rosenheim) and acoustic performance reaches up to 48 dB (Class 5).

The business model is B2B indirect sales through an exclusive, certified channel of 3,500+ Fachpartner (window fabricators, metal construction companies, specialist installers) across Germany, Europe, and select international markets. Pricing is project-quote-based and mediated by partners; end consumers and architects are engaged upstream via dedicated architect advisory services, BIM/CAD data, the heroal Communicator digital workspace, the heroal Academy training program, product configurators, and a Förderservice subsidy-consulting partnership with Fuchs & Eule. Distribution is supported by a 40,000 m² automated central logistics center and a company-owned truck fleet, with sustainability positioning underpinned by AUF membership enabling up to 85% recycled aluminium inputs.

Name

heroal

Legal name

heroal - Johann Henkenjohann GmbH & Co. KG

Website

https://heroal.de

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

501–1,000 employees

Short description

heroal is a German family-owned aluminium systems manufacturer (founded 1874, 501–1,000 employees, 100% Made in Germany) producing windows, doors, facades, sun protection, roller shutters, and rolling doors for residential, commercial, and public construction, sold exclusively through 3,500+ certified Fachpartner specialist trade partners.

Ownership category

akta.pro rank

Product category

Aluminium Building Envelope Systems

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Frames, Sashes, Mullions & Subframes (IMADAIAH)

akta.pro secondary industry

Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK)

Keywords

• Aluminium window systems
• Building envelope solutions
• Roller shutter systems
• Sun protection products
• Aluminium facade systems

Headquarters

HQ city

Verl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aluminium building envelope systems: heroal manufactures and sells aluminium window, door, facade, sun protection, roller shutter, rolling door, and overhead covering systems exclusively through a network of over 3,500 certified specialist trade partners (Fachpartner). Products are configured to order and sold as components and complete systems for residential and commercial building applications. The business operates as a B2B manufacturer with indirect sales through the partner channel.
2. Surface coating and finishing services: heroal provides proprietary surface coating services (hwr powder coating, SD surface design with wood/concrete/rust decors) offering approximately 500 RAL and DB colors plus exclusive Les Couleurs Le Corbusier tones as part of the product system.
3. Processing services (Biege- und Abkantservice): Branch-exclusive factory-owned profile bending and bending service, including radius, segment, and circular arch profiles, laser cutting, and custom fabrication for specialist partners.
4. Logistics and delivery: Central logistics center (40,000 m2) with automated high-bay warehouses and proprietary truck fleet enabling short delivery and reaction times for partners across Germany and Europe.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

heroal manufactures aluminium building envelope systems including windows, front and sliding doors, facades, sun protection (zip screens/textile screens), roller shutters, rolling gates, and overhead coverings (terrace roofs/carports). All products are manufactured to order in Germany and distributed exclusively through a network of over 3,500 certified specialist trade partners (Fachpartner) who configure, process, and install the systems for residential and commercial end customers.

Product overview

heroal is a family-owned aluminium systems provider founded in 1874, offering comprehensive building envelope solutions manufactured 100% in Germany. The product portfolio includes: aluminium windows (heroal W 77 HI, W 72, W 72 RL, W 72 CL, W 77 PH, W 65), entrance doors (heroal D 72, D 93 FP), terrace doors (heroal S 77 SL sliding/lift-sliding doors, fenstertüren, glass walls, corner solutions), roller shutters (heroal RS 52, security, surface-mounted, built-in, solar variants), rolling gates (heroal RD 75), sun protection (heroal VS Z zip screens, textilscreens, external screens), facades (heroal C 50), and roofing solutions (heroal OR carports, terrace coverings). The portfolio also includes smart home integration (heroal Connect), digital tools (heroal Communicator, smartScan, picos ID), and surface technologies (heroal SD surface design, hwr powder coating). Products are distributed exclusively through over 3,500 specialist partners worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• heroal W 77 HI

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fuchs & EulecoreStrategic or Co-development Partnerheroal partners with Fuchs & Eule to offer a subsidy and energy consulting service (Förderservice). Fuchs & Eule provides energy consulting, creates renovation roadmaps, handles subsidy applications, and manages all steps through to payout of government subsidies for customers undertaking energy-efficient renovations including windows, doors, roller shutters, and sun protection installations.
• Les Couleurs Le CorbusierminorStrategic or Co-development PartnerExclusive partnership providing access to the universal color system of Le Corbusier. heroal offers products in the exclusive Les Couleurs Le Corbusier colors, enabling architects and end customers to incorporate the full range of Le Corbusier's color palette into their building projects.
• AUF (Aluminium Umwelt Forum)minorOthersheroal is a member of AUF (Aluminium Umwelt Forum), an industry association focused on environmental responsibility in aluminium production and use. Membership supports heroal's sustainability positioning and enables use of up to 85% recycled aluminium in production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aluprof: Polish aluminum systems manufacturer with a full portfolio of windows, doors, facades, and roller shutters sold through certified partner networks. Directly comparable product range and channel model, with growing Central European market overlap with heroal.
• Ponzio: Polish aluminum systems producer offering window, door, and facade systems through a partner network across Europe. Comparable in integrated system portfolio and architectural specification orientation.
• Hueck: German aluminum systems manufacturer specializing in windows, doors, and facades with a strong DACH specification presence. Direct peer in the German premium specification segment with overlapping Fachpartner distribution.
• Alukönigstahl: Austrian-headquartered aluminum systems specialist distributing Schüco and Jansen brands across Central and Eastern Europe with deep architectural specification relationships. Closely comparable in channel-led, premium specification positioning.
• Schüco: German-headquartered global leader in aluminum window, door, and facade systems with a comparable Fachpartner distribution model and similar Passive House and RC-certified product lines. Closest like-for-like competitor to heroal in both product scope and channel architecture.
• Reynaers Aluminium: Belgian aluminum systems manufacturer with parallel window, door, sliding, and facade portfolios and a strong partner/distributor channel across Europe. Directly comparable in product breadth and premium architectural positioning.
• Gutmann (BWS Group): German aluminum profile and systems manufacturer serving windows, doors, facades, and conservatories through fabricator networks in DACH. Direct comparable in scale and channel model.

Broad incumbents

• Wicona (Hydro Building Systems): Aluminum building systems brand owned by Norwegian aluminum major Hydro, offering window, door, and facade systems with the scale advantage of an integrated upstream aluminum producer. Competes with heroal across the same premium specification segment but with materially larger group resources.
• Kawneer (Alcoa/Arconic): Global architectural aluminum systems brand with European operations offering curtain walls, windows, and entrances for commercial and institutional buildings. Competes with heroal C 50 facade and commercial window lines in larger specification projects.

Emerging players

• Aliplast: Belgian aluminum systems manufacturer offering window, door, sliding, and facade systems through a partner channel across Western and Central Europe. Comparable mid-sized European competitor with overlapping product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heroal.international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heroal