What Liip does

Liip is a Swiss digital services agency founded in 2007 and headquartered in Zurich, operating across six Swiss offices (Zurich, Lausanne, Bern, Basel, Fribourg, St. Gallen). The firm delivers end-to-end digital services — strategy, UX/UI design, custom development, CMS implementation (with deep Drupal expertise), e-commerce, mobile applications, analytics, and SEO — to a client base centered on Swiss public-sector cantons and municipalities, healthcare providers, and mid-to-large Swiss enterprises (logos include Canton Fribourg, Canton Basel-Stadt, Geneva University Hospitals, pharmaSuisse, Bobst, Freitag, and Museum für Gestaltung Zürich).

At the core of its technology stack is LiipGPT, a productized generative AI platform built around Retrieval-Augmented Generation (RAG) with source citations, deployed on sovereign Swiss infrastructure (Exoscale) using the Mistral AI large language model. This stack powers production chatbots including Alva (Canton Basel-Stadt, handling 10,000+ questions/month with +44% growth), ConfIAnce (Geneva University Hospitals, serving 3,823 users with 75% positive feedback), and the Fribourg state chatbot. The platform architecture is paired with proprietary open-source contributions including the blökkli headless content editor and GovNL government website framework.

Liip operates a project-based professional services revenue model with quote-based pricing and no publicly disclosed rates. The go-to-market is consultative direct sales augmented by event-driven thought leadership (Drupal4Gov, Drupal Mountain Camp, Beyond Budgeting). The firm is privately held, structured as Liip AG (Fribourg) and Liip SA (Lausanne), and operates under a self-organized, holacratic model without traditional hierarchy, supported by B Corp certification and 75+ Best of Swiss Web awards.

Name

Liip

Legal name

Liip AG

Website

https://liip.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Liip is a Swiss digital services agency operating across six offices that builds websites, applications, and AI chatbots for Swiss government cantons, healthcare providers, and mid-to-large enterprises, with a productized LiipGPT platform for sovereign AI deployments.

Ownership category

akta.pro rank

Product category

Digital Agency Services / Web Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Web development agency
• Digital strategy consulting
• AI chatbot solutions
• Drupal CMS development
• UX design services

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from web development, UX/UI design, AI implementation, and digital strategy consulting for enterprise and government clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Liip is a Swiss digital services agency that designs, develops, and operates web platforms, mobile applications, e-commerce sites, and AI-powered chatbots for Swiss enterprises, public administrations, and healthcare organisations. Its core offerings span Strategy, Content, Design, Development, and Performance services, with proprietary capabilities including the LiipGPT generative AI platform (RAG-based, Swiss-hosted), blökkli headless editor, and Drupal CMS implementations. Projects are delivered via agile, self-organised teams across six Swiss offices, with a focus on digital sovereignty and open-source technologies.

Product overview

Liip is a Swiss digital services agency offering strategy, design, development, and performance services. Their product portfolio centers on LiipGPT, a generative AI platform used to build specialized chatbots including ConfIAnce (healthcare) and government chatbots (Fribourg, Basel-Stadt). Their service offerings span UX design, custom development, CMS implementations (Drupal), e-commerce, mobile applications, analytics, and SEO, delivered through an agile, self-organised team structure across six Swiss offices.

Differentiator

Problem solved

Functional benefit

Brands

• LiipGPT: Liip's generative AI platform powering chatbots and AI solutions, including sovereign AI implementations for public sector clients.

Products and services

• LiipGPT LiipGPT is Liip's proprietary generative AI platform for building chatbots and AI solutions. It uses Retrieval-Augmented Generation (RAG) to retrieve official content relevant to user queries and generate responses with cited sources, hosted in Switzerland on Infomaniak/Exoscale infrastructure with European Mistral AI models to ensure digital sovereignty. The platform is intended for public-sector, healthcare, and enterprise clients needing transparent, source-cited AI assistants.
• ConfIAnce Healthcare Chatbot ConfIAnce is a RAG-based conversational AI chatbot for healthcare, deployed at Geneva University Hospitals (HUG) to provide medical information about common chronic diseases. It features matching, groundedness checks, harmfulness detection, automated testing, and semantic routing. Intended for hospital communications teams and patients seeking validated health information.
• MedAI Disability Insurance Portal MedAI is a secure, intuitive web portal that simplifies communication between disability insurance offices and healthcare professionals. It digitises paper-based processes, reduces errors, and improves service quality. Built for the Invalidity Insurance Office of the Canton of Vaud (OAI).
• Digital Strategy Services Strategy consulting service helping organisations define digital roadmaps, understand users, meet market needs, generate business, and iteratively improve while upholding digital responsibility. Intended for Swiss public-sector and enterprise clients commencing digital transformation.
• Content Services Content services spanning Content Audit, UX Writing, Strategic Storytelling, Guidelines, Trainings and Sparring, and Content Governance. For organisations needing multilingual, accessible, and governance-ready content across digital channels.
• UX/UI Design Services User-centred design services including User Research, Service Design, UX Audit, UX Design, UI Design, Branding, and Design Governance. For organisations launching new digital products, redesigning websites, or establishing design systems.
• Custom Web Development Services Custom software development services using PHP, Python, Ruby, and JavaScript, with specialisations in Drupal CMS implementations, e-commerce platforms, mobile applications, open-data portals, and Moodle-based e-learning platforms. For Swiss public sector, healthcare, and enterprise clients requiring bespoke digital platforms.
• Analytics and SEO Services Performance services including Digital Analytics implementation (Google Analytics, Matomo, Piwik PRO, Looker Studio) and SEO consulting. For organisations needing multi-channel analytics consolidation and search visibility improvement.

Quantifiable outcome

• Alva chatbot handles 10,000+ questions per month with +44% growth
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• InfomaniakcoreTechnology or Integration · 27 June 2025Strategic partnership for cloud infrastructure hosting. Liip will host websites and business applications on Infomaniak's cloud infrastructure. Infomaniak is a Swiss provider known for sustainable and environmentally responsible hosting with renewable energy and natural cooling.
• ExoscalecoreTechnology or IntegrationSwiss-based cloud infrastructure provider hosting LiipGPT and chatbot solutions. Ensures digital sovereignty with Swiss-hosted AI infrastructure.
• Mistral AIcoreTechnology or IntegrationEuropean LLM provider for AI chatbots. Mistral AI model hosted in Switzerland by Infomaniak for digital sovereignty.
• European CommissioncoreStrategic or Co-development PartnerActive contributor to Drupal4Gov initiative. EU runs 770+ Drupal sites and invests heavily in open source ecosystem. Liip presented work on Kanton Basel-Stadt/Alva project at Drupal4Gov conference.
• Palantir.netminorStrategic or Co-development PartnerUS strategy consultancy focused on open source ecosystem health. Shared insights on public money/public code procurement at Drupal4Gov.
• GovNLminorStrategic or Co-development PartnerOpen source Drupal-based solution for Dutch government websites. Reduces time to build new sites from 3 months to about 10 minutes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lullabot: US-based digital agency specializing in Drupal strategy, design and development — closely comparable technical DNA (Drupal-first) and enterprise project mix, though operating in a different geography.
• Nexum: Swiss digital agency offering web platforms, e-commerce, and content management — overlapping with Liip's Drupal/CMS and e-commerce service lines for mid-market and enterprise Swiss clients.
• Open Web Technology: Swiss-headquartered digital services firm with custom web and mobile development, AI/data capabilities, and enterprise client focus — directly comparable to Liip's service mix and target segments.
• Unic: Swiss digital agency with a comparable full-service offering (strategy, design, development) and similar focus on enterprise and public-sector clients in Switzerland. Directly competes with Liip for cantonal and enterprise digital mandates.
• Datalex (Swiss agency): Swiss digital agency delivering web platforms, e-commerce and custom development for enterprise clients in Switzerland — directly competes with Liip on similar project mandates.

Broad incumbents

• Acquia: Leading Drupal platform vendor offering cloud hosting, personalization and low-code tools — provides the underlying stack Liip deploys on and competes indirectly for end-to-end digital platform budgets.
• Elca Informatique: One of Switzerland's largest independent IT service providers, offering custom software development, cloud, and digital transformation for public and private sectors — broader portfolio but same Swiss enterprise/public-sector competitive set.
• Sopra Steria: Major European IT services group with public-sector digital transformation practices across DACH and the Nordics — competes for larger Swiss and European government modernization mandates.
• Tietoevry: Nordic-headquartered IT services and software provider with strong public-sector and healthcare digital practices — competes for European sovereign digital and healthcare engagements similar to HUG/ConfIAnce.

Emerging players

• Cognigy: Enterprise conversational AI platform used for customer service and government chatbots — overlaps with LiipGPT's RAG-based chatbot deployments and represents a potential productized competitor for sovereign AI use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/liip
• LinkedInlinkedin.com/company/liip
• Xx.com/liip
• Facebookfacebook.com/liipag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liip