Citizens National Bank

What Citizens National Bank does

Citizens National Bank (legal name: The Citizens National Bank of Bluffton) is a privately held, federally chartered community bank headquartered in Bluffton, Ohio, founded in 1920 and operating nine branch locations across Northwest Ohio (Bluffton, Celina, Defiance, Elida, Findlay, Lima, Springfield, Toledo, and Van Wert). The bank serves three primary customer segments — individual consumers, small-to-mid-sized local businesses, and agricultural operations — with a full suite of traditional banking products: deposit accounts (checking, savings, money market, CDs, HSAs), consumer lending (personal, mortgage, HELOC, student), commercial and agricultural loans, equipment loans and leases, construction loans, Visa personal and business credit cards, merchant services, payroll services, wealth management through the Citizens Wealth Management Group, and digital self-service channels.

The technology stack is standard community-bank infrastructure. Consumer-facing channels include Online Banking (web3.secureinternetbank.com) and Mobile Banking apps on iOS and Android, with integrations for Zelle (P2P), Apple Pay/Google Pay (mobile wallet), DocuSign (secure forms), Google reCAPTCHA, and Deluxe (check ordering). Business customers access Online for Business, a treasury management platform providing balance and transaction history, wire transfers, ACH origination, merchant capture (remote deposit), check positive pay, ACH positive pay, reverse positive pay, account reconciliation, and QuickBooks/Quicken integration. Personal credit cards are processed via First Data and business credit cards via Fiserv SpendTrack. The bank operates an SMS Text Club via ProTexting and maintains active profiles on Facebook, YouTube, LinkedIn, Instagram, and TikTok for community engagement and financial education content.

The revenue model is conventional for a community bank. The largest stream is net interest income from lending (personal, mortgage, home equity, commercial, agricultural, equipment, construction, and student loans), followed by deposit account fees and service charges, Visa credit card interchange and interest, treasury management and business services fees (wire, ACH, merchant capture, positive pay, payroll), wealth management revenue, and HSA-related fees. Go-to-market is relationship-based and locally driven: in-person lending teams — commercial lenders, agricultural lenders, and mortgage loan originators — operate out of each branch, supported by local market presidents (e.g., Lima, Celina, Findlay) and a centralized Chief Lending Officer (Matt Wood, EVP). The bank has assets totaling more than $950M, holds FDIC insurance and Equal Housing Lender status, and is registered under NMLS #439892; no parent company, public listing, funding rounds, or M&A activity are disclosed.

Name

Citizens National Bank

Legal name

The Citizens National Bank of Bluffton

Website

https://cnbohio.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Citizens National Bank is a privately held community bank founded in 1920, operating nine branches across Northwest Ohio with over $950 million in assets, serving consumers, small-to-mid-sized businesses, and agricultural clients with traditional and digital banking services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Student & Youth Banking (FSABAAAH)

Keywords

• Community banking services
• Commercial lending
• Agricultural loans
• Treasury management
• Consumer deposit accounts

Headquarters

HQ city

Bluffton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The bank generates revenue primarily through interest earned on loans including personal loans, home loans, home equity lines of credit, commercial loans, agricultural loans, equipment loans and leases, construction loans, and student loans. Revenue is driven by the interest rate spread between loan originations and deposit funding.
2. Deposit Account Fees and Service Charges: Revenue from checking account fees, savings account service charges, money market account fees, and CD early withdrawal penalties. Some fees may be waived based on minimum balance requirements or account type.
3. Credit Card Revenue: Income from Visa credit card transactions including interchange fees, annual fees, and interest charges on revolving balances. Both personal and business credit cards are offered.
4. Treasury Management and Business Services: Fees for business banking services including wire transfers, ACH origination, merchant capture, check positive pay, ACH positive pay, payroll services, merchant services, and Online for Business platform access.
5. Wealth Management and Investments: Revenue from investment products and retirement planning services offered through Citizens Wealth Management Group, likely including advisory fees or product commissions.
6. Health Savings Account (HSA) Fees: Fees associated with HSA accounts for both personal and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Citizens National Bank is a community bank that takes deposits and originates consumer, mortgage, commercial, and agricultural loans across nine Northwest Ohio branches. It delivers those services through in-person relationship banking supplemented by Online Banking, Mobile Banking, and the Online for Business treasury platform, and monetizes primarily through net interest income plus treasury management, deposit, and wealth management fees.

Product overview

Citizens National Bank operates as a traditional community bank offering a unified, full-service banking platform rather than a modular software product. The core banking services include deposit accounts (checking, savings, CDs, money market accounts, Health Savings Accounts) and lending products (personal, mortgage, home equity, commercial, agricultural, and student loans). Digital banking services are delivered through Online Banking and Mobile Banking platforms, with enhanced capabilities for business customers through the Online for Business platform which includes treasury management, wire transfers, ACH services, Merchant Capture for remote deposit, and fraud prevention tools (Check Positive Pay, ACH Positive Pay, Reverse Positive Pay). Additional services include credit cards (Visa personal and business), wealth management, merchant services, payroll services, and financial education resources. The bank serves consumers, businesses, and agricultural customers across nine Ohio locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal deposit account with checking capabilities including debit card access and various checking account options for individual consumers.
• Personal Savings Personal deposit account for saving money with interest earnings and flexible deposit options; includes Goal-Based Savings, Student Savings, and Christmas Club variants.
• Money Market Account Savings account offering competitive interest rates with flexible access through unlimited in-person withdrawals at branches; $5,000 to open and earn interest with $2,500 minimum to waive the monthly service fee.
• Certificates of Deposit Fixed-term savings accounts earning guaranteed interest over a set period with terms ranging from days to years, $500 minimum opening balance, and varying penalties for early withdrawal.
• Health Savings Account Tax-advantaged account for individuals with high-deductible health plans (and businesses) to save for qualified medical expenses.
• Ohio Homebuyer Plus Savings Program Special savings program designed to help Ohio residents save for purchasing a home, offering benefits for first-time homebuyers.
• Personal Loans Unsecured loans for personal use including debt consolidation, major purchases, or unexpected expenses, available to individual consumers.
• Home Equity Line of Credit (HELOC) Revolving credit line using the borrower's home equity as collateral, allowing flexible access to funds for various personal purposes.
• Student Loans Education financing for students or parents to cover tuition and related educational expenses.
• Fixed-Rate Mortgage Home mortgage with a constant interest rate throughout the entire loan term, providing predictable monthly payments for homebuyers.
• Adjustable-Rate Mortgage (ARM) Home mortgage with an interest rate that adjusts based on market conditions, typically offering lower initial rates with potential for rate changes over time.
• FHA Loans Federal Housing Administration-backed mortgages with low down payment requirements designed to assist low-to-moderate income home buyers.
• VA Loan Veterans Administration-guaranteed mortgage program for qualified veterans offering no down payment and no monthly mortgage insurance requirements.
• USDA Rural Housing Loans Zero-down-payment mortgages for homes in designated rural areas, available to owner-occupied primary residences meeting USDA property eligibility requirements.
• Bridge Loans Short-term financing enabling borrowers to tap equity in their current home for the down payment on a new home, with interest-only payments during the transition period.
• Jumbo Loans Mortgage financing for homes exceeding conforming loan limits, available with both fixed and adjustable rate options.
• Construction Loan Short-term financing for building a new home with an approved contractor, designed to transition to a permanent mortgage upon completion.
• Physician Loan Program Specialized mortgage program for physicians coming out of residency to establish a full-time practice, with 30-year or less amortization and employment contract requirements.
• Visa Credit Card Credit card with Visa network acceptance offering rewards programs, including promotional bonus points on specific categories for individual consumers.
• Business Checking Business deposit account with checking capabilities designed for business banking needs under the treasury management umbrella.
• Business Savings Business savings account for depositing excess business funds with interest earnings.
• Commercial Loans Business lending products for commercial purposes including term loans and credit facilities for business operations, growth, and expansion.
• Ag Loans Specialized agricultural lending products for farmers and agricultural businesses including operating loans and equipment financing, served by CNB's ag lending team.
• Equipment Loans and Leases Financing options for business equipment acquisition, including both loans and lease arrangements for commercial and agricultural customers.
• Business Credit Card Credit card designed for business use with expense management features and credit limits suited for business spending.
• Online Banking Internet-based banking platform enabling consumer customers to access accounts, view balances, transfer funds, pay bills, and manage banking tasks online.
• Mobile Banking Smartphone application for iOS and Android enabling consumer customers to access banking services on mobile devices, including account access, transfers, and mobile deposit.
• Online for Business Comprehensive business digital banking platform providing Online Banking, Wire Transfers, ACH Origination, Merchant Capture, Check Positive Pay, ACH Positive Pay, Account Reconciliation, and Bill Payment for business customers.
• Mobile Banking for Business Mobile banking application designed for business customers, allowing account inquiries, funds transfers, approvals, deposits, and alerts integrated with treasury management services.
• Merchant Capture Electronic remote deposit capture service enabling businesses to scan paper checks and electronically transmit images to CNB for deposit via the internet, including a check scanning device, software, and related documentation.
• Merchant Services Payment processing services for businesses to accept card transactions.
• Payroll Services Business payroll processing and management services for employers.
• Citizens Wealth Management Group Investment and wealth management services including retirement planning and financial advisory services offered through the bank.
• Gift Cards Stored value cards available for purchase that can be given as gifts and used at participating merchants.
• Prepaid Reloadable Cards Prepaid debit cards that can be loaded with funds for spending, useful for businesses managing temporary workers or specific expenses.

Quantifiable outcome

• Assets totaling more than $950 million
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Park National Corporation: Ohio-headquartered community banking franchise operating across the state with similar relationship-based commercial, ag, and consumer lending. Closest direct comparable in scale, geographic focus, and operating model within Ohio.
• First Financial Bancorp: Ohio-based community and regional bank offering commercial lending, treasury management, and wealth services across similar Midwest markets with a comparable relationship-driven model and SMB focus.
• WesBanco: Multi-state community and regional bank with overlapping Ohio and Midwest footprint, offering full-service commercial, consumer, and treasury management products comparable to CNB's core franchise.
• Premier Financial Corp: Ohio-based commercial banking franchise with similar SMB and consumer lending focus plus treasury management capabilities across the Midwest, operating a comparable relationship-driven community bank model.
• LCNB Corp: Ohio community bank headquartered in Lebanon, OH, offering comparable deposit, commercial, mortgage, and wealth services to consumers and small businesses across overlapping Ohio markets.
• Heartland BancCorp: Ohio community bank in Central Ohio with a similar deposit, commercial, and ag-tilted lending model serving small businesses and consumers in a comparable community-banking footprint.
• S&T Bancorp: Western Pennsylvania and Ohio regional bank offering comparable commercial, consumer, and treasury management services to small and mid-sized businesses in markets adjacent to CNB's footprint.
• CFBank (formerly Central Federal): Ohio-headquartered community bank with commercial lending, ag and real estate focus, and SBA lending, providing a closer-size direct peer to CNB in terms of asset base and SMB mix.

Broad incumbents

• Huntington Bancshares: Large Ohio-headquartered regional bank with deep overlap in Northwest Ohio geography. Competes with CNB across deposits, commercial lending, treasury management, and digital banking, but with a much broader product portfolio and significantly larger scale.
• Fifth Third Bank: Major Midwest regional bank headquartered in Cincinnati with significant Ohio presence. Overlaps CNB's deposit, commercial lending, and treasury services across Ohio, but at materially greater scale and with broader product breadth and digital investment capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cnbohio
• Facebookfacebook.com/cnbohio
• LinkedInlinkedin.com/company/citizens-national-bank
• Instagraminstagram.com/cnbohio
• TikToktiktok.com/@cnbohio
• Xx.com/cnbohio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens National Bank