Santa Monica Family YMCA
Santa Monica Family YMCA is a 501(c)(3) nonprofit community organization serving Santa Monica and Venice with youth development, healthy living, and social responsibility programs from an 85,000+ sq ft facility, including the only SMARTfit brain health technology in any California or Western US YMCA.
- Company typePrivate
- Founded1927
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Santa Monica Family YMCA does
Santa Monica Family YMCA is a 501(c)(3) nonprofit community organization incorporated in 1901 and reorganized in its current form on June 13, 1927, operating from an 85,000+ square foot facility at 1332 6th Street in Santa Monica, California, with a satellite camp (Camp Big Bear) in the San Bernardino National Forest established in 1938. The organization serves the Santa Monica and Venice coastal communities through three program pillars: youth development (Junior Lakers youth basketball, swim lessons, after-school enrichment, teen programs, summer camps), healthy living (personal training, group exercise, active older adult programs, SMARTfit dual-task brain health technology, aquatics), and social responsibility (emergency relief, financial assistance, community events, early learning center).
The core technology stack includes SMARTfit wall-mounted dual-task training units installed in February 2025 in partnership with SMARTfit Inc. and Pacific Neuroscience Institute, making it the only YMCA in California or the Western US with these tools. Programs are managed through Daxko for membership and registration and GroupEx Pro for fitness class scheduling. In 2025 the organization opened the Audre Slater Foundation Maker Space, a creativity-driven environment with tools for crafting, design, science, and technology serving youth programming.
Revenue is generated through membership dues (individual/family subscriptions), program fees (youth programs, swim lessons, sports leagues, summer camps, after-school enrichment, specialty classes), donations and grants (including the Anchors of the Community planned giving endowment), and event-based program revenue (Parent's Night Out, Mother's Day Tea Party, floral arrangement classes, financial planning workshops). Financial assistance and scholarships ($201K disbursed in 2025; $115K in 2024) ensure accessibility. The organization earned Praesidium Accreditation for youth protection and Green Business Certification in 2025, plus 2026 Sustainability Quality Awards Grand Prize from the City of Santa Monica. In 2024 the Y served 11,700+ individuals returning to pre-COVID levels, with 12% membership growth and 15% gate-visit growth in the first half of 2025. CEO Hodge Patterson leads a team that includes Senior Director of Risk Management Pam Andrews (36+ years tenure) and Director of Mission Advancement Caity King; the board includes members with multi-decade service such as Nathaniel 'Nat' Trives (72 years).
Santa Monica Family YMCA firmographics
Firmographics- Name
- Santa Monica Family YMCA
- Legal name
- Santa Monica Young Men's Christian Association
- Website
- https://ymcasm.org
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Santa Monica Family YMCA is a 501(c)(3) nonprofit community organization serving Santa Monica and Venice with youth development, healthy living, and social responsibility programs from an 85,000+ sq ft facility, including the only SMARTfit brain health technology in any California or Western US YMCA.
- Ownership category
- akta.pro rank
Santa Monica Family YMCA industry classification
Industry- Product category
- Community Recreation and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro industry
- Arts, Sports & Recreation-Based Youth Development NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsYouth Multi-Sport Camps (General Athletics, Summer Camps)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training CentersMulti-Activity Enrichment Camps (Academic + Arts + Sports)Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)Group Camping & Scout Camps
Keywords
Where Santa Monica Family YMCA is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Santa Monica Family YMCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual and monthly membership fees for individuals and families accessing fitness facilities, pools, and program facilities
- Program Fees: Fees for youth programs, swim lessons, sports leagues, summer camps, after-school enrichment, and specialty classes
- Donations and Grants: Charitable contributions from individuals, foundations, and corporate partners including annual giving campaigns and planned giving through the Anchors of the Community endowment program
- Event-Based Programs: Revenue from community events, workshops, and specialty programs like Parent's Night Out, floral arrangement classes, and financial planning workshops
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mother's Day Tea Party - $30 per family (member rate) |
| Unit Pricing | Pay-as-you-go | Parent's Night Out - $35 per child |
| Unit Pricing | Pay-as-you-go | Floral Arrangements Class - $15 per person |
| Freemium | Pay-as-you-go | Family Financial Planning Workshop - Free |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Santa Monica Family YMCA product offering
Product offeringCore offering
Santa Monica Family YMCA is a 501(c)(3) nonprofit community organization that operates health, wellness, youth development, and aquatics programs from its Santa Monica, California facility. Its offerings span early childhood education, day and overnight camps, youth sports, group exercise and personal training, swim instruction, and emergency response services. The Y supplements its paid programs with financial assistance, scholarships, and free community events to ensure broad access.
Product overview
The Santa Monica Family YMCA is a nonprofit community organization offering a comprehensive portfolio of health, wellness, and youth development programs and services. The organization operates from a 85,000+ square foot facility and provides diverse offerings including: Membership access with facility amenities (pool, gym, fitness center); Healthy Living programs (Personal Training, Group Exercise, Active Older Adults, SMARTfit Brain Health Technology); Youth Development (After School Enrichment, Junior Lakers Youth Basketball, Teen Activities, Audre Slater Foundation Maker Space); Aquatics (swim lessons, water safety); Camps (Camp Big Bear overnight camp, Summer Day Camp, Specialty Day Camps); Early Learning Center; and Family/Community Programs (Parent's Night Out, workshops, events). The organization also provides Emergency Response Services and Financial Assistance/Scholarships to ensure accessibility. Programs are delivered through various operational platforms including Daxko for membership/registration and GroupEx Pro for class scheduling. Key recent initiatives include the ribbon-cutting of a Maker Space powered by the Audre Slater Foundation (2025) and installation of SMARTfit dual-task brain health training technology (2025).
Differentiator
Problem solved
Functional benefit
Brands
- Camp Big Bear: Overnight and day camp facility located in the San Bernardino National Forest, established in 1938.
- Junior Lakers Youth Basketball Program
- Audre Slater Foundation Makerspace
- Anchors of the Community
Products and services
- YMCA Membership
- Healthy Living Programs
- Aquatics Programs
- Early Learning Center
- Camp Big Bear
- Summer Day Camp
- After School Enrichment
- Junior Lakers Youth Basketball
- Recreational Sports Leagues
- Active Older Adults Programs
- Family Programs and Community Events
- Emergency Response Services
- Financial Assistance and Scholarships
Quantifiable outcome
- Over 11,700 individuals served in 2024 returning to pre-COVID numbers
- +6 more outcomes
Companies that use Santa Monica Family YMCA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Santa Monica Family YMCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Santa Monica Family YMCA partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Pacific Neuroscience InstitutecorePartnership to install SMARTfit brain health technology backed by clinical research. PNI provides scientific validation and expertise for dual-task training programs that improve cognitive abilities.
- SMARTfit Inc.coreTechnology partnership to provide SMARTfit dual-task training units for cognitive and physical training. The company pioneered the technology with Cathi Lamberti as CEO & Founder. The Santa Monica Family YMCA is the only YMCA in California or Western US with this technology.
- Kiwanis Club of Santa MonicamajorPresenting sponsor for Healthy Kids Day 2025 annual event, helping create a day full of joyful activity and meaningful impact for families.
- Red Cross Bridge ProgrammajorPartnership allowing the YMCA to serve as a location for Red Cross operations, providing financial relief and support to over 500 individuals whose homes were impacted by the 2025 Palisades Fire.
- Boys & Girls Club of Santa MonicaminorCommunity partner for youth programming, collaborating on Free Safety Around Water swim lessons for drowning prevention.
- Community CorpsminorLocal nonprofit partner collaborating to connect families impacted by the LA fires with summer program opportunities and resources.
- Safe Place for YouthminorLocal nonprofit partner working to connect fire-affected youth with summer programs and support services.
- American Red CrossminorEmergency response partner utilizing YMCA facility as a community resource hub during the 2025 fire emergency.
- Salvation ArmyminorLocal partner collaborating on fire relief efforts and connecting affected families with summer program opportunities.
- Santa Monica Police DepartmentcoreCollaboration during fire emergency for meal distribution to SMPD & National Guard Tactical Deployment team and other community members in need.
- Food Partners (Cobi's at Dhaba, Thistle, No Res Gourmet, Truxton American Bistro, Chick-Fil-A, California Pizza Kitchen, The Butcher's Daughter, Fiorelli's Wood Fired Pizza, Maria's Italian Kitchen, C&O Cucina)minorLocal restaurants and food businesses providing meals for community members and first responders during the 2025 fire relief efforts.
- National GuardminorProvided tactical deployment support during fire emergency; YMCA coordinated meal distribution for National Guard team.
- Santa Monica Fire DepartmentminorCivic partner participating in Healthy Kids Day with interactive experiences and safety information for families.
- Santa Monica Public LibraryminorCivic partner participating in Healthy Kids Day bringing interactive experiences and resources to families.
Scale indicators19 records
Recent moves10 records
Expansion highlights6 records
Santa Monica Family YMCA competitors and assessment
Company assessmentDirect peers
- Westside Family YMCA: Neighboring Los Angeles–area YMCA branch offering overlapping membership-based fitness, youth, and aquatics programs to a comparable coastal-community demographic.
- Kroc Center Los Angeles (Salvation Army): Mission-driven community recreation center offering membership-based aquatics, fitness, youth, and family programs to LA residents — structurally and programmatically analogous to a YMCA.
- Culver-Palms Family YMCA: Sibling YMCA branch in the same LA service area running similar youth sports, swim lessons, day camps, and senior wellness programs under one alliance.
- Camp Keystone (Big Bear area camps): Overnight youth camp located in the same Big Bear / San Bernardino National Forest region as Camp Big Bear, competing for summer-camp enrollment of LA-area families.
- Boys & Girls Club of Santa Monica: Local youth development nonprofit offering after-school programs, sports leagues, and summer camps to the same Santa Monica youth market — even partnered with the Y on swim lessons.
- The Bay Club (Bay Club Santa Monica): Premium membership-based fitness and recreation club in Santa Monica offering pools, courts, group exercise, and family programming that overlaps directly with the Y's core membership offering.
Regional players
- Pacific Palisades Recreation Center: Local municipal recreation facility near Santa Monica offering youth sports, camps, and fitness programming to the same westside communities.
- Santa Monica–Malibu Council of PTAs / SMMUSD: Public schools and PTA network in the same Santa Monica service area that compete for after-school enrichment and youth program enrollment and partner opportunistically.
Broad incumbents
- LA Metropolitan YMCA: Parent YMCA alliance covering greater Los Angeles; provides shared branding, programming, and donor infrastructure that the Santa Monica Family YMCA operates within.
- Equinox Santa Monica: National luxury fitness club with a Santa Monica location targeting affluent adults with premium group exercise, personal training, and wellness amenities — a commercial competitor for the same member demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Santa Monica Family YMCA social profiles
Digital presenceSanta Monica Family YMCA compliance and trust
Trust signalCompliance2 records
Santa Monica Family YMCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Monica Family YMCA leadership team
Management profileNumber of profiles
Profiles2 records
Santa Monica Family YMCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Monica Family YMCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Monica Family YMCA
What does Santa Monica Family YMCA do?
Santa Monica Family YMCA is a 501(c)(3) nonprofit community organization that operates health, wellness, youth development, and aquatics programs from its Santa Monica, California facility. Its offerings span early childhood education, day and overnight camps, youth sports, group exercise and personal training, swim instruction, and emergency response services. The Y supplements its paid programs with financial assistance, scholarships, and free community events to ensure broad access.
Is Santa Monica Family YMCA a public or private company?
Santa Monica Family YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Santa Monica Family YMCA founded?
Santa Monica Family YMCA was founded in 1927. It employs 11 to 50 people.
Where is Santa Monica Family YMCA based?
Santa Monica Family YMCA is headquartered in Santa Monica, United States, in the North America region.
How does Santa Monica Family YMCA make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are program Fees, donations and Grants and event-Based Programs.
Who are Santa Monica Family YMCA's main competitors?
Direct peers on record are Westside Family YMCA, Kroc Center Los Angeles (Salvation Army), Culver-Palms Family YMCA, Camp Keystone (Big Bear area camps), Boys & Girls Club of Santa Monica and The Bay Club (Bay Club Santa Monica). Regional players are Pacific Palisades Recreation Center and Santa Monica–Malibu Council of PTAs / SMMUSD. Broad incumbents are LA Metropolitan YMCA and Equinox Santa Monica.
Does Santa Monica Family YMCA have an API?
No public API is recorded for Santa Monica Family YMCA.
What industry is Santa Monica Family YMCA in?
Santa Monica Family YMCA's product category is Community Recreation and Wellness Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 71394 and its SIC code is 7997.