BunnyHop
BunnyHop (BH Inc.) is a Tokyo-based IoT company that develops LoRa wireless remote-control and automation products — including FieldMagic, the Toyota-co-developed Area Light System, AirRain irrigation systems, and SMARTIO — for factories, plants, construction sites, and facility operators in Japan.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BunnyHop does
BH Inc., operating as BunnyHop, is a Tokyo-based IoT company founded in 2014 that develops wireless remote control and automation products for industrial and facility management applications. Its portfolio centers on LoRa-based wide-area equipment control, led by FieldMagic, which provides line-of-sight communication up to 5 km with relay functionality for monitoring, controlling, and automating distributed equipment across factories, plants, and large facilities with minimal wiring. Complementary products include the Area Operation Lighting System (a gesture/touch-based lighting controller co-developed with Toyota Motor Corporation), AirRain Eco and AirRain Turf for sensor-driven irrigation management, SMARTIO for digital input/output remote contact control, and Smart Reporter for sensor data management.
Underlying the portfolio is a proprietary LoRa wireless platform with relay functionality that supports retrofit installation onto existing industrial equipment without rewiring, addressing labor shortages, energy waste, and safety risks in Japanese factories, construction sites, disaster prevention sites, and green spaces. Revenue is generated through hardware sales of IoT devices and recurring software/system services (including web-based configuration tools and the new FieldMagic Map App), with custom quote-based pricing. The company sells through direct enterprise engagement for industrial customers and self-serve product websites (e.g., smartio.jp) for smaller buyers, operating exclusively in the Japan domestic market.
The company is privately held with 11-50 employees, no disclosed external funding, and Toyota Motor Corporation as its most prominent strategic partner via a jointly-held patent (Patent No. 7819036) and co-developed product. It has received the Good Design Award in consecutive years (2024 for the Area Light System, 2025 for AirRain Eco), indicating consistent design and product validation. Leadership comprises founder and Representative Director Norihito Sawa and Director Makoto Aoi Yamamoto.
BunnyHop firmographics
Firmographics- Name
- BunnyHop
- Legal name
- BH株式会社
- Website
- https://bunnyhop.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BunnyHop (BH Inc.) is a Tokyo-based IoT company that develops LoRa wireless remote-control and automation products — including FieldMagic, the Toyota-co-developed Area Light System, AirRain irrigation systems, and SMARTIO — for factories, plants, construction sites, and facility operators in Japan.
- Ownership category
- akta.pro rank
BunnyHop industry classification
Industry- Product category
- Industrial IoT wireless equipment control
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)
- akta.pro secondary industries
- Building Automation & Controls (BAS/BMS) (HSAPAPAA), Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI)
Keywords
Where BunnyHop is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
BunnyHop business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- IoT Hardware Products: Sale of wireless control devices and IoT hardware including FieldMagic systems, SMARTIO remote control units, AirRain irrigation systems, and Smart Reporter sensor management devices. Hardware designed for industrial and facility applications with retrofit capability.
- Software/System Services: Software solutions for monitoring, control, and automation of equipment. Includes new 'Map App' functionality for FieldMagic and web-based configuration via PC and smartphone browsers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
BunnyHop product offering
Product offeringCore offering
BunnyHop (BH Inc.) designs, manufactures and sells proprietary IoT hardware and software that enable wireless remote monitoring, control and automation of distributed equipment in factories, plants, large facilities, construction sites and urban green spaces. Its portfolio centers on LoRa-based wide-area control (FieldMagic), touch-based lighting control co-developed with Toyota (Area Light System), sensor-driven irrigation systems (AirRain Eco and AirRain Turf), a 4-point remote contact I/O device (SMARTIO), and a wireless sensor monitoring service (Smart Reporter). Solutions emphasize retrofit installation on existing equipment to reduce wiring infrastructure cost.
Product overview
BH Inc. (BunnyHop) is an IoT and DX (Digital Transformation) solutions provider offering a portfolio of wireless remote control and automation products. The product lineup centers on FieldMagic (LoRa-based wide-area equipment control), the Toyota co-developed Area Light System (touch-based lighting control), AirRain Eco (smart irrigation for urban green spaces), SMARTIO (remote contact control device), AirRain Turf (golf course/farm irrigation), and Smart Reporter (sensor data management). These products work together to address factory, plant, and facility management needs for energy savings, labor reduction, and safety improvement, primarily serving manufacturing, construction, and facility maintenance sectors.
Differentiator
Problem solved
Functional benefit
Brands
- FieldMagic: LoRa wireless-based wide-area equipment monitoring, control, and automation system for factories, plants, and large facilities.
- Field Magic
- Area Light System (エリア操作照明システム)
- SMARTIO
- AirRain Eco
- AirRain Turf
- Smart Reporter
Products and services
- FieldMagic (フィールドマジック) Wide-area equipment control system using LoRa wireless technology with 5km line-of-sight range and relay functionality, enabling monitoring, control and automation of distributed equipment in factories, plants and large outdoor facilities with minimal wiring.
- Area Light System (エリア操作照明システム) Gesture/area-trace-based lighting control system co-developed with Toyota Motor Corporation that turns lighting ON/OFF when a user swipes or traces a work area with a finger. Wirelessly controllable and retrofittable to existing lighting equipment without rewiring, reducing labor burden and improving safety.
- AirRain Eco (エアレイン エコ) Smart green space management system for urban greening and irrigation equipment in buildings and wide-area facilities, achieving water conservation and labor reduction through IoT-based remote management using rain sensors and soil sensors.
- SMARTIO (スマートアイオー) Remote contact control device with 4 digital inputs and 4 digital outputs for remote equipment control. Operates within local networks via PC and smartphone web browsers for configuration and operation, with retrofit capability for labor-saving deployment on existing equipment.
- AirRain Turf (エアレインターフ) Remote irrigation management system for golf courses and farms, enabling efficient irrigation through wireless remote operation, battery-powered for easy installation.
- Smart Reporter (スマート・リポーター) Sensor data management service that enables monitoring of previously difficult-to-sense locations through wireless and remote capabilities, making remote sensing and monitoring achievable.
Quantifiable outcome
- Significant water conservation through sensor-based irrigation management
- +3 more outcomes
Companies that use BunnyHop
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
BunnyHop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BunnyHop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toyota Motor Corporation (トヨタ自動車株式会社)coreStrategic co-development partnership with Toyota Motor Corporation for area lighting control systems. Joint development of gesture-based lighting control technology where users trace areas with fingers to control lights ON/OFF. Toyota Motor Corporation and BH Inc. jointly hold Patent No. 7819036 for equipment operation systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
BunnyHop competitors and assessment
Company assessmentBroad incumbents
- Azbil Corporation: Azbil is a Japanese building automation incumbent offering HVAC control, lighting management, and facility automation solutions — directly overlapping with BunnyHop's FieldMagic and Area Light System value propositions, but at much larger scale and with a broader portfolio.
- Yokogawa Electric Corporation: Yokogawa is a major Japanese industrial automation and control provider serving factories and plants with sensors, controllers, and monitoring systems — comparable to BunnyHop's industrial facility equipment management and remote monitoring offerings.
- OMRON Corporation: OMRON provides industrial automation components, sensors, and IoT solutions for manufacturing and facility applications, including wireless remote I/O and control devices — overlapping with BunnyHop's SMARTIO remote contact control and sensor-based monitoring use cases.
- Mitsubishi Electric Corporation: Mitsubishi Electric offers factory automation, building systems, and HVAC control solutions — competing with BunnyHop across factory HVAC/lighting control, ventilation, and wide-area equipment automation in the Japanese market.
- SoftBank Corp. (IoT/LoRa services): SoftBank operates LPWAN/LoRaWAN network services and broader IoT solutions in Japan for industrial, facility, and smart-city use cases — comparable as a large incumbent offering IoT connectivity and managed services overlapping with BunnyHop's value proposition.
Regional players
- SORACOM, Inc. SORACOM is a Japan-based IoT connectivity platform offering cellular/LPWA communications for industrial IoT deployments — comparable as a regional Japanese IoT platform serving similar factory and facility IoT customers as BunnyHop's FieldMagic.
Others
- Semtech Corporation: Semtech is the primary silicon vendor behind LoRa technology used in long-range, low-power IoT — comparable as the underlying technology enabler for BunnyHop's FieldMagic wireless platform, though operating at a different layer of the stack.
- Murata Manufacturing Co., Ltd. Murata manufactures wireless communication modules and IoT components — comparable as an enabling supplier for industrial IoT and LoRa-based equipment monitoring solutions similar to BunnyHop's product architecture.
Direct peers
- NKE Corporation: NKE is a Japanese industrial IoT and wireless monitoring solutions provider focused on factory and plant applications — directly comparable to BunnyHop's FieldMagic for wide-area equipment monitoring and remote control in industrial facilities.
- FieldServer (Sierra Monitor / MSA): FieldServer provides industrial protocol gateways and remote equipment monitoring/control solutions for building and industrial automation — directly comparable to BunnyHop's remote equipment control and inter-vendor integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BunnyHop social profiles
Digital presenceBunnyHop compliance and trust
Trust signalCompliance2 records
BunnyHop financial estimates
Financial estimateRevenue estimate
Valuation estimate
BunnyHop leadership team
Management profileNumber of profiles
Profiles2 records
BunnyHop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BunnyHop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BunnyHop
What does BunnyHop do?
BunnyHop (BH Inc.) designs, manufactures and sells proprietary IoT hardware and software that enable wireless remote monitoring, control and automation of distributed equipment in factories, plants, large facilities, construction sites and urban green spaces. Its portfolio centers on LoRa-based wide-area control (FieldMagic), touch-based lighting control co-developed with Toyota (Area Light System), sensor-driven irrigation systems (AirRain Eco and AirRain Turf), a 4-point remote contact I/O device (SMARTIO), and a wireless sensor monitoring service (Smart Reporter). Solutions emphasize retrofit installation on existing equipment to reduce wiring infrastructure cost.
Is BunnyHop a public or private company?
BunnyHop is a private company. It is classified as unknown and is currently operating.
When was BunnyHop founded?
BunnyHop was founded in 2014. It employs 11 to 50 people.
Where is BunnyHop based?
BunnyHop is headquartered in Tokyo, Japan, in the Asia region.
How does BunnyHop make money?
Two revenue lines are on record. IoT Hardware Products are the primary driver. The others are software/System Services.
Who are BunnyHop's main competitors?
Broad incumbents on record are Azbil Corporation, Yokogawa Electric Corporation, OMRON Corporation, Mitsubishi Electric Corporation and SoftBank Corp. (IoT/LoRa services). SORACOM, Inc. is listed as a regional player. Others are Semtech Corporation and Murata Manufacturing Co., Ltd.. Direct peers are NKE Corporation and FieldServer (Sierra Monitor / MSA).
Does BunnyHop have an API?
No public API is recorded for BunnyHop.
What industry is BunnyHop in?
BunnyHop's product category is Industrial IoT wireless equipment control. Its primary akta.pro industry code is IMAIABAD, Building Automation & Controls (BAS/BMS, HVAC Controls), with a secondary code of HSAPAPAA, Building Automation & Controls (BAS/BMS). Its NAICS code is 334512 and its SIC code is 3822.