THREESIXTY

Name

THREESIXTY

Legal name

THREESIXTY Communications

Website

https://threesixty.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Communications Consultancy Services: Professional services revenue model providing strategic communications, reputation management, broadcast PR, media relations, crisis response, issues management, digital communications, public affairs, and internal communications services. Services are delivered through a 360 approach covering Prepare, Promote, and Protect phases. Revenue is generated through project fees and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

THREESIXTY is a corporate communications and reputation management agency that delivers strategic counsel, media relations, broadcast placement, crisis response, public affairs, and digital communications to enterprise consumer brands. Its 360-degree service model spans Prepare (strategy, messaging, spokesperson training), Promote (media relations, executive profiling, thought leadership), and Protect (crisis response, issues management) phases, and is supported by HAL360, a proprietary AI-powered reputation intelligence platform that provides real-time monitoring, anomaly detection, and competitive benchmarking.

Product overview

THREESIXTY is a corporate communications and reputation management agency offering a unified portfolio combining proprietary technology and professional services. The core offering centers on HAL360, an AI-powered reputation intelligence platform, supported by three integrated service modules: Prepare (strategic messaging and spokesperson training), Promote (media relations, broadcast, and thought leadership), and Protect (crisis response and issues management). This 360-degree approach enables brands to prepare for, promote, and protect their reputations in an evolving landscape shaped by technology and culture.

Differentiator

Problem solved

Functional benefit

Brands

• HAL360: Proprietary AI-powered reputation engine that enables real-time monitoring and tracking of brand reputation across campaigns, crises, and industry moments. Allows benchmarking against competitors.

Products and services

• HAL360 HAL360 is THREESIXTY's proprietary AI-powered reputation intelligence platform that enables continuous monitoring and analysis of brand reputation across campaigns, crises, and industry moments. It provides real-time insight, competitive benchmarking, and performance tracking to help brands stay ahead of emerging threats and opportunities, combining AI and human judgement.
• Broadcast Media Placement A specialist in-house broadcast department that secures television, radio, and podcast placements for enterprise clients across prestigious platforms including Bloomberg, Sky News, This Morning, BBC Radio 4's Woman's Hour, CNN, BBC, ITV, and CNBC, super-charging client campaigns through high-impact broadcast coverage.
• Corporate Communications Consultancy End-to-end corporate communications consultancy delivering a 360-degree approach covering Prepare (message refinement, spokesperson training, risk identification), Promote (media relations, executive profiling, thought leadership), and Protect (crisis response, issues management, real-time reputation monitoring), serving enterprise consumer brands across financial services, technology, sports, fashion, retail, hospitality, luxury, and consumer goods.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• The Casbah GroupcoreOthersTHREESIXTY is part of The Casbah Group, one of the UK's largest independent marketing groups. The agency has been co-owned with The Casbah Group since 2016 under CEO Oliver Wheeler's leadership. The Casbah Group provides backing and operational infrastructure while THREESIXTY maintains its brand identity and independent positioning. The group has presence in London, New York, and Paris.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest independent PR firm with global corporate, consumer and crisis practices. Broad incumbent peer competing for the same enterprise reputation mandates that THREESIXTY serves (e.g., Google, Coca-Cola, Samsung), but at significantly greater scale and geographic reach.
• Hill & Knowlton: Global PR network with deep corporate communications practice. Broad incumbent peer — MD Rob Lester spent six years at Hill & Knowlton and Partner Louise Winmill also worked there; competes with THREESIXTY across enterprise retainers but with a much broader portfolio.
• Ogilvy PR: Global PR and communications network within WPP. Broad incumbent peer — THREESIXTY senior team members Priscilla Truong and Rachel Wray previously held senior roles at Ogilvy; competes for enterprise consumer and corporate mandates at scale.

Direct peers

• Instinctif Partners: International corporate communications and capital markets advisory firm. Direct peer — THREESIXTY's Rachel Wray previously held senior roles at Instinctif, and the firm serves a comparable client base of growth-stage and listed corporates on reputation and financial communications.
• W Communications: UK-headquartered communications and public affairs agency serving consumer, tech and lifestyle brands. Direct peer — THREESIXTY Director Rob McNamara was previously Associate Director at W Communications, and the agencies compete for similar enterprise mandates.
• Freuds: UK-headquartered corporate communications and reputation management agency. Direct peer given the multiple senior THREESIXTY team members (Oliver Wheeler, Louise Winmill, Priscilla Truong) built their careers at Freuds, and both serve similar blue-chip consumer and corporate clients.
• Brunswick Group: Global corporate communications advisory firm with deep financial communications and crisis expertise. Direct peer serving large-cap corporates on reputation management mandates similar to THREESIXTY's Prepare-Promote-Protect offering.
• Tulchan Group: UK-based corporate communications and advisory firm focused on financial, corporate and capital-markets communications. Direct peer competing for UK and international corporate reputation mandates of comparable size to THREESIXTY's.
• Finsbury Glover Hering (FGS Global): Global strategic communications advisory firm specialising in M&A, financial communications, crisis and public affairs. Direct peer competing for the same senior corporate counsel mandates that THREESIXTY's team targets with enterprise clients.
• Portland Communications: UK strategic communications advisory firm focused on corporate, financial and public affairs. Direct peer — THREESIXTY's Partner Louise Winmill led Portland's Corporate Communications practice, and Political Adviser Mark Flanagan was Portland's CEO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/threesixty-comms
• Instagraminstagram.com/threesixtycomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THREESIXTY