digitallotsen

What digitallotsen does

digitallotsen is a privately held, founder-owned full-service digital marketing agency headquartered in Hattingen, Germany, in the Ruhrgebiet between Bochum and Essen. Founded in 2013 by Kim Nadine Adamek and incorporated as digitallotsen GmbH in 2021, the firm employs approximately 10-13 specialists covering SEO, content creation, social media, performance marketing, conversion optimization, and web design. The agency delivers integrated digital marketing services to SMB and mid-market clients across the DACH region, with a client base spanning telecommunications, healthcare, utilities, manufacturing, finance, automotive, tourism, education, and consumer goods.\n\nThe service portfolio comprises five core offerings — Social Media Marketing, Performance Marketing (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, Pinterest, YouTube), Webdesign built on WordPress, TYPO3, and Kirby CMS, Conversion Rate Optimization (with mouse-tracking and A/B testing), and strategic Marketing Consulting — plus a specialized Meta Business Manager recovery and cleanup line. The agency maintains a Google Partner credential, a Microsoft Advertising certification, and a 2023 German Web Award, and uses proprietary tooling (CTR, CVR, engagement rate calculators) alongside an extensive content library (100+ blog articles, 80+-term lexicon, 33+ podcast episodes).\n\nRevenue is generated primarily through monthly retainer contracts for managed social media and performance marketing (no minimum contract terms), one-time webdesign project fees typically ranging EUR 2,000-15,000, individually quoted consulting engagements, and Meta Business Manager recovery projects. Go-to-market relies on a consultative direct sales motion anchored by free initial online meetings, supplemented by inbound from organic search and content, industry conference speaking (OMT, Campixx, Connected, AdsCamp), client referrals, and bookable workshops. The agency is bootstrapped, profitable by inference, and reports EUR 3.05M in managed client ad spend across social ads in 2025 with a stated 916% average ROAS.

Name

digitallotsen

Legal name

digitallotsen GmbH

Website

https://digitallotsen.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

digitallotsen is a German full-service digital marketing agency based in Hattingen, delivering social media, performance marketing, web design, and CRO services to SMB and mid-market clients across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing agency
• Social media marketing
• Performance marketing
• Search engine optimization
• Web design services

Headquarters

HQ city

Hattingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Managed Social Media Marketing Services: Monthly retainer contracts for ongoing Social Media Marketing management including organic social media, content creation, community management, and social media strategy. No minimum contract terms are required.
2. Social Ads Management: Campaign setup, management, and optimization of paid social ads across Meta, LinkedIn, TikTok, Pinterest, YouTube. Revenue is driven by managed advertising budgets and service fees. No contract duration required.
3. Google Ads & Performance Marketing: Management of Google Ads campaigns including Search, Performance Max, Display, Shopping, and Video ads. Also Bing Ads. Revenue based on managed ad spend and service fees.
4. Webdesign & Website Development: One-time project-based fees for custom website design and development. Typical range 2,000–15,000 EUR. Includes SEO, responsive design, accessibility, and ongoing maintenance options.
5. Marketing Consulting & Strategy: Individual consulting engagements for marketing strategy, positioning, channel selection, campaign concepts, marketing controlling & KPIs, agency steering, and inhouse process optimization.
6. Meta Business Manager Setup & Support: One-time project for Meta Business Manager recovery, cleanup, security setup, access rights configuration, and training. Provides ongoing ad management after setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

digitallotsen is a full-service digital marketing agency that plans, executes, and manages online marketing campaigns for businesses. Its core offerings include organic social media marketing, paid performance advertising (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), conversion rate optimization, custom website design and development, and strategic marketing consulting.

Product overview

digitallotsen is an online marketing agency offering a comprehensive suite of digital marketing services. The agency operates a platform-plus-services model, combining strategic consulting with hands-on execution across multiple channels. Core offerings include Social Media Marketing (organic social media management and content creation), Performance Marketing (paid advertising on Meta, Google, LinkedIn, TikTok, and other platforms), Conversion Rate Optimization (CRO through landing page optimization and A/B testing), Webdesign (custom website development using WordPress, TYPO3, and Kirby CMS), Marketingberatung (strategic marketing consulting), and specialized Meta Business Manager setup and recovery services. The agency emphasizes holistic, integrated approaches with no contract terms and no minimum commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Full-service organic social media marketing including content creation, community management, and strategy for platforms such as Facebook, Instagram, LinkedIn, TikTok, and Pinterest. Targeted at businesses seeking an outsourced social media presence.
• Performance Marketing Paid advertising campaign management across Meta, TikTok Ads, LinkedIn Ads, Google Ads, and Bing Ads with focus on measurable ROI and clear KPIs. For businesses seeking performance-driven paid digital advertising.
• Google Ads Search engine advertising management including Google Search Ads, Performance Max, Display Ads, Shopping Ads, and Video Ads. For businesses seeking visibility on Google's advertising network.
• Social Ads Paid social media advertising on Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube with creative design, campaign setup, optimization, and tracking. For businesses seeking social media paid advertising.
• Conversion Rate Optimization (CRO) Conversion rate optimization including landing page analysis, A/B testing, user behavior tracking via mouse-tracking, and needs-based audience analysis. For businesses seeking to convert more website visitors into customers.
• Webdesign Custom website design and development using WordPress, TYPO3, and Kirby CMS with SEO optimization, responsive/mobile-first design, accessibility, and fast loading times. For businesses needing a new or redesigned website.
• Marketing Consulting (Marketingberatung) Strategic marketing consulting covering target group analysis, market analysis, channel selection, campaign concepts, marketing controlling, positioning, and brand strategy. For businesses needing marketing strategy guidance.
• Meta Business Manager Setup & Recovery Professional setup and cleanup of Meta Business Manager including rights management, security checks, tracking setup (MetaPixel, Tagmanager), and account recovery services. For businesses with disorganized or compromised Meta ad accounts.

Quantifiable outcome

• Average 916% ROAS across managed social ads campaigns (340M+ impressions, 3.05M EUR ad spend managed in 2025)
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• diva-e Digitalwert GmbH: Germany-based full-service digital agency offering web development, e-commerce, and digital marketing services to enterprise clients. Larger and broader in scope than digitallotsen but overlapping significantly in performance marketing and web design offerings to DACH mid-market clients.
• SYZYGY Group: Publicly-listed German digital agency group providing strategy, creative, media, and technology services. Directly competes with digitallotsen in performance marketing and digital strategy but operates at significantly larger scale with broader enterprise capabilities.
• TWT Interactive (now part of Dept): Established German digital agency offering digital strategy, technology, and marketing services. Comparable to digitallotsen across performance marketing, web design, and digital strategy, but with larger team and broader service portfolio.
• UDG United Digital Group: German full-service digital marketing group covering strategy, media, creative, and tech. Competes with digitallotsen across most service lines but at substantially larger scale and with broader enterprise client base.

Direct peers

• eology GmbH: German digital agency specializing in SEO and performance marketing with a similar boutique-service profile. Directly comparable to digitallotsen in target customer (DACH mid-market), service mix (SEO, SEA, content), and team-size positioning.
• Performance Media Deutschland GmbH: German agency focused exclusively on performance marketing across Google Ads, Meta, and programmatic. Directly competes with digitallotsen's Performance Marketing service line for the same DACH mid-market and SMB clients.
• netspirits GmbH: German digital agency offering SEO, content marketing, performance marketing, and web development. Comparable in size, service breadth, and DACH market focus — directly competes for the same mid-market client segment.
• dreifive GmbH: German digital agency offering performance marketing, social media, SEO, and web design with similar mid-market focus. Comparable to digitallotsen in service mix and target customer profile within the DACH market.
• Lunapark GmbH: German creative digital agency combining strategy, content, performance, and design. Comparable in boutique size and integrated service approach to digitallotsen, targeting similar mid-market DACH clients.

Emerging players

• Reachhero GmbH: Germany-based influencer marketing platform/agency. Partially overlaps with digitallotsen's Social Media Marketing and Social Ads offerings in the influencer and creator marketing space, serving similar DACH clients.

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digitallotsen-gmbh
• Instagraminstagram.com/digitallotsen
• Facebookfacebook.com/digitallotsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digitallotsen