Livernois Motorsports

What Livernois Motorsports does

Livernois Motorsports & Engineering is a privately held, family-founded automotive performance company based in Michigan, United States, with roots dating to 1949. It provides engineering services, aftermarket performance products, and niche vehicle design and manufacturing for late-model Ford, GM, and Chrysler (Mopar) vehicles. The company serves automotive performance enthusiasts—street performance drivers, daily drivers seeking improved power and reliability, and motorsports competitors across desert racing, SCCA, and drag racing—who want to upgrade or repair their vehicles.

The product portfolio centers on performance-enhancing and repair components, including CARB-legal cam phaser noise repair kits (LPP823113, LPP822133, LPP823123) for Ford 4.6L/5.4L 3-valve engines, the S650 Camaro supercharger performance package (up to 160hp and 101tq gains), air induction systems (cold air intakes, intercoolers, oil catch cans, throttle bodies), engine components such as billet aluminum IMRC lockout plates, high-performance thermostats, and branded apparel and merchandise. Its proprietary technology includes a patented Cam Phaser Lockout System (US Patent 9,850,786 B2) that converts variable cam phasers to fixed-position designs, and the plug-and-play MyCalibrator Tuner that provides vehicle-specific ECM calibration. The company also operates a machine shop offering engine, vehicle, dyno/tuning, and cylinder head services.

The business model is direct-to-consumer via its e-commerce website (livernoismotorsports.com), where customers browse by vehicle make, year, and model. Revenue streams include one-time aftermarket parts sales (roughly $4.99 to $699.99), higher-value turnkey performance package bundles (e.g., the S650 Camaro package at $13,999.00), professional installation and machine-shop services performed at its facility, and branded apparel and merchandise. Marketing runs through the website, YouTube, email newsletters, and UTM-tracked paid digital advertising campaigns. Products are engineered, tested, and manufactured in the USA, with pricing in USD and some items restricted from sale in California due to emissions regulations.

Name

Livernois Motorsports

Legal name

Livernois Motorsports & Engineering

Website

https://livernoismotorsports.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Livernois Motorsports is a Michigan-based, family-founded aftermarket automotive performance manufacturer and service provider (est. 1949) selling CARB-legal cam phaser repair kits, superchargers, tuners, and turnkey packages direct-to-consumer for late-model Ford, GM, and Chrysler vehicle enthusiasts.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

Keywords

• Aftermarket auto parts
• Performance engine tuning
• Cam phaser repair
• Supercharger installation
• Dyno tuning services

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Performance Parts Sales: Direct-to-consumer sales of aftermarket performance components including air induction, exhaust, superchargers, engine components, and accessories. One-time purchase model with individual product transactions ranging from $4.99 to $699.99 for most parts.
2. Performance Package Bundles: Complete turnkey performance upgrade packages (e.g., S650 Camaro package at $13,999.00) that include multiple components plus professional installation and dyno tuning services. Higher-value bundled offerings.
3. Professional Services: Paid services including machine shop services, engine services, vehicle services, dyno tuning, and cylinder head services. Customers can purchase standalone services or bundled with products.
4. Apparel and Merchandise: Branded merchandise including hats, shirts, jackets, decals, license plate frames, and duffle/coolers. Lower-priced items ($7.99 to $69.99) for brand loyalty and customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Livernois Motorsports & Engineering manufactures and sells aftermarket performance parts and turnkey upgrade packages for late-model Ford, GM, and Chrysler vehicles, including proprietary CARB-legal cam phaser repair kits, supercharger systems, intake components, and exhaust products. The company also provides professional installation, machine shop, engine building, dyno tuning, and cylinder head services at its facility. Products are engineered and manufactured in the USA, with the company self-described as a leading manufacturer in the late-model domestic performance parts segment since 1949.

Product overview

Livernois Motorsports & Engineering is an aftermarket performance parts manufacturer and service provider for late-model Ford, GM, and Chrysler vehicles. The product portfolio centers on performance-enhancing components including cam phaser noise repair kits (LPP823113, LPP822133, LPP823123) with CARB legal certification, the S650 Camaro supercharger performance package delivering up to 160hp gains, and air induction systems (cold air intakes, intercoolers, oil catch cans, throttle bodies). The company also manufactures engine components such as Intake Manifold Runner Control Lockout Plates (LPP823133) and high-performance thermostats. Supporting products include apparel and gear (soft shell jackets, t-shirts, caps, decals, license plate frames, duffle/cooler bags). Service offerings encompass machine shop services, engine services, vehicle services, dyno and tuning services, and cylinder head services. Products are engineered and manufactured in the USA, with roots dating back to 1949.

Differentiator

Problem solved

Functional benefit

Products and services

• 4.6L/5.4L 3V Cam Phaser Noise Repair Kit (LPP823113) CARB legal cam phaser noise repair kit for Ford 4.6L and 5.4L 3-valve engines. Transforms cam phaser to solid hub design with included MyCalibrator Tuner, lockouts, OEM quality phaser bolts, and timing chain wedge tool. Priced at $699.99.
• Deluxe Cam Phaser Noise Repair Kit (LPP822133) 50-state CARB legal cam phaser repair kit compatible with both Ford OEM and aftermarket Dorman phasers. Includes Ford lockouts, Dorman lockouts, locking wedge tool, OEM quality phaser bolts, and MyCalibrator tuner. Priced at $749.99.
• Dorman 3V Phaser Noise Repair Kit (LPP823123) CARB legal cam phaser repair kit designed for aftermarket Dorman cam phasers in Ford 4.6L and 5.4L 3-valve engines. Includes MyCalibrator Tuner and timing chain wedge tool.
• Intake Manifold Runner Control Lockout Plates (LPP823133) CNC machined billet aluminum IMRC lockout plates for 2018-2022 Mustang GT 5.0L intake manifolds. Designed for high-boost centrifugal supercharged or turbocharged vehicles to prevent unwanted valve movement. Priced at $59.99.
• S650 Camaro Performance Package (LPP0117341) Complete turnkey supercharger performance package for 2016-2022 Chevrolet Camaro SS including ATI Procharger P1SC Supercharger, professional installation, dyno tuning, upgraded high-pressure fuel pump, Kenne Bell Boost-A-Pump, spark plugs, ECM reprogramming, and 1-year warranty. Delivers up to 160hp and 101tq gains on 93 octane. Priced at $13,999. Not for sale in California.
• Air Induction Systems Complete line of air induction components including high-flow replacement filters, cold air intakes, intercoolers, oil catch cans, and throttle bodies designed to improve airflow, sound, and performance on late-model Ford, GM, and Chrysler vehicles.
• High-Performance Thermostats High-performance thermostats including EvenFlo hi-performance thermostats for Ford Taurus SHO and Lincoln MKS with EcoBoost 3.5L engines.
• Livernois Motorsports Apparel & Gear Branded apparel and merchandise including baseball caps, T-shirts, soft shell jackets, windshield banners, Powered By LMS emblems, license plate frames, and an insulated duffle/cooler bag. Price range $7.99 to $54.99.
• Machine Shop Services Professional machining services for engine components and performance applications performed at the company facility.
• Engine Services Complete engine building and rebuild services for performance and racing applications.
• Vehicle Services Professional vehicle installation and modification services for performance parts and packages purchased from Livernois Motorsports.
• Dyno & Tuning Services Dynamometer testing and ECU tuning services for optimal engine performance calibration on late-model domestic vehicles.
• Cylinder Head Services Professional cylinder head machining, porting, and rebuild services for performance applications including LS-series and modular Ford engines.

Quantifiable outcome

• Up to 160hp and 101tq gains on 2016-2022 Camaro SS with S650 Performance Package

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Roush Performance: Roush Performance is a leading aftermarket performance parts manufacturer and integrator specializing in Ford vehicles (Mustang, F-150, Explorer), offering superchargers, cold air intakes, exhaust, and complete turnkey performance packages with professional installation—directly comparable to Livernois's Ford-focused catalog and bundled service model.
• DiabloSport: DiabloSport produces ECU tuners, programmers, and performance calibration products for late-model Ford, GM, Dodge, and Jeep vehicles—a direct competitive analog to Livernois's MyCalibrator tuner and computer/tuning category.
• Borla Performance Industries: Borla designs and manufactures aftermarket exhaust systems and performance sound technology for domestic and import vehicles. Directly comparable to Livernois's exhaust category and shares late-model Ford/GM/Chrysler enthusiast customers.
• SCT Performance: SCT Performance (Bama Performance's parent) builds handheld tuners, custom tunes, and performance monitoring devices for Ford, GM, and Dodge trucks and cars. Overlaps directly with Livernois on ECU tuning, vehicle-specific calibrations, and DTC tuner sales.
• Procharger (ATI ProCharger): Procharger manufactures centrifugal supercharger systems for late-model Ford, GM, and Chrysler vehicles. Livernois even bundles the ATI Procharger P1SC in its S650 Camaro package, making it a core technology peer and channel counterpart.
• Whipple Superchargers: Whipple designs and manufactures supercharger systems primarily for Ford and GM applications (Coyote, EcoBoost, LT platforms). Highly comparable to Livernois's supercharger-led performance packages and shares the same late-model domestic vehicle enthusiast base.
• JLT Performance: JLT Performance specializes in cold air intakes, oil catch cans, and throttle bodies predominantly for late-model Ford Mustang, F-150, and Mopar vehicles. Directly comparable to Livernois's air induction, oil catch can, and throttle body product lines.

Broad incumbents

• K&N Engineering: K&N is a large incumbent in high-flow air filtration and cold air intakes across nearly all vehicle makes, including extensive Ford/GM/Chrysler coverage. Overlaps with Livernois's air filters, cold air intakes, and broader air induction lines but at much greater scale and brand breadth.
• Edelbrock Group: Edelbrock manufactures intake manifolds, cylinder heads, superchargers, and EFI systems for domestic V8 platforms (Ford, GM, Chrysler). Comparable to Livernois's engine components and cylinder heads categories but operates as a broader, more established aftermarket performance brand.
• Holley Performance Products: Holley is a large, diversified aftermarket performance conglomerate covering fuel systems, intake manifolds, ignition, exhaust, and tuning across multiple vehicle brands. A broad incumbent that competes with Livernois across multiple categories (intake, ignition, fuel systems, tuning) but with much wider scope and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LivernoisMotorsports
• Xx.com/LivernoisMotor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livernois Motorsports