What ImmoPRO does

ImmoPRO is a Lyon-headquartered commercial real estate brokerage specializing in the transfer of fonds de commerce (commercial businesses and leasehold assets) across multiple verticals in France. Founded in 1998, the firm operates across six service categories: CHR (Café, Hôtel, Restaurant), Entreprises, Tabac Presse, Droit au Bail (lease rights), Murs Commerciaux (commercial walls), and Autres Commerces (other retail), supported by an internal network of approximately 1,104 active buyers and a track record of 533+ businesses transferred in the Lyon area and 700+ transactions cumulatively. The company claims market leadership ("n°1 des agences en cessions de fonds de commerce") with 25+ years of expertise and an ORIAS-registered intermediary status.

The business model is transaction-based, with commission tiers of 10% HT on properties up to €250,000 and 8% HT above (with a €7,900 HT minimum flat fee and separate €5,000 HT file processing fee), plus a 36% TTC fee stream for lease management and tenant search services. Pricing is publicly disclosed and per-transaction. There is no proprietary technology platform — the company runs on a Webflow-hosted website with active property listings, SEO-optimized category pages, social media (Facebook, Twitter, LinkedIn), and a separate online valuation portal at estimation.immoprolyon.fr.

Go-to-market is relationship-driven field sales rather than self-service: each client is assigned a single dedicated contact ("un seul interlocuteur") from a pool of sector-specialized consultants (8 per vertical). Distribution is direct and regional (Lyon office, Auvergne-Rhône-Alpes with national reach for transactions), with no third-party resellers. Marketing channels center on organic search, social media, blog content, and direct phone/email contact forms.

Name

ImmoPRO

Legal name

ImmoPRO

Website

https://immoprolyon.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmoPRO is a Lyon-based commercial real estate brokerage specializing in the transfer of fonds de commerce across CHR, Tabac Presse, Murs Commerciaux, and related verticals, serving French SMB entrepreneurs and investors through relationship-driven, transaction-based commission sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission on property sales: Immopro earns commission fees on completed property transactions. The fees are calculated as a percentage of the sale price and include a minimum flat fee. Additionally, file processing fees are charged for each transaction.
2. Lease management services: For mise en location-gérance (lease management) and tenant search services for commercial premises, Immopro charges 36% TTC of the annual HT rent or annual royalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ImmoPRO is a Lyon-based commercial real estate brokerage specializing in the buying, selling, and transfer of fonds de commerce (commercial businesses) in France. The agency provides valuation, negotiation, financing support, and transaction closure services across multiple verticals including CHR (cafes, hotels, restaurants), Tabac Presse, Entreprises, Murs Commerciaux, Droit au Bail, and other commerce types. It operates with a network of over 1,100 ready buyers and assigns a single dedicated account manager to each client.

Product overview

Immopro is a specialized commercial real estate agency operating as a unified platform offering comprehensive services for the transfer of commercial businesses (cession de fonds de commerce). The company's portfolio consists of specialized property categories including Café Hôtel Restauration (CHR), Entreprise, Tabac Presse, Murs Commerciaux, Droit au Bail, and Autres Commerces, complemented by professional service offerings for purchase (Achat Immobilier Professionnel), sale (Vente Immobilier Professionnel), and investment advisory (Conseil en Investissement Immobilier). A dedicated Cession Fonds de Commerce Tabac service handles the specialized regulatory aspects of tobacco shop transfers. The platform operates primarily in the Lyon region of France, connecting buyers and sellers of commercial properties with expert consultation, property valuation, negotiation support, and financing guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Café Hôtel Restauration (CHR) Specialized service for buying and selling cafes, hotels, and restaurants (CHR sector), including detailed market analysis, property valuation, and negotiation support tailored to hospitality businesses. ImmoPRO has 25+ years of expertise in this sector with over 300 CHR businesses transferred.
• Entreprise Service for the purchase, sale, or transfer of businesses, providing detailed market analysis, precise valuation, and expert negotiation support for business owners and investors. 23+ years of expertise serving business owners, with 122 companies sold.
• Tabac Presse Specialized service for tobacco and press shop transactions, including compliance with specific regulatory requirements, license transfers, and administrative formalities unique to this sector. 83 tabac-presse businesses sold.
• Droit au Bail Service for acquiring or selling commercial leasehold rights (droit au bail), guiding clients through legal complexities, optimal negotiation, and secure contract terms. 168 droit au bail transactions completed.
• Murs Commerciaux Service for buying and selling commercial premises (murs commerciaux), offering strategic advice on optimal locations, profitability analysis, and favorable financial terms. 92 murs commerciaux transactions completed.
• Autres Commerces Service covering diverse commercial categories including bakeries, butcheries, brasseries, and other retail businesses, with customized methodology adapted to specific client needs. 122 autres commerces sold.
• Achat Immobilier Professionnel Comprehensive service guiding clients from initial property search through final purchase closure, including market analysis, financial resource management, rigorous property evaluation, and effective negotiation for professional real estate purchases.
• Vente Immobilier Professionnel Service for selling professional real estate, including competitive property valuation, legal compliance management, access to extensive buyer networks, and complete transaction support through final signing.
• Conseil en Investissement Immobilier Personalized investment advisory service covering opportunity identification, risk optimization, administrative procedure facilitation, and ongoing investment portfolio management for commercial real estate investors.
• Cession Fonds de Commerce Tabac Specialized expertise in tobacco press shop business transfers, including regulatory compliance, administrative procedures, and specific license transfer requirements for this regulated sector.

Quantifiable outcome

• 533 businesses sold in Lyon area
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bourse des Commerces: French online marketplace specializing in the buying and selling of fonds de commerce and commercial businesses across France. Direct competitor to ImmoPRO in the same niche (CHR, retail, commercial lease rights), differing primarily by being more digital/aggregator-led while ImmoPRO is relationship-led.
• Avenir Entreprise (Transentreprise): French intermediary specialized in the transfer of small and mid-sized businesses (fonds de commerce, sociétés). Competes head-to-head with ImmoPRO in advising SMB owners on business sales and acquisitions in similar verticals.
• CessionBaisse.com: French online classifieds platform dedicated to business transfers (cession de fonds de commerce, droit au bail, murs commerciaux). Competes with ImmoPRO by aggregating listings at national level; ImmoPRO differentiates via Lyon-specialist human advisory.

Broad incumbents

• Century 21 France: Major national real estate franchise network with commercial real estate / professionnel divisions. Overlaps with ImmoPRO on commercial property transactions (murs commerciaux, locaux) but is a broad incumbent spanning residential and commercial, not a fonds de commerce specialist.
• Orpi: One of France's largest real estate networks with commercial / professionnel offerings. Competes with ImmoPRO on commercial property brokerage but as a broad incumbent rather than a fonds de commerce specialist in Lyon.
• Laforêt France: National French real estate franchise with commercial and professional real estate services. Provides comparable transaction support (purchase/sale of commercial premises) but operates across all real estate categories rather than specializing in fonds de commerce.

Emerging players

• Fusacq: French online platform for SME business acquisitions and transfers (M&A, cession d'entreprise). Partial overlap with ImmoPRO's "Entreprise" segment, but tends to focus on larger SMEs and corporate transactions rather than small retail/CHR fonds de commerce.

Others

• LeBonCoin Professionnels: France's dominant classifieds platform; its "professionnels" section hosts listings for fonds de commerce, murs commerciaux, and droit au bail. Acts as a marketing/lead-generation channel and indirect competitor to specialist brokers like ImmoPRO.
• SeLoger Pro: Major French real estate listing portal with a professional/commercial property vertical. Complements and competes with ImmoPRO's own listings website, providing broader national exposure but less of the full-service advisory wrapper.

Regional players

• BusinessForSale (France listings): International online marketplace for buying/selling businesses with a France section. Reaches the same buyer pool as ImmoPRO for SMB transactions, but is a UK-headquartered cross-border platform rather than a Lyon-local specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/immoprolyon
• Facebookfacebook.com/LyonIMMOPRO
• LinkedInlinkedin.com/company/immopro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmoPRO