V9 Digital

What V9 Digital does

V9 Digital is a media production and digital preservation company operating as a wholly-owned subsidiary of Nine PBS, a St. Louis-based public television station founded in 1954. The company operates two integrated business lines from its headquarters at 3655 Olive Street in the Grand Center Arts District of St. Louis, Missouri: V9-Studios, which delivers end-to-end video production services for corporations, educational institutions, and nonprofit organizations, and a Preservation Services division that digitizes, restores, and manages legacy media assets for athletics organizations, government agencies, universities, historical societies, media companies, TV stations, and nonprofits.

The production arm is anchored by two fully equipped studios totaling 5,200 square feet, featuring more than 120 feet of seamless cyclorama, integrated lighting controls with movable grids, and network-style control room facilities, supported by on-location videography and a pre-wired partnership with the 700-seat Sheldon Concert Hall for large-audience events. The preservation division was established through the January 2017 acquisition of NURAY Digital's assets by parent Nine PBS and supports conversion from over 25 legacy tape and film formats including 1-inch, U-Matic, VHS, Betacam, XDCAM, and HD-Cam, with frame-by-frame digital restoration (correcting light, color, and sound while removing dirt, dust, and vertical scratches), proprietary tape cleansing, SD-to-4K upconversion, and speech-to-text metadata tagging delivered as XML/CSV output compatible with MAM/DAM systems.

The business model is professional services-based, with quote-based pricing on multi-year contracts and custom project development for each client, including bespoke database and cataloging systems. Distribution is delivered directly through V9 Digital's St. Louis studios and on-location teams, with global reach enabled through a 24/7 fiber and satellite transmission partnership with Kaufman Broadcast. Geographic focus is concentrated in the U.S. Midwest, and the go-to-market motion is sales-led, leveraging Nine PBS parent brand credibility, direct enterprise outreach, and visible customer logos including Fox Sports, ESPN, Missouri Valley Conference, USBC, American Graduate/PBS, Carpet One, and Jefferson National Parks Association.

Name

V9 Digital

Legal name

V9-Digital

Website

https://v9-digital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

V9 Digital is a St. Louis-based media production and digital preservation subsidiary of Nine PBS, serving corporations, government agencies, universities, sports organizations, and nonprofits with studio production, legacy video digitization, frame-by-frame restoration, and media asset management.

Ownership category

akta.pro rank

Product category

Video Production and Media Preservation Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384)

akta.pro industry

PRIMARYMPADAMAG

Digital Archiving & Asset Management (MAM/DAM, Cataloging, QC)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & Video Restoration, Archiving & Preservation

SECONDARYMPADAMAB

Digital Restoration & Remastering (4K/8K Scan, Image Stabilization, Dirt/Scratch Removal)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & Video Restoration, Archiving & Preservation

SECONDARYMPABADAL

Public Media Archives, Libraries & Content Preservation

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

Keywords

• Video production services
• Media digitization services
• Video restoration services
• Media preservation services
• Broadcast transmission services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Production services for corporations, educational institutions, and nonprofit organizations including marketing videos, training content, event coverage, and online engagement content. Services range from single equipment rental to complete production packages with concept-to-completion guidance.
2. Digital Preservation and Digitization Services: Digitization, restoration, and media asset management services for athletic organizations, government agencies, universities, historical societies, production companies, TV stations, and nonprofits. Includes cataloging, repair, digitization, metadata tagging, restoration, and multi-format delivery.
3. Studio and Facility Rental: Two production studios and event facilities available for rental for non-production events including concerts, film screenings, corporate meetings, and dinners for up to 175 people.
4. Transmission Services: 24/7 fiber and satellite transmission services for global content acquisition and distribution, offered in partnership with Kaufman Broadcast.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

V9 Digital is the production and preservation services division of Nine PBS, providing end-to-end video production (studio and on-location filming, editing, mastering) and digital media preservation (cataloging, repair, digitization, frame-by-frame restoration, metadata tagging, and multi-format delivery) for corporations, educational institutions, government agencies, athletic organizations, universities, historical societies, TV stations, and nonprofit clients.

Product overview

V9 Digital offers two distinct service portfolios: V9-Studios Production Services and Preservation Services. The production arm provides full-service video production including studio and location shooting, editing, and transmission, while the preservation division offers end-to-end solutions for digitizing, restoring, and managing vintage media assets. These services work together as a unified offering for organizations needing both content creation and legacy media preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• V9-Studios Production Services
• Preservation Services
• Video Digitization
• Digital Restoration
• Facility Rental
• Transmission Services

Quantifiable outcome

• 36,000+ media assets preserved by predecessor NURAY Digital

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kaufman BroadcastcoreStrategic or Co-development Partner · 1 January 2017Partnership with Kaufman Broadcast provides 24/7 fiber and satellite transmission services for global content acquisition and distribution. This partnership extends V9-Digital's capabilities beyond production and preservation into global content delivery.
• The Sheldon Concert HallminorStrategic or Co-development PartnerThe Sheldon Concert Hall, recognized as one of the nation's finest performance facilities with 700 seats and near-perfect acoustics, is pre-wired for V9-Digital's multi-camera productions. This serves as an extension of V9-Digital's studio facilities for large audience events.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Southtree: Southtree digitizes VHS, film, and audio tapes for consumers and organizations. It offers a comparable digitization product to V9 Digital's video digitization service, although it leans more consumer-direct.
• Colorlab: Colorlab is a film processing and restoration lab serving archival, broadcast, and production clients. It is comparable to V9 Digital's preservation/restoration workflow for film-based legacy content.
• ScanCafe: ScanCafe digitizes photos, film, and video at scale using centralized operations. It is comparable to V9 Digital's high-volume preservation workflow and competes for institutional and consumer digitization contracts.
• Legacybox: Legacybox is a direct-to-consumer and B2B digitization service for VHS, film, and audio tapes. It competes with V9 Digital in the legacy-format digitization space, particularly for customers seeking a packaged solution to convert aging home and institutional media.
• Cinelab: Cinelab is a full-service film laboratory providing processing, scanning, and restoration for 16mm and 35mm film. It overlaps with V9 Digital's film restoration capabilities, particularly for motion picture archives and historical societies.
• FotoKem: FotoKem is a post-production and film processing laboratory offering restoration, color, and finishing services. It directly competes with V9 Digital's frame-by-frame restoration and preservation offering, particularly for film-based archival content.
• Pro8mm: Pro8mm specializes in digitizing legacy home movies and film reels, including Super 8 and 16mm. It overlaps with V9 Digital's vintage film handling and restoration services, particularly for archival content.

Emerging players

• DiJiFi: DiJiFi provides on-demand video digitization services with chain-of-custody handling. It targets institutional and enterprise customers similar to V9 Digital's preservation clients, with a more focused product offering.

Broad incumbents

• Iron Mountain Media Services: Iron Mountain offers media digitization, restoration, and asset management as part of a much larger records and information management portfolio. It competes with V9 Digital for enterprise archive preservation contracts at significantly greater scale and geographic reach.
• Deluxe Media: Deluxe provides post-production, content distribution, and media services globally, including restoration. As a broad incumbent, it offers overlapping capabilities to V9 Digital's production and restoration services, but at enterprise scale with much wider international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V9 Digital