Audi Manhattan

What Audi Manhattan does

Audi Manhattan is an authorized Audi franchised dealership operating a single flagship rooftop at 800 11th Avenue in Manhattan, New York. The company sells new Audi vehicles across the full model range — sedans (A3–A8), SUVs (Q3–Q8), and electric models (Q4 e-tron, e-tron GT, e-tron) — alongside pre-owned vehicles from multiple brands, a certified pre-owned program (vehicles ≤5 years old, <60,000 miles, 125+ point inspection, 1-year/20,000-mile warranty), and former service loaners available for purchase. Supporting offerings include vehicle leasing and loan financing through Audi Financial Services, an online trade-in valuation tool, and a service department staffed by factory-trained Audi technicians using Genuine Audi Parts and the latest diagnostic equipment.

The business is a sales-led, direct-retail luxury automotive dealership. Revenue is generated through three primary streams: (1) transactional vehicle sales (new, pre-owned, CPO, and loaner units) at MSRP plus dealer-set pricing and documentation fees ($175), (2) recurring leasing and financing income via Audi Financial Services with monthly billing and acquisition/disposition fees, and (3) service and parts revenue from maintenance and repair work. Pricing on new vehicles spans roughly $56,060 (A5) to $151,670 (S8 L), with lease due-at-signing amounts from $2,713 to $6,654 and customer credits of $2,500–$10,000 on select models.

The dealership serves individual luxury vehicle buyers and families in the New York City metropolitan area — including Manhattan, Jersey City, Long Island, Newark, Union City, and the Bronx — drawn by the prime location, free valet parking, and access to the full Audi brand ecosystem through myAudi and Audi connect. Distribution is exclusively through a single physical showroom combined with online lead-capture tools (finance application, trade-in valuation, service scheduling); marketing relies on the dealership website and Audi USA's national brand campaigns. The dealership is operated under the Audi of America franchise network, with a likely operational affiliation to OpenRoad Auto Group indicated by its careers-page link, though explicit ownership is not disclosed.

Name

Audi Manhattan

Legal name

Audi of America

Website

https://audimanhattan.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Manhattan is an authorized Audi franchised dealership in Manhattan, NYC, selling new, pre-owned, certified pre-owned, and electric Audi vehicles to affluent individual buyers in the NYC metro area, alongside leasing, financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new, pre-owned, and certified pre-owned Audi vehicles. Dealer sets actual prices with documented fees. Transaction-based revenue model.
2. Vehicle Leasing: Leasing arrangements through Audi Financial Services, offering closed-end lease financing with various terms and down payments. Generates acquisition fees and interest income.
3. Service and Parts: Service department providing maintenance, repairs, and genuine Audi parts. Generates revenue from service labor and parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Audi Manhattan is an authorized Audi dealership that sells new Audi vehicles (sedans A3–A8, SUVs Q3–Q8, and electric e-tron models), pre-owned and Certified Pre-Owned vehicles, provides factory-trained service using Genuine Audi Parts, and arranges vehicle leasing and financing through Audi Financial Services. The dealership also offers a parts department, online trade-in valuation, service scheduling, loaner vehicles for purchase, and complimentary valet parking at its Manhattan flagship location.

Product overview

Audi Manhattan is an Audi dealership located in New York City offering a comprehensive automotive retail experience. The core product portfolio includes new Audi vehicle sales (sedans A3-A8, SUVs Q3-Q8, and electric e-tron models), pre-owned vehicle sales across multiple brands, and the Audi Certified Pre-Owned program. Supporting services include vehicle leasing and financing through Audi Financial Services, trade-in valuation tools, factory-trained maintenance and repair using Genuine Audi Parts, and complimentary valet parking. The dealership also offers loaner vehicles for purchase as a value-oriented alternative. Customers can access ownership services through Audi connect and the myAudi portal for connected vehicle features.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles Full range of new Audi vehicles including sedans (A3, A4, A5, A6, A7, A8), SUVs (Q3, Q5, Q7, Q8), and electric models (Q4 e-tron, e-tron GT, e-tron) sold at MSRP with dealer-set pricing for individual consumers at the Manhattan flagship dealership.
• Pre-Owned Vehicles Used vehicles from various manufacturers including Audi, BMW, Mercedes-Benz, Volkswagen, Acura, Cadillac, Chrysler, Subaru, and others with varying mileage and price points for individual retail buyers.
• Audi Certified Pre-Owned Program Audi CPO vehicles that are 5 years or newer with no more than 60,000 miles, inspected by Audi-trained technicians across 125+ components, backed by a 1-year/20,000-mile warranty with potential extended coverage from the new vehicle warranty.
• Loaner Vehicles for Purchase Former service loaner vehicles available for purchase, offering nearly-new Audi models at reduced prices with remaining factory warranty coverage where applicable.
• Service & Maintenance Factory-trained technician service using Genuine Audi Parts and the latest diagnostic equipment, with online service scheduling, roadside assistance, and maintenance schedule tools for Audi owners.
• Parts Department Genuine Audi Parts department for replacement parts and accessories, available Monday–Friday 8:00am–5:00pm.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/manhattanaudi
• Facebookfacebook.com/manhattanaudi
• LinkedInlinkedin.com/company/audi-manhattan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Manhattan