Willi Betz

What Willi Betz does

Willi Betz, operating through its legal entity Betz Holding GmbH & Co. KG, is a privately held German freight transport and logistics provider headquartered in Undingen/Sonnenbühl, Baden-Württemberg. Founded in the post-World War II period (approximately 1940s) by Willi Betz at age 17, the company has operated continuously for more than 80 years and currently employs between 1,001 and 5,000 people across a network of more than 30 branches in over 20 countries. Its geographic concentration centers on challenging cross-border corridors — Southeast Europe (Bulgaria, Romania, Turkey), the Caucasus (Georgia, Armenia, Azerbaijan), and Central Asia (Uzbekistan, Tajikistan, Kazakhstan, Turkmenistan, Kyrgyzstan) — alongside Western European routes.

The company's core service portfolio is organized around three pillars: Spedition (General Cargo) covering full truckload (FTL), less-than-truckload (LTL), groupage, customs clearance, hazardous goods, and oversized cargo; Transport (Dedicated Fleet) offering system traffic management with professional driver management and tailored schedules; and Closed Vehicle Transport for luxury and classic automobiles through logistics centers in Reutlingen and a cooperation partner in Modena, Italy. Underlying these services is a modern owned fleet spanning curtain-side, box, refrigerated (with double-deck equipment), silo, walking-floor, low-loader, and car transporter trailers, all supported by telematics. Customers access real-time shipment visibility through a Track & Trace system built on the third-party Transics TX-Connect platform.

Revenue is generated transactionally via quote-based contracts negotiated per shipment across enterprise customers in industrial/manufacturing (notably automotive components), food and consumer goods (temperature-controlled and standard freight), and high-value vehicle logistics. The go-to-market is direct enterprise field sales through the branch network, supplemented by a website with Track & Trace functionality and an active driver recruitment portal. The company is supervised by the Bundesamt für Güterverkehr and certified GDPR-compliant, with wholly-owned operating subsidiaries including Betz International GmbH (international operations) and Willi Betz Ungarn (Hungary).

Name

Willi Betz

Legal name

Betz Holding GmbH & Co. KG

Website

https://willibetz.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

International Freight Transportation

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Heavy Haul / Oversize / Specialized Equipment TL Carriers (TLADADAI)

Keywords

• International freight transport
• Full truckload shipping
• Closed vehicle transport
• Temperature-controlled logistics
• Cross-border trucking

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Freight Transportation Services: The company generates revenue through transportation and logistics services, including full truckload (FTL) shipments, part loads, groupage cargo, temperature-controlled transport, and specialized transport services. Revenue is transactional, based on individual shipments and contracted rates.
2. Vehicle Transport Services: Specialized closed vehicle transport services for luxury and exclusive automobiles, including delivery to vacation destinations and dedicated vehicle logistics centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Willi Betz is a German freight transport and logistics provider operating an international trucking network across Southeast Europe, the Caucasus, and Central Asia. Core offerings include full truckload (FTL) and less-than-truckload (LTL) freight forwarding, dedicated fleet services with professional driver management, temperature-controlled and refrigerated transport, hazardous goods and oversized cargo transport, and enclosed luxury vehicle transport. The company supports these services with a modern own fleet, GPS-based telematics, and over 30 branches with on-site trained personnel.

Product overview

Willi Betz operates as a logistics and freight forwarding company offering a comprehensive suite of transport services. The core offerings consist of three main service pillars: (1) Spedition (General Cargo) providing full truckload, less-than-truckload, customs clearance, hazardous goods, and oversized transport; (2) Transport (Dedicated Fleet) offering system traffic management with professional driver services and customized transport solutions; and (3) Closed Vehicle Transport for luxury vehicles. The company supplements these with a Track and Trace system for real-time shipment monitoring and a used vehicle sales program. The fleet includes specialized trailers such as Mega curtain-side trailers, mega box trailers, refrigerated trailers with double-deck equipment, silo trailers, and walking-floor self-unloading trailers for bulk goods. With over 30 branches across multiple countries, the company primarily serves Southeast Europe, the Caucasus, Central Asia, and Western European routes.

Differentiator

Problem solved

Functional benefit

Products and services

• Spedition (General Cargo) Full truckload (FTL) and less-than-truckload (LTL) freight forwarding including subcontractor management, customs clearance, hazardous goods transport, and oversized cargo transportation across Europe, Southeast Europe, the Caucasus, and Central Asia.
• Transport (Dedicated Fleet) System traffic management with professional driver management, customized transport concepts, and precise scheduling for dedicated fleet operations serving recurring shipper needs.
• Geschlossene Fahrzeugtransporte (Closed Vehicle Transport) Enclosed vehicle transport services for exclusive luxury and classic automobiles with logistics centers in Reutlingen, Germany and a cooperation partner in Modena, Italy. Includes delivery to vacation destinations and dedicated vehicle logistics centers.
• Gebrauchtfahrzeuge (Used Vehicles) Sale of used trucks and trailers from the company's regularly renewed fleet.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SOMAT (Bulgaria)coreStrategic or Co-development Partner · 1 January 1960Early partnership with Bulgarian state transport company SOMAT established during the Cold War era. This partnership was instrumental in developing Willi Betz's expertise in Eastern European transport corridors and laid the foundation for the company's leadership position in Southeast Europe and Near/Middle East transport markets.
• Transics (TX-Connect)coreTechnology or IntegrationTechnology partnership for Track & Trace shipment tracking platform. Transics provides the TX-Connect platform that enables Willi Betz customers to track their shipments in real-time through the company's website.
• IVECOminorOthersVehicle supplier partnership for acquiring LNG (Liquefied Natural Gas) and CNG (Compressed Natural Gas) powered trucks to expand the fleet with alternative drive technologies. Two BDF swap-body vehicles with LNG drive were acquired from IVECO in Ulm in April 2021.
• Schlosser HolzbauminorOthersConstruction partner for the new administration building with adjacent multi-purpose hall in Undingen commercial area. Building constructed using technical timber (glulam) as part of modern and ecological construction approach.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Waberer's International: Hungarian-based international road freight and logistics provider with strong presence in Central and Eastern Europe. Comparable as a regional full-load truck operator competing in similar Hungarian, Romanian and Balkan corridors served by Willi Betz.

Direct peers

• Girteka Logistics: Lithuania-based large European road freight operator running one of the continent's largest truck fleets. Comparable as a dedicated European full-truckload carrier with significant cross-border operations and similar customer profile in industrial and consumer-goods freight.
• DACHSER SE: German family-owned logistics provider with strong European road freight and contract logistics business. Closely comparable given shared German family-ownership heritage, dedicated European distribution network, and focus on industrial B2B freight.
• DSV A/S: Global transport and logistics company headquartered in Denmark with major European road, air and sea freight operations. Directly comparable as a freight forwarder/truckload operator competing for similar enterprise cross-border road freight customers.
• Raben Group: Polish family-owned logistics operator with European-wide road, contract logistics and fresh produce transport services. Comparable as a family-owned European road freight provider with similar temperature-controlled and groupage capabilities.
• LKW WALTER Internationale Transportorganisation AG: Austrian family-owned full truckload carrier specializing in cross-border European transport. Directly comparable as a European FTL specialist with comparable size, family ownership and emphasis on complete-load transport across EU corridors.

Broad incumbents

• DHL Global Forwarding: Division of Deutsche Post DHL providing international air, ocean and road freight forwarding. Comparable as a broad incumbent offering full truckload, customs clearance and dangerous goods handling across Willi Betz's key geographies.
• DB Schenker: Major European land transport, air and ocean freight forwarder with dense European network. Comparable as a large incumbent with European road freight, dedicated fleet and customs services overlapping Willi Betz's offering.
• Kuehne+Nagel International AG: One of the world's largest freight forwarders with extensive European road freight and overland transport services. Comparable as an incumbent in international truckload and cross-border logistics serving similar industrial and consumer-goods shippers.

Regional players

• EUROTRANS LOGISTIK GmbH: Germany-based trucking company focused on Eastern European and CIS destinations. Comparable as a regional specialist serving Southeast Europe and former Soviet states, overlapping directly with Willi Betz's most distinctive corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willi Betz