Al Wadi Al Akhdar

What Al Wadi Al Akhdar does

Al Wadi Al Akhdar SAL is a Lebanese food manufacturer founded in 1979 by Bechara Obeji and Frank Farage, headquartered in Zouk Mosbeh, Lebanon. The company produces over 200 traditional Lebanese and Middle Eastern food products spanning 15+ categories, including hummus, foul moudammas, baba ghannouge, tahina, falafel, pomegranate and grape molasses, halawa, canned pulses, frozen vegetables, olive oils, and vinegars. Core operations combine traditional recipes with modern food technology and a dedicated R&D innovation laboratory (opened 2015) that handles product compliance testing, pilot manufacturing, and new product development. The company is the number one food brand in Lebanon and positions itself as a leading Lebanese food brand worldwide, having pioneered the roasting of eggplants for Baba Ghanouge and been the first Lebanese brand to establish social media presence in 2013.

The business model is centered on one-time B2C product sales through a multi-tier distribution architecture. Primary revenue flows through a network of regional distributors covering 28+ countries across five continents — including HAUDECOEUR (France), Tema Fine Foods (Netherlands), SAHADI FINE FOODS and Indo-European Foods (USA), Daccarett y Cia. (Chile), SHK Global (Australia/New Zealand), Quatro (Egypt), and Obegi Consumer Products Iraq — supplemented by owned online storefronts in France, Australia, USA, and Lebanon. The target customer is household consumers seeking authentic Lebanese and Mediterranean cuisine, with secondary reach into foodservice and retail channels via distributor partnerships. Marketing is content-led and digital-first: a multilingual (English/French/Arabic) website, a 139+ recipe database organized by category and collection, and an early social media presence (2013) have won recognition including a Pan-Arab Web Awards gold prize (2013) and Bon Appétit approval for pomegranate molasses (2014).

Operational scale includes a small management footprint (11-50 employees per firmographic data, with a 21-person directory covering operations, finance, supply chain, R&D, sales, and quality assurance) and a single headquarters in Lebanon. The company maintains no disclosed institutional investors, parent company, or subsidiary structure, operating as a privately held entity under its founding ownership since 1979. The largest known historical revenue reference is $14M USD, achieved when revenue doubled between 2005 and 2010; no subsequent revenue disclosure is available.

Name

Al Wadi Al Akhdar

Legal name

Al Wadi Al Akhdar SAL

Website

https://alwadi.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Wadi Al Akhdar is a Lebanese food manufacturer founded in 1979, producing 200+ traditional Lebanese and Middle Eastern specialty products including hummus, tahina, molasses, and condiments. It serves household consumers globally through regional distributors across 40+ countries and direct online stores, holding the #1 brand position in Lebanon.

Ownership category

akta.pro rank

Product category

Packaged Lebanese and Middle Eastern Specialty Foods

NAICS

Food Manufacturing (311), All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

akta.pro secondary industries

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Lebanese specialty foods
• Middle Eastern packaged foods
• Hummus and dips
• Canned legumes and beans
• Food manufacturing

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Products Sales: Al Wadi Al Akhdar generates revenue through the manufacturing and sale of Lebanese specialty food products including hummus, foul moudammas, chickpeas, babaghanouj, tahina, molasses, pickles, frozen vegetables, and over 200 products across 15 food categories. Products are sold through distributors, online stores, and retail channels globally.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Al Wadi Al Akhdar manufactures and sells authentic Lebanese and Middle Eastern packaged food products — including hummus, foul moudammas, baba ghannouge, falafel, tahina, halawa, olive oils, vinegars, mayonnaise, mustard, canned legumes, frozen vegetables and pomegranate/grape/date/carob molasses. The portfolio spans more than 200 products across 15+ food categories, sold through international distributors and own online stores to households and foodservice buyers in 28–40+ countries.

Product overview

Al Wadi Al Akhdar is a Lebanese food company offering a diverse portfolio of traditional Middle Eastern and Lebanese food products. The portfolio spans multiple categories including Lebanese Specialties (hummus, baba ghannouge, foul mudammas, falafel), Condiments (mayonnaise, mustard, olive oils, vinegars), Molasses (pomegranate, grape, date, carob), Halawa & Tahina, and pulses/legumes. The company was founded in 1979 with 3 core products (Hummus Tahina, Foul Moudammas, and Chickpeas) and has since expanded to over 200 products. Products range from ready-to-eat dips, canned beans and legumes, condiments, to specialty items like pomegranate molasses and tahina. The company operates globally with presence in 28+ countries across Asia, Europe, Africa, Oceania, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Hummus Tahina Traditional Lebanese chickpea and tahina dip, one of the three core products at company founding. Available in 180g, 400g and 850g sizes, plus a Ready-to-Eat variant. Sold to household consumers via distributors and online stores.
• Baba Ghannouge (Moutabbal Batenjen), Ready To Eat Traditional Lebanese roasted eggplant dip (moutabbal/baba ghannouge), made using Al Wadi's proprietary roasting process. Ready-to-eat in 180g, 385g and 820g sizes. Sold to household consumers.
• Foul Moudammas Traditional Lebanese fava bean dish, one of the three original core products from 1979. Offered as Lebanese Recipe (400g), Egyptian Recipe, Hot Recipe, and In-Brine (400g and 860g) variants. Sold to household consumers via distributors and online stores.
• Peeled Fava Beans Peeled fava beans (400g) sold as a cooking ingredient for traditional Lebanese dishes such as foul moudammas and breakfast beans.
• Broad Fava Beans - Bajella

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Obegi Consumer Products IraqcoreChannel Partner/ Reseller/ DistributorRegional distributor for Iraq market, located in Erbil, Kurdistan. Handles distribution across Iraq with contact details for both Lebanon office and Iraq operations.
• Quatro for Import & Export Co. S.A.EacoreChannel Partner/ Reseller/ DistributorEgyptian import and export company based in Gizeh, Egypt. Distributes Al Wadi Al Akhdar products in the Egyptian market.
• Tema Fine FoodscoreChannel Partner/ Reseller/ DistributorDutch distributor based in Katwijk, Netherlands. Handles European distribution from the Netherlands.
• SHK GlobalcoreChannel Partner/ Reseller/ DistributorAustralian distributor based in Reservoir, VIC. Covers Australia (Melbourne) and New Zealand markets.
• HAUDECOEURcoreChannel Partner/ Reseller/ DistributorFrench distributor based in Seine-Saint-Denis, France. Handles distribution across France.
• SAHADI FINE FOODScoreChannel Partner/ Reseller/ DistributorUS distributor based in Brooklyn, New York. Serves the American Lebanese and Middle Eastern community in the Northeast USA.
• Indo-European Foods, InccoreChannel Partner/ Reseller/ DistributorUS distributor based in Glendale, California. Serves the West Coast American market for Al Wadi Al Akhdar products.
• Daccarett y Cia. Ltda.coreChannel Partner/ Reseller/ DistributorChilean distributor based in Santiago. Handles distribution across Chile and potentially broader South American markets.
• Beit el BarakaminorOthersLebanese NGO established in 2019 ensuring food security, adequate housing, and medical support for those in need. Implemented an agricultural plan in 2020 for sustainability. Benefits 1,012 people annually. Al Wadi supports this initiative as part of CSR program 'Men Qlb Al Wadi'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabra Dipping Company: US-based market leader in refrigerated hummus and Middle Eastern dips, jointly owned by Strauss Group and PepsiCo. Directly comparable to Al Wadi Al Akhdar in hummus, baba ghannouge, and Mediterranean dip categories, with similar brand-led positioning and broad retail distribution.
• Tribe Mediterranean: US-based Mediterranean food brand specializing in hummus and ready-to-eat dips. Operates in the same ethnic-specialty dips category as Al Wadi Al Akhdar, targeting mainstream American grocery and competing for the same Mediterranean-diet consumer.
• Cedar's Mediterranean Foods: Mediterranean dips and spreads manufacturer serving US retail and foodservice channels. Comparable in product mix (hummus, dips, Mediterranean spreads) and in the ethnic-specialty positioning that Al Wadi Al Akhdar leverages internationally.
• Near East: US brand of grain, pilaf, and hummus products owned by Bob's Red Mill. Overlaps directly with Al Wadi Al Akhdar in hummus and Mediterranean grain-based categories and competes for the same health-conscious grocery consumer.
• Yorgo's Foods: Greek and Mediterranean specialty foods manufacturer offering hummus, tzatziki, and related dips. Closely comparable in product format, specialty-ethnic positioning, and mid-scale manufacturer profile relative to Al Wadi Al Akhdar.
• Mounet Group: Lebanese food manufacturer producing traditional Lebanese specialties for both domestic and export markets. Closely comparable in category (Lebanese dips, legumes, condiments), geographic origin, and target customer base.
• Chtoura Garden: Lebanese producer of spices, herbs, legumes, and ready-to-eat ethnic foods with regional and international distribution. Comparable in product mix (legumes, ready meals, traditional Lebanese preparations) and in Middle East export channel strategy.

Broad incumbents

• Krinos Foods: North America's largest distributor of Greek and Mediterranean foods with a broad portfolio spanning dairy, olives, oils, and dips. Comparable as a wide-line Mediterranean/ethnic food incumbent competing for similar shelf space and consumer occasions.

Regional players

• Dina Foods: UK-based Lebanese food brand producing tahini, hummus, and Mediterranean staples primarily for European retail and foodservice. Closely comparable heritage and product mix, with geographic overlap in Europe but a distinct UK/European anchor.
• Al Rifai Roastery: Lebanese roasted nuts, seeds, and snacks producer with regional distribution across the Middle East. Comparable as a Lebanese-origin packaged food brand leveraging authenticity cues and operating from Lebanon with regional export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlWadiAlAkhdarLB

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Wadi Al Akhdar