E-LAND RETAIL

What E-LAND RETAIL does

E-LAND RETAIL (주식회사 이랜드리테일, business registration 114-81-01855) is a privately held South Korean multi-format retail group headquartered in Seocho-gu, Seoul, founded in 1994 as a subsidiary of the E-LAND Group conglomerate. The company operates a 41-store offline retail network through four principal banners — NC Department Store (18 locations), NEWCORE OUTLET (15), 2001 OUTLET Fashion & Life Store (6), and DONGA Department Store (4) — supplemented by a 37-store Kim's Club supermarket network under the broader E-LAND ecosystem, and claims the #1 position in South Korea by both outlet sales scale and total store count.

The company's go-to-market is retail showrooms organized by customer tier (Seoul, metropolitan, regional) plus the consolidated elandmall.com e-commerce platform. Underlying technology comprises an integrated ERP and logistics management system, an electronic bidding system (EBID) for supplier procurement, an EDI vendor platform, and a web storefront certified to Korean web-accessibility standards (2025-03 to 2028-03). The company operates private brand (PB) product development including Modern House, BUTTER, SHOOPEN, NC PICKS, and Luxury Gallery, plus direct farm-sourcing partnerships for Kim's Club organic and pesticide-free agricultural products.

E-LAND RETAIL monetizes through retail merchandise sales, gift certificates (₩5,000 to ₩300,000 denominations) accepted across the network's claimed largest gift-voucher acceptance footprint in South Korea, real-estate and tenant concession income from in-store third-party brands, membership/loyalty economics via the E.LAND CLUB program and co-branded credit cards with six Korean financial institutions (Lotte, Hana, KB, Shinhan, DGB, Woori), and supplementary service revenue from Culture Center courses (₩9,000 single-day to ₩139,900 multi-session), E-Mom Club parenting memberships, and LOUNGE·E VIP programs. The company is governed by three Representative Directors (채성원, 김우섭, 조일성).

Name

E-LAND RETAIL

Legal name

주식회사 이랜드리테일

Website

https://elandretail.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

E-LAND RETAIL is a privately held South Korean multi-format retail group and subsidiary of E-LAND Group, operating 41+ stores across NC Department Store, NEWCORE Outlet, 2001 Outlet, and DONGA Department Store banners. It is positioned as Korea's #1 outlet retailer by sales and store count, serving value-conscious and mid-market consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from sales across 41+ physical retail locations in South Korea, spanning multiple formats: NEWCORE Outlet (15 stores), NC Department Store, 2001 Outlet Fashion & Life Store, and DONGA Department Store. Stores offer fashion, accessories, home goods, food, and grocery under one roof.
2. Private Brand (PB) Product Sales: E-LAND RETAIL develops and sells proprietary private brand products (e.g., Modern house, BUTTER, SHOOPEN, NC PICKS, Luxury Gallery) directly sourced from origin locations to minimize distribution margins and offer high-quality goods at competitive prices.
3. Membership & Point Program: E.LAND CLUB membership program accumulates and redeems points across online and offline stores, with co-branded credit cards (E-POINT Lotte Card, E-LAND CLUB Hana Card, E-LAND RETAIL KB Card, DONGA Special Card) driving loyalty revenue.
4. Gift Certificates (E-LAND Gift Vouchers): Sale of physical gift vouchers in denominations of ₩5,000, ₩10,000, ₩30,000, ₩50,000, ₩100,000, and ₩300,000, accepted across all E-LAND RETAIL offline stores. The company claims the largest store count in South Korea for gift voucher acceptance.
5. Real Estate & Tenant Leasing: E-LAND RETAIL operates as a landlord to third-party brands and tenants within its department store and outlet locations, earning rental income from brand concessions.

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

E-LAND RETAIL operates a multi-format retail network across South Korea through department stores (NC Department Store, Donga Department Store), outlet malls (NewCore Outlet, 2001 Outlet), supermarkets (Kim's Club), specialty retail (Luxury Gallery, SHOOPEN, Modern House, NC PICKS), and an integrated e-commerce platform (elandmall.com). The company also sells private-brand products developed through direct origin sourcing, gift certificates, and operates membership programs and a Culture Center education service across 41+ physical locations.

Product overview

E-Land Retail is a large-scale South Korean retail group operating a multi-format portfolio of 41 offline stores, encompassing four principal store brands — NC Department Store (18 locations), NewCore Outlet (15 locations), 2001 Outlet Fashion & Life Store (6 locations), and Donga Department Store (4 locations) — plus e-commerce via E-Land Mall. The company also operates private brands and sub-brands including Kim's Club (premium supermarket), Luxury Gallery (luxury department), Shoopen (footwear retail), Modern House (home furnishings), and NC PICKS (direct-import outlet). Supplementary services include E-Land Club membership, E Mom Club, Culture Centers, LOUNGE·E VIP lounges, and E-Land Gift Certificates.

Differentiator

Problem solved

Functional benefit

Brands

• KIM'S CLUB (킴스클럽): Supermarket chain offering organic, pesticide-free agricultural products sourced directly from partner farms, and globally sourced goods at reasonable prices. Operates Kim's Club stores, NC Food Hall, Dong-A Food Hall, and Dong-A Mart.
• NEWCORE OUTLET
• 2001 OUTLET FASHION & LIFE STORE
• NC DEPARTMENT STORE
• DONGA DEPARTMENT STORE (동아백화점)
• LUXURY GALLERY (럭셔리갤러리)
• SHOOPEN
• NC PICKS
• MODERN HOUSE (모던하우스)
• BUTTER
• NC (NEO CORE)

Products and services

• NC Department Store (NC백화점) Multi-floor department store format offering fashion, accessories, beauty, food, and lifestyle products across 18 locations in South Korea under the NC (NEO CORE) brand.
• NewCore Outlet (뉴코아아울렛) Large-format outlet mall offering discounted fashion, home goods, and lifestyle products across 15 stores nationwide in South Korea.
• 2001 Outlet Fashion & Life Store (2001아울렛) Outlet fashion and lifestyle store format offering discounted brand-name products across 6 stores in Seoul, Gyeonggi-do, and Incheon.
• Donga Department Store (동아백화점) Department store format operating 4 stores primarily in the Daegu and Gyeongbuk regions of South Korea.
• Kim's Club (킴스클럽) Premium supermarket concept offering organic, pesticide-free agricultural products sourced directly from partner farms, and imported international products at reasonable prices. Operates 37 total locations including Kim's Club stores, NC Food Hall, Donga Food Hall, and Donga Mart.
• Luxury Gallery (럭셔리갤러리) Luxury shopping space offering international luxury brands sourced directly by E-Land buyers from US and European markets, providing duty-free-style discounts without intermediaries.
• SHOOPEN (슈펜) Footwear discount retailer described as Asia's first shoe discount store, offering over 2,000 styles across 18 stores at family-friendly prices.
• Modern House (모던하우스) Home furnishing and interior decor brand offering furniture, bedding, kitchenware, home accessories, and home décor items with a modern Nordic design aesthetic.
• NC PICKS Direct-import brand outlet sourcing international brands from 35 countries through global logistics warehouses and offering 70-80% discounts on apparel, footwear, accessories, and general merchandise.
• E-Land Gift Certificate (이랜드 상품권) Gift certificate product available in denominations of ₩5,000, ₩10,000, ₩30,000, ₩50,000, ₩100,000, and ₩300,000, accepted across all E-LAND RETAIL offline stores; the company claims the largest store count in South Korea for gift voucher acceptance.
• E·LAND CLUB Membership (E·LAND CLUB 멤버쉽) Membership program enabling point accumulation and redemption both online and offline, with tiered benefits and partnership cards including E-POINT Lotte Card, E-Land Club Hana Card, and E-Land KB국민 Card.
• E-Mom Club (이맘클럽) Membership program for mothers offering exclusive benefits and promotions targeting families with children.
• E-Land Retail Culture Center (이랜드리테일 문화센터) Continuing education facilities operated at store locations offering courses in cooking, arts, children's programs, and lifestyle education, with class fees ranging from ₩9,000 (single-day workshops) to ₩139,900 (6-session 1:1 piano lessons).
• LOUNGE·E VIP exclusive lounge space for top-tier membership customers, offering free parking, shopping discounts, partner coupons, and invitations to private events and cultural programs. Available at NC Gangseo, NC Daejeon Yusung, NewCore Gangnam, NC Yatap, and NC Suncheon stores.
• E-Land Mall (elandmall.com) Integrated online e-commerce platform consolidating fashion, living, leisure, and dining content from E-LAND RETAIL's broader ecosystem.

Quantifiable outcome

• Ranked #1 in domestic outlet retail sales scale and #1 in total store count in South Korea
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Shinhan BankmajorGTM or Marketing Partner · 30 June 2026E-LAND RETAIL X Shinhan Bank co-branded promotion event, offering financial and shopping benefits to joint customers of both brands.
• KakaoTalkmajorGTM or Marketing Partner · 1 January 2020E-LAND RETAIL operates KakaoTalk channel accounts for each store location, enabling direct promotional messaging and customer engagement through South Korea's dominant messaging platform. Each store maintains its own KakaoTalk channel for localized promotions and event notifications.
• PAYCOcoreTechnology or IntegrationPAYCO payment integration enables customers to pay at E-LAND RETAIL physical store locations using the PAYCO mobile payment platform, enhancing the checkout experience for value-conscious shoppers.
• Lotte CardmajorGTM or Marketing PartnerE-POINT Lotte Card: earn 10 E-POINT per ₩1,000 spent with no minimum monthly spending requirement. E-LAND RETAIL Lotte Card (discontinued): offered 7% discount on E-LAND RETAIL purchases on payment days and 5% discount at major mart partners.
• Hana Financial GroupmajorGTM or Marketing PartnerE-LAND CLUB Hana Card: earns 10 additional E-POINT per ₩1,000 spent at E-LAND RETAIL plus 7 E-POINT per ₩1,000 for general spending. Points accumulated via barcode on card back.
• KB Kookmin BankmajorGTM or Marketing PartnerE-LAND RETAIL KB Card (discontinued): offered 5-10% statement credit discount at E-LAND RETAIL and 0.75% membership point accumulation.
• DGB (Daegu Bank)coreGTM or Marketing PartnerDONGA Special Card: earns 0.6% of E-LAND RETAIL affiliated merchant sales as cashback, plus 10% discount at TGIF and Bennigan's restaurants. DONGA Special Check Card: offers CGV movie discount with monthly cashback (once per month, 4 times per year).
• Shinhan CardcoreGTM or Marketing PartnerGwangju Shinhan Card: offers ongoing 2-3 month interest-free installments at NC Department Store and My Shinhan Point accumulation for Gwangju region customers.
• Woori CardminorGTM or Marketing PartnerWoori Card BC Card: up to 7% discount on all E-LAND retail store purchases (max ₩10,000 per month) plus 0.75% membership mileage accumulation.
• E-LAND GROUPcoreOthersE-LAND RETAIL is a subsidiary of E-LAND GROUP, sharing the parent brand ecosystem including elandmall.com, eworld amusement park, elandclinic medical services, elandwelfare foundation, elandscout recruitment platform, and elandcsr corporate social responsibility programs.
• Kim's Club Partner FarmscoreStrategic or Co-development PartnerKim's Club operates direct and contracted farms (e.g., Taean flower crab farm, Yeongcheon chicken farm, Sunchang pork farm, Buyeo strawberry farm, Yeongju apple farm, Okcheon Korean beef farm) for direct farm-to-store sourcing of organic, pesticide-free, and eco-friendly agricultural products.
• elandmall.commajorChannel Partner/ Reseller/ Distributorelandmall.com is E-LAND GROUP's integrated e-commerce platform aggregating fashion, living, leisure, and dining content from all E-LAND RETAIL formats and affiliated brands into a single online shopping destination.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• SSG.com: Shinsegae's online shopping mall serving as the digital arm of the department store and E-mart ecosystem, directly comparable to E-LAND RETAIL's elandmall.com. Similar omnichannel integration of fashion, living, and food content from multiple retail formats.

Direct peers

• E-mart: E-mart is Shinsegae's hypermarket/supercenter chain and the largest supermarket operator in South Korea, directly comparable to E-LAND RETAIL's Kim's Club premium grocery format. Comparable private brand strategy and omnichannel integration via SSG.com.
• Shinsegae: Shinsegae is one of Korea's largest department store and retail groups (parent of SSG.com and E-mart), overlapping with E-LAND RETAIL's department store, outlet, and supermarket categories. Comparable scale and omnichannel strategy with strong loyalty program.
• Hyundai Department Store: Hyundai Department Store Group operates department stores, outlets (Hyundai Premium Outlets), and duty-free shops, directly competing with E-LAND RETAIL's mid-market department store and outlet offerings. Similar Korean premium outlet positioning.
• Lotte Shopping: Lotte Shopping operates department stores, outlets, and supermarkets across South Korea, directly competing with E-LAND RETAIL's NC and outlet formats. Comparable multi-format strategy and similar reliance on private brand development and bank co-brand programs.
• AK Department Store / AK Plaza: AK Department Store operates mid-market department stores across South Korea (often in regional cities), directly overlapping with E-LAND RETAIL's NC Department Store regional footprint. Both target value-conscious Korean consumers in non-Seoul metropolitan areas.

Broad incumbents

• Homeplus: Homeplus is a major Korean hypermarket and supermarket chain competing with E-LAND RETAIL's Kim's Club grocery and Modern House home furnishings sub-brands. Overlapping general merchandise and grocery offering with similar value positioning.
• Coupang: Korea's dominant e-commerce platform and a key competitive threat to E-LAND RETAIL's physical outlet and department store traffic. While not a direct format peer, Coupang's Rocket delivery and Play subscription compete for the same value-conscious Korean consumer wallet.
• CJ OliveNetworks / CJ O Shopping: CJ-affiliated retail and home shopping operator with overlapping private brand development, food retail, and consumer goods sourcing capabilities. Broader competitor in Korean retail media and direct-import brand sourcing similar to NC PICKS.

Others

• SPC Group / Paris Baguette: SPC Group operates a large Korean food retail and bakery network (Paris Baguette, Baskin-Robbins, Dunkin'). While not a direct format peer, SPC competes with Kim's Club for premium grocery and in-mall food traffic in similar Korean department store and outlet locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5cVY0_2XV1lAvDY72hNNKQ
• Facebookfacebook.com/elandretail
• Instagraminstagram.com/eland_retail
• LinkedInlinkedin.com/company/e-land-retail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-LAND RETAIL