What Neal & Mcdevitt does

Neal & McDevitt, LLC is a U.S.-based intellectual property and marketing law firm founded in 1998 and headquartered in Bannockburn, Illinois. The firm concentrates its practice on three areas — trademark law, copyright law, and advertising and promotions law — serving both large multinational corporations requiring comprehensive IP portfolio management and individual entrepreneurs and startups seeking trademark registration and copyright protection. Its client roster spans transportation, retail, manufacturing, technology, food and beverage, real estate, financial services, health and life sciences, and education, as well as non-profit organizations. Notable matter representations include trademark victories in TTAB cancellation and opposition proceedings on behalf of foundations and brand owners.

The firm operates from nine U.S. office locations — Bannockburn (HQ), Austin, Chicago, New York, Overland Park, Philadelphia, Portland, San Francisco, and Northfield — providing multi-regional client coverage unusual for a boutique IP practice. Neal & McDevitt does not offer software products, platforms, or APIs; its output is professional legal services delivered through attorney-client engagements. Brand identity is anchored by the registered Neal & McDevitt® trademark and reinforced through the World Trademark Review 1000 ranking, in which six attorneys were individually named in 2024 and the firm was again recognized in 2025.

The business model is professional services fee generation through direct attorney-client engagements. Pricing is quote-based and tied to matter complexity rather than disclosed publicly. Go-to-market relies on professional legal networks, industry referrals, professional association participation (INTA, ABA-IPL, AIPLA), and content marketing through the firm's NM Blog and NM Library. Neal & McDevitt, LLC is privately held by its attorney partners, with no evidence of external investment, private equity backing, or parent company ownership in the source data.

Name

Neal & Mcdevitt

Legal name

Neal & McDevitt, LLC

Website

https://nealmcdevitt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Neal & McDevitt, LLC is a U.S. intellectual property and marketing law firm founded in 1998, specializing in trademark, copyright, and advertising law for large multinational corporations and individual entrepreneurs across nine U.S. offices.

Ownership category

akta.pro rank

Product category

Intellectual Property Law Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Patent Prosecution & Portfolio Management (BPAHAMAA)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Trademark law services
• Copyright legal counsel
• Advertising law services
• Intellectual property law
• Brand protection law

Headquarters

HQ city

Winnetka

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services: The firm generates revenue through providing legal services including trademark prosecution and litigation, copyright matters, advertising and promotions law, and related intellectual property legal counsel to businesses and individuals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Neal & McDevitt is a law firm that provides legal services focused on intellectual property and marketing law. The firm advises and represents clients in trademark prosecution and litigation, copyright registration and disputes, and advertising and promotions law. It serves both large multinational corporations with global brand portfolios and individual entrepreneurs needing IP protection.

Product overview

Neal & McDevitt is a law firm specializing in intellectual property and marketing law. The firm provides legal services across three primary practice areas: Trademark Law, Copyright Law, and Advertising & Promotions Law. The firm was founded in 1998 and has been recognized by the World Trademark Review WTR 1000 ranking. As a legal services provider rather than a technology product company, Neal & McDevitt does not offer software products, platforms, or modules in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark Law
• Copyright Law
• Advertising & Promotions Law

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McDermott Will & Emery: McDermott Will & Emery is a large international law firm with a substantial IP practice including trademark portfolio management and litigation—competing with Neal & McDevitt on enterprise IP mandates but at much greater scale.
• Cooley LLP: Cooley is a major technology-focused law firm with strong trademark and brand protection capabilities, particularly serving technology and life sciences clients that overlap with Neal & McDevitt's customer base.
• Husch Blackwell: Husch Blackwell is a broader national firm with an IP practice that includes trademark prosecution and litigation. Neal & McDevitt partner Nicholas de la Torre previously practiced at Husch Blackwell, illustrating competitive overlap with general-practice firms offering IP services.
• Lathrop GPM: Lathrop GPM is a national law firm with an IP practice including trademark prosecution and brand management, providing overlap with Neal & McDevitt's core IP portfolio services.
• Loeb & Loeb: Loeb & Loeb operates a notable advertising and marketing law practice alongside its broader IP services, making it a relevant peer for Neal & McDevitt's advertising and promotions law work.

Direct peers

• Fish & Richardson: Fish & Richardson is one of the largest U.S. intellectual property law boutiques, with deep trademark, patent, and copyright prosecution and litigation practices serving enterprise clients nationwide—directly comparable to Neal & McDevitt's IP focus.
• Kilpatrick Townsend & Stockton: Kilpatrick Townsend operates a substantial IP practice including trademark prosecution and litigation, with WTR 1000-recognized attorneys—directly comparable to Neal & McDevitt's trademark focus and analyst recognition.
• Brinks Gilson & Lione: Brinks Gilson & Lione is an IP boutique specializing in patent, trademark, and copyright prosecution and litigation—the same core practice areas as Neal & McDevitt, and notably a prior firm of partner Nicholas de la Torre.
• Knobbe Martens: Knobbe Martens is a prominent IP boutique focused on patent, trademark, and copyright law with significant trademark prosecution capabilities, closely aligned with Neal & McDevitt's IP portfolio practice.
• Finnegan, Henderson, Farabow, Garrett & Dunner: Finnegan is a leading IP boutique with strong trademark prosecution and litigation capabilities, often ranked alongside WTR 1000-recognized attorneys; highly comparable to Neal & McDevitt's specialized IP service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chicagotmlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neal & Mcdevitt