Hydrate

What Hydrate does

Hydrate (Água Mineral Hydrate) is a privately held, family-owned producer and distributor of mineral water headquartered in Brasília, Brazil. Founded in 1999 after the founding family discovered a high-purity natural spring on their retreat property, the company operates the full production chain from a protected underground aquifer source through on-site hermetically sealed bottling to last-mile delivery. Its core product set centers on returnable and disposable mineral water gallons (5L, 10L, 20L), complemented by smaller-format SKUs (350ml bottles in 12-packs, 1.5L bottles in 6-packs, 200ml cups in 48-unit boxes) plus accessories such as reusable squeeze bottles and the Super Bomba Prática Luxo water pump. Bottling takes place in hermetically sealed rooms accessed only via hygiene chambers, and the entire source, bottling facility, and offices are powered by 168 solar photovoltaic panels covering ~270 square meters — sufficient for 100% of energy demand and avoiding ~42,000 kg of CO2 emissions annually.

The business serves households, individual consumers, offices, gyms, events, and a network of more than 50 resellers (beverage distributors, markets, convenience stores) plus nine licensed franchise and representation stores across the Federal District. Distribution runs through four strategically located distribution centers, an owned delivery fleet with planned routes, an e-commerce storefront, phone ordering ('Disk Água'), and WhatsApp. Pricing is unit-based and transactional in Brazilian reais — R$7 for a 5L disposable gallon, R$11 for 10L returnable, R$20 for 20L returnable, R$35 for the premium 20L complete with bottle and adapter, R$16 for a 12-pack of 350ml bottles, and R$40 for the pump accessory — with delivery typically within 2 business days.

Revenue mechanics come from four streams: direct-to-consumer water and beverage sales, wholesale supply to resellers, franchise and distribution licensing (with priority supply, pricing advantages, and exclusive territory rights for franchisees), and accessory sales. The company has remained privately held with no external investors, no funding rounds, and no disclosed financial figures.

Name

Hydrate

Legal name

Hydrate Água Mineral

Website

https://aguamineralhydrate.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hydrate is a family-owned Brazilian mineral water producer and distributor based in Brasília, founded in 1999. It owns an underground aquifer source, operates on-site hermetically sealed bottling powered by 100% solar energy, and serves households, businesses, and 50+ resellers across the Federal District through four distribution centers and its own delivery fleet.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFACAB

Mineral Water Bottling (Naturally Mineral)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAH

Bulk Bottled Water Production (Large Format, Home/Office Delivery)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYCRADAHAC

Bottled Water (Still, Sparkling, Enhanced)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Mineral water production
• Bottled water distribution
• Water bottling services
• Mineral water wholesale
• Water delivery services

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Water and Beverage Sales: Direct sales of mineral water products including 20L gallons, 10L gallons, 5L gallons, bottles, and cups to end consumers and businesses. One-time purchase model per unit.
2. Franchise and Distribution Licensing: Franchise model offering complete business processes, training, manuals, and support. Franchisees receive priority supply, pricing advantages, and exclusive territory rights. Generates recurring revenue through product supply to franchise network.
3. Wholesale to Resellers: Supply of mineral water products to more than 50 resellers including beverage distributors, markets, and convenience stores. Products supplied at wholesale prices for resale.
4. Accessory Products: Sales of complementary products including water pump accessories (Super Bomba Prática Luxo R$40), squeeze bottles, and supports for water dispensers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hydrate produces and distributes premium mineral water bottled from its own underground aquifer in Brasília, Brazil. The product portfolio includes returnable and disposable jugs (5L, 10L, 20L), individual bottles (350ml, 1.5L), 200ml cups, and complementary accessories such as reusable squeeze bottles and water dispenser pumps. The company operates the full value chain — source capture, hermetically sealed bottling, and last-mile distribution — serving individual consumers, businesses, and a network of licensed franchisees and resellers across the Federal District.

Product overview

Hydrate is a mineral water company based in Brasília, Brazil, operating across the entire production chain from underground spring source to consumer. The product portfolio centers on mineral water in various container formats: large returnable jugs (5L, 10L, 20L) with or without bottles, disposable jugs, bottles (350ml, 1.5L), and cups (200ml). Accessory products include reusable Squezze bottles and Super Bomba Prática Luxo water pumps. The company also offers franchises and reseller programs for distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Galão 20L Premium (Água + Garrafão) Premium 20-liter returnable mineral water jug sold with the bottle/garrafão, valved cap, and adapter cup with spout for direct installation on dispenser stands. Sold to households, offices, and commercial customers in Brasília DF at R$35 per unit.
• Galão de Água Mineral 20 Litros (Sem Vasilhame) Returnable 20-liter mineral water refill for customers who already own a Hydrate bottle for exchange. Sold at R$20 per unit with delivery within 2 business days across Brasília DF.
• Galão de Água Mineral 10 Litros (Sem Vasilhame) Returnable 10-liter mineral water refill without bottle, sold in minimum orders of 3 units at R$11 per unit for households and small offices.
• Galão de Água Mineral 5 Litros Descartável Single-use 5-liter disposable mineral water jug sold at R$7 per unit for customers without returnable bottles or for occasional use.
• Garrafa Água Mineral 350ml (Pack 12 unidades) 350ml mineral water bottle sold in packs of 12 units, minimum order of 3 packs (R$16 per pack), intended for events, offices, and household consumption.
• Garrafa Água Mineral 1,5 Litros (Pack 6 unidades) 1.5-liter still mineral water bottle sold in packs of 6 units, intended for families and small offices.
• Copo Água Mineral 200ml (Caixa 48 unidades) 200ml mineral water cup sold in boxes of 48 units (R$37 per box), positioned for corporate events, sporting events, and conferences.
• Squezze – Garrafinha Reutilizável Reusable Hydrate-branded squeeze bottle for carrying mineral water to the gym, work, physical activities, and travel, sold at R$14 per unit.
• Super Bomba Prática Luxo (Bomba para Galões) Manual water pump designed for 10L and 20L Hydrate gallons, providing hygienic dispensing with no water waste, sold at R$40 per unit with a 6-month warranty against manufacturing defects.

Quantifiable outcome

• 42,000 kg CO2 emissions prevented annually through solar energy adoption
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AD. HouseminorOthersWebsite development and digital marketing agency providing site maintenance services. Listed as site developer in website footer.
• Franchisees and ResellerscoreChannel Partner/ Reseller/ DistributorNetwork of 9 licensed stores and more than 50 resellers including beverage distributors, markets, and convenience stores. Franchisees receive training, manuals, exclusive territories, and priority supply. Resellers integrated into distribution delivery routes.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crystal Águas: One of Brazil's largest mineral water brands, directly competing with Hydrate across multiple SKUs (gallons, bottles, cups). Crystal competes for the same Brasília/DF household and reseller customers and has broader national distribution and marketing scale.
• Minalba: Brazilian mineral water brand selling 20L returnable gallons and smaller PET bottles, directly overlapping Hydrate's SKU portfolio. Comparable operating model and competes in the same household and SMB hydration segment.
• Indaiá Águas: National mineral water producer with regional franchise and reseller distribution similar to Hydrate's model. Directly comparable on go-to-market (licensed distributors + own delivery) and SKU mix (20L, 10L, 5L gallons plus PET bottles).
• São Lourenço: Premium Brazilian mineral water brand with a heritage source-based positioning similar to Hydrate's underground aquifer narrative. Competes in the same premium still mineral water segment, particularly for household and corporate customers.
• Água Mineral Santa Joana: Brazilian mineral water producer with own spring source, regional distribution, and similar gallon/bottle SKU mix. Direct comparable on operating model (source capture, bottling, household delivery) and SMB/reseller channel structure.

Broad incumbents

• Bonafont (Danone): Danone-owned mineral water brand with national Brazilian distribution and strong modern trade presence. Competes in the same still mineral water category as Hydrate but with materially larger marketing budget, multinational backing, and multi-region production footprint.
• Nestlé Waters Brasil (Pure Life / Aquarel): Multinational-owned water brands (Aquarel, Pure Life) operating in Brazil across still and flavored water. Overlaps with Hydrate in PET bottle formats and competes for modern trade shelf and corporate/institutional contracts.

Regional players

• Ouro Preto: Regional Brazilian mineral water producer with comparable source-to-customer delivery model. Comparable in size, SKU mix, and reliance on local distribution networks; primarily competes in different Brazilian regions but serves as a model for regional mineral water expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aguahydrate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrate