pullup and dip

What pullup and dip does

Pullup & Dip is a German direct-to-consumer calisthenics and bodyweight training equipment brand founded in 2016 and headquartered in Munich, with warehouse and distribution operations based in Allgäu. The company designs, manufactures, and sells its own hardware line spanning doorway, telescopic, wall-mounted, ceiling-mounted, and portable outdoor pull-up bars; resistance bands made from natural latex; parallettes and push-up bars in beech wood and steel; gymnastic rings; dip stations; weight vests; and accessories, with selected SKUs backed by a 5-year warranty. Its flagship engineering feature is a proprietary door-frame hanging mechanism that distributes load via compression across three mounting points, eliminating the need for drilling, supplemented by a modular dip-station attachment system that converts a pull-up bar into a dip station without tools.

The business model is product-led growth through a Shopify-based, fully localized e-commerce storefront (English, German, Spanish, French, Italian, with USD/EUR/GBP pricing), with worldwide direct shipping from a single German warehouse, plus an affiliate program and Instagram-led community marketing. Revenue is primarily one-time hardware sales including discounted bundles (with B-Stock/second-choice units offering 15-50% off), supplemented by digital training guides (e.g., Pull-Up Training Plan $20) and a mobile app that provides free workouts with optional premium subscription plans. The company targets two primary customer segments — calisthenics athletes seeking skill-progression equipment, and home fitness enthusiasts needing portable, gym-independent solutions — plus a secondary segment of beginners assisted by resistance bands and structured training plans.

Since its founding, Pullup & Dip reports serving over 500,000 customers across 70 countries with a claimed 98% customer satisfaction rate and over 2,500 five-star Trustpilot reviews. Growth levers beyond core hardware include a mobile app ecosystem, the FREESIXD sub-brand for suspension trainers, and continued SKU expansion (most recently the Mobile Pull-Up and Dip Bar, the Weight Vest, and the Wooden Pull-up Bar & Gymnastic Rings Set bundle). The company remains founder-owned and privately held with no disclosed institutional funding, no acquisitions, and no executive leadership disclosures beyond its service and customer support contacts.

Name

pullup and dip

Legal name

Pullup & Dip

Website

https://pullup-dip.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pullup & Dip is a German direct-to-consumer brand founded in 2016 that designs and sells calisthenics and bodyweight training equipment — including pull-up bars, resistance bands, parallettes, and rings — to over 500,000 customers in 70 countries via its own Shopify storefront, supplemented by a mobile training app and digital guides.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

Keywords

• Calisthenics equipment
• Pull-up bars
• Bodyweight training gear
• Home fitness accessories
• Resistance bands

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Direct sales of calisthenics equipment including pull-up bars, dip stations, resistance bands, parallettes, gymnastic rings, and accessories through e-commerce storefront. One-time purchase model with product bundles offering discounts.
2. Digital Guides and Training Plans: Sale of digital eBooks and training plans (e.g., 'Pull-Up Bible', training guides) as downloadable PDFs.
3. Mobile App (Premium): Free app with free workouts; optional premium plans available for enhanced training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pullup & Dip designs, manufactures, and directly sells calisthenics and bodyweight training equipment — including pull-up bars (doorway, telescopic, wall-mounted, mobile outdoor), dip stations, resistance bands, parallettes, gymnastic rings, push-up bars, weight vests, and accessories — through its own e-commerce storefront. The company also offers digital training guides (PDFs) and a companion mobile app with free workouts and optional premium training plans, shipping worldwide from its German warehouse to over 500,000 customers in 70 countries.

Product overview

Pullup & Dip is a German fitness equipment company founded in 2016 that develops and manufactures high-quality calisthenics and bodyweight training equipment. The product portfolio centers on pull-up bars (doorway, wall-mounted, ceiling-mounted, and mobile outdoor models), training equipment (resistance bands, parallettes, push-up bars, gymnastic rings, dip stations, weight vests), and bundles/sets. The company also offers a companion mobile/web application with free workouts, exercise libraries, and premium training plans. Products are primarily designed for home workouts, outdoor training, and portable fitness, targeting both beginners and advanced calisthenics athletes. The company ships from Germany to over 500,000 customers in 70 countries and offers up to 5-year warranties on selected products.

Differentiator

Problem solved

Functional benefit

Brands

• FREESIXD: Versatile sling and resistance trainers - a sub-brand product line for suspension training equipment.

Products and services

• Doorway Pull-Up Bar incl. Pull-Up Band A door-frame-mounted pull-up bar that hangs without drilling, featuring 4 grip positions, anti-slip rubber grips, 3-step height adjustment, included pull-up band, and free eBook. Supports up to 110 kg. Designed for home fitness enthusiasts and calisthenics athletes seeking drill-free installation.
• Telescopic Door Pull-up Bar A steel telescopic pull-up bar with HDR (High Damping Rubber) handles that clamps into door frames. Adjustable for door widths 69–90 cm and supports up to 200 kg. Targets home fitness buyers seeking an affordable entry-level doorway bar.
• Wall Mounted Pull-Up Bar incl. Pull-Up Band A wall-mounted pull-up bar with multiple grip positions and powder-coated steel construction for permanent indoor installation. Includes a pull-up band.
• Wooden Pull-up Bar for Wall Mounting above Door Frame A wooden pull-up bar designed for wall mounting above door frames, combining natural wood aesthetics with steel construction for indoor use.
• Muscle-Up Pull-up Bar A specialized pull-up bar with wide grips designed for muscle-up training and advanced calisthenics movements. Targets experienced athletes.
• Mobile Pull-Up and Dip Bar for Indoor and Outdoor A portable pull-up and dip bar that can be used indoors or outdoors, attaching to trees, posts, or beams via tension straps. Supports 35+ exercises for travelers and outdoor athletes.
• Doorway Dip Bar A modular dip station that attaches to doorway or telescopic pull-up bars, featuring 38mm thick handles, 4-way adjustable grip width (49–61 cm), and rubber stoppers to protect door frames. Supports up to 110 kg.
• Pull-Up Bands / Resistance Bands in Different Strengths Premium resistance bands made from natural latex available in 4 strengths (Extra Light, Light, Medium, Strong). Sets include various combinations with door anchors and carrying bags for assisted pull-up training and mobility work.
• Wooden Gymnastic Rings Premium wooden gymnastic rings with adjustable buckle straps, door anchor, and carrying bag for versatile bodyweight training. Targets advanced calisthenics athletes and home users.
• "TRINGS" Multi-Grip Gymnastic Rings Multi-grip gymnastic rings offering various grip positions for diverse calisthenics exercises.
• Wooden Parallettes with Ergonomic Wooden Handle Premium wooden parallettes made from solid beech wood with non-slip base, available in low and medium heights for L-sits, handstands, and advanced calisthenics.
• Fitness Parallettes Made of Steel
• Wooden Push-up Bars with Ergonomic Wooden Handle
• Pullup & Dip Weight Vest Adjustable up to 15 kg
• FREESIXD Suspension Trainer with Resistance Bands
• Home Essentials Set
• Calisthenics Beginner Essentials Set
• Pull-up Beginner Set
• Calisthenics Starter Set
• Wooden Pull-up Bar & Gymnastic Rings Set
• Pull-Up Training Plan: Your first pull-up in 10 weeks
• Pullup & Dip App
• Liquid Chalk for Perfect Grip
• Wrist Wraps for Calisthenics and Strength Training
• Ab Wheel with Slip-Resistant Knee Pads
• Ab Straps for Abdominal Muscle Training
• Dip Belt with Chain, 3 Carabiners and Unique Flaps
• Jumping Rope with Adjustable Rope Length
• Exercise Mat with Two Layers

Quantifiable outcome

• 500,000+ satisfied customers in 70 countries
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GORNATION: Germany-based D2C calisthenics equipment brand offering parallettes, pull-up bars, gymnastics rings and apparel. Direct peer sharing geography, customer base (calisthenics athletes), and DTC channel orientation.
• Rogue Fitness: Largest US-based strength and conditioning equipment maker, with a deep calisthenics and bodyweight lineup including pull-up bars, rings, and parallettes. Direct peer on product category with much larger scale and broader portfolio.
• REP Fitness: D2C strength and home gym equipment brand selling pull-up bars, dip stations and accessories. Comparable in DTC model and home-fitness customer overlap, though anchored more in lifting than calisthenics.
• TRX: Creator of the suspension trainer category. Comparable to Pullup & Dip's FREESIXD sub-brand and overlaps on bodyweight training content/app monetization and premium positioning.
• Lifeline USA: Specialist in resistance bands, suspension trainers, and bodyweight equipment sold via DTC. Direct overlap with Pullup & Dip's bands, parallettes and home-workout bundles.
• Fringe Sport: D2C functional fitness equipment brand offering gymnastic rings, parallettes, pull-up bars and accessories. Highly comparable on product mix and home/calisthenics target customer.
• Yes4All: Value-priced fitness equipment brand with strong Amazon presence, including parallettes, resistance bands and weight vests. Competes primarily on price with Pullup & Dip's lower and B-Stock tiers.

Broad incumbents

• Decathlon: Global sporting goods mass-market retailer offering pull-up bars, parallettes and resistance bands at lower price points. Competes on price and breadth rather than depth in the calisthenics niche.
• ONNIT: Broad fitness and wellness DTC brand with strong content and subscription ecosystem. Comparable on the digital-content-plus-hardware model, though with a more generalist fitness positioning.

Emerging players

• Powertrain Sports: DTC seller of gymnastics rings, parallettes and pull-up bars targeting the home calisthenics segment. Smaller-scale direct peer competing on similar Amazon and Shopify channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pullupanddipofficial
• Facebookfacebook.com/pullupanddip
• YouTubeyoutube.com/@pullupdip
• Xx.com/pullupanddip
• LinkedInlinkedin.com/company/ft-fitness-technology-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pullup and dip