Name

CNYCentral (WSTM NBC3/WTVH CBS5/WSTQ CW6)

Legal name

Sinclair, Inc.

Website

https://cnycentral.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local television broadcasting
• Broadcast news production
• Local advertising sales
• Weather radar coverage
• Investigative journalism

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising sales including local spot commercials, sponsored segments, and advertising packages. Advertise With Us page referenced indicating active ad sales operations.
2. Digital/Streaming Advertising: Online advertising across cnycentral.com website, mobile applications, and streaming video content including live TV streams.
3. Sponsored Content: Partner Spotlight and sponsored content segments including health corner features, legal information, and community-focused sponsored stories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CNYCentral operates three network-affiliated broadcast television stations — WSTM NBC3 (NBC), WTVH CBS5 (CBS), and WSTQ CW6 (CW) — delivering local news, weather, sports, and entertainment content to viewers across the Syracuse and Central New York DMA via over-the-air broadcast, live streaming (cnycentral.com/watch), and dedicated mobile applications. The group supports its programming with proprietary weather technology (Live Triple Doppler Radar, SkyEye One drone) and investigative journalism (I-Team).

Product overview

CNYCentral operates as a multi-station broadcast network serving Syracuse and Central New York, comprising three television stations: WSTM NBC3 (NBC affiliate), WTVH CBS5 (CBS affiliate), and WSTQ CW6 (CW affiliate). The network delivers local news, weather, sports, and entertainment content through traditional broadcast television, live streaming services, and mobile applications. Key products include the CNY Central Mobile App and CNY Weather App for on-the-go access, SkyEye One drone coverage for aerial journalism, and specialized features such as Live Triple Doppler Radar and Hurricane Tracker for weather reporting. The I-Team provides investigative journalism. Content is distributed across broadcast TV, online streaming, mobile platforms, and social media channels including YouTube, Facebook, TikTok, and X.

Differentiator

Problem solved

Functional benefit

Brands

• SkyEye One: CNYCentral's drone aircraft used for aerial news coverage and weather reporting.

Products and services

• WSTM NBC3 Broadcast Station NBC-affiliated television station serving Syracuse and Central New York, delivering local news, weather, sports, and entertainment programming as part of the CNYCentral multi-station network.
• WTVH CBS5 Broadcast Station CBS-affiliated television station serving Syracuse and Central New York, delivering local news, weather, sports, and entertainment programming as part of the CNYCentral multi-station network.
• WSTQ CW6 Broadcast Station CW-affiliated television station serving Syracuse and Central New York, providing local programming and entertainment content as part of the CNYCentral multi-station network.
• CNY Central Mobile App Mobile application for iOS and Android that delivers local news, weather updates, breaking news alerts, and live streaming content to users across Central New York.
• CNY Weather App Dedicated weather mobile application providing current conditions, forecasts, radar maps, severe weather alerts, and hurricane tracking for the Central New York region.
• SkyEye One Drone Service Drone-based aerial photography and videography service used for news coverage, providing bird's-eye views of events, locations, and weather conditions across Central New York.
• NBC3 Live Streaming Live streaming service for NBC3 broadcast content allowing viewers to watch news broadcasts, weather coverage, and special programming in real-time online.
• CBS5 Live Streaming Live streaming service for CBS5 broadcast content allowing viewers to watch news broadcasts, weather coverage, and special programming in real-time online.
• I-Team Investigative Reporting Investigative reporting unit producing in-depth investigative journalism on local issues, government accountability, and community concerns for Central New York viewers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Upstate Medical UniversitymajorStrategic or Co-development Partner · 19 May 2026Upstate Medical University is partnered for a significant mixed-use development at the former Great Northern Mall site in Clay, NY. Plans include medical buildings as part of the redevelopment project. The hospital requires state approvals (certificate of use and certificate of need) before construction can begin.
• Hart Lyman CompaniescoreStrategic or Co-development Partner · 19 May 2026Hart Lyman Companies, led by managing partner Guy Hart, is the developer/owner of the Great Northern Mall site and strategic partner in the mixed-use redevelopment project. The company is working to bring in additional partners to complete the development and has indicated interest from national companies due to Micron's nearby presence.
• MicronmajorOthers · 19 May 2026Micron's semiconductor manufacturing facility groundbreaking in January 2026 has driven substantial increased interest in the Central New York market from national companies. The Micron development is a key economic driver creating indirect partnership opportunities for CNY Central's coverage area.
• National GridminorImplementation/ SI/ Consulting Partner · 19 May 2026National Grid is conducting utility work at the Great Northern Mall redevelopment site, including capping gas lines, natural gas lines, and power infrastructure to enable demolition and vertical construction.
• Sinclair Broadcast GroupcoreOthersCNYCentral is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides corporate resources, national content integration, and operational infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nexstar Media Group: The largest US owner of local TV stations (NBC/CBS/ABC/FOX affiliates across many DMAs). Operates a multi-market, multi-affiliate broadcast model very similar in business mechanics to CNYCentral's, but at far greater national scale.

Others

• Sinclair Broadcast Group:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cnycentral
• YouTubeyoutube.com/cnycentralnews
• Facebookfacebook.com/cnycentral
• TikToktiktok.com/@cnycentral
• LinkedInlinkedin.com/company/wstm-nbc-3-wtvh-cbs-5-wstq-cw-6

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNYCentral (WSTM NBC3/WTVH CBS5/WSTQ CW6)