Caprinos Pizza

What Caprinos Pizza does

Caprinos Pizza offers delicious pizzas made with fresh ingredients and fresh dough. They aim to delight every single customer with their customer service and product quality.

Name

Caprinos Pizza

Legal name

Caprinos pizza Limited

Website

https://www.caprinospizza.co.uk/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Caprinos Pizza is a rapidly growing pizza delivery chain.

Ownership category

akta.pro rank

Product category

Quick Service Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery chain
• Halal pizza franchise
• Quick service restaurant
• Italian american cuisine
• Pizza takeaway

Headquarters

HQ city

Didcot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct revenue from pizza, sides, pasta, desserts, and drinks sold at franchise locations to end consumers. Customers can order online, via mobile app, phone, or in-store. Delivery within 35-50 minutes or collection within 20 minutes.
2. Third-Party Delivery Platform Revenue: Orders placed through third-party delivery platforms (Just Eat, Deliveroo, Uber Eats) generate revenue. Refunds for third-party orders must be handled through those platforms.
3. Franchise Fees and Royalties: Caprinos operates on a franchise model, with franchisees paying fees and royalties. Capital required for franchisees ranges from £100,000 to £130,000 minimum, with options up to £150,000 and above.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caprinos Pizza operates a franchise-based pizza restaurant chain selling halal-certified Italian American cuisine — primarily pizzas in Personal, Small, Medium, and Large sizes — alongside sides, wraps, loaded fries, pasta, desserts, and drinks. Customers order for delivery (35–50 minutes) or collection (around 20 minutes) through the Caprinos website, mobile apps, phone, in-store, or via third-party delivery aggregators. The business also licenses its brand to franchisees, who pay fees and royalties to operate branded branches within the UK and internationally.

Product overview

Caprinos Pizza operates as a UK-based pizza franchise chain offering Italian American cuisine through a unified online ordering platform accessible via website and native mobile applications (iOS and Android). The core product ecosystem consists of the online ordering platform powering direct customer transactions, complemented by the Cravers Club loyalty program. The product portfolio centers on 19+ signature pizza varieties available in four sizes (Personal, Small, Medium, Large), supported by complementary categories including Sides & Salads, Wraps & Loaded Fries, Freshly Made Pasta, Desserts, and Drinks & Milkshakes. The company also offers promotional Deals & Offers including BOGOF Tuesday deals, bundled meal packages, and a store locator for its 120+ UK franchise locations. All branches serve Halal-certified menu items, and orders can be placed for delivery (35-50 minutes) or collection (20 minutes turnaround).

Differentiator

Problem solved

Functional benefit

Brands

• Zinglet: UK-based franchise brand partnered with Caprinos Pizza, also included in the Spain expansion agreement

Products and services

• Caprinos Pizza Menu (Signature Pizzas)

Quantifiable outcome

• 14% like-for-like growth in 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Coca-ColaminorOthersBranded beverage partnership - Coca-Cola products (Coke, Diet Coke, Coke Zero, Fanta) are available at Caprinos locations. Products include bottled drinks and cans.
• Ben & Jerry'sminorOthersIce cream partnership - Ben & Jerry's ice cream varieties available including Vanilla, Cookie Dough, Chocolate Fudge Brownie, Caramel Chew Chew, Peanut Butter Cup, Phish Food, and Non Dairy options.
• InnocentminorOthersBeverage partnership - Innocent smoothie drinks (Apple & Mango, Apple & Strawberries) available at Caprinos locations.
• ZingletcoreStrategic or Co-development PartnerCaprinos Pizza and Zinglet are UK-based franchise brands headquartered in Milton Keynes, operating together under shared ownership. They signed a joint agreement to open 50 sites across Spain over the next five years, marking their first expansion into mainland Europe.
• Just EatcoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform for online orders. Customers can order Caprinos Pizza through Just Eat platform.
• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform for online orders. Customers can order Caprinos Pizza through Deliveroo platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform for online orders. Customers can order Caprinos Pizza through Uber Eats platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Domino's Pizza UK & Ireland: The UK's largest pizza delivery chain with over 1,200 stores; competes head-to-head with Caprinos on pizza delivery, third-party aggregator partnerships, and franchise-based scaling. Same core category (pizza QSR) and similar delivery-led business model.
• Pizza Hut UK: Major UK pizza chain with dine-in, delivery, and franchise operations. Directly comparable to Caprinos on menu format, delivery infrastructure, and aggregator presence, though Pizza Hut also has a substantial eat-in footprint.
• Papa John's UK: US-rooted pizza delivery franchise with a meaningful UK footprint. Directly competes with Caprinos on premium pizza delivery, digital ordering, and franchise expansion; similar customer segment and price-point structure.
• Fireaway Pizza: UK-based pizza franchise chain focused on takeaway and delivery with a growing national footprint. Comparable to Caprinos on franchise-led scaling, delivery model, and lower-mid price positioning.

Broad incumbents

• Pizza Express: Long-established UK pizza chain with dine-in heritage and substantial delivery operations. Comparable on menu structure (Italian-inspired pizza, pasta, sides) and UK brand awareness, though it skews toward eat-in versus Caprinos' delivery/collection focus.
• Franco Manca: UK sourdough pizza chain with dine-in focus. Comparable on pizza category and UK consumer brand-building, though positioned more premium and eat-in oriented versus Caprinos' halal delivery focus.

Emerging players

• MOD Pizza: US-origin fast-casual pizza chain with limited UK presence. Comparable on made-to-order pizza concept and franchise/store growth ambitions, though it operates more dine-in oriented than Caprinos.

Regional players

• Stone Willy Pizza: Northern Ireland-based pizza delivery chain. Comparable on pizza delivery franchise model and UK/Ireland regional footprint, but operates in a different geographic territory and at smaller scale than Caprinos.

Others

• German Doner Kebab: UK-based halal fast-food franchise chain. Comparable on UK halal positioning, franchise-led expansion, and QSR delivery model targeting the Muslim consumer segment, though it operates in a different food category.
• Chicken Cottage: UK halal chicken QSR franchise with international presence (including Pakistan). Comparable on halal positioning, franchise model, and UK-South Asia expansion playbook, though it competes in the chicken category rather than pizza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caprinos Pizza