Tower Beer, Wine and Spirits

What Tower Beer, Wine and Spirits does

Tower Beer, Wine and Spirits is a privately held, single-location retail liquor store operating in the Buckhead neighborhood of Atlanta, Georgia, at 2161 Piedmont Road NE. Founded in 1948, the company sells a comprehensive assortment of alcoholic beverages and adjacent products, including spirits (Vodka, Tequila, Mezcal, Whiskey, Gin, Rum, Scotch, Liqueur, Soju, and Ready-to-Drink cocktails), wines spanning major regions and varietals, beers and hard seltzers, mixers, snacks, and tobacco products. The store differentiates through staff-curated "Tower Picks" selections, in-store tasting events, and a party-planning offering aimed at local consumers purchasing for personal consumption, entertaining, and gifting.

The company operates an extended-hours physical storefront (Mon-Sat 8:00 AM-11:45 PM, Sun 11:00 AM-10:00 PM) supplemented by a City Hive-powered e-commerce website and native iOS and Android mobile applications. Customers can also place orders for local delivery within defined weekday and Sunday windows or in-store pickup. The underlying technology stack is provided by City Hive as a third-party commerce platform, with no proprietary AI, recommendation, or data assets disclosed. Marketing relies on owned channels including Facebook and Instagram, an email newsletter offering a first-delivery-free incentive, and an SMS discount opt-in program.

The business model is direct-to-consumer retail of alcohol, tobacco, and accessories under unit pricing (pay-as-you-go) with no subscription, membership, or recurring revenue tier disclosed. Revenue is generated entirely through one-time retail transactions at a single physical location and its associated digital channels. Customer segmentation is horizontal, targeting individual consumers in the Atlanta Buckhead trade area. The company has no disclosed parent company, institutional investors, funding rounds, management team profiles, M&A activity, or expansion beyond the single Atlanta store.

Name

Tower Beer, Wine and Spirits

Legal name

Tower Beer, Wine & Spirits

Website

https://towerwinespirits.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Liquor retail
• Beer and wine
• Spirits sales
• Alcohol delivery
• Beverage store

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail alcohol sales: Traditional retail store revenue from selling beer, wine, spirits, mixers, and tobacco products directly to consumers in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tower Beer, Wine and Spirits is a neighborhood liquor retailer in Buckhead, Atlanta that sells beer, wine, spirits, mixers, and tobacco products through its storefront and via its own City Hive–powered e-commerce site and mobile app. The store also offers curated Tower Picks and hosts in-store tastings and events to drive foot traffic and engagement.

Product overview

Tower Beer, Wine and Spirits is a retail liquor store operating as a single physical location in Atlanta, GA (Buckhead), not a unified software platform. The company offers a comprehensive product portfolio organized into five main categories: Spirits (including Vodka, Tequila, Mezcal, Whiskey, Bourbon, Gin, Rum, Scotch, Liqueur, Soju, and Ready-to-Drink cocktails), Wines (spanning Champagne/Sparkling, Red, White, Rosé, Dessert, Sake, and Organic varieties from major wine regions), Beers and Seltzers (Craft Beer, IPA, Lager, Pilsner, Sour, Stout, Cider, Hard Seltzer), Mixers & More (including mixers, gift cards, and snacks), and Tobacco (cigars and cigarettes). The store also provides Tastings & Events and features an exclusive 'Tower Picks' curated selection. The company operates a mobile app for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer & Seltzers Retail offering of beer and hard seltzers sold in-store at the Buckhead location and via the retailer's own e-commerce site and mobile app, targeted at adult consumers shopping for at-home consumption.
• Wine Retail assortment of wines (red, white, sparkling, etc.) sold through the Tower Beer, Wine and Spirits store, its e-commerce site, and mobile app for adult consumers.
• Spirits Retail selection of distilled spirits sold in-store and online, including brands featured in the retailer's curated "Tower Picks" recommendations.
• Mixers & More Adjacent retail assortment of mixers and bar-related accessories sold alongside beer, wine, and spirits to support at-home cocktail making.
• Tobacco Retail offering of tobacco products sold alongside the alcohol assortment at the Tower Beer, Wine and Spirits Buckhead store for adult consumers.
• Tower Picks (Curated Selections) Curated, expert- or staff-selected beer, wine, and spirits recommendations highlighted by Tower Beer, Wine and Spirits to guide adult consumers toward standout choices.
• Tastings & Events In-store tasting events and related programming at the Buckhead store, organized for adult customers to sample products and engage with the retailer's assortment.
• Online Ordering & Delivery via Tower E-commerce Site and Mobile App Digital sales channel allowing adult customers to browse the store's assortment on the retailer's own website and mobile app and place orders for delivery within the Buckhead/Atlanta service area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationE-commerce platform and technology provider powering the Tower Beer, Wine and Spirits online store, mobile apps, and commerce infrastructure. City Hive provides the underlying technology stack enabling product catalog management, online ordering, customer accounts, and operational systems.

Scale indicators1 record

Recent moves5 records

Direct peers

• BevMo!: West Coast specialty alcohol retailer (now part of Uber) offering wine, beer, and spirits via stores, e-commerce, and delivery. Same broad-category off-premise format as Tower, with comparable extended-hours and on-demand positioning.
• ABC Fine Wine & Spirits: Florida's largest privately held wine and spirits retailer with 125+ stores. Same multi-category alcohol retail model as Tower, with curated staff picks, in-store tastings, and experiential programming — comparable operating philosophy at greater scale.
• Total Wine & More: Largest U.S. specialty beer, wine, and spirits retailer operating roughly 250 stores nationwide. Closest comparable in business model — multi-format alcohol specialty with broad assortment and competitive pricing — though much larger and multi-location versus Tower's single flagship.
• Binny's Beverage Depot: Chicago-area specialty retailer with 40+ stores offering extensive wine, spirits, beer, and cigar selection. Closely mirrors Tower's store-based specialty model plus delivery, with comparable staff-curation focus and event programming.
• Spec's Wines, Spirits & Finer Foods: Texas-based multi-store alcohol specialty retailer with broad assortment of wine, spirits, beer, and gourmet foods. Same core operating model as Tower (off-premise alcohol specialty retail) with both physical and digital channels and a directly comparable category mix.
• K&L Wine Merchants: Premium-focused wine and spirits retailer with California storefronts plus a strong national e-commerce presence. Directly comparable to Tower on product depth and curation philosophy, with particularly strong overlap on the premium wine and rare-spirits assortment.
• Sherry-Lehmann Wine & Spirits: Iconic New York City fine-wine and spirits retailer with deep curation, premium assortment, and on-site events. Closely comparable to Tower on heritage, prestige positioning, and curation-driven premium retail — though operating in a different metro.

Broad incumbents

• Wine.com: Largest U.S. online-only wine retailer with broad assortment and national delivery. Competes with Tower's growing e-commerce channel, particularly for premium wine shipments, but has no physical retail presence and a narrower category scope (wine-only).

Emerging players

• ReserveBar: Premium online spirits and wine retailer focused on rare and allocated bottles with national delivery. Overlaps with Tower's curation thesis and represents an emerging channel for premium spirits competing for the same high-end buyers.

Regional players

• Hop City Craft Beer and Wine: Atlanta-area craft beer and natural wine retailer with multiple locations. Direct regional competitor with overlapping specialty alcohol format and Atlanta customer base, though with a craft-beer- and natural-wine-skewed assortment versus Tower's broader offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toweratl
• Instagraminstagram.com/toweratl
• Xx.com/toweratl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Beer, Wine and Spirits