Name

Rix Petroleum

Legal name

Rix Petroleum Limited

Website

https://rix.co.uk

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Fuel Dealers (457210), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI)

akta.pro secondary industry

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

Keywords

• Heating oil supply
• Fuel distribution
• Commercial fuels
• Agricultural fuels
• Renewable diesel

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Heating Oil Sales: Sale of heating oil (kerosene), K+ premium heating oil, and AGA cooker fuel to domestic customers. One-time purchase per delivery, with optional payment plans for spreading costs.
2. Commercial Fuel Sales: Supply of commercial and industrial fuels including diesel, gas oil, Superheat 35, kerosene, lubricants, and AdBlue to businesses. Long-term account relationships with dedicated account managers.
3. Agricultural Fuel Sales: Supply of farming fuels including red diesel, agricultural fuels, and lubricants to the farming community. Seasonal demand patterns align with farming cycles.
4. Heating Services: Rix Heating Services provides boiler repair, oil tank installations and inspections, and AGA Cooker servicing in Yorkshire and Lincolnshire regions.
5. Fuel Tank Sales and Installation: Supply and installation of fuel tanks including bunded oil tanks, AdBlue tanks, and oil storage solutions for homes, businesses, and farms.
6. Green Energy Solutions: Rix Energy Services includes Solar PV installation, EV charging units, battery storage solutions, and electrical services for homes and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rix Petroleum distributes heating oil (kerosene), K+ premium heating oil, AGA fuel, road diesel, gas oil/red diesel, marine gas oil, Superheat 35 industrial heating oil, and HVO renewable diesel to homes, farms, and businesses across England and Scotland. The company complements fuel delivery with lubricants, AdBlue, fuel tanks, solar PV, EV chargers, battery storage, and OFTEC-certified heating maintenance and oil tank installation services.

Product overview

Rix Petroleum is a UK-based, family-owned fuel and energy supplier offering a comprehensive portfolio of heating fuels, commercial fuels, and green energy services. The core offering consists of traditional fuels (heating oil/kerosene, gas oil/red diesel, diesel, marine gas oil, Superheat 35 industrial heating oil, and HVO renewable diesel) distributed through a network of over 10 depots across England and Scotland. These are complemented by value-added services including fuel storage solutions (bunded tanks), lubricants and AdBlue, green energy products (solar panels, EV chargers, battery storage), and maintenance services (boiler repair, tank installation, AGA servicing). The company operates under the J.R. Rix & Sons Ltd Group and serves homes, farms, and businesses nationwide, with recent expansion through the acquisition of AR Fuels (now Rix AR Fuels). Products are ordered through a quote system, with optional payment plans for spreading costs. The company has operated for nearly 100 years with a focus on independent, family-owned service.

Differentiator

Problem solved

Functional benefit

Brands

• Rix Energy Services: Renewable energy solutions including Solar PV, EV Charging, Battery Storage, and electrical services
• Rix Heating Services

Products and services

• Heating Oil (Kerosene) Standard kerosene fuel used in domestic oil-fired boilers for home heating and hot water, supplied via Rix's depot network to off-grid households across England and Scotland.
• K+ Premium Heating Oil Premium kerosene-based heating oil with performance-enhancing additives that reduce carbon deposits, improve burn efficiency, prevent sludge, and protect internal boiler components, extending system lifespan and reducing maintenance for residential customers.
• AGA Fuel Specialised fuel formulated for oil-fired AGA range cookers and similar appliances with vaporising burners, designed to improve burn quality and reduce maintenance issues.
• Gas Oil (Red Diesel) Red-dyed gas oil (red diesel) supplied to UK agricultural and off-road commercial users for tractors, machinery, vehicles, and on-farm heating, with seasonal delivery aligned to farming cycles.
• Diesel (DERV) Road diesel (DERV) supplied to commercial and industrial vehicle fleets, haulage operators, and businesses for use in on-road vehicles and equipment.
• Marine Gas Oil (MGO) Marine gas oil (MGO) supplied for maritime bunkering, fully BS2869:2017 and ISO 8217 compliant and FAME-free, distributed via Rix's commercial fuel channel.
• Superheat 35 Industrial Heating Oil Industrial-grade heating oil designed as an ultra-low-sulphur alternative to gas oil for oil-fired industrial boilers, furnaces, incinerators, and drying machinery, supplied to commercial and industrial customers.
• HVO (Hydrotreated Vegetable Oil) Renewable Diesel Renewable liquid fuel (HVO) produced from vegetable oils and certified waste fats, offering approximately 90% lower carbon emissions than standard diesel, suitable as a drop-in for vehicles and heating applications, with strong cold-weather performance.
• HVO Heating Oil Renewable heating oil with chemical structure similar to kerosene, made using hydrogen and produced from vegetable oils and certified waste fats, currently available on trial basis for residential and commercial heating customers.
• Lubricants, AdBlue and Additives Range of oil lubricants, AdBlue diesel exhaust fluid, and fuel additives from leading brands, supplied to commercial, agricultural, and domestic customers to maintain and protect machinery and vehicles.
• Fuel Tanks Storage solutions including bunded oil tanks, AdBlue tanks, and fuel storage stations designed for homes, businesses, and farms, supplied and installed by Rix alongside fuel delivery.
• Solar Panels Solar PV packages designed to improve home and business energy efficiency, supplied and installed through Rix Energy Services as part of the company's renewable energy offering.
• EV Chargers Electric vehicle charging units installed by Rix Energy Services for homes and businesses as part of the company's renewable energy portfolio.
• Battery Storage Bespoke battery storage solutions offered through Rix Energy Services to store and preserve on-site green energy for homes and businesses.
• Oil Tank Installation and Replacement Services Professional heating oil tank services including health checks, inspection, replacement, and new installation, delivered by OFTEC-certified engineers in Yorkshire and Lincolnshire for residential and commercial customers.
• Heating Services and Maintenance Comprehensive heating services including oil-fired boiler repair, oil tank installation, inspections, and AGA cooker servicing delivered by Rix Heating Services for residential, farm, and commercial customers.
• Energy Services Energy services including energy audits, electrical upgrades, and green energy installations delivered by Rix Energy Services for homes, businesses, and farms.
• Business Account Services Dedicated business accounts for commercial and agricultural fuel customers, providing a named account manager, tailored fuel solutions, and online account management tools.
• Emergency 25-Litre Fuel Drums Emergency 25-litre drums of heating oil stocked at all Rix depots, available for immediate pickup by customers who have run out of fuel while they await a full delivery.

Quantifiable outcome

• Potential savings of up to £2,500 per year using Superheat 35 industrial heating oil (based on 50,000 litres annual usage at 5 pence per litre saving)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AR FuelscoreStrategic or Co-development Partner · 13 October 2025Rix Petroleum acquired AR Fuels, a Stokesley-based fuel supplier, to expand coverage in the North East and link existing locations. The deal retained all AR Fuels staff and rebranded the business as Rix AR Fuels, enhancing supply to agricultural, domestic, and commercial clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crown Oil: One of the largest independent fuel, lubricant, and heating oil distributors in the UK with national delivery capability. Direct competitor to Rix in heating oil, commercial fuels, and lubricants across residential, commercial, and agricultural segments.
• Certas Energy: Major UK fuel distributor (formerly DCC/Thomas Hardie) supplying heating oil, diesel, lubricants, and AdBlue to homes, businesses, and farms. Directly comparable depot-based model serving the same three customer verticals as Rix.
• Bayford Group: Long-established Yorkshire-based family-owned fuel and oils distributor supplying heating oil, commercial fuels, and lubricants across Northern England. Closely comparable independent, regional, family-owned profile to Rix Petroleum.
• Watson Fuels: UK commercial and domestic fuel oil distributor with regional depot coverage. Direct competitor in heating oil and commercial fuel delivery with a similar multi-segment customer model.
• Speedy Fuels: UK fuel supplier specializing in commercial, agricultural, and domestic fuel delivery. Direct peer in red diesel, gas oil, and heating oil distribution with depot-based national coverage.
• Compass Energy: UK independent fuel and lubricant supplier serving commercial, agricultural, and domestic customers. Directly comparable business model in fuel distribution with depot-based operations and multi-vertical coverage.
• WFL (West Farmers Ltd): UK fuel and lubricant distributor with a strong agricultural and commercial focus, including red diesel, gas oil, and AdBlue. Comparable depot-based, multi-segment fuel distribution model.
• Town & Country Fuels: UK independent fuel oil distributor delivering heating oil, diesel, and gas oil to domestic and commercial customers. Comparable in scale, depot model, and customer segmentation to Rix.

Regional players

• Emo Oil: Ireland- and UK-focused home heating oil, agricultural, and commercial fuel distributor. Comparable product portfolio (heating oil, red diesel, lubricants) but primarily Ireland-based rather than competing head-to-head in Rix's England/Scotland footprint.

Broad incumbents

• BP plc: Global integrated oil major with UK downstream fuel and convenience operations. Competes with Rix as a broad incumbent in commercial and retail fuel supply, but is not focused on the off-grid heating oil niche Rix serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rixpetroleum
• Facebookfacebook.com/rixpetroleum
• LinkedInlinkedin.com/company/rix-limited
• Instagraminstagram.com/rixpetroleum

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rix Petroleum