What Revity Credit Union does

Revity Credit Union is a not-for-profit, state-chartered financial cooperative headquartered in Granite City, Illinois, operating under the Illinois Department of Financial and Professional Regulation with federal deposit insurance provided by the National Credit Union Administration. Founded in 1941 as Granite City Steel Employees Federal Credit Union to serve steelworkers, the institution has expanded its service area to 18 Illinois counties in the Metro East region and is positioning for its 85th anniversary in 2026 under a rebranded identity intended to transcend its single-employer heritage.

The credit union offers a full suite of consumer and business banking products, including checking and savings accounts, auto, mortgage, home equity, personal, and business loans, and credit cards, with deposit products structured around Kasasa-powered reward checking and a dedicated Student Success account. Service delivery combines seven full-service branches and four ATM-only locations with mobile banking, mobile wallet, and CO-OP shared-network ATM access, while member-services such as insurance, investments, and financial-literacy content are delivered through partnerships with TruStage, LPL Financial, and Banzai. A differentiated ITIN lending program serves non-citizen borrowers, and AudioEye-driven WCAG 2.2 AA accessibility certification has been implemented as a digital-inclusion differentiator.

Revity generates revenue primarily through net interest income on its loan portfolio (auto, mortgage, consumer, and business lending) supplemented by deposit-related fees and referral or partnership economics from insurance, investment, and financial-literacy partners. As a member-owned cooperative, surplus is returned to members in the form of competitive deposit rates, loan pricing, and service breadth rather than distributed as profit, and the institution is not a capital-markets-funded entity. Customer concentration is diversified across consumer, small-business, student, senior, and ITIN-holder segments with no disclosed enterprise anchor relationships.

Name

Revity Credit Union

Legal name

Revity Credit Union

Website

https://revitycu.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Revity Credit Union is a not-for-profit, member-owned financial cooperative serving consumer, business, student, senior, and ITIN-holder members across 18 Illinois counties in the Metro East region from seven full-service branches plus four ATM-only locations.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Credit union membership
• Mortgage lending
• Business banking

Headquarters

HQ city

Granite City

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: As a not-for-profit credit union, Revity generates primary revenue from the spread between interest earned on loans (auto, mortgage, personal, business, home equity) and interest paid on deposits (checking, savings, money market, share certificates, IRAs). This is the dominant revenue stream for credit unions.
2. Fee Income: Overdraft fees, ATM fees (non-network), wire transfer fees, check reorder fees, and transaction fees on certain business accounts (e.g., $25/transaction beyond free tier limits).
3. Insurance Referral (TruStage): Revity earns referral fees from TruStage insurance products (Auto & Home, Life Insurance) marketed to members through the credit union's website and communications.
4. Investment Services Referral (LPL Financial): Revity Investment & Retirement Services is offered through LPL Financial. Revity earns referral fees when members are referred to LPL Financial advisors for investment and retirement planning services.
5. Financial Education Sponsorship (Banzai): Banzai financial literacy platform is provided free to teachers at 50 sponsored schools, with Revity CU sponsoring the program — generating goodwill and early brand awareness among families.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

Revity Credit Union is a not-for-profit, member-owned financial cooperative providing deposit accounts (checking, savings, money market, share certificates, IRAs), consumer and commercial loans (auto, personal, mortgage, home equity, business), a Rewards Mastercard credit card, and digital banking via web and mobile. Members are served through 7 full-service branches and 4 ATM-only locations in the Metro East Illinois region, with surcharge-free access to 30,000+ CO-OP ATMs nationwide. The credit union also distributes insurance (TruStage Auto & Home and Life) and investment & retirement services (LPL Financial) through referral partnerships.

Product overview

Revity Credit Union is a not-for-profit financial institution offering a comprehensive suite of banking products and services. The portfolio includes multiple checking accounts (Simply MORE! Checking with high-yield interest, Simply REWARDing! Checking with cash back rewards, Free Classic Checking, and Student Success Account Package for young members), savings products (Member Savings, Christmas Club Account, Youth Savings, Money Market Accounts, Share Certificates, and Individual Retirement Accounts), and business banking solutions (Revity Business Savings, Neighborly Business Checking, Community Partner Checking, and Revity Business Checking). The loan portfolio encompasses Auto Loans, Personal Loans with Credit Builder and Quick Cash options, Home Mortgage Loans with 100% financing programs, Home Equity Loans and HELOCs, ITIN Lending for non-citizens, Business Loans, and Rewards Mastercard Credit Cards. Digital services include online and mobile banking with mobile wallet integration (Apple Pay, Google Wallet, Samsung Wallet), nationwide surcharge-free ATMs via Co-Op Network, and additional services such as bank by phone, direct deposit, and teller services. Financial wellness offerings include the Revity PrimeTime Program for seniors, Member Discounts, Banzai Financial Literacy for schools, Financial Counseling, and Fraud Prevention resources. Insurance and investment products are offered through partnerships with TruStage (Auto, Home, and Life Insurance) and LPL Financial (Investment & Retirement Services).

Differentiator

Problem solved

Functional benefit

Brands

• Revity Investment & Retirement Services: Investment and retirement services program offered through LPL Financial, providing financial planning, risk management, insurance, and legacy planning services.
• Revity PrimeTime Program
• Simply MORE! Checking
• Simply REWARDing! Checking

Products and services

• Simply MORE! Checking High-interest checking account paying 1.25% APY on balances up to $10,000 (0.25% APY above $10,000) with no monthly maintenance fee, no qualifications required, and ATM fee refunds up to $4.99 for the first two withdrawals per month. Targeted at consumer members seeking yield on checking balances.
• Simply REWARDing! Checking Cash back checking account paying $0.20 per debit card swipe, up to $6 per month, with no monthly fee, no qualifications, and ATM fee refunds up to $4.99 for the first two withdrawals per month. Targeted at consumer members who frequently use debit cards.
• Free Classic Checking Basic no-monthly-fee checking account with $500 Overdraft Protection and free Mastercard debit card; free checks provided for members 65+ with direct deposit. Designed for general consumer members wanting simple, low-cost checking.
• Student Success Account Package Checking and savings bundle for members aged 14–23 that pays $10 cash rewards at account opening, for straight A's on a year-end report card, and for referring two friends. Includes share-secured Mastercard eligibility and access to financial education resources.
• Member Savings Entry-level savings account with $5 minimum opening deposit and tiered dividends (0.05% APY up to $24,999.99; 0.10% APY at $25,000+). Functions as the basic share account required for credit union membership.
• Christmas Club Account Seasonal savings account with automatic transfer of funds to checking on October 15. No minimum deposit requirement, no penalty for early withdrawal, and free digital banking access.
• Youth Savings Account Savings account for young members with $5 minimum opening deposit, competitive dividends on all balances, no monthly fees, no balance requirements, and a quarterly newsletter with tips and event invitations.
• Money Market Accounts Tiered-rate money market savings with $2,500 minimum opening deposit and rates from 1.80% APY ($2,500–$24,999) up to 2.75% APY Elite tier at $150,000+. Includes six free withdrawals per month and direct check-writing.
• Share Certificates Fixed-rate, fixed-term share certificates ranging from 6 months to 60 months with a $250 minimum deposit, no maintenance fees, and competitive APYs from 1.75% (6-month) up to 3.02% (60-month); IRA Share Certificates also available.
• Individual Retirement Accounts (IRAs) Traditional and Roth IRA accounts with $0 setup and annual maintenance fees, $7,500 annual contribution limit ($8,600 catch-up for ages 50+), tax-advantaged savings, and IRA Share Certificate options.
• Revity Business Savings Business savings account with $5 minimum opening deposit, no monthly fee, tiered interest rates, monthly dividends, and online banking access for businesses operating in eligible Illinois counties.
• Neighborly Business Checking Small business checking account with $5,000 minimum balance requirement ($20 monthly fee if below) and 250 free teller transactions per month ($20 per additional transaction). Targeted at small businesses, LLCs, and sole proprietors.
• Community Partner Checking Free checking account for non-profits and small organizations with no minimum deposit, no minimum balance, no monthly fee, and 100 free teller transactions per month.
• Revity Business Checking Commercial checking account for larger businesses with $20,000 minimum balance ($25 monthly fee if below), 350 free teller transactions, unlimited ACH and online banking transactions, and a free Mastercard business debit card.
• Auto Loans Vehicle financing for new and used cars, RVs, motorsports, and boats. Rates as low as 4.74% APR (2019 and newer, up to 36 months) with up to 120% financing and a 0.25% hybrid vehicle discount; pre-approval available.
• Personal Loans Unsecured personal loans from $500 to $25,000 for vehicle repairs, vacations, and personal projects, including Personal Lines of Credit ($500–$15,000), a Credit Builder Loan ($1,000 fixed over 12 months), and Quick Cash Loans up to $500. Rates as low as 8.9% APR (closed end).
• Home Mortgage Loans Mortgage financing including 10-, 15-, 20-, 25-, and 30-year fixed-rate options, a 7-year balloon, adjustable-rate mortgages, construction loans, FHLBC down payment assistance, and a 100% financing program for qualified buyers. Free pre-approval available.
• Home Equity Loans Closed-end home equity loans (7-, 10-, and 15-year terms) and a Home Equity Line of Credit (HELOC) using home equity as collateral for short-term needs, debt consolidation, or major expenses; interest may be tax-deductible.
• ITIN Lending Specialized lending program for individuals who hold an Individual Taxpayer Identification Number (ITIN) rather than a Social Security Number, providing access to auto loans, personal loans, credit cards, and mortgages that are typically unavailable from mainstream banks.
• Business Loans Commercial lending for real estate, working capital, equipment, machinery, inventory, and facility improvements for small and mid-sized businesses in eligible Illinois counties, with competitive rates and local decision-making.
• Rewards Mastercard Credit Card Mastercard credit card with no annual fee, low interest rates (as low as 9.9% APR), a 25-day grace period, 1 point per dollar spent via the ScoreCard Rewards Program, and a promotional 0% APR for 9 months on new purchases and balance transfers for new cardholders.
• Digital Banking Online and mobile banking platform with bill pay, mobile deposit (check photograph), text banking, eStatements, and configurable mobile alerts for withdrawals, debit card transactions, and account activity, available via iOS and Android apps.
• Mobile Wallet Contactless mobile payment integration with Apple Pay, Google Wallet, and Samsung Wallet, enabling cardless point-of-sale and in-app payments from Revity-issued Mastercard debit and credit cards.
• Nationwide Surcharge-Free ATMs Access to 30,000+ surcharge-free ATMs and 9,000 deposit-taking ATMs across the United States through the CO-OP ATM network, with a real-time ATM locator available by call, text, or app.
• Additional Account Services Bank-by-phone, direct deposit, cashier's checks, teller checks, fax, license plate stickers, and VISA gift cards provided through branch and contact center channels.
• Revity PrimeTime Program Senior membership program for members aged 60+ who maintain $60,000+ in combined share accounts and hold a checking account; benefits include a 0.15% APY bonus on main share savings, free basic checks, unlimited check writing, free notary service, and free teller checks.
• Member Discounts Program Exclusive member discount program offering reduced-price tickets to Silver Dollar City and Showboat Branson Belle Cruises (promo code SDC3890) and discounted season passes to Raging Rivers Waterpark (promo code SPLASH2026).
• Revity Investment & Retirement Services Investment and retirement planning program offered through LPL Financial (a registered broker-dealer and investment advisor), delivered by financial advisor Alex West; services include financial planning, risk management/insurance, retirement planning, and legacy planning.
• TruStage Auto & Home Insurance Auto and home insurance program offered through TruStage Insurance Agency, LLC, providing Revity members with discounted rates, online quote tools, and 24/7 claims service.
• TruStage Life Insurance Term and whole life insurance policies underwritten by CMFG Life Insurance Company, offered through Revity Credit Union at affordable rates for members.
• Financial Counseling Free one-on-one financial counseling by appointment with Certified Credit Union Financial Counselors, covering budgeting, saving, debt management, and overall financial planning for members.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Silver Dollar CityminorGTM or Marketing PartnerRevity CU has partnered with Silver Dollar City to offer members discounted tickets to Silver Dollar City & Showboat Branson Belle Cruises. Members use promo code SDC3890 to access discounts.
• Raging Rivers WaterparkminorGTM or Marketing PartnerRevity CU has partnered with Raging Rivers Waterpark to offer members discounted season passes. Members use promo code SPLASH2026.
• TruStage (CMFG Life Insurance Company)coreGTM or Marketing PartnerTruStage Life Insurance policies offered through Revity CU. Plans include whole and term life policies underwritten by CMFG Life Insurance Company, offered at affordable rates to Revity members.
• TruStage (TruStage Insurance Agency, LLC)coreGTM or Marketing PartnerTruStage Auto & Home Insurance Program offered through Revity CU. Provides members with discounted rates, online services, and 24/7 claims service through carefully selected insurance partners. Members can obtain free online quotes or call 1-855-483-2149.
• LPL FinancialcoreGTM or Marketing PartnerRevity Investment & Retirement Services is offered through LPL Financial, a registered investment advisor and broker-dealer (FINRA member). Advisor Alex West provides financial planning, insurance, investment services, retirement planning, and legacy planning. Referral agreement creates conflict of interest disclosed to members.
• Banzai (Banzai, Inc.)coreStrategic or Co-development PartnerRevity CU sponsors Banzai, a premium online financial literacy platform, providing it free to educators at 50 sponsored schools in the community. Covers Elementary, Middle, High School, Digital Citizenship, College & Careers, and Entrepreneurship topics. Revity also offers classroom presentations by financial experts.
• CO-OP Credit Union Financial NetworkcoreTechnology or IntegrationRevity CU provides members surcharge-free access to 30,000+ ATMs and deposit capability at 9,000 ATMs nationwide through the CO-OP ATM network. Members use the CO-OP ATM locator for real-time ATM finding via call, text, or app.
• Kasasa (FirstBranch by Kasasa)coreTechnology or IntegrationRevity CU website and digital banking platform are powered by FirstBranch by Kasasa, which handles website development, ADA accessibility fixes, and digital experience optimization.
• Illinois Department of Financial and Professional Regulation (IDFPR)minorOthersRevity CU is a state-chartered credit union regulated by the Illinois Department of Financial and Professional Regulation. Regulated under the Illinois Community Reinvestment Act (ILCRA). Deposits are federally insured by the National Credit Union Administration (NCUA).

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Scott Credit Union: Scott Credit Union is a community credit union headquartered in Collinsville, IL — directly adjacent to Revity's branch network in the Metro East St. Louis region — offering consumer banking, business accounts, and lending across a similar Illinois/Missouri geography, making it the closest comparable on footprint, product mix, and member-cooperative model.
• 1st MidAmerica Credit Union: 1st MidAmerica Credit Union is a community credit union based in Belleville, IL serving Metro East Illinois and surrounding counties with consumer and business banking, mortgages, and auto lending. It competes head-to-head with Revity for the same local employer and community groups.
• SIUE Credit Union: SIUE Credit Union serves the Southern Illinois University Edwardsville community and surrounding area, headquartered just blocks from Revity's Edwardsville branch. Comparable community-cooperative model, shared local market, and overlapping member-base characteristics.
• Members Cooperative Credit Union: Members Cooperative Credit Union is a community credit union serving Metro East Illinois with a member-owned structure similar to Revity's; competes directly for consumer and business accounts across the same geographic footprint.
• Consumers Cooperative Credit Union: Consumers Cooperative Credit Union operates in Illinois with a consumer-focused cooperative structure and overlapping accounts/lending products. Community credit union of similar size and member focus.

Broad incumbents

• Alliant Credit Union: Alliant is a much larger Illinois-based credit union serving a national membership with a strong digital-banking platform and the same core consumer product categories (checking, savings, auto, mortgages, credit cards). It competes indirectly with Revity as a larger, broader incumbent in the same industry.
• Digital Federal Credit Union (DCU): DCU is a large, tech-forward U.S. credit union that competes on checking, savings, auto, and mortgage products with an industry-leading digital platform. It represents the destination point for the digital banking experience Revity aspires to offer its members.
• State Farm Bank: State Farm Bank is an Illinois-based (Bloomington) retail and small-business bank with consumer deposits, credit cards, and mortgages that overlap with Revity's offerings, and shares the same Illinois footprint.

Regional players

• Busey Bank: Busey Bank is a regional Illinois-headquartered community bank with consumer and business banking across central Illinois. Comparable community-banking model and product mix, providing a competing depository option to Revity for Illinois residents and small businesses.

Emerging players

• SoFi: SoFi is a digital-first national bank and lender competing for deposit and personal-loan share — including the same young/affluent member cohort Revity targets via Student Success and ITIN programs — through high-yield savings, low-rate personal loans, and 100% mobile onboarding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/revity_cu
• YouTubeyoutube.com/@revitycu
• Facebookfacebook.com/RevityCU
• LinkedInlinkedin.com/company/revity-credit-union
• Instagraminstagram.com/revitycu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revity Credit Union