What Altrimedia does

Altrimedia S.p.A. is a privately held Italian media company headquartered in Piacenza that operates as both a traditional advertising concession (Concessionaria) and a Full Media Agency. The firm was founded in 1994 and is wholly owned by Gruppo Libertà, a regional media conglomerate. Altrimedia brokers integrated, cross-media advertising across three owned media properties within the group: the Libertà print newspaper, the digital news portal www.liberta.it, and the Telelibertà broadcast television channel. Beyond concession sales, the company offers Content Management, Digital Marketing, and Integrated Marketing services, positioning itself as a one-stop shop for advertisers seeking coordinated messaging across print, web, and broadcast.

The business model is advertising-driven: Altrimedia sells cross-media advertising packages enterprise-direct, targeting large national and regional brands. The visible client base spans automotive (Mercedes-Benz, Programma Auto), banking (Credit Agricole), insurance (Cattolica Assicurazioni), retail (Conad, Esselunga), energy/utilities (Iren), education (Politecnico di Milano), staffing (Adecco, Randstad), luxury goods (Rolex), agriculture (Confagricoltura, Coldiretti), and manufacturing associations (Confindustria). Go-to-market is sales-led direct enterprise outreach; pricing, rate cards, and revenue figures are not publicly disclosed. Reported share capital stands at €517,000; the company employs 11–50 staff and does not disclose a proprietary technology stack, API, SDK, patents, AI/ML capabilities, or funding history.

Altrimedia's competitive position rests on its structural ownership of the regional Piacenza media stack, which external agencies cannot replicate without sub-leasing. The 2024 publication of an ethics code and the 2025 release of a Gruppo Libertà sustainability report indicate formalization of governance. The strategic trajectory visible in the public materials is a defensive pivot from pure concessionaria sales into broader agency services rather than an aggressive growth or M&A campaign.

Name

Altrimedia

Legal name

Altrimedia S.p.a.

Website

https://altrimedia.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Altrimedia is a Piacenza-based media company and Full Media Agency within Gruppo Libertà, selling integrated cross-media advertising across print (Libertà), web (www.liberta.it), and broadcast television (Telelibertà) to regional enterprise clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising concession services
• Media agency services
• Cross-media advertising
• Content marketing services
• Digital marketing services

Headquarters

HQ city

Piacenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Revenue generated from integrated advertising solutions sold across multiple media properties including print (Libertà newspaper), web (www.liberta.it), and television (Telelibertà). The company operates as an advertising concessionaria offering cross-media advertising packages to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Altrimedia operates as a dual-role media organization within Gruppo Libertà: as a Concessionaria (advertising concession holder) it sells integrated cross-media advertising across its owned media properties — the Libertà newspaper (print), www.liberta.it (digital/web), and Telelibertà (television/broadcast); and as a Full Media Agency it develops advertising strategies, content management, and digital marketing services for business clients seeking coordinated multi-channel campaigns.

Product overview

Altrimedia is a Full Media Agency operating as part of Gruppo Libertà, offering a dual-value proposition: as a Full Media Agency, it provides Content Management, Digital Marketing, and Integrated Marketing services to develop advertising strategies and create content that adds value to client businesses. As a Concessionaria (advertising concession), it offers integrated and cross-media advertising solutions across its media properties: the Libertà newspaper (print), www.liberta.it (digital/web), and Telelibertà (television/broadcast). The company serves both as a media buyer/agency for clients and as an advertising seller across its owned media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Libertà: Newspaper/publication brand - a local newspaper in Piacenza area
• Telelibertà
• www.liberta.it

Products and services

• Libertà (newspaper)
• www.liberta.it (digital news portal) The digital web platform of the Libertà newspaper, providing online news and digital advertising opportunities to business clients seeking web-based audience reach.
• Telelibertà (television channel) The television broadcasting channel of Gruppo Libertà, offering broadcast advertising opportunities across the regional television network to enterprise advertising clients.
• Content Management services Content creation and management services as part of the Full Media Agency offering, helping business clients develop content strategies for their communication and advertising needs.
• Digital Marketing services Digital advertising and marketing services developing strategies on the most suitable channels for client business needs, delivered as part of the Full Media Agency proposition.
• Integrated Marketing services Integrated cross-media advertising solutions across all Gruppo Libertà properties, combining traditional and digital channels for comprehensive communication strategies sold to enterprise clients.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gruppo LibertàcoreOthersAltrimedia S.p.A. is a subsidiary of Gruppo Libertà. Gruppo Libertà operates multiple media properties including the Libertà newspaper, www.liberta.it, and Telelibertà television. Altrimedia serves as the advertising and media agency arm of the group.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cairo Communication: Italian media group operating a portfolio of owned media (including La7 TV) plus advertising sales and a media agency arm, directly mirroring Altrimedia's hybrid concessionaria-plus-agency model.
• Mediamond: Joint venture between Mondadori and Mediaset that sells advertising across Italian digital publishing and broadcast inventory. Closely comparable cross-media concession and digital ad sales business.
• Manzoni Communication Group: Italy's largest advertising sales house, brokering advertising across major Italian publishers. Directly comparable to Altrimedia's concessionaria role for the Libertà group media properties.

Emerging players

• Italiaonline: Major Italian digital media company with advertising sales across web, email, and vertical portals. Comparable as a digital-first publisher with an advertising sales operation competing for the same regional digital ad budgets.
• Webedia Italia: Digital media publisher with Italian verticals and content-driven advertising, a comparable digital publisher focusing on content + monetized audience.

Broad incumbents

• Publicis Groupe Italy: Global advertising network's Italian operations offering creative, media buying, and integrated communications services, comparable as a full-service ad agency competing for the same enterprise brand clients.
• RCS MediaGroup: Publisher of Corriere della Sera and a portfolio of magazines and digital verticals, operating cross-media advertising sales comparable to Altrimedia's owned-channel approach.
• Mondadori: Italy's largest book and magazine publisher with significant advertising sales across print and digital properties, an incumbent comparable to Altrimedia's advertising sales operation at national scale.
• Hearst Italia: Italian arm of Hearst publishing group, with national magazine brands and integrated advertising operations that compete for the same enterprise brand budgets as Altrimedia.
• GEDI (Gruppo Editoriale): Italian newspaper publisher (La Repubblica, La Stampa) with national footprint and advertising sales operations, comparable as a larger incumbent in Italian newspaper-based advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altrimedia-piacenza
• Xx.com/AltrimediaPC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altrimedia