What HTMLPanda does

HTMLPanda is a privately held web development services company founded in 2014 and headquartered in Boston, Massachusetts, with delivery operations in Noida, India and a secondary US office in Walpole, Massachusetts. The firm operates as a custom development agency targeting three primary segments: agencies (white-label and extended team engagements), startups, and enterprises. Its service catalogue splits into two related lines: (1) design-to-code conversion covering PSD, Sketch, and Figma to HTML, WordPress, Drupal, Magento, Shopify, OpenCart, and email templates, and (2) platform-based development across WordPress, Drupal, Magento, Shopify, WooCommerce, OpenCart, Headless Commerce, and Lightspeed, plus API development and integration. The technical stack is fully open-source (PHP, Laravel, CodeIgniter, JavaScript with Angular.js, React.js, and Vue.js) and is used to deliver custom websites, e-commerce portals, multi-vendor marketplaces, and responsive/mobile-ready builds with W3C-validated markup and performance optimization. Cumulative scale metrics include 15,000+ projects delivered for 8,000+ clients since inception, a 92% repeat client rate, and a 4.8-star customer satisfaction rating.

The business model is primarily professional services, with project-based engagements priced either at fixed fee (per-project, ranging from roughly $1,500 basic sites to $70,000+ enterprise builds) or on a $30-$80/hour developer rate, supported by recurring hosting, maintenance, and 60-day free post-launch support. Standard commercial terms are 50% upfront and 50% on completion, with payments accepted via PayPal, Stripe, and wire transfer. Go-to-market is sales-led and segmented: enterprise clients receive consultative direct sales with custom proposals; mid-market is handled via inside sales; SMBs and individuals can transact via online ordering for standardized conversion services. A referral partner program pays up to 7.5% commission on successful referrals, and an agency partnership program positions HTMLPanda as a back-office development arm for other agencies. Marketing relies on content (company blog), SEO targeting city-level web development keywords, and presence on B2B review platforms (Clutch, GoodFirms, Yelp, Trustpilot, BBB, DesignRush, Manifest, TopDevelopers). Named customers include ACLU, Intel, HP, Philips, Hollister Co., Faith in the Future, Drivania, Clear Rate, Bronco Federal Credit Union, and other SMB clients across retail, healthcare, financial, education, and nonprofit verticals. Leadership comprises CEO Prashant Sengar; the company is founder-operated with no disclosed institutional funding and no parent company.

Name

HTMLPanda

Legal name

HTMLPanda

Website

https://htmlpanda.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HTMLPanda is a Boston-based, privately held web development agency founded in 2014 that delivers open-source website, CMS, and e-commerce builds (WordPress, Drupal, Magento, Shopify, WooCommerce, OpenCart, Headless) and design-to-code conversion services (PSD/Sketch/Figma to HTML) for agencies, startups, and enterprises using offshore execution from Noida, India.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Web development services
• Design to code conversion
• Ecommerce development
• Cms development
• Psd to html

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web Development Services: Project-based custom web development including custom websites, e-commerce development, platform-based development (WordPress, Drupal, Magento, Shopify, etc.). Payment terms include 50% upfront and 50% on completion.
2. Design-to-Code Conversion Services: Conversion services including PSD to HTML, PSD to WordPress, PSD to Magento, PSD to Drupal, PSD to Shopify, PSD to OpenCart, Sketch to HTML, Figma to HTML, and PSD to Email templates. Billed per project with standard turnaround time of 8 working hours for first page of non-responsive conversion.
3. Referral Partner Commission: Earn up to 7.5% commission on successful referrals of web development services through their referral partner program.
4. Hosting and Maintenance Services: Post-launch website support, hosting, and maintenance services including security updates, bug fixes, performance improvements, and ongoing website updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HTMLPanda is a Boston-based web development services company that converts design files (PSD, Sketch, Figma, Adobe XD) into responsive HTML/CSS, CMS themes, and e-commerce stores. The firm specializes in open-source platform development across WordPress, Drupal, Magento, Shopify, WooCommerce, and OpenCart, supported by a team of 50+ engineers serving agencies, startups, and enterprises with custom and user-friendly web solutions.

Product overview

HTMLPanda is a web development company offering design-to-code conversion services and platform-based development. Their core offerings include PSD to HTML, Sketch to HTML, Figma to HTML, and responsive website development services. They specialize in building websites on multiple platforms including WordPress, Drupal, WooCommerce, Shopify, Magento, OpenCart, Headless Commerce, and Lightspeed. The company also provides API development and integration services, web hosting and maintenance, and website redesign services. Their workflow involves converting designs (PSD, Sketch, Figma) into functional websites and CMS platforms, with services like 60-day free support and 100% money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• PSD/Sketch/Figma to HTML Conversion
• WordPress Development
• Drupal Development
• Magento Development
• Shopify Development
• WooCommerce Development
• OpenCart Development
• Web Hosting Service
• Website Maintenance & Support
• API Integration & Custom Web Application Development

Quantifiable outcome

• 98% customer satisfaction rate with 4.8 stars rating
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Referral PartnersminorGTM or Marketing PartnerHTMLPanda operates a referral partner program where individuals can refer clients and earn up to 7.5% commission on successful referrals. Partners introduce HTMLPanda services to their network, and once the referred client becomes a paying customer, the referrer receives their commission.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genetech Solutions: Genetech Solutions is a US-headquartered custom web development agency offering design-to-code, CMS, and eCommerce builds — directly comparable to HTMLPanda's core service mix and target customer segments.
• ValueCoders: ValueCoders is an India-based custom software and web development agency offering PSD-to-HTML, WordPress, and eCommerce development, closely matching HTMLPanda's delivery model, pricing, and technology stack.
• PixelCrayons: PixelCrayons is a custom web and mobile development agency with offshore delivery and an offering closely aligned with HTMLPanda's PSD-to-CMS conversions, eCommerce builds, and design-to-code services for SMB and enterprise clients.
• IndiaNIC: IndiaNIC is an India-based web and mobile development services firm with a portfolio of CMS, eCommerce, and design-to-code offerings that map directly onto HTMLPanda's services and customer profiles.
• Hidden Brains: Hidden Brains is an offshore web and enterprise development agency offering similar CMS, eCommerce, and design-to-code services with comparable pricing and delivery model to HTMLPanda.
• Iflexion: Iflexion is a custom web and software development company providing design-to-code, CMS, and eCommerce engineering services with comparable target customers and engagement models.
• WPWeb Infotech: WPWeb Infotech is a WordPress and web development agency focused on PSD-to-WordPress, WooCommerce, and custom CMS builds — a focused competitor to HTMLPanda on its highest-volume platform.
• Konstant Infosolutions: Konstant Infosolutions is an India-rooted web and mobile development agency offering design-to-code, eCommerce, and CMS services with comparable pricing, scale, and customer segments.
• Cygnet Infotech: Cygnet Infotech is a global custom software and web development provider with comparable enterprise and SMB offerings across CMS, eCommerce, and digital experience platforms.

Broad incumbents

• Globant: Globant is a large IT services and digital transformation incumbent with overlapping web, eCommerce, and platform engineering capabilities — relevant as a scale competitor that occasionally moves down-market into HTMLPanda's SMB and mid-market space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/htmlpanda
• Facebookfacebook.com/htmlpanda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTMLPanda