Seesaw Studio

What Seesaw Studio does

Seesaw Studio is a Melbourne-based, founder-owned creative agency established in 2005 by Anita McArthur and Matt, operating with a team of approximately 15 people. The firm delivers strategic branding, visual identity, digital design and development, packaging, and environmental design services to enterprise and institutional clients in Australia across property, retail, education, healthcare, non-profit, and corporate sectors. Its client base spans recurring long-term engagements such as Jardan, Mancini Made (since 2011), and Aquatec (20+ years), alongside project-based work for organisations including Hirsch Bedner & Associates (HBA), Novm, CHES, Armadillo, Lightly, Sensa, Bordan, Whom, Catholic Ladies' College, The Doctors' Studio, and Smiling Mind (7.8M+ downloads).

The studio monetises through project-based professional services engagements with multi-year contracts, priced on a quote-per-project basis. Distribution is direct enterprise sales, predominantly delivered by the founding partners and a small senior team including Design Director Larry Vila Pouca (25+ years' experience) and General Manager Kimberley Cook. Award recognition (Melbourne Design Awards 2024 Gold for CHES, Silver for Novm) and a 'Design for Good' pro-bono sub-brand targeting non-profits serve as marketing and brand-building channels.

Beyond services, Seesaw has developed AgentTools, a proprietary sales-enablement platform for property developers featuring iPad/tablet/TV display apps, Salesforce integration, live pricing, clickable floorplans, and visualisations, delivered in partnership with digital development firm Chriate. Integrated architecture and digital partnerships (Fender Katsalidis, Hayball, Woods Bagot, Eckersley, Archier) support the studio's environmental and brand-environment offering.

Name

Seesaw Studio

Legal name

Seesaw Studio

Website

https://seesawstudio.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Seesaw Studio is a Melbourne-based, founder-owned creative agency founded in 2005 that delivers branding, identity, digital, packaging, and environmental design services to enterprise clients across Australian retail, property, education, healthcare, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding agency services
• Brand strategy design
• Visual identity development
• Creative design studio
• Digital design services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Identity Services: Core revenue stream from strategic positioning, brand identity development, and creative direction services for enterprise clients across multiple sectors including retail, architecture, property, education, and healthcare.
2. Digital Development: Website design, development, and digital experience creation, including proprietary AgentTools platform for property sales
3. Packaging & Print Design: Product packaging design, printed collateral, and environmental graphics services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Seesaw Studio is a Melbourne-based creative agency providing strategic brand positioning, visual identity design, digital website and app development, packaging design, and environmental/spatial design services for enterprise clients across retail, property, architecture, education, healthcare, and non-profit sectors. The studio also develops proprietary technology platforms such as AgentTools, a sales enablement tool for property developers with Salesforce integration, live pricing, and interactive floorplan visualization.

Product overview

Seesaw Studio is a Melbourne-based branding agency offering strategic brand positioning, identity design, digital development, packaging, and environmental design services across sectors including retail, architecture, education, and property. The studio's proprietary offering includes AgentTools, a bespoke sales enablement platform built for property developers featuring device-responsive display applications, interactive showroom technology, and Salesforce integration for real-time pricing and floorplan presentation.

Differentiator

Problem solved

Functional benefit

Brands

• Design for Good: A pro-bono program where Seesaw works with non-profit organizations. Through this initiative, the studio has repositioned organizations like the Australian Gender Equality Council and the Victorian Pride Centre.

Products and services

• AgentTools

Quantifiable outcome

• Melbourne Design Awards 2024 - Gold for CHES branding, Silver for Novm branding
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• ChriatecoreTechnology or IntegrationDigital development partner for website and digital platform development. Chriate has collaborated on multiple projects including AgentTools proprietary software platform, e-commerce solutions, and digital experiences for clients across property, retail, and corporate sectors.
• IF ArchitecturemajorStrategic or Co-development PartnerArchitecture firm collaborator on Jardan project, working on retail store environments and integrated signage applications. Partnership demonstrates Seesaw's ability to work alongside architecture practices on integrated brand-environment solutions.
• Fender KatsalidismajorStrategic or Co-development PartnerArchitecture firm collaboration on Noetic Place property development (33 residences in Hampton), providing architecture and interiors for the benchmark development.
• Eckersley Garden ArchitecturemajorStrategic or Co-development PartnerLandscape architecture partnership on Noetic Place and Armadale Made by Molti projects, contributing to comprehensive design collaborations.
• HayballmajorStrategic or Co-development PartnerArchitecture firm collaborator on Richmond High School and Preston Crossing projects, working on educational and residential environments with integrated brand and wayfinding systems.
• Woods BagotminorStrategic or Co-development PartnerArchitecture firm collaboration on 356 Collins Street project for wayfinding strategy and spatial design in commercial foyer.
• Hirsch Bedner & Associates (HBA)majorStrategic or Co-development PartnerGlobal interior design firm with 29 studios across 15 countries; Seesaw developed unified global website platform with advanced filtering and dynamic localized content for global brand cohesion.
• Fender KatsalidismajorStrategic or Co-development PartnerArchitecture partnership on Armadale Made by Molti project - six residences designed by Carr with landscapes by Eckersley Garden Architecture.
• ArchierminorStrategic or Co-development PartnerArchitecture firm collaboration on Preston Crossing townhouses, with Seesaw creating architectural-focused marketing materials.
• SpicersminorStrategic or Co-development PartnerPaper specialty company partnership for The Vellum project - a fictitious boutique hotel created to promote Fedrigoni Specialties paper range.
• Chris MoreminorStrategic or Co-development PartnerMotion design collaborator on Cardigang and Connected projects, contributing animated and motion graphics to brand expressions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Today: Today is an Australian independent brand, design, and digital agency based in Melbourne and Sydney, serving property, retail, and corporate clients with integrated brand systems. Directly comparable to Seesaw in geography, scale, and service mix.
• Maud: Maud is a Melbourne-based brand and digital studio serving consumer, property, and culture clients with strategy, identity, and digital design capabilities. Comparable to Seesaw as an independent Melbourne agency competing in the same local mid-market.
• The Royals: The Royals is a Melbourne-based creative agency offering brand strategy, identity, packaging, and digital design for consumer and lifestyle brands. Comparable to Seesaw in location, independent positioning, and retail/consumer brand expertise.
• Hulsbosch: Hulsbosch is an independent Australian brand design agency with a long heritage, focused on brand identity, packaging, and strategic design for consumer and corporate clients. Similar to Seesaw in size, independent ownership, and integrated brand-and-packaging capabilities.
• Re: Re is an independent Australian creative and brand agency with offices in Sydney and Melbourne, offering strategy, brand, design, and digital services to enterprise clients across sectors including property, retail, and education. Highly comparable to Seesaw in scale, vertical mix, and founder-led positioning.
• Frost* Collective: Frost* Collective is an independent Australian design and brand strategy studio headquartered in Sydney, serving enterprise clients in property, retail, and culture. Comparable to Seesaw as a mid-sized independent agency with multi-sector expertise and a strong brand strategy offering.

Broad incumbents

• Pentagram: Pentagram is a partner-led global design firm with offices across multiple cities, offering brand identity, digital, environmental, and editorial design. Comparable to Seesaw in its integrated, partner-led approach to creative work and emphasis on long-term client relationships.
• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, identity, and experience design with offices worldwide. Comparable to Seesaw in the strategic brand and identity space but operates at significantly larger scale and geographic reach.
• Landor & Fitch: Landor & Fitch is a global brand and design consultancy operating across brand strategy, identity, environmental design, and experience design for major multinational clients. Comparable as a larger incumbent offering the same integrated brand-to-environmental service mix that Seesaw provides to its enterprise clients.

Emerging players

• Truly Deeply: Truly Deeply is an Australian brand strategy and creative agency with a focus on consumer, retail, and lifestyle brands. Comparable to Seesaw in vertical focus and brand strategy orientation, though typically operating at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seesawstudiomelb
• LinkedInlinkedin.com/company/seesaw---design-melbourne

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seesaw Studio